Top Marketing Vice President Skills

Below we've compiled a list of the most important skills for a Marketing Vice President. We ranked the top skills based on the percentage of Marketing Vice President resumes they appeared on. For example, 11.5% of Marketing Vice President resumes contained Strategic Partnerships as a skill. Let's find out what skills a Marketing Vice President actually needs in order to be successful in the workplace.

The six most common skills found on Marketing Vice President resumes in 2020. Read below to see the full list.

1. Strategic Partnerships

high Demand
Here's how Strategic Partnerships is used in Marketing Vice President jobs:
  • Developed and leveraged strategic partnerships with environmental resulting in free on and offline advertising/PR and access to subscription and member databases.
  • Identified, sold and managed trade association strategic partnerships including endorsement programs, trade show exhibits, advertising and speaking engagements.
  • Launched new business objectives by spearheading efforts to develop, negotiate, and effectively market strategic partnerships and acquisitions.
  • Launched key strategic partnerships with Discovery Channel sponsoring 23 international television travel shows, MasterCard International and L.L.
  • Developed strategy to increase overall customer acquisition, lead generation, B2B and affiliate strategic partnerships.
  • Developed new strategic partnerships in order to achieve targeted results based upon vision and strategy.
  • Refocused public relations to form new strategic partnerships with government agencies and private foundations.
  • Initial contact, positioning, negotiations and relationship ownership for key strategic partnerships.
  • Managed strategic partnerships with automated expense-reporting vendors to drive incremental revenue.
  • Commercialized innovative technologies through strategic partnerships and creative licensing arrangements.
  • Fostered and established strategic partnerships with overseas and domestic associates.
  • Developed strategic partnerships with national labs and community pharmacies.
  • Managed strategic partnerships, vendor recruitment and contact negotiations.
  • Expanded distribution worldwide by building strategic partnerships.
  • Forged strategic partnerships with international partners.
  • Determined Strategic Partnerships and Contributions Program.
  • Developed and maintained strategic partnerships.
  • Negotiated and managed strategic partnerships.
  • Led the development of quantitative and qualitative research, strategic partnerships, effective advertising creative, media planning and promotional strategies.
  • Developed strategic partnerships with key industry participants, including TrueCar, AutoNation, USAA and Navy Federal Credit Union.

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2. Company Website

high Demand
Here's how Company Website is used in Marketing Vice President jobs:
  • Implemented interactive company website that increased loan production and streamed lined loan approval process.
  • Redesigned and administered company website, including navigational structure, content and promotions.
  • Created company website and landing pages specifically for lead generation.
  • Redesigned company website for increased exposure and new branding messages.
  • Developed and implemented a new company website.
  • Developed content for company websites.
  • Produced all types of sales materials, newspaper, radio, and TV ads, and new company website.
  • Key Responsibilities and Accomplishments Developed and built the new company website to improve our brand presence in the marketplace.
  • Created the company logo, marketing plan, YouTube channel, social media sites, and the company website.
  • Overhauled the company website for a professional look, great mobile access, and expanded content.
  • Developed marketing campaigns, redesigned the company website, responsible for the HR department and compliance.
  • Revamped company website - increased web traffic from 4,300 visits a month to over 10,000.
  • Created Employee Clock in system and company website with IT Field knowledge.
  • Manage the development and launch of all company websites including content.
  • Acted as project manager on the revamp of the company website.
  • Complete redesign of company website increasing traffic and catering sales.
  • Updated and maintain company website and all social media platforms.
  • Created the first company website and other marketing materials.
  • Managed redesign of company website and logo.
  • Coordinate development of company website with service providers, and contract webmarketing company.

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3. New Product Development

high Demand
Here's how New Product Development is used in Marketing Vice President jobs:
  • Led product marketing and planning, product profitability, pricing, new product development, productivity program development and distribution management.
  • Major responsibilities included new market identification, new product development, product positioning, strategy development, and market research.
  • Evaluated and analyzed all new product development through consumer insight, concept creation, prototype development, and in-market commercialization.
  • Implemented new product development and innovation process to effectively identify, evaluate, develop and launch new product concepts.
  • Developed new product development process and portfolio, providing tools to execute projects within deadline and budget parameters.
  • Utilized competitive market analysis for new product development, launched multiple innovative online products that met consumer needs.
  • Manage campus relations with Cornell University colleges, administration and faculty to drive new product development.
  • Shifted new product development focus from only customer directed initiatives to new branded, company-driven initiatives.
  • Completed product portfolio assessment for new product development initiatives to meet clinical educational training demands.
  • Determined direction and prioritized new product development, based on customer feedback and competitive analyses.
  • Introduced a stage-gate new product development process resulting in multiple innovative new product launches.
  • Introduced and managed business management processes including Strategic Planning and New Product Development
  • Secured senior management approval of consumer-focused, stage-gate new product development process.
  • Managed division's stage-gated development process for all new product development.
  • Provided analysis of competitor's products and new product development/introduction strategies.
  • Performed ongoing strategic market research for new product development.
  • Developed and implemented stage-gate new product development process.
  • Coordinated new product development with investment team.
  • Managed $4 million budget and directed all advertising, public relations activities and new product development for six regional banks.
  • Created centers of excellence for new product development, channel marketing, digital marketing/e-commerce, pricing and analysis, and design.

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4. Revenue Growth

high Demand
Here's how Revenue Growth is used in Marketing Vice President jobs:
  • Diagnosed weaknesses in festival merchandising and product diversity by incorporating new technology and website, resulting in exponential revenue growth.
  • Partnered with three other Stafford Development Company divisions to create mutually beneficial opportunities for promotional exposure and revenue growth.
  • Created and executed corporate as well as divisional marketing plans for ten divisions that significantly impacted revenue growth.
  • Identified new market opportunities that delivered significant revenue growth including the development and implementation of go-to-market strategies.
  • Developed and executed strategic marketing initiatives to align with Wealth Management revenue growth and asset retention objectives.
  • Evaluated competitive activity and defined new company strategy for market positioning and revenue growth.
  • Identified and coordinated customer relationship management strategies to drive revenue growth opportunities.
  • Developed marketing strategies and calendar which increased customer loyalty and revenue growth.
  • Contributed to Americas division revenue growth of 20% that included a 22% revenue growth rate from the channel partners.
  • Complete oversight of all marketing programs and P&L, leading to franchise revenue growth of 7.2% for 2013.
  • Recruited to set strategic marketing direction for revenue growth within the district with additional target of profitable expansion outside the district.
  • Restructured business unit commercial resources for expansion into international markets realizing OUS revenue growth from 15%to 40%.
  • Result: Drove 5% top-line revenue growth in a troubled market through product innovations that engendered customer loyalty.
  • Improved efficiency of sales force and contributed to revenue growth of more profitable sales in excess of $20million.
  • Achieved revenue growth of 20% Cumulative Average Growth Rate (CAGR) by revamping sales and services programs.
  • Enabled revenue growth that far exceeded performance of competitors and other product offerings, to over $70M.
  • Transformed field marketing group into business and sales oriented culture focused on quantifiable metrics to support revenue growth.
  • Launched local marketing initiatives including paid search, radio and print resulting in revenue growth of 50%.
  • Implemented new online advertising spaces that yielded 80% increase in click rate and 30% revenue growth.
  • Spearheaded integrated marketing and communications program with focus on digital marketing, resulting in 246% revenue growth.

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5. Online

high Demand
Here's how Online is used in Marketing Vice President jobs:
  • Orchestrated market launches for online pharmacy advertising network, syndicated medication news bureau, medications Wiki, pharmacy-branded e-newsletters.
  • Executed mass marketing acquisition campaigns that include print, outdoor advertising, merchandising, direct response and electronic/online channels.
  • Developed and executed Online marketing plans that raised transaction value, improved customer retention and increased frequency of purchase.
  • Re-purposed user generated content that motivated increased participation in the program online as well as school specific activities.
  • Managed brand integrity by monitoring online reviews, social media engagement and customer inquiries and responded accordingly.
  • Initiated and implemented a corporate identity program, including online branding manual and chapter training program.
  • Shape and execute integrated online/offline campaigns and processes that heighten customer engagement and increase brand loyalty.
  • Developed comprehensive integrated marketing strategies for multiple products and services being promoted via online media.
  • Re-engineered web and digital marketing strategies to optimize organic search results and enhance online awareness.
  • Planned and executed external marketing campaigns employing traditional and online industry related media channels.
  • Developed all marketing collateral in print and electronic formats, including online website.
  • Developed all print and online marketing materials for regional financial services company.
  • Developed a strategic approach, implementing the management of our online reputation.
  • Collaborated on TPA/FA/participant Web strategy and user experience; developed online promotions.
  • Re-designed corporate website and incorporated online marketing tools for Wholesale Broker partners.
  • Negotiated media placements and developed online marketing content, brochures and collateral.
  • Designed and implemented a variety of e-commerce platforms and online communities.
  • Managed all consumer marketing initiatives including online and offline/web digital media.
  • Provided reporting to senior-level management to ensure delivery of online goals.
  • Produce collateral for overall company image including online branding and messaging.

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6. Business Development

high Demand
Here's how Business Development is used in Marketing Vice President jobs:
  • Developed strategic/business development plan targeting multiple acquisitions.
  • Support business expansion opportunities, including potential commercial/business development arrangements, mergers, acquisitions, joint ventures, and equity investments.
  • Developed and implemented entire marketing, communications and business development campaigns which dramatically increased brand exposure, recognition and revenue.
  • Served in a business development and client relationship management role and increase sales of large-scale analytic and research projects year-over-year.
  • Led business development for lifestyle marketing agency specializing in filmed entertainment, music, video game publishing and fashion.
  • Developed and carried out new business development plans for niche market opportunities focusing on prospect identification and client development.
  • Collaborated with cross-functional departments including programming, production, research, and business development facilitating business development processes.
  • Devised New Business Development protocol; identified and managed the acquisition of a synergistic, cardiac surgery technology.
  • Executed multiple business development and licensing arrangements resulting in segment expansion and addition of $50 million revenue.
  • Ensured end to end management of critical business development while interfacing with various business and technical organizations.
  • Provided industry-specific expertise to support new business development for outside sales teams, developers and integration teams.
  • Assessed and negotiated strategic business development partnerships that enhanced the company s product portfolio and sales channels.
  • Collaborated with business development team to define/implement partnership marketing programs that leveraged post-secondary brands' channel distribution.
  • Advised business franchises on key decisions including strategy, business development, product pipeline and market development.
  • Directed marketing and new business development for Premier Marketing Resources, an established marketing and advertising firm.
  • Directed business development and marketing for physician group delivering worker compensation health care and wellness activities.
  • Designed and directed unique and personalized ad campaign and business development strategies for new banking center.
  • Supported corporate business development outreach including development of sales collateral, trade association and event management.
  • Recruited to lead agency business development and marketing team along with driving client engagement strategy.
  • Developed and implemented the marketing and communication strategies including competitive analysis and new business development.

