What does a marketing vice president do?
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
Marketing vice president responsibilities
Here are examples of responsibilities from real marketing vice president resumes:
- Lead the procurement of all physical products and RFP design.
- Manage Facebook account and promote upcoming events on campus using different marketing tactics
- Work both from RFP and from prospecting.
- Include oversight of all creative development, messaging and production of collateral materials for donors.
- Spearhead and implement the change management initiative to roll out HCP MCM to entire company.
- Create the structure and foundation for an in-house call center team that receives 15-20k calls a month.
- Identify white space opportunity through new HCP segmentation, delivering increase HCP reach via remote digital platform.
- Design strategic email and social media campaigns which work collectively to promote the brand and drive the SEM plan.
- Play an instrumental role in expanding the client portfolio into higher education, healthcare, automotive dealerships, and athletics.
- Direct design, implementation and optimization of the ISMHS web activities to make them mobile-friendly with clear calls-to-action and SEM enhancement.
- Supervise in-house production and marketing teams.
- Maintain detailed and organize progress notes for Medicaid billing.
- Provide oversight on development and redesign of company website.
- Develop budget for all alumni relate projects and expenditures.
- Recruit panelists for student organize events and alumni programs.
Marketing vice president skills and personality traits
We calculated that 14% of Marketing Vice Presidents are proficient in Digital Marketing, Analytics, and Marketing Campaigns. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Marketing Vice Presidents that have these skills listed on their resume here:
- Digital Marketing, 14%
Manage team of regional marketing and sales professionals charged with communicating the brand and implementing traditional and digital marketing plans.
- Analytics, 8%
Developed comprehensive marketing plan that incorporated search engine advertising and yellow page campaigns based on Google analytics and ROI data.
- Marketing Campaigns, 5%
Conceptualized and developed marketing literature, collateral materials, multiple on and offline marketing campaigns, brochures and software product interfaces.
- SEO, 4%
Created disciplined SEO program through extensive on-page and off-page optimization, appropriate back-linking and content marketing platforms.
- Integrated Marketing, 3%
Enhanced brand awareness and doubled market influence by developing and executing integrated marketing and communications strategy that supported corporate revenue goals.
- CRM, 3%
Established Marketing Automation practice, including service lines for marketing automation, financial management, lead management and CRM integration.
Most marketing vice presidents use their skills in "digital marketing," "analytics," and "marketing campaigns" to do their jobs. You can find more detail on essential marketing vice president responsibilities here:
Analytical skills. To carry out their duties, the most important skill for a marketing vice president to have is analytical skills. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Marketing vice presidents often use analytical skills in their day-to-day job, as shown by this real resume: "conduct necessary research, development, and benefit analysis to support recommendation of services and product lines to support business strategies. "
Communication skills. Another essential skill to perform marketing vice president duties is communication skills. Marketing vice presidents responsibilities require that "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." Marketing vice presidents also use communication skills in their role according to a real resume snippet: "supervised and trained account executives in brand development, marketing and communication plan implementation for various industries. "
Creativity. This is an important skill for marketing vice presidents to perform their duties. For an example of how marketing vice president responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a marketing vice president: "directed brand development, marketing/advertising strategies and communications, overseeing in-house creative services team. ".
Interpersonal skills. A big part of what marketing vice presidents do relies on "interpersonal skills." You can see how essential it is to marketing vice president responsibilities because "managers must deal with a range of people in different roles, both inside and outside the organization." Here's an example of how this skill is used from a resume that represents typical marketing vice president tasks: "mastered project management, team building, negotiating, needs analysis and interpersonal communication skills. "
Organizational skills. Another common skill required for marketing vice president responsibilities is "organizational skills." This skill comes up in the duties of marketing vice presidents all the time, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." An excerpt from a real marketing vice president resume shows how this skill is central to what a marketing vice president does: "developed all organizational documents needed to ensure proper communication for b2b & b2c alignments. "
The three companies that hire the most marketing vice presidents are:
- JPMorgan Chase & Co.41 marketing vice presidents jobs
- F535 marketing vice presidents jobs
- Veeva Systems8 marketing vice presidents jobs
Choose from 10+ customizable marketing vice president resume templates
Build a professional marketing vice president resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your marketing vice president resume.
Compare different marketing vice presidents
Marketing vice president vs. Senior director of marketing
A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.
While similarities exist, there are also some differences between marketing vice presidents and senior director of marketing. For instance, marketing vice president responsibilities require skills such as "analytics," "seo," "project management," and "sem." Whereas a senior director of marketing is skilled in "sr," "content strategy," "oversight," and "google analytics." This is part of what separates the two careers.
Senior directors of marketing tend to make the most money working in the media industry, where they earn an average salary of $170,669. In contrast, marketing vice presidents make the biggest average salary, $178,047, in the retail industry.senior directors of marketing tend to reach similar levels of education than marketing vice presidents. In fact, senior directors of marketing are 2.1% more likely to graduate with a Master's Degree and 0.2% less likely to have a Doctoral Degree.Marketing vice president vs. Director, product marketing
A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.
In addition to the difference in salary, there are some other key differences worth noting. For example, marketing vice president responsibilities are more likely to require skills like "analytics," "kpis," "project management," and "salesforce." Meanwhile, a director, product marketing has duties that require skills in areas such as "market trends," "cloud," "competitive landscape," and "sales enablement." These differences highlight just how different the day-to-day in each role looks.
Directors, product marketing earn a lower average salary than marketing vice presidents. But directors, product marketing earn the highest pay in the technology industry, with an average salary of $146,919. Additionally, marketing vice presidents earn the highest salaries in the retail with average pay of $178,047 annually.directors, product marketing earn similar levels of education than marketing vice presidents in general. They're 4.8% more likely to graduate with a Master's Degree and 0.2% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for marketing vice presidents in the next 3-5 years?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
Marketing vice president vs. Head of marketing
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
The required skills of the two careers differ considerably. For example, marketing vice presidents are more likely to have skills like "analytics," "seo," "sem," and "salesforce." But a head of marketing is more likely to have skills like "google analytics," "content strategy," "strategic thinking," and "business objectives."
Heads of marketing earn the best pay in the media industry, where they command an average salary of $134,857. Marketing vice presidents earn the highest pay from the retail industry, with an average salary of $178,047.Most heads of marketing achieve a similar degree level compared to marketing vice presidents. For example, they're 3.3% more likely to graduate with a Master's Degree, and 0.2% more likely to earn a Doctoral Degree.Marketing vice president vs. Assistant marketing manager
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Types of marketing vice president
Updated January 8, 2025
