How To Become A Marketing Writer: What It Is and Career Path

What is a marketing writer and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Evan Schulte,

Michelle R. Eubanks

A marketing writer is an individual writer that specializes in creating content for marketing purposes. They write content for various types of media or outlets, such as websites, print ads, articles, brochures, press releases, and social media posts, among many others. Furthermore, they may work as a freelancer but usually find permanent jobs in marketing departments of companies.

Aside from producing content for various marketing purposes, they may also contribute to the design of print ads, web pages, and other digital or physical media. Their duties also include conducting market research, recommending market strategies, and monitoring audience feedback for future content.

Like other types of writers, a marketing writer usually has a degree in English, communications, or journalism. Having a marketing degree is also ideal as long as one possesses great writing skills. Experience is not always required by employers, but applicants must be able to demonstrate their prowess in writing, usually by completing a writing test or submitting a portfolio.

Marketing writers earns $49,000 a year, on average, with the highest earners taking home as much as $80,000 annually.

What general advice would you give to a marketing writer?

Evan Schulte

Assistant Professor, English as a Second Language, Colorado Mountain College

Graduating with a degree in English and Literature gives the graduate an excellent opportunity to teach online. I would recommend getting TEFL or TESOL certified. It is a great chance to gain teaching experience, and there is always the option to teach abroad when the pandemic lets up.

ScoreMarketing WriterUS Average

Salary

4.7

Avg. Salary $60,693

Avg. Salary $59,228

Stability level

6.2

Growth rate 4%

Growth rate 0.3%

Diversity

6.7

Race

American Indian and Alaska Native 0.36%

Asian 5.03%

Black or African American 6.12%

Hispanic or Latino 7.86%

Unknown 5.64%

White 74.99%

Gender

female 58.74%

male 41.26%

Age - 41

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 41

Stress level

6.2

Stress level is manageable

7.1 - high

Complexity level

8.6

Complexity level is advanced

7 - challenging

Work life balance

5.5

Work life balance is fair

6.4 - fair

Key steps to become a marketing writer

Explore marketing writer education requirements

Most common marketing writer degrees

Bachelor's

81.3 %

Master's

12.4 %

Associate

3.9 %

Start to develop specific marketing writer skills

Skills	Percentages
Digital Marketing	17.13%
Content Marketing	11.87%
WordPress	9.73%
Web Content	7.08%
Proofreading	4.50%

Complete relevant marketing writer training and internships

Accountants spend an average of Less than 1 month on post-employment, on-the-job training. New marketing writers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing writer based on U.S. Bureau of Labor Statistics data and data from real marketing writer resumes.

Research marketing writer duties and responsibilities

Research and write articles, organize photoshoots, manage proofreading process and provide creative feedback to designer.
Manage publication review process, including technical and editorial review by in-house and outside reviewers.
Provide comprehensive research, analysis, and copywriting for brokers' property listings.
Copy writing, editing and proofreading for direct mail, print collateral and website content.

Prepare your marketing writer resume

When your background is strong enough, you can start writing your marketing writer resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing writer resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing writer resume templates

Build a professional marketing writer resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing writer resume.