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7. Email

high Demand
Here's how Email is used in Marketing Vice President jobs:
  • Managed multiple digital marketing platforms including email marketing, site messaging, marketing resource management, and lead distribution.
  • Coordinated internal resources to develop and execute online and email communication of the offers targeted to different customer segments.
  • Promoted Priceless Cities via co-branded email and Facebook campaigns to grow social followers and subsequently convert into registered users.
  • Launched marketing automation platform with first phase implementation improving email quality, marketing capabilities, and brand equity.
  • Managed all marketing avenues including integrated email, direct mail, customer facing marketing materials and web development.
  • Developed and kicked off customer life-cycle automated email campaigns after extensive consumer persona, profiling and mapping exercises.
  • Developed marketing requirements for the integration with new email service provider, to execute proposed strategy.
  • Manage all publicity and marketing of events; utilizing Facebook and Email along with traditional methods
  • Created a co-marketing network of non-competing software publishers and affiliate portals featuring email discount software.
  • Applied direct marketing expertise to execute segmented, targeted email and online marketing initiatives.
  • Developed customer email program to provide corporate, restaurant and event information.
  • Recruited to lead marketing organization for simplified email for novice users.
  • Established a loyalty program by introducing and implementing email marketing tactics.
  • Developed the product strategy for full-service email campaign management solution offering.
  • Planned and executed email campaigns leveraging user segmentation to drive growth.
  • Implemented an effective and efficient email and marketing automation platform.
  • Championed implementation of Discovery's first enterprise-level email marketing platform.
  • Improved internal communications by developing a no-cost email employee newsletter.
  • Developed, designed and executed lead-nurturing email marketing campaigns.
  • Managed multiple concurrent email campaigns to prospects and partners

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8. SEO

high Demand
Here's how SEO is used in Marketing Vice President jobs:
  • Created disciplined SEO program through extensive on-page and off-page optimization, appropriate back-linking and content marketing platforms.
  • Implemented automated lead nurturing, SEO, PR & Social networking campaigns to establish lead growth 150% within 6 months.
  • Led an extensive initiative to optimize & A/B test hundreds of 3rd party mobile/web ads, social media & SEO/SEM.
  • Leverage social media outlets, video, customer testimonials, SEO and SEM to drive traffic and increase lead conversion.
  • Lead and provide strategic direction to Account Directors and delivery teams globally (paid media, CRO and SEO).
  • Delivered 20% average increase in traffic for Sears and Budget/Ryder by successfully managing SEO and local digital media buys.
  • Promoted brand awareness through SEO optimization, Blogs, AdWords, e-Newsletters, web based marketing tools and web design.
  • Led social media initiatives for successful social media acquisition and retention program (Advertising, SEO, etc.)
  • Increased YOY revenue by 53% for local interior design company by implementing strong content marketing and SEO campaign.
  • Launched new website and optimized SEO, resulting in 50%+ increase in web-driven Marketing Qualified Leads.
  • Helped launch company from ground up, expanding product line, training sales personnel, and implementing SEO.
  • Directed digital strategy including SEO, SEM, social media sites, booking engine and website including mobile.
  • Developed, implemented and managed digital marketing strategy including website redesign, content marketing, SEO and SMM.
  • Achieved top 3 listings for key search words and organically gained sales from organic searches through SEO techniques.
  • Incorporated SEO, SMO, SEM and Banner Ad marketing to raise awareness and drive traffic to website.
  • Defined target keyword strategy that increased organic site traffic by 45% leveraging skills in SEO and SEM.
  • Developed SEO friendly site architecture and increased client's # of indexed pages from 8 to 5,000+.
  • Managed SEO and insured organic search engine placement in top 5 listings for all key business platforms.
  • Created and Managed Website in its entirety - From Web design to Copy writing and SEO.
  • Brand Awareness: Create print advertising campaign, SEO/SEM strategy, national and local media plans.

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9. Customer Service

high Demand
Here's how Customer Service is used in Marketing Vice President jobs:
  • Project Management - Coordinate necessary activities between customer service, engineering, production, quality and purchasing to meet customer requirements.
  • Implemented a bank mystery-shopping program, identifying strengths and weaknesses in the organization, which ultimately resulted in improved customer service.
  • Managed key interface into Product Management, Field Services, Sales and Customer Service organizations to ensure acquisition objectives were achieved.
  • Introduced first effective customer service approach by reconstructing department, redesigning job descriptions, and providing specialized training for customer service representatives
  • Managed all Product and Cosmetology University Marketing, including advertising, merchandising, communications, publications, and customer service.
  • Improved Admissions Office referral relationships and customer services through actuate communication regarding available services and ensuring access to services.
  • Developed and put into practice company processes across fulfillment, database architecture, customer service and other operational areas.
  • Supervised all aspects of day-to-day marketing activities to ensure adherence to performance, customer service and productivity expectations.
  • Instituted rigorous standards for quality delivery and customer service performance that obtained account retention and penetration goals.
  • Provided excellent customer service within a demanding atmosphere-Responsible for accounting-Planned and executed marketing-Assisted escrow agent in daily duties
  • Streamlined marketing services which enabled more effective problem resolution and increased accountability for customer service needs.
  • Initiated highly differentiated customer service programs generating significant competitive advantages versus leaders while reducing costs.
  • Directed website redesign and implementation, online marketing, operations, customer service and fulfillment.
  • Teamed with Sales and Customer Service departments in ensuring ideal customer ticketing experiences.
  • Created and administered corporate-wide customer service training programs and new seasonal product roll-outs.
  • Implemented Six Sigma quality initiatives improving customer service levels and reducing associated costs.
  • Reduced costs by re-negotiating vendor contracts and improved customer service via process improvements.
  • Created alliance between Marketing and Customer Service to ensure communications between two departments.
  • Developed on-line account management systems resulting in improved customer service and cost reductions.
  • Integrated store operations including project management of billing and customer service training.

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10. CRM

high Demand
Here's how CRM is used in Marketing Vice President jobs:
  • Established Marketing Automation practice, including service lines for marketing automation, financial management, lead management and CRM integration.
  • Established social CRM strategy integrating social media, local marketing and mobile into overall service environment.
  • Enhanced CRM ability to trigger online marketing messaging and up-cross-selling by developing database scoring model.
  • Led CRM Marketing Automation initiatives resulting in increased closing rates of recruited students.
  • Engineered Marketing Automation and CRM supported lead-to-revenue marketing and sales model.
  • Prepare weekly executive presentation on marketing database and CRM activities.
  • Leveraged CRM program for offer delivery and performance measurement.
  • Managed employee communication regarding new CRM interface.
  • Developed new marketing strategies to include evolved brand messaging and new, highly effective, CRM and on-line digital marketing initiatives.
  • Implement and oversee CRM system, developing two new products, POS System and Marketing mailer program, increasing overall revenue.
  • Utilized the RADDON CEO Strategies CRM system to provide research and quantifiable data to various departments and to support company goals.
  • Established procedures for CRM data entry and management, as well as utilizing the database for outbound marketing and sales activities.
  • Implemented an end-to-end CRM strategy to acquire cardholders and engage with offers from MasterCard partners to increase credit card sales.
  • Led Sales Operations to improve performance of global commission plans, increase sales productivity and enhance utilization of CRM tools.
  • Researched and developed a new CRM tool for seven unique sales organizations that allowed for better tracking of marketing campaigns.
  • Leveraged Customer Relationship Management (CRM) capability to provide leads to inbound representatives to achieve $200 million goal.
  • Lead Generation and Sales Pipeline Acceleration - Created all lead generation and sales pipeline processes and implemented CRM software tools.
  • Managed CRM system, promoted and provided service with different channels to clients to cultivate and strengthen client relationships.
  • Managed sales and mar comm to produce partner relationships for joint development and patent of payment and CRM products.
  • Designed proprietary customer relationship marketing (CRM) system, client investment asset reports and internal sales reporting systems.

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11. Analytics

high Demand
Here's how Analytics is used in Marketing Vice President jobs:
  • Conceived company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
  • Established/developed reporting and analytics capabilities, tracking and optimizing return on $50MM+ annual prospect and client marketing investment.
  • Worked with clients to integrate reporting with custom analytics to effectively manage customer marketing activities and optimize program performance.
  • Instituted website analytics and metrics management tools and processes to monitor traffic levels and website performance.
  • Provided leadership in delivering consistent sales growth through innovation, testing, segmentation and advanced analytics.
  • Worked with Data Analytics to identify test segments and develop custom profitability models to improve results.
  • Established and managed digital marketing optimization, web analytics, social media and online advertising strategies.
  • Led database marketing team responsible for list generation, campaign management, analytics and segmentation.
  • Managed all public relations clients for this privately held marketing and sponsorship analytics company.
  • Launched exciting new products like Real-Time Analytics, Mobile/Video/Native Ads and Programmatic Direct.
  • Introduced behavioral marketing analytics to identify consumer buying trends and online shopping habits.
  • Coordinate global market expansion strategic planning with the regulatory and commercial analytics teams.
  • Implemented Adobe Analytics for online properties and leveraged it for optimizing customer experience.
  • Created customer analytics department to provide insights, forecasting and workforce management.
  • Negotiated company contracts with Nielsen for data analytics and market research.
  • Developed PowerPoint presentations to communicate analytics to BofA C-Suite leadership team.
  • Provide business analytics for marketing program optimization and customer behavior insights.
  • Implemented MixPanel analytics platform to assess user behavior and proper segmentation.
  • Leverage data and analytics to drive optimization of marketing plan.
  • Led execution, post campaign analytics and future enhancement recommendations.

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12. ROI

high Demand
Here's how ROI is used in Marketing Vice President jobs:
  • Create and implement annual strategic marketing plans detailing budget allocation and media strategy while maintaining accountability for ROI.
  • Managed/administered $45 million operating budget, reduced operating expense, and maximized ROI and shareholder value.
  • Supervised media buying, telemarketing program and tracking metrics to evaluate marketing effectiveness and maximize ROI.
  • Observed new marketing technology was being underutilized in driving incremental campaign ROI benefits.
  • Directed/managed multiple events in Detroit resulting in complete event sell-outs and smooth execution.
  • Established and managed to appropriate ROI targets for digital promotional and communication efforts.
  • Defined rewards profitability model to deliver program within ROI target.
  • Maximized ROI through efficient implementation and building cross-promotional partnerships.
  • Analyzed lead generation/conversion statistics to maximize ROI.
  • Developed standards for procedures, outcomes and marketing ROI that resulted in a 50% productivity increase at the practice level.
  • Perform A/B testing, manage KeyPerformance Indicators (KPI's), Return on Investment (ROI), and conversions.
  • Report to management Key Performance Indicators (KPI) where improvement to the web sites can be made to improve ROI.
  • Engaged and motivated the top 250 leaders to sponsor marketing programs, creating stronger alignment between corporate goals and marketing ROI.
  • Delivered new customer prospects via LinkedIn, Twitter and Google ads using proprietary profile targeting that yield a 600% ROI.
  • Increased gross profits by 12% and consistently increased quarterly sales and ROI as a result of tactical marketing activities.
  • Managed $100 million TCA&P budget, employing strict Marketing Mix Analysis and ROI metrics to maximize impact.
  • Lead ROI based performance marketing functions across channels including SEM, SEO, Affiliates, Display, Social and Mobile.
  • Created a 1.76 ROI by developing a more efficient footprint, promotional message and offer content in weekly ad campaigns.
  • Create and present best-practice case studies to affiliate partners, based on ROI analysis of marketing campaigns and subscriber trends/viewership.
  • Improved negative ROI's on traditional media to positive ROI of up to 9 to 1 on non-traditional media.

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13. Facebook

high Demand
Here's how Facebook is used in Marketing Vice President jobs:
  • Launched social networking platform and organically achieved 200,000 Facebook fans within first year while developing 3-year strategic digital consumer transformation plan.
  • Created ThankYou Rewards first promotional strategy in social media: Facebook and Twitter communications promoting unique rewards and experiences.
  • Developed additional Facebook pages, expanding visibility for events, locations and pass holders.
  • Manage Facebook account and promote upcoming events on campus using different marketing tactics
  • Manage social media accounts including website and Facebook
  • Executed social media growth strategy increasing Facebook likes by 40% and Twitter followers by 25% in just one year.
  • Developed and implemented a social media strategy, utilizing all platforms (Facebook, Twitter, YouTube, Google+).
  • Led implementation of social media strategy encompassing Facebook, Twitter, LinkedIn, and frequent blog posts by internal experts.
  • Created SundanceTV's social media strategy, increasing the SundanceTV Facebook page likes from 30,000 to 388,000 within six months.
  • Led the company's social media and marketing programs engaging shoppers on Facebook, Twitter and other emerging social platforms.
  • Initiated, sold in and launched new social channels: Facebook, Twitter, YouTube, LinkedIn, SEM.
  • Launched first content marketing strategy leveraging LinkedIn, Facebook and Twitter pages/groups for Royalty Based Investors across all industries.
  • Developed social media strategy and grew social channels to almost 20K Twitter followers and over 2300 Facebook fans.
  • Devised and executed social media strategy driving web traffic and brand exposure through Twitter, LinkedIn and Facebook.
  • Marketed across the Johns Hopkins campus through social media advertising, including Facebook, Twitter, and Blogger.
  • Created and curated content and promotions that delivered 150,000+ increase in Facebook likes and 60% engagement rate.
  • Launched social media program, which garnered 25,000 highly engaged Facebook fans in the first six months.
  • Created position of social media manager to propel brand awareness through Facebook, Twitter, and YouTube.
  • Organized all philanthropy events and publicized events on Facebook, Twitter, posters, t-shirts, etc.
  • Developed social media campaigns via Facebook, Twitter and LinkedIn to promote a nationwide textile recycling campaign.

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14. Internet

high Demand
Here's how Internet is used in Marketing Vice President jobs:
  • Executed integrated media strategy through Internet ads, direct marketing and telemarketing coupled with print advertising and sales promotions.
  • Developed marketing/sales strategy and brand image to generate customer base for start-up Internet based loyalty program for retailers.
  • Consolidated both Internet and Intranet web sites to dynamically generated platforms supporting search optimization and lead generation goals.
  • Directed marketing integration projects for this international marketing services consulting firm that focuses heavily on Internet opportunities.
  • Developed corporate marketing messages and marketing communications plans including advertising, public relations, and internet marketing.
  • Developed internet marketing campaigns for local small businesses that integrated with overall marketing and branding strategies.
  • Implemented email marketing initiatives to maximize internet sales, including customer segmentation and targeted messaging.
  • Spearheaded Internet advertising programs, targeted media placement, ROI analysis and optimization process.
  • Introduced/administered Internet Advertising Incentive Program, resulting in record ad revenue increases across CBOE.com.
  • Developed and managed key business partnerships with LendingTree and other internet-based marketing platforms.
  • Developed marketing strategies and sales programs for Internet-based company providing direct marketing services.
  • Developed internet strategy and business plan for entry into e-commerce personnel care business.
  • Managed all product management and marketing communications functions for this Internet communications start-up.
  • Established a nationwide program of Internet access through a national soccer organization.
  • Developed a programming strategy based on Internet information and consumer research.
  • Increased internet presence and customer awareness through search engine optimization.
  • Recruited and effectively trained 35 internet marketing mentors and trainers.
  • Managed 10-person cross-functional team launching services for Internet banking customers.
  • Marketed advanced audio-content delivery solutions for Internet and over-the-air broadcasting.
  • Managed Internet marketing campaigns for 17 organizations.

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15. Market Research

average Demand
Here's how Market Research is used in Marketing Vice President jobs:
  • Key contributor in Company's global re-branding effort including market research, competitive positioning, and restructuring of brand architecture.
  • Conducted in-depth market research, analyzed market segmentation, and launched business plans to capture accounts and advantageously position product.
  • Conducted cost-effective online market research among both consumers and physicians to confirm product positioning and validate new product concepts.
  • Conducted and evaluated customer and market research, and developed product definitions and specifications to meet target customer needs.
  • Directed product marketing activities, including pricing strategies, product positioning, messaging development and market research and intelligence.
  • Directed market research, competitor analyses and customer experience strategy in collaboration with the digital and operations teams.
  • Instituted company's first-ever strategic analysis - Customer Satisfaction, Segmentation, Competitive Intelligence and repeatable market research.
  • Established new housekeeping service protocol for highest margin product category after in market research/pilot study with customers.
  • Coordinated market research for their North American markets including brand research, product development and customer satisfaction.
  • Received positive feedback from consumers during additional rounds of market research on brand positioning and equity.
  • Conducted market research and competitive analysis for existing and potential markets in Europe and Asia/Pacific.
  • Performed extensive market research and developed strategic marketing plans to increase awareness and revenue.
  • Conducted and reviewed with CEO appropriate market research and recommended product/service modifications or improvements.
  • Integrate Customer Experience, market research, and database marketing to develop go-to-market initiatives.
  • Led comprehensive market research initiative that investigated and evolved the corporation's brand identity.
  • Implemented new market research tool, defining customer requirements and aligning product development objectives.
  • Developed and implemented integrated marketing strategies, brand management and market research and analysis.
  • Commissioned market research to introduce a consumer viewpoint for creative and positioning copy development.
  • Conducted and analyzed market research and competitor information, identifying key sales opportunities.
  • Reviewed and compiled industry market research data to strengthen company's acquisition position.

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16. Market Share

average Demand
Here's how Market Share is used in Marketing Vice President jobs:
  • Increased market share in the music entertainment industry by successfully controlling activities for Pioneer Electronics Music Entertainment product line extension programs.
  • Prepared marketing plan and operating expense budgets that enhanced market share through comprehensive, systematic integration of regional efforts.
  • Designed end-to-end demand marketing generation initiatives increasing sales funnel and market share, impacting sales revenue.
  • Identified business opportunities that provide sustainable growth, profitability, and dominant market share.
  • Establish international casino alliance program, increasing market share through partner incentives.
  • Developed and implemented successful coupon strategies to increase market share.
  • Retail Mortgage: Designed a completely new consumer sales program that built market share through Fortune 500 corporations and affinity groups.
  • Increased market share by 31% and led Brand from #6 to #2 in category share within mass-market cosmetics.
  • Positioned the bank as a leader in small business loan programs, resulting in the highest market share in the state.
  • Led 31 person team in execution of strategies to optimize growth, profits, and market share of 12 product franchises.
  • Deployed social media as a new growth channel, enabling pull strategies to gain new market share within the consulting industry.
  • Secured market leaders as key accounts; grew targeted industries from 20% to 80% market share in 3 years.
  • Partnered with companies like Wal-Mart & Coca-Cola to create a full 10% growth in market share for the core business.
  • Led the creative and media process to support the field sales organization to increase market share, conquest and retention strategies.
  • Launched new products increasing market share in order to respond to consumer needs and maintain #1 position in all categories.
  • Created and implemented the marketing strategy to build the number one market share in blank video tape sales in the US.
  • Execute strategies, plans and activities that contributed to profit growth and market share gains in sanitary ware despite the recession.
  • Moved market share position from Number 3 to Number 1 in the mid to high volume automated clinical chemistry analyzer market.
  • Launched over $40M in new tools and promotions, achieved more than $300M in sales and gained market share.
  • Lead on total corporate re-branding and advertising and public relations plan that resulted in a 3% increase in market share.

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17. Strategic Plan

average Demand
Here's how Strategic Plan is used in Marketing Vice President jobs:
  • Direct all market research and competitive intelligence activities, brand strategy development and strategic planning for agency clients domestically and internationally.
  • Led marketing intelligence, including annual strategic planning with growth play development sessions, strategic frameworks, program identification and forecasting.
  • Developed Marketing and Advertising Strategic plan that delivered marketing programs and competitive sales tools, advertising and national convention presence.
  • Facilitated strategic planning processes that expanded/diversified company from office products to general storage products and authored annual plans.
  • Guided domestic and international market strategic planning; executed consumer and retail channel initiatives on a modest budget.
  • Supported market leader positioning and brand awareness through strategic plans, research, targeted content management and communications.
  • Provided integrated approach to market by focusing research, strategic planning and brand development on unified corporate identity.
  • Support the internal organization as member of leadership team participating in quarterly and annual strategic plan development.
  • Execute strategic planning and coordination of related corporate initiatives to achieve annual business goals in Minnesota.
  • Participated in numerous consulting engagements to establish managed-care organizations and develop strategic plans for existing organizations.
  • Led cross-functional corporate strategic planning process to change corporate driving force to a product-focused organization.
  • Facilitated strategic planning, including succession planning and estate planning for first generation management.
  • Developed and implemented corporate strategic plan, actionable marketing plan, product development plan.
  • Led division-wide strategic planning efforts resulting in initiative reductions and greater focus on profitability.
  • Introduced annual marketing planning and new product commercialization processes to establish three-year strategic plans.
  • Develop and implement comprehensive strategic plans focusing on growing sales and increasing profitability.
  • Managed and utilized shared resources from all departments to execute aggressive strategic plan.
  • Fashioned 3-phase strategic plan to seamlessly convert systems engineering group into transportation division.
  • Facilitated annual strategic planning processes; authored strategic plans which provided organizational focus.
  • Assisted top-level strategic planning efforts by providing innovative market analysis and positioning strategy.

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18. Twitter

average Demand
Here's how Twitter is used in Marketing Vice President jobs:
  • Developed a social media strategy to share news stories for 9 publications on Twitter and grow web traffic.
  • Generated almost double the average Twitter engagement rate, 4.07% compared to 2.3% sports category.
  • Increased the total amount of Twitter engagements by 487% during the 2015-2016 school year.
  • Increased FB fan membership by 378% & Twitter follower membership by 148%.
  • Increased Twitter followers from 327 to 1,395 in 12 months.
  • Increased Twitter following by 44%.
  • Acquired 80% or over 25,000 of CSN's 31,400 Twitter followers.
  • Create content for social media sites (LinkedIn, Twitter) Spearhead effort to translate website into three other languages.
  • Utilized Twitter to get YouTube star Justin Bieber as the #1 person on Twitter for over 3 years.
  • Convinced Kanye West to join Twitter becoming the first person to hit 1MM followers in 24 hours.

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19. Trade Shows

average Demand
Here's how Trade Shows is used in Marketing Vice President jobs:
  • Developed various event planning opportunities and exhibited at several trade shows both local and national.
  • Redirected targeting efforts to stimulate recurring attendance at trade shows and identify new attendance bases.
  • Key corporate ambassador at domestic/international sales presentations, trade shows and with domestic/international press.
  • Developed marketing strategies, coordinated and attended trade shows and wrote promotional materials.
  • Attended national trade shows and industry conventions, providing professional representation and networking.
  • Conducted trade show participation in major international and domestic trade shows.
  • Arranged all trade shows nationally and internationally.
  • Included trade shows, commercial meetings and rewards, public relations, employee communications, regional marketing, and market research.
  • Generated $2M in new business through aggressive lead generation; administered involvement at over ten trade shows and suppler/customer events.
  • Created forecasts for Sales, and programs and budgets for trade shows, advertising, market research, and promotions.
  • Introduced online presence for brands and oversaw all photo shoots, in-store signing, promotions, events and trade shows.
  • Worked with clients at industry trade shows and dealer meetings to provide overall direction of business to key stake holders.
  • Coordinated all activities for major trade shows bring customer awareness of Flowers Specialty bread and dessert product lines and programs.
  • Prepared for and ran dozens of trade shows in Ohio, Michigan, Pennsylvania, Georgia, and Virginia.
  • Travel regularly to meet with customers, assist with installations and to market company services at various trade shows.
  • Developed Marketing tools utilized by the company and presented at trade shows and other venues to attract business.
  • Maintained database and researched, coded and followed through on invoices for trade shows and research company vendors.
  • Managed participation in over 15 trade shows and conferences annually to drive lead generation and increase brand awareness.
  • Reduced trade shows from 80 to 25 events resulting in 40% cost reduction and stronger brand positioning.
  • Collaborate and perform business and product services development using marketing skills such as trade shows and events.

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20. Product Management

average Demand
Here's how Product Management is used in Marketing Vice President jobs:
  • Cloud computing, storage products o Target marketing, marketing communications, product management o Public relations, investor relations, distribution
  • Led all marketing and product management functions for company involved in the electronic monitoring of offenders and prisoner reentry services.
  • Directed all marketing and product management activities for a private company providing data restoration and processing solutions.
  • Hired and managed a highly-specialized marketing team consisting of product management, marketing communications and public relations.
  • Developed and implemented a new strategic approach to product management and a unified/centralized brand development and communication.
  • Work with product management, marketing, customer intelligence and external partners to execute strategic initiatives.
  • Reduced product management costs $25mm by leading financial evaluation and implementing business integration initiatives.
  • Instituted cross-functional business-team product management function to drive and manage product changes and introductions.
  • Led product management including market and customer research for market and product requirements.
  • Established and headed a department of marketing, communications and product management professionals.
  • Worked directly with Product Management to ensure that products met customer requirements.
  • Pioneered new methodologies for product management in an agile software development environment.
  • Oversee product management including market/customer research for market and product requirements.
  • Directed all product management efforts, including specification and implementation plans.
  • Managed all aspects of traditional marketing and product management functions.
  • Developed product management team and processes.
  • Managed all strategy, marketing, product management, alliances, inside sales and investor relations for 5 global operating divisions.
  • Mentored and provided direction for a team of over 20 Product Management, Marketing, and Product Presentation team members.
  • Re-introduced Product Management discipline and fashioned it into a key support strategy to sales, client growth and retention efforts.
  • Shifted company focus from marketing tactics to quarterly (yet agile) marketing, sales and product management programs.

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21. Business Units

average Demand
Here's how Business Units is used in Marketing Vice President jobs:
  • Segmented/developed several business units allowing increased market saturation.
  • Enhanced relationships with business units across the organization to support their marketing needs through market strategy and planning and tactical implementation.
  • Developed and implemented CNA's first corporate marketing and advertising plan for its strategic business units; initiated cross-marketing programs.
  • Direct responsibility for four business units- Market Research, Market Planning, Marketing Support and Portfolio Management.
  • Championed and implemented a marketing resource management platform and expanded its usage across multiple business units.
  • Reported directly to Head of Product Development and interfaced with Senior Management across all business units.
  • Developed and executed marketing strategy for corporate and consumer business units including public relations initiatives.
  • Leveraged learning across sales teams and business units to improve profitability across all key customers.
  • Develop and implement yearly regional marketing plan for 30 relationship managers across seven business units.
  • Collaborated with other ABC and Disney business units to identify mutually beneficial synergistic opportunities.
  • Key cross-functional responsibilities with business intelligence, core banking business units, and technology.
  • Established and maintained contact with senior management within Disney corporate and other business units.
  • Initiated portfolio management process with consulting firm PRTM for 5 international business units.
  • Organized cross-functional team to develop and implement consistent business policies across business units.
  • Advanced through increasingly responsible marketing management positions for 4 different business units.
  • Developed partnerships with business units to assess and address specific marketing needs.
  • Merged communications for four business units into one integrated program.
  • Developed enterprise content strategy for all business units.
  • Managed marketing mix across the product portfolios of Fire, Integrated Security, Intrusion, CCTV, and Systems Business Units.
  • Helped clients achieve and sustain measurable competitive advantage across multiple business units, distribution channels, and customer groups.

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22. Direct Reports

average Demand
Here's how Direct Reports is used in Marketing Vice President jobs:
  • Created and developed corporate and field-based marketing organization, consisting of 17 direct reports.
  • Managed 5 direct reports including marketing directors and managers.
  • Manage four direct reports and commercial/technical cross-functional teams.
  • Developed and mentored direct reports.
  • Managed $95 million budget and 95-persons staff with six direct reports; member of Worldwide Steering Committee coordinating global strategy.
  • Manage 3 direct reports and outside vendors including PR agency, freelancers, printers, creative agencies, and website company.
  • Report directly to Senior VP of operations, responsible for seven direct reports and a working budget of 25 million dollars.
  • Managed a team of 8 senior level directors and 25 indirect reports continually driving personal and professional development across the team.
  • Reported directly to the COO and President, responsible for ten direct reports and a working budget of 65 million dollars.
  • Lead Trade Marketing team of 7 direct reports, ensuring they are engaged, contributing to our success and growing professionally.
  • Managed 6 direct reports, 50 employees including Telemarketing and Retention teams, ad agency, and $10M budget.
  • Managed five direct reports with duties including graphic design, programming, operations, inventory control, and human resources.
  • Provided training, coaching and direction for a team of 2 direct reports and 2 indirect reports regarding account management.
  • Led three direct reports and operated as primary liaison for 2500 member distribution group supplying strategic direction at all times.
  • Managed two direct reports that included Regional Marketing Manager and Regional Promotional Manager and a total staff of 4.
  • Designed, developed, and managed customer marketing strategy and programs with 22 team members and 7 direct reports.
  • Directed divisional marketing operations, a $32M+ budget, and 20 team members with 15 indirect reports.
  • Managed five direct reports, including Account Managers, PR Support, Analyst, and an Administrative Assistant.
  • Managed direct team of 14, plus indirect reports in regional offices and outsourced PR agency relationships.
  • Led global team of nine direct reports responsible for product marketing, product management and marketing communications.

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23. Special Events

average Demand
Here's how Special Events is used in Marketing Vice President jobs:
  • Organize special events and activities aimed at raising awareness for regional brand and assets Develop advertising campaigns budget and negotiate media buys
  • Planned and managed special events and quarterly publications to drive member engagement and promote corporate/advertising partner brands.
  • Developed and managed ongoing corporate sponsorship and media partners for large-scale regional festivals and special events.
  • Produced high-end corporate communications films and collateral for training, special events and conventions.
  • Revamped all organization major special events resulting in increased attendance and reduced budgets.
  • Implemented and coordinated successful/profitable high-end tournaments and special events for the property.
  • Developed marketing and advertising materials to promote the organization and special events.
  • Coordinated special events; monitored planning, scheduled and executed events.
  • Developed and executed special events, entertainment calendar and promotions.
  • Supervised Corporate Communications, Digital and Special Events staff.
  • Slot and Table Game Marketing, Special Events, Advertising, Casino Promotion, Policies and Procedures to include Comping and Credit
  • Coordinated the planning and on-site set up for than 375 indoor/outdoor entertainment services and special events for individual and corporate clients.
  • Worked with the CEO to develop business plan, trade show participation, special events, product positioning and sales strategies.
  • Assist in public relations strategy both regionally and nationally through pitching to news media, conferences, special events & promotions.
  • Managed staff responsible for public relations and special events, senior citizen program, marketing campaign development, and training.
  • Managed advertising (Web, print), promotions, permission-based marketing, collateral, affiliate program and special events.
  • Worked with advertising agencies and public relations firms in the planning and implementation of campaigns and special events.
  • Developed marketing packages and coordinated special events at the VIP Players Club and Plaza Club featuring top entertainers.
  • Created and presided over special events such as 85th Anniversary, Member Appreciation Day, office grand opening.
  • Created global B2B marketing strategy requiring tight integration of catalog and website marketing, advertising and special events.

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24. Promotional Materials

average Demand
Here's how Promotional Materials is used in Marketing Vice President jobs:
  • Developed and executed revenue-generating programs, sales collateral and promotional materials, focus groups and test marketing to consumers and suppliers.
  • Assist in creating and updating marketing collateral such as promotional materials, presentations and communications to external clients and prospects.
  • Lead messaging, design and execution of all marketing, digital experiences, advertising and community promotional materials.
  • Developed strategy to address Corporate Integrity Agreement requirements for legal and medical review of marketing and promotional materials.
  • Increased awareness of new product launches in 23 international locations through in-store promotional materials and trade communications.
  • Developed and maintained new marketing materials including a website, promotional materials and social media platforms.
  • Created and designed marketing campaigns and all related promotional materials.
  • Established an in-house creative team responsible for handling promotional materials.
  • Designed promotional materials and established branding guidelines.
  • Created all MarCom promotional materials.
  • Conducted online web-based marketing and product surveys and created an E-Commerce website, product slick sheets, and promotional materials.
  • Re-positioned brand and upgraded all advertising and promotional materials which are now considered best in class for the door industry.
  • Defined and directed collaboration governance, field force plan, overall budget, delivery of promotional materials and marketing support.
  • Helped double size of club, responsible for organization of recruitment events, promotional materials, and website.
  • Included: newsletter (published 3 times/year), brochures, invitations, promotional materials and other publications.
  • Established and managed all creative content including: marketing and promotional materials, menus and social media.
  • Developed naming and branding standards and guidelines for the company image, product marketing and promotional materials.
  • Supervised the planning, development and creation of promotional materials that generated 10% client growth.
  • Improved club visibility by designing new promotional materials as well as managing social media PR campaigns.
  • Managed the production of business/promotional materials, signage, websites and all types of sales tools.

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25. Web Content

average Demand
Here's how Web Content is used in Marketing Vice President jobs:
  • Championed global corporate initiative to consolidate and integrate customer registration, service and sales databases, e-commerce and Web content management systems
  • Created web content and managed the development of a premier direct-to-consumer e-commerce website.
  • Designed corporate logo and all marketing materials including web content.
  • Managed marketing calendar, web content, social media, SEM, SEO & email marketing initiatives for 12+ on-line brands.
  • Web technology provider focused on web content management, marketing optimization, intranet, social, and mobile solutions.
  • Engaged audience via web content, social media, newsletters, surveys, and corporate blog.
  • Implemented new web content management capabilities that improved product detail page throughput by 25%.
  • Maintained the Bank website, and created all web content.
  • Managed web content for credit product management.
  • Managed ongoing Web content changes.
  • Created and managed web content for division's intranet site and provided content for wellsfargo.com.
  • Developed all corporate collateral, advertising, direct mail, web content and tradeshow exhibits.
  • Web content management (Sitecore and Alterian).
  • Turned Ektron into a marketing & sales machine, while establishing the brand as leading .Net Web Content Management provider.

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26. SEM

average Demand
Here's how SEM is used in Marketing Vice President jobs:
  • Established Scientific Advisory Board to provide consistent thought leader guidance on portfolio, reimbursement, publication, and surgical society interaction.
  • Championed creative brand marketing initiatives, including seminars with partners, customers and associates and speaking engagements on industry practices.
  • Facilitated meetings with influential sponsors Procured celebrity endorsements of products and services Implemented social media marketing strategy Coordinated several charitable fundraisers
  • Implemented and managed national direct response television campaigns for general and Hispanic markets, including several celebrity endorsements.
  • Assembled custom marketing teams and managed these multiple vendor providers to develop comprehensive marketing solutions for small businesses.
  • Developed ground-up B2E marketing strategy and programs for high-tech start-up company producing semiconductor interface design products.
  • Identified, solicited, and negotiated contracts with key race teams/individuals for representation and endorsement opportunities.
  • Cultivated and enhanced client relationships by conducting conference calls, follow-up calls and investor seminars.
  • Streamlined creative/media agency spending, leveraging digital/social media/SEM to drive advertising impressions by 30%.
  • Supervised a series of instructional seminars targeting industry professionals to drive real estate sales.
  • Created an internal SharePoint site that improved communication and dissemination of marketing collateral worldwide.
  • Developed a semi-annual Economic Breakfast meeting for small business clients and city mayors/treasurers.
  • Design and continually refresh marketing collateral for all events, presentations and advertisements.
  • Hired to spin-off this design automation subsidiary from the original semiconductor business.
  • Facilitated design and execution of critical advertisements published in national trade magazines.
  • Executed executive-level marketing programs and training seminars for national sales team.
  • Executed investment education seminar events to empower clients and potential clients.
  • Developed and coordinated marketing presentations, conference calls and educational seminars.
  • Coordinated travel, appointment calendar, meetings and physician recruiting seminars.
  • Developed and implemented plans to market 5,000+ business seminars annually.

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27. Customer Acquisition

average Demand
Here's how Customer Acquisition is used in Marketing Vice President jobs:
  • Managed new web-site development, content and on-line marketing efforts providing a product education resource and an additional customer acquisition channel.
  • Launched and managed numerous industry-leading web-based consumer lead development and customer acquisition programs that resulted in $ 35M in annual revenue.
  • Created and executed the marketing strategy for a highly successful customer segmentation program resulting in record customer acquisition and retention rates.
  • Reported urgent and potentially profitable market and product problems and opportunities impacting new customer acquisition and customer loyalty and satisfaction.
  • Developed infrastructures related to payroll customer acquisition, budget allocation, feasibility structure, MIS, and performance metrics.
  • Directed regional marketing team to deliver more efficient and effective customer acquisition and retention strategies, campaigns and events.
  • Supervised company database segmentation and statistical model analysis for marketing, loyalty program and new customer acquisition.
  • Set marketing strategy and drove customer acquisition, retention & development initiatives with a data-driven approach.
  • Leverage data analysis & marketing strategies to increase customer acquisitions by evolving the user experience.
  • Manage joint go-to-market initiatives and drove worldwide customer acquisition programs with customer success stories.
  • Developed customer acquisition strategy and developed a low friction online new customer on-boarding process.
  • Review and optimization of performance metrics in align with customer acquisition and retention goals.
  • Hired as consulting director for all digital customer acquisition strategies and operations.
  • Manage in-house and agency-driven display and mobile customer acquisition/demand gen campaigns.
  • Directed marketing and online/offline media to drive customer acquisition/retention programs.
  • Developed on and offline alternative customer acquisition programs.
  • Developed and lead customer acquisition and retention programs.
  • Leveraged all direct media for customer acquisition.
  • Guided branding and customer acquisition projects.
  • Developed new customer acquisition program.

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28. Press Releases

average Demand
Here's how Press Releases is used in Marketing Vice President jobs:
  • Doubled lead generation without additional cost through increased and improved use of press releases and editorial contributions.
  • Created multiple press releases and marketing campaigns to improve visibility and credibility in market.
  • Managed publicity department including providing content for press releases and developing pitch strategies.
  • Prepared and disseminated weekly press releases to financial industry media sources.
  • Press releases for all significant company announcements.
  • Directed and managed an outside public relations agency in crisis communications, press releases, grand opening strategies and event planning.
  • Create all content for corporate web presence, collateral; e-mail marketing campaigns, social media channels, and press releases.
  • Directed public relations agency in the development of press releases, byline articles, analyst relations and executive speaking opportunities.
  • Directed public relations strategy and wrote all key press releases covering awards, acquisitions and new services for the company.
  • Write and distribute press releases for various activities including company communications, agency announcements, sale/lease transactions and new hires.
  • Edited and distributed press releases to local and national media outlets, securing positive coverage in multiple publications.
  • Developed sales and strategic marketing tools, prospectuses, presentations, press releases, articles, and brochures.
  • Geo-targeted press releases designed to capture the interest of audiences proximate to partner headquarters and focused retail markets.
  • Worked with vendor-partners to develop and design co-branded marketing collateral, promotions, advertising and press releases.
  • Authored numerous press releases, presentations, digital / print media content for the website and sales material
  • Partnered with UWW PR in developing all media relations, press releases and UWW corporate communications.
  • Developed collateral, presentations and press releases for successful product launches in Singapore and Israel.
  • Write and distribute press releases via internal lists as well as international news wire services.
  • Served as spokesperson, wrote and distributed press releases and managed all public relations efforts.
  • Authored press releases for events, new products, movie options, and other promotions.

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29. Creative Direction

average Demand
Here's how Creative Direction is used in Marketing Vice President jobs:
  • Lead creative direction and conception for all communication channels and comprehensive marketing efforts.
  • Brand Marketing- Developed brand strategy position, creative direction, hierarchy of long and short term campaigns translated into consumer experiences.
  • Brand positioning, creative direction on brand identity, including logo, packaging, catalog and merchandising.
  • Guided creative direction leading cross-functional team in creation of new positioning and branding.
  • Led Creative Direction for all campaigns.
  • Fulfilled varying marketing-focused roles during tenure including web development, creative direction, collateral strategy, and brand management.

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30. Demand Generation

low Demand
Here's how Demand Generation is used in Marketing Vice President jobs:
  • Designed company's first campaign reporting and sophisticated online attribution methods to assess performance of investment dollars and online demand generation.
  • Demand generation responsibilities included management of trade show strategies/tactics and deployment of marketing automation campaigns.
  • Deployed comprehensive demand generation, publicity and analyst program that vaulted company from obscurity.
  • Managed and measured events, speaking engagements, and demand generation programs
  • Develop demand generation strategies for customers within select vertical markets.
  • Optimized demand generation and service offerings.
  • Doubled monthly lead intake as a result of media coverage & demand generation techniques *Reported to CEO, $20M revenue.
  • Developed all key marketing functions, including product marketing, demand generation, event production, and local country deployment.
  • Established consistent demand generation program, driving sales pipeline from $1.2MM to nearly $12MM over 18 months.
  • Recognized with various awards for portfolio launches, demand generation, public relations, and creative production and execution.
  • Streamlined demand generation strategy to drive over 43% increase in unique visitors while adding 100k leads per month.
  • Led all demand generation and retention marketing by coaching 25 direct reports to achieve significant results in one year.
  • Developed & oversaw the driving strategy, creation, implementation of new demand generation and lead nurturing programs.
  • Led Marketing team to generate and contribute $400K+ in sales pipeline opportunities through custom demand generation activities.
  • Implemented retail storefront (B to C) and various customer segment demand generation programs.
  • Lead an online marketing team in all demand generation and acquisition initiatives to drive sales.
  • Developed and executed a $24 million multimedia brand and demand generation marketing budget.
  • Channel marketing programs: demand generation with Good Technology, Mobile Iron, Microsoft.
  • Introduced Account-Based Marketing (ABM) demand generation concepts to increase market segment penetration.
  • Churned out 2,500 leads per month with innovative and cost effective demand generation efforts.

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31. Salesforce

low Demand
Here's how Salesforce is used in Marketing Vice President jobs:
  • Integrated to CRM through SalesForce API.
  • Set the business requirements for an enhanced email-marketing platform, and led the implementation of Salesforce/Exact Target to marketing teams company-wide.
  • Improved customer service and sales support developing integrated campaigns, optimized sales tools and automated business lead scoring for SalesForce.com.
  • Develop Salesforce and Marketing Automation pilots to prove business case behind tighter integration between Marketing and Admissions.
  • Developed the business plan and implemented the first end-to-end marketing automation platform integrated with salesforce.com.
  • Directed a team of 10 telemarketers and Salesforce.com-based lead tracking.
  • Created comprehensive metrics and dashboard tracking in Salesforce.com.
  • Modified the company s marketing plan(s), which were designed to maximize the effectiveness of the salesforce.
  • Recruited and developed a top-performing salesforce of over 80 brokers and agents within 9 teams of 500 plus.
  • Conducted needs assessment, led data cleanup effort and successfully migrated team to Salesforce forecasting tool.
  • Introduced and provide continuous improvement of CRM (salesforce.com) usage across multiple businesses.
  • Initiated and created a new CRM strategy for all ATEK businesses and implemented Salesforce.com.
  • Stabilized the field salesforce for the first time in 20 months.
  • Collaborated with VP of Sales to launch Salesforce CRM.
  • Distributed to over 1500 clients Implemented SalesForce.
  • Launched new website integrated with Salesforce.
  • Implemented Salesforce.com, and began application of Business Intelligence tools to analyze CRM data and make strategic sales and marketing decisions..
  • Developed closed-loop demand generation engine, including implementation of CRM (Salesforce.com) and marketing automation (Marketo).
  • Delivered marketing technology strategy for Marketing Automation project integrated with Salesforce CRM addressing list management and analytics and activities.
  • Created large operating efficiencies by integrating the shipping, ordering and customer updating processes into Salesforce.com.

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32. Annual Sales

low Demand
Here's how Annual Sales is used in Marketing Vice President jobs:
  • Reported directly to the Vice-President regarding annual sales report.
  • Produced annual sales conference and implemented producer recognition programs.
  • Directed all advertising, point-of-sale and sales promotion activities generating 500,000 transactions a week and $900 million in annual sales.
  • Managed a $1.2 million annual marketing budget for a home improvement company with $12 million in annual sales.
  • Launched site redesign, new customer APP, and lead nurturing model, driving $120m in annual sales.
  • Led product development and marketing functions to achieve annual sales increases ranging from 20% to 50%.
  • Led all marketing functions and developed vision & strategy for brand with $100M in annual sales.
  • Assist in the calculation and determination of annual sales goals at the divisional, regional and local levels
  • Implemented a strategic annual sales and marketing plan to improve work and communication across the organization.
  • Managed a $4 million dollar annual sales pipeline and supervised sales and client service teams.
  • Developed marketing programs that grew annual sales from start-up levels to $5 million in 2009.
  • Developed and executed marketing strategies for eight product brands with $290M in annual sales.
  • Assisted in taking company from conception to $1.5M in annual sales in 12 months.
  • Spearheaded direct sales, channel sales and customer marketing strategy to exceed annual sales targets.
  • Managed budget of $8.5M to support an annual sales revenue projection of $22M.
  • Stage Stores operates 850 department stores in 40 states with $1.6B in annual sales.
  • Established and successfully managed annual budgets totaling less than 1% of annual sales.
  • Increased annual sales revenue from $80 million to $250 million.
  • Guided and directed national accounts totaling eight million dollars in annual sales.
  • Produced $15M in annual sales through innovative marketing and branding campaigns.

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33. Project Management

low Demand
Here's how Project Management is used in Marketing Vice President jobs:
  • Perfected a methodology to identify and share best practices in product development, project management and distribution management.
  • Managed staff of 10 marketing associates responsible for strategy & planning, project management and client regulatory communications.
  • Collaborated with President and department heads for project management improvement, quality control and production scheduling.
  • Provided basic, intermediate and PMP Exam Prep Course facilitation services to aspiring Project Management Professionals.
  • Project management for various product launches including online enterprise management portal and text-based customer feedback tool.
  • Used database project management skills to ensure quality and work towards continuous improvement on internal process
  • Ensured the professional development, operational readiness and productivity of the Project Management team.
  • Streamlined operational processes involving contracts, project management, and interdepartmental functions.
  • Supported the project management team with market research and education initiatives.
  • Support included project management, invitation design and copy development.
  • Led cross-functional Executive Project Management Team responsible for strategy implementations.
  • Conducted project management, expansion and market feasibility research.
  • Project management skills ensure on-time and on-budget delivery.
  • Collaborated with project management to shape and document project requirements, acting as a key stakeholder during development and release phases.
  • Managed cross- functional team across creative, strategy and analysis, operations, project management, media, and technology personnel
  • Formulated long and short-term strategies, authored operational and program policies and procedures, and lead related project management activities.
  • Implemented new project management techniques as well as quality controls and tracking systems that resulted in improved consistency and performance.
  • Contributed to the development of business plans and offer memorandum, including writing, project management and strategic input.
  • Manage the production, creative services and project management functions to gain the maximum operational efficiency.
  • Managed 25-person staff, $15 million budget, and project management initiatives with cross-functional teams.

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34. Sales Support

low Demand
Here's how Sales Support is used in Marketing Vice President jobs:
  • Developed web-based sales support materials to allow for immediate centralized updates while providing the flexibility to customize documents.
  • Directed marketing while continuing to provide application engineering sales support.
  • Led all Business Banking marketing communications and sales support initiatives.
  • Coordinated and executed all consumer deposit marketing programs: advertising, direct marketing, sales support, in-branch displays, etc.
  • Collaborated cross functionally with product line, IT, sales, marketing and sales support to enhance the agent experience.
  • Directed marketing and solution strategy, solution portfolio, alliances, sales support, and industry marketing across functional areas.
  • Provide all areas of the bank, including loan, investment and trust officers, with marketing and sales support.
  • Supported the launch of the Asset Based Lending product line by providing both traditional marketing support and direct sales support.
  • Direct sales support with lead generation programs, field sales calls and developed referenced accounts were also implemented.
  • Provided high level sales support to close Third Party Administration deals with brokers, employers and PEO's.
  • Manage an annual integrated marketing and sales support budget resulting in over $32 million dollars in revenue.
  • Worked with life and annuity distribution channels to completely build out comprehensive sales support and product roll-out programs.
  • Managed a team providing marketing and sales support to worldwide banks and broker-dealers distributing MFS' offshore products.
  • Manage upfront strategies including but not limited to party, ad sales support materials and presentation reels.
  • Developed sales support strategies and product marketing plans that delivered $1+ billion in new business.
  • Supervised a staff of six professionals who implemented marketing, social media and sales support functions.
  • Led external marketing, direct marketing, sales support, media training and company website.
  • Transformed the Marketing function from reactive sales support to a strategically focused brand management team.
  • Led incredible team responsible for marketing, sales operations, sales support & customer support.
  • Achieved a 9.5 out of 10 sales support rating per the surveyed sales force.

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35. Real Estate

low Demand
Here's how Real Estate is used in Marketing Vice President jobs:
  • Led marketing efforts in developing offering memorandums for recapitalization of the consolidated business and multiple high-value, international real estate assets.
  • Negotiated partnerships with key real estate distribution partners improving quality of consumer leads and brand preference.
  • Developed relationships with community leaders, developers, and real estate agents statewide.
  • Established national broker/dealer network for sales of private real estate limited partnerships.
  • Created efficient property-level marketing strategies for prominent real estate owners and investors.
  • Partnered with vested interest in international financial/real estate marketing organization.
  • Directed digital marketing initiatives for desktop and mobile platforms to drive web traffic, leads and engagement across real estate portals.
  • Developed and maintain relationships with brokers and other real estate professionals throughout the North East to acquire real time market information.
  • Led all corporate negotiations spanning capital investments, creditors, large percentage of clients, real estate, and contracts.
  • Led marketing and customer development activities for Augmented Reality B2B solutions for the retail, real estate and media industries.
  • Worked closely with developers to secure fractional real estate ownership in each of these facilities (currently five).
  • Collaborate with corporate principals to develop short and long term marketing strategy for a luxury residential real estate firm.
  • Managed all land and marketing functions, contracts, legal, pipelines, agreements, and real estate operations.
  • Developed and serviced a diversified loan portfolio including commercial, agricultural, real estate, and installment loans.
  • Board appointed officer and member of the marketing leadership team for this Fortune 1000 real estate services firm.
  • Defined strategic vision and long term business objectives for the Sage Construction and Real Estate business unit.
  • Negotiate commercial contracts for sales, service, distribution, consulting agreements and real estate leases.
  • Invented a unique Realtor strategy that produced millions of dollars in additional real estate loan business.
  • Established network of real estate brokers and development companies in all markets to drive expansion.
  • Directed all leasing and marketing activities for $225 million portfolio of commercial real estate.

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36. Search Engine Optimization

low Demand
Here's how Search Engine Optimization is used in Marketing Vice President jobs:
  • Developed and executed integrated marketing strategies and campaigns highly focused around search engine optimization to build online site and brand awareness.
  • Headed implementation of E-Marketing strategy including search engine optimization, social networks and coordination with web designer suppliers.
  • Leveraged domain acquisitions and search engine optimization to reduce overall marketing budget.
  • Led search engine optimization initiative achieving top positioning in organic search.
  • Managed sales, marketing and operations of search engine optimization consultancy.
  • Designed search engine optimization and pay-per-click programs.
  • Developed Search Engine Optimization (SEO) program that increased search engine traffic by 28%.
  • Launched search engine optimization process to maximize organic search on site and increase linking.
  • Implemented revenue share model for web advertising, added multiple search engine optimization programs.
  • Spearheaded Search Engine Optimization, Search Engine Marketing, marketplaces and CSE strategies.

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37. New Accounts

low Demand
Here's how New Accounts is used in Marketing Vice President jobs:
  • Established new accounts by identifying new customers though extensive market research and industry knowledge to develop a comprehensive marketing strategy.
  • Developed a struggling company into a successful and viable moneymaker through establishing new accounts and revitalizing old accounts.
  • Developed cost effective directives to penetrate new accounts and retain existing accounts.
  • Established new accounts with fortune 500 companies, local and national Government agencies, municipalities, Universities and numerous large organizations.
  • Created brand, integrated content, increased social graph to 100 million and added 500k new accounts in first six months.
  • Maintained and expanded the brokerage's business for existing clients while simultaneously assisting in the acquisition of multiple new accounts.
  • Launched 5 new affinity programs growing new accounts by 25% representing $360MM in incremental five-year net income.
  • Insured proper documentation for all new accounts as per compliance, servicing of accounts and offering great customer service.
  • Created marketing campaigns, customer service, worked with VoiceStream Cellular handling customer technical issues and new accounts
  • Manage the client on-boarding process, conduct stakeholder interviews, and develop campaign strategies for new accounts.
  • Generated over one million new accounts for clients annually within target CPA, exceeding all conversion targets.
  • Recruited and trained new sales staff and led the pursuit of new accounts in the area.
  • Created business plans to attract financing offers and developed awareness/B2B marketing campaigns to drive new accounts.
  • Delivered an incremental increase of $400,000 in fee income from new accounts and cross-sell activities.
  • Deployed approaches to penetrate new accounts including propensity models, social selling and thought leadership.
  • Increased new approved accounts by 14%, resulting in 1166 new accounts.
  • Established campaigns that grew install base and laid foundation for new accounts.
  • Meet with boutiques and acquire new accounts for distribution of products
  • Delivered record growth: 1M+ new accounts in 12 months.
  • Signed and managed over $4 million in new accounts.

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38. Customer Base

low Demand
Here's how Customer Base is used in Marketing Vice President jobs:
  • Interfaced with customer base; resolved issues; communicated promotions; delivered superior customer service.
  • Created effective profitability analysis to manage sales strategy and solidify existing customer base.
  • Leveraged existing customer base to build credibility within the analyst and media community.
  • Target customer base includes small business and residential customers.
  • Enjoy fiercely-loyal customer base through outstanding customer service.
  • Produced quarterly newsletter for customer base.
  • Hired, trained and managed a Latin American team to fully support Turner's customer base and its portfolio of brands.
  • Provide strategic and operational guidance for the company in its pursuit to build a customer base, and revenue stream.
  • Doubled home equity production volume to $100 million monthly via deeper customer base penetration, offer and creative testing.
  • Generated over $2 million in incremental profit, while achieving a +42% increase in multicultural customer base.
  • Achieved 20% market share in target hospital segment (VA) through 30% growth in customer base.
  • Cultivate, market & manage customer base for paper and packaging supplies for $21M privately owned distribution company.
  • Brand consolidation, successfully migrating customer base from 6 service brands into one single brand (Purple Inc.)
  • Increased customer retention and purchases via launch of loyalty program that grew customer base 25% over plan numbers.
  • Achieved 10% penetration of customer base for insurance and enhancement services, from levels of 1-2%.
  • Directed all marketing activities and policies to promote and sell cable products and services for 120,000 customer base.
  • Handled cross-sell promotions to credit card customer base of installment loans, mortgages and certificates of deposit.
  • Achieved 50% year-over-year sales growth and grew customer base from 45 to 65 million users worldwide.
  • Created new automated digital referral program for customer base that increased inquiries by 6%.
  • Forge deep relationships with entire customer base and vendors in highly successful annual networking events.

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39. YOY

low Demand
Here's how YOY is used in Marketing Vice President jobs:
  • Revamped positioning for our key product line & launched new customer acquisition programs, contributing to YOY growth of 85%.
  • Boosted successful correspondent loan repurchased by $2M YOY by restructuring the loan repurchase process.
  • Campaign generated 12pt YOY change in total communication awareness and improved brand health measures.
  • Increased YoY revenue growth for ancillary brands like blog2print by up to 20%
  • Created and introduced sales tools that improved business performance >10% YOY.
  • Improved conversion rate of direct inquiries 16% YoY during campaign periods.
  • Launched newly branded website that realized a 40% traffic increase YOY.
  • Increased YOY gaming revenues by 20% despite poor economic conditions.
  • Increased total revenue an average of 19.5% YOY.
  • Key accomplishments: Grew the member base by 4.3% YOY, to 5.9MM members through enhanced onboarding retention efforts.
  • Repositioned company's catering brand, contributing to an 18% increase in YOY sales.
  • Implemented full funnel digital marketing plan to deliver 40% YOY ecommerce growth.
  • Revamped positioning for Biocomposite products that resulted in YOY growth of 38%.
  • Relaunched 2 underperforming products, exceeding 80% YoY growth.
  • Achieved 75% YOY growth via multi-channel, multi-touch communication strategies.
  • Capitalized on grocery ecommerce growth via Amazon increased YoY ecommerce by 23% to $8.5M.

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40. B2C

low Demand
Here's how B2C is used in Marketing Vice President jobs:
  • Developed and implemented various B2B/B2C digital and off-line programs to improve new business applications.
  • Improved B2C and B2B marketing programs to drive consumer engagement, support brand awareness and increase lead generation for advertising apartments.
  • Constructed a database to capture, build and manage an organic B2B and B2C list exceeding 30K prospects over 18 months.
  • Directed and optimized marketing plan for B2C and B2B customers, including brand messaging, creative, content, and PR.
  • Re-positioned the company as an emerging B2C shared-economy marketplace leader, launched new website, Social Media, Industry Speaker series.
  • Contributed key insights in pioneering and enforcing business-to-business (B2B) and business-to-consumer (B2C) channel strategies and plans.
  • Brand Re-launch (B2B & B2C): Re-energized inconsistent brand, by prioritizing consistency throughout corporate and franchised establishments.
  • Contracted by national franchises to develop, advise and execute on both B2B and B2C marketing and advertising strategies.
  • Designed 6 marketing plans across B2B/B2C categories utilizing Agile to meet both time and budgetary constraints.
  • Directed strategic planning, consumer research, positioning, creative, B2B and B2C marketing efforts.
  • Experienced in delivering a complete marketing approach including web, marketing campaigns, B2B and B2C.
  • Directed B2B and B2C marketing and consumer insights initiatives with a $3 million budget.
  • Relaunched B2B and B2C customer websites that produced 20% YOY increase in e-commerce revenue.
  • Achieved 66% 2013 Revenue growth in B2C online channels at increasing gross margins.
  • Used B2C demand-gen tactics to turn around and grow $525M small business franchise.
  • Introduced simplified B2B and B2C prospect websites resulting in 100% increase in conversion.
  • Direct teams through both B2C and B2B Customer Acquisition, Conversion and Engagement.
  • Spearheaded marketing activities in B2B, B2B2C, B2G, and B2C environments.
  • Developed strategic brand strategies and tactics for Fortune 200 B2B and B2C clients.
  • Managed the launch and successful establishment of this on-line B2C e-commerce company.

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41. PPC

low Demand
Here's how PPC is used in Marketing Vice President jobs:
  • Managed in-house media-buying agency, a $25 million advertising budget, and a Google PPC account with 1 million+ keywords.
  • Supervised daily, monthly and annual marketing budgets for PPC, social, native, outdoor and print advertising.
  • Reduced Pay Per Click (PPC) spend by 50% while increasing qualified lead volume.
  • Designed, built out and launched PPC Ad campaigns generating between 15 to 60 x ROAS.
  • Spearheaded mega PPC campaign, resulting in a 53% increase in revenue year over year.
  • Created social marketing strategy on Facebook and YouTube utilizing PPC media buy.
  • Leveraged affiliate and PPC programs to drive awareness and acquisition.
  • Oversee SEO/PPC/content marketing & social channel utilization.
  • Implemented new Google PPC and SEO campaigns.
  • Developed new SEO, SEM, PPC and display for clients.
  • Use SEO and PPC strategies to drive traffic to websites.
  • Managed PPC campaigns, interpreted analytics and implemented strategies to optimize performance.
  • Re-organized PPC Adwords campaign to improve conversion volume by 22%, reduced CPA 36% and improved CTR 1.6%.
  • Utilized content marketing, PPC, online and print advertising, trade shows, webinars and blogs for lead generation.
  • Selected Accomplishments: Designed & created new mobile website with innovative features to expand customer reach & mobile PPC impact.
  • Ramped up Digital: redesigned website; doubled use of email including prospecting, grew content library and doubled PPC.
  • Developed and implemented social media, PPC advertising, product reviews, blogs, newsletter and directory listing campaigns.
  • Implemented paid (PPC) and organic search engine tactics, Website analytics, and targeted media placement.
  • Managed a marketing team including: web site, design, SEO/PPC, PR and content writing.
  • Top channels include: Email, Search/SEO, Social, Content Marketing, Tradeshows/Events, Sponsorships, and PPC/display.

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42. Sales Training

low Demand
Here's how Sales Training is used in Marketing Vice President jobs:
  • Key tactical elements included revised clinical selling strategy, enhanced clinical and sales training, and updated marketing communications programs.
  • Implemented solutions selling approach for hospital communications software product including sales training, support materials and proposal templates.
  • Developed Category Management structure and implemented sales training regimen.
  • Negotiated strategic alliances and implemented sales training programs.
  • Managed strategic channel partnerships and corporate sales training.
  • Developed innovative and successful sales training programs.
  • Generated over $1.6M per year in new revenues through sales and marketing educational seminars and sales training materials created in-house.
  • Developed and executed annual and project plans for acquisition, retention, research, sales training, and database programs.
  • Developed channel programs, sales training, and provided direct sales support on strategic deals and major carrier accounts.
  • Tripled purchase of 3+ products at account opening - to 60% - with bundled offer and sales training.
  • Managed: Sales personnel, advertising, marketing, motivational and technical sales training, and updating product lines.
  • Work closely with VP of business development and VP of sales on sales training and sales tool development.
  • Managed product and brand management, market research, clinical education, sales training and marketing communications.
  • Traveled with sales teams and sales managers to assist in closing sales and implement consultative sales training.
  • Organized and conducted national sales training meeting with 50 manufacturer's rep agencies to launch new products.
  • Developed Social Media strategy to build community and aid in sales training, retention, and motivation.
  • Trained 84 salespeople and 8 regional sales managers in PSS III (Xerox sales training).
  • Trained sales associates and staff in groups of 2-200 including new agent orientation and sales training.
  • Created Sales Training program that shortened the sales cycle and accelerated ramp up of new hires.
  • Launched new products generating more than $250K with lead-gen, sales training and materials.

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43. Value Proposition

low Demand
Here's how Value Proposition is used in Marketing Vice President jobs:
  • Develop unique value propositions as well as call to action-oriented advertising targeted toward key customer segments and increases brand awareness.
  • Brand Development and Management * Created first-ever unified brand strategy, value proposition and positioning resulting in inaugural Brand Handbook.
  • Established targeted customer value propositions and executed go-to-market strategies across all targeted product market segments to meet company objectives.
  • Created and marketed developed affinity programs, leveraging banks existing rewards products as the customer value proposition.
  • Developed and implemented a corporate branding strategy, customer value proposition, and unified corporate identity guidelines.
  • Collaborated with product management to identify and articulate target value propositions for new multiple software products.
  • Develop and communicate value proposition of an innovative technology for consumer brands and retailers.
  • Refined the agency brand promise and value proposition informed via analyzing customer research.
  • Initiated and implemented extensive brand research on value proposition strengths and opportunities.
  • Developed messaging for marketing, advertising, and employment value propositions.
  • Overhauled value proposition toward outsourced data collection and warehousing.
  • Defined and articulated the company's differentiated value proposition.
  • Developed differentiated value propositions implemented in custom-branded proposals.
  • Developed Corporate Overview presentation and company value proposition.
  • Value Proposition-Assessed value proposition of paid subscription model.
  • Raised visibility and improved market position by building relationships with the press, communicating the organization s vision and value proposition.
  • Developed brand strategy and championed value proposition and positioning for 300 + member CB franchises in the western half of US.
  • Developed brand strategy for $2.0B Division including: brand messaging, value propositions, improved collateral and sales tools.
  • Enhanced the value proposition for existing and new partners to create new channels to market incremental to direct sales force.
  • Oversee development of unique value propositions, marketing strategies, and call to action advertising that targets key customer segments.

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44. Saas

low Demand
Here's how Saas is used in Marketing Vice President jobs:
  • Head of worldwide marketing for private equity-funded, SaaS-based IT management application solution provider.
  • Developed SaaS application for tracking sponsorship impact against corporate objectives.
  • Develop & implement core corporate & marketing strategy to drive enterprise growth and attract external investment in market-leading SAAS e-Commerce provider.
  • Overhauled marketing/ sales process including on-line lead generation (SEM/ SEO/ PPC), and integrating new CRM -SaaS model system.
  • Directed corporate and partnership marketing for SaaS enterprise loyalty solution provider to national retail, restaurant, and QSR clients.
  • Led marketing for small (10 employees) provider of Web Content Management SaaS solution for Higher Education market.
  • Launched a SaaS (cloud-based) version of the product, and added outbound marketing efforts to SMB accounts.
  • Established the brand, identity, position and value proposition for SpecialNeedsWare and its three SaaS platforms.
  • Launched B-2-B SaaS / SMB and On-Premise / Enterprise products while continuing to drive consumer growth.
  • Worked with SAAS software and technology companies in the Bay area and Boston driving demand.
  • Lead YouEarnedIt s SaaS B2B Marketing, Brand, PR, and Demand Generation.
  • Accelerated adoption of SaaS offering for +$1.5 Billion SMB market.
  • Launched SaaS offering, resulting in immediate 10% revenue contribution.
  • COMPANY - High-growth, venture-backed provider of SaaS applications for insurance.
  • Implemented SaaS based lead generation, enhancement, and scoring tools.
  • Allocate $ and marketing efforts aimed at new SaaS product.
  • Transitioned business from perpetual to SaaS: 84% in NA, 87% in EMEA and 60% in Japan.
  • Developed the overall marketing strategy for Covario's digital advertising agency services and Rio SEO's SaaS software tools.
  • Integrated SaaS, Big Data Cloud partner Vivametrica to customer and prospect journey marketing and sales touch points.
  • Co-founded Ruxter with my business partner to create a new SaaS mobile marketing platform for small businesses.

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45. KPI

low Demand
Here's how KPI is used in Marketing Vice President jobs:
  • Redefined marketing performance dashboards to improve cost management and store-level KPI tracking.
  • Implemented all tracking and testing solutions as well as created weekly, monthly and quarterly metrics and KPI goals and reporting.
  • Negotiated all contracts with list owners and identified KPI s for data acceptance standards measuring data quality and performance.
  • Identified Marketing KPI's, built Marketing Plan and Budget within first 30 days of start.
  • Created KPI system to drive results-focused marketing, increasing accountability across the marketing team.
  • Orchestrated people engagement KPI strategy inclusive of learning, development, and leadership.
  • Monitored KPI s and ensured delivery of all marketing goals.
  • Performed KPI (Key Performance Indicators) Analysis.
  • Developed and implemented KPI and Flash reports.
  • Drive efficiency and value-added by developing, interpreting, and reporting on key business metrics (including KPIs and benchmarks).
  • Improved marketing measurement strategy by implementing new KPIs for website and social media to optimize campaign success and gain client insights.
  • Developed and launched digital marketing KPI, Events and Brand & Communications that ensure brand awareness and engagement are measurable.
  • Led $200 Million Winter Tire team; created new marketing focus and clear KPIs to drive focus and alignment.
  • Created and launched key performance indicators (KPIs) and metrics to measure the success of 20+ new marketing initiatives.
  • Re-shaped the marketing KPIs to provide greater focus, effectiveness, and job satisfaction for each marketing channel team.
  • Developed aggressive digital acquisition strategy; revamped sales marketing and doubled KPIs; initiated content-rich PR push.
  • Owned business dashboards, test and learn strategies and creation of key performance indicators (KPIs).
  • Worked with marketing team to interpret KPI's and execute ad-hoc data analysis to drive performance improvements.
  • Established KPIs, Tracking Processes and Global Internal Communications enabling best practice sharing across three continents.
  • Developed agency's new business process (target/segment planning, KPIs, tactics and implementation).

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46. R

low Demand
Here's how R is used in Marketing Vice President jobs:
  • Reduced targeted marketing communications expenditures by over 50% through negotiation with vendors (advertising & media including international production).
  • Developed company positioning and messaging aligned to current market challenges highlighting value of our portfolio and differentiation from competing solutions.
  • Developed and executed successful Hispanic marketing events, which drove Hispanic household penetration and became benchmarks for national promotions.
  • Coordinated activities of department in manufacturing establishment concerned with providing customers technical services in conjunction with marketing activities.
  • Managed relationships and marketing strategy for national, independent women s clothing line catering to colleges and universities.
  • Provided strategic and tactical direction to functional areas resulting in corrective re-organization increasing productivity output by 6 months.
  • Served as organization spokesperson in television news interviews and was featured in video to promote textile recycling.
  • Hold complete responsibility of reaching targeted revenue goals and strategic company initiatives are met and exceeded.
  • Worked with very limited budgets year-over-year; achieved more than 15MM in incremental sponsorship/marketing revenue.
  • Top non-owner executive in privately held manufacturer of food, pharmaceutical and personal care ingredients.
  • Developed deliberate marketing plan to overcome shortfalls determined by SWOT analysis of chapter image.
  • Defined and executed major re-organization of product management team based on changing business needs.
  • Supported department members in the organization of other organization philanthropies and community service events.
  • Identified marketing initiatives through customer research in the development of targeting and segmentation plans.
  • Leveraged licensed partnerships to garner publicity including product placement and air mentions tenfold.
  • Supported existing client relationships to ensure all accounts were operating with maximum efficiency.
  • Obtained resources for Pricing Manager and Pricing Coordinator positions to lead implementation.
  • Develop inclusive-tour packages with participating tourism attractions, air, ground operators.
  • Provided liquidity through sale of existing residential mortgages to large investors.
  • Developed strategic positioning of corporate brand and individual product segments.

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47. Corporate Communications

low Demand
Here's how Corporate Communications is used in Marketing Vice President jobs:
  • Lead the development and implementation of company-wide marketing, corporate communications, public relations and branding initiatives.
  • Managed marketing areas including corporate communications, public relations, marketing communications and E-commerce.
  • Spearheaded corporate communications strategies, including internal and external campaigns for 48 locations.
  • Managed all e-Business Advertising, Marketing, Corporate Communications and Public Relations Activities.
  • Managed field marketing, corporate communications, marketing operations, & agency resources
  • Revised corporate communications manual as part of new branding strategy.
  • Direct all corporate communications for public and media distribution.
  • Managed all corporate communications both internal and external.
  • Created marketing updates and corporate communications.
  • Managed all corporate communications and advertising.
  • Lead the team responsible branding, digital marketing, corporate communications, website development, promotions, and public relations.
  • Worked in cooperation with corporate communications and marketing to establish common branding, web strategies, and cross-selling opportunities.
  • Directed corporate and strategic product marketing, corporate communications, global market planning, and new product introductions.
  • Executed global marketing strategy and corporate communications programs during company growth from $50M to ~$100+M.
  • Oversee consistency of brand with displays and corporate communications at each of the six locations.
  • Managed all external corporate communications and served as the primary media contact point.
  • Created corporate communications, branding, and positioning plans for several clients.
  • Managed marketing and branding, sales, and corporate communications.
  • Developed corporate communications for more than 10,000 customers and media.
  • Directed marketing, corporate communications, and channel teams.

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48. Customer Retention

low Demand
Here's how Customer Retention is used in Marketing Vice President jobs:
  • Transformed stagnant marketing function into an efficient high impact driver of sales and customer retention for mid-sized consumer financial consultancy.
  • Doubled customer retention rate in year by designing and deploying telemarketing campaigns, ensuring successful strategic customer retention campaign.
  • Managed Executive level clients including interviews, corporate-wide proposals, customer retention, success stories and public testimonials.
  • Planned and conducted online marketing research to improve customer retention loyalty and capitalize on incentive motivation.
  • Directed and managed independent agent relationships, customer retention, and agency profitability.
  • Initiated customer retention and loyalty programs with integrated outbound and inbound communication plans.
  • Developed and implemented campaigns that drove lead acquisition and customer retention.
  • Developed and administered customer retention policies & procedures.
  • Create and implement marketing strategies, programs and promotions that build market share and increase customer retention in both distinct markets.
  • Launched two key projects designed to impact customer retention - impact of projects increased customer retention by 17%.
  • Generated qualified sales leads, developed usage, activation and customer retention programs, and implemented sales tracking mechanisms.
  • Achieved customer retention goals and delivered year over year improvement by reducing the churn rate to below 2%.
  • Run weekly office meetings and meet monthly with sales representatives to discuss sale figures and customer retention rates.
  • Revamped segmentation leading to a 10% increase in asset acquisition and 20% improvement in customer retention.
  • Increased customer retention from 27% to 40% in 4 months by developing the Auto Ship program.
  • Cultivated long-term business, consumer, and community relationships to ensure branch sales growth and customer retention.
  • Developed effective customer training, incentive & satisfaction survey program that resulted in 99% customer retention.
  • Program increased customer retention levels by one-third over traditional tactics and increased ticket average by 35%.
  • Created and executed a sales strategy, increasing revenue by $10M with 98% customer retention.
  • Created direct mail program which contributed to improvement in customer retention from 72% to 84%.

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49. Linkedin

low Demand
Here's how Linkedin is used in Marketing Vice President jobs:
  • Utilize LinkedIn to connect with professionals worldwide
  • Implemented use of social media programs such as LinkedIn to promote Chamber events, membership drives and community information to members.
  • Utilized LinkedIn Groups for spreading awareness in groups for sound enthusiasts.
  • Publicized lead-generating webinars via Linkedin, web banners, and targeted e-marketing.
  • Developed social ads, initiated LinkedIn procurement group.
  • Activate social media including launching a LinkedIn marketing campaign to Nursing Faculty and Deans to increase lead generations in new markets.

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50. RFP

low Demand
Here's how RFP is used in Marketing Vice President jobs:
  • Developed RFP for new Medical Surgical Distributor and conducted review process to final recommendation and award.
  • Contributed to major RFP and competitive bid-writing and presentations.
  • Led US retail partnership center of excellence (COE) and teamed with international business development to create stronger RFP responses.
  • Managed, designed and executed sales presentations, RFP s, and consulting materials for all business service lines.
  • Developed strategy and RFP responses for all brands and handled rules of engagement between brands during the sales cycle.
  • Conducted RFP for consolidated call center to improve service while reducing costs by $2 Million per year.
  • Respond to Request for Proposals (RFP's), questionnaires, and due diligence requests for clients.
  • Orchestrated an RFP process across UMG s record labels to consolidate digital advertising at one interactive agency.
  • Generated customized reporting, responded to RFP's, daily client interaction, & focused global distribution.
  • Increased successful RFP responses by 20% by centralizing the process and improving content quality.
  • Led the exploration and RFP process for the selection of a new digital agency.
  • Implemented standardized RFP response process, increasing acceptance rate by nearly 50%.
  • Executed RFP for loyalty vendor and aligned with global partner for migration strategies.
  • Established standard RFP toolkit leveraged throughout organization reducing production time by 35%.
  • Draft RFP responses and lead agency team through the client acquisition process.
  • Developed RFP process that drove the selection of new agency of record.
  • Led customer/prospect database cross-departmental team to manage Db RFP and vendor selection.
  • Lead RFP responses for digital pitches, managed search consultant communications.
  • Initiated RFP, chose and directed ad agencies and media buyers.
  • Issued RFP for new marketing message and sales collateral.

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20 Most Common Skill for a Marketing Vice President

Strategic Partnerships14.9%
Company Website13.9%
New Product Development12.9%
Revenue Growth11.1%
Online7.1%
Business Development5.4%
Email4.5%
SEO2.8%

Typical Skill-Sets Required For A Marketing Vice President

RankSkillPercentage of ResumesPercentage
1
1
Strategic Partnerships
Strategic Partnerships
11.5%
11.5%
2
2
Company Website
Company Website
10.7%
10.7%
3
3
New Product Development
New Product Development
10%
10%
4
4
Revenue Growth
Revenue Growth
8.6%
8.6%
5
5
Online
Online
5.5%
5.5%
6
6
Business Development
Business Development
4.2%
4.2%
7
7
Email
Email
3.4%
3.4%
8
8
SEO
SEO
2.1%
2.1%
9
9
Customer Service
Customer Service
2.1%
2.1%
10
10
CRM
CRM
2.1%
2.1%
11
11
Analytics
Analytics
2%
2%
12
12
ROI
ROI
1.9%
1.9%
13
13
Facebook
Facebook
1.9%
1.9%
14
14
Internet
Internet
1.9%
1.9%
15
15
Market Research
Market Research
1.8%
1.8%
16
16
Market Share
Market Share
1.8%
1.8%
17
17
Strategic Plan
Strategic Plan
1.7%
1.7%
18
18
Twitter
Twitter
1.3%
1.3%
19
19
Trade Shows
Trade Shows
1.3%
1.3%
20
20
Product Management
Product Management
1.3%
1.3%
21
21
Business Units
Business Units
1.3%
1.3%
22
22
Direct Reports
Direct Reports
1.2%
1.2%
23
23
Special Events
Special Events
1.2%
1.2%
24
24
Promotional Materials
Promotional Materials
1.1%
1.1%
25
25
Web Content
Web Content
1%
1%
26
26
SEM
SEM
1%
1%
27
27
Customer Acquisition
Customer Acquisition
1%
1%
28
28
Press Releases
Press Releases
0.9%
0.9%
29
29
Creative Direction
Creative Direction
0.9%
0.9%
30
30
Demand Generation
Demand Generation
0.8%
0.8%
31
31
Salesforce
Salesforce
0.8%
0.8%
32
32
Annual Sales
Annual Sales
0.7%
0.7%
33
33
Project Management
Project Management
0.7%
0.7%
34
34
Sales Support
Sales Support
0.7%
0.7%
35
35
Real Estate
Real Estate
0.7%
0.7%
36
36
Search Engine Optimization
Search Engine Optimization
0.7%
0.7%
37
37
New Accounts
New Accounts
0.7%
0.7%
38
38
Customer Base
Customer Base
0.7%
0.7%
39
39
YOY
YOY
0.6%
0.6%
40
40
B2C
B2C
0.6%
0.6%
41
41
PPC
PPC
0.6%
0.6%
42
42
Sales Training
Sales Training
0.6%
0.6%
43
43
Value Proposition
Value Proposition
0.6%
0.6%
44
44
Saas
Saas
0.6%
0.6%
45
45
KPI
KPI
0.6%
0.6%
46
46
R
R
0.5%
0.5%
47
47
Corporate Communications
Corporate Communications
0.5%
0.5%
48
48
Customer Retention
Customer Retention
0.5%
0.5%
49
49
Linkedin
Linkedin
0.5%
0.5%
50
50
RFP
RFP
0.4%
0.4%

23,039 Marketing Vice President Jobs

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