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Working As a Marketing Writer

  • Thinking Creatively
  • Getting Information
  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Organizing, Planning, and Prioritizing Work
  • Deal with People

  • Mostly Sitting

  • Stressful

  • $50,000

    Average Salary

What Does A Marketing Writer Do

Writers and authors develop written content for advertisements, books, magazines, movie and television scripts, songs, blogs, or other types of media.

Duties

Writers and authors typically do the following:

  • Choose subject matter that interests readers
  • Write fiction or nonfiction through scripts, novels, biographies, and more
  • Conduct research to obtain factual information and authentic detail
  • Write advertising copy for newspapers, magazines, broadcasts, and the Internet
  • Present drafts to editors and clients for feedback
  • Work with editors and clients to shape the material so it can be published

Writers and authors develop written material—namely, stories and advertisements—for books, magazines, and online publications.

Writers must establish their credibility with editors and readers through strong research and the use of appropriate sources and citations. Writers and authors select the material they want to use and then convey the information to readers. With help from editors, they may revise or rewrite sections, searching for the best organization and the most appropriate phrasing.

An increasing number of writers are freelance writers—that is, they are self-employed and sell their written content to book and magazine publishers; news organizations; advertising agencies; and movie, theater, and television producers. Many freelance writers are hired to complete specific short-term or recurring assignments, such as writing a newspaper column, contributing to a series of articles in a magazine, or producing an organization’s newsletter.

An increasing number of writers are producing material that is published directly online, in videos and on blogs.

The following are examples of types of writers and authors:

Copywriters prepare advertisements to promote the sale of a good or service. They often work with a client to produce written content, such as advertising themes, jingles, and slogans.

Biographers write a thorough account of a person’s life. They gather information from interviews and research about the person to accurately portray important events in that person's life.

Bloggers write posts to a web log (shortened to “blog”) that usually pertain to any topic or a specific field, such as fashion, news, or sports.

Generalists write about any topic of interest, unlike writers who usually specialize in a given field.

Novelists write books of fiction, creating characters and plots that may be imaginary or based on real events.

Songwriters compose music and lyrics for songs. They may write and perform their own songs or sell their work to a music publisher. They sometimes work with a client to produce advertising themes, jingles, and slogans, and they may be involved in marketing the product or service.

Playwrights write scripts for theatrical productions. They come up with a concept, write lines for actors to say, produce stage direction for actors to follow, and suggest ideas for theatrical set design.

Screenwriters create scripts for movies and television. They may produce original stories, characters, and dialogue, or turn a book into a movie or television script. Some may produce content for radio broadcasts and other types of performance.

Journalists write articles and reports on current events. For more information, see the profile on reporters, correspondents, and broadcast news analysts.

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How To Become A Marketing Writer

A college degree in English, journalism, or communications is generally required for a salaried position as a writer or author. Experience can be gained through internships, but any form of writing that improves skill, such as blogging, is beneficial. Excellent writing skills are essential.

Education

A bachelor’s degree is typically needed for a full-time job as a writer. Because writing skills are essential in this occupation, many employers prefer candidates with a degree in English, journalism, or communications.

Other Work Experience

Writers can obtain job experience by working for high school and college newspapers, magazines, radio and television stations, advertising and publishing companies, or nonprofit organizations. College theater and music programs offer playwrights and songwriters an opportunity to have their work performed. Many magazines and newspapers also have internships for students. Interns may write stories, conduct research and interviews, and gain general publishing experience.

Employers also increasingly prefer new applicants to have the ability to code and program webpages or manipulate data to create a visual story using tables, charts, and maps.

In addition, anyone with Internet access can start a blog and gain writing experience. Some of this writing may lead to paid assignments regardless of education, because the quality of writing, the unique perspective, and the size of the potential audience are the greatest determinants of success for a piece of writing. Online publications require knowledge of computer software and editing tools that are used to combine text with graphics, audio, video, and animation.

Writers or authors can come from a variety of backgrounds and experiences as long as they demonstrate strong writing skills.

Training

Writers and authors may need to gain some writing experience through on-the-job training with more experienced writers and editors before their work is ready for publication.

Writers who want to write about a particular topic may need formal training or experience related to that topic.

Because many writers today prepare material directly for the Internet, knowing graphic design, page layout, and multimedia software can be advantageous.

Licenses, Certifications, and Registrations

Some associations offer certifications for writers and authors. Certification can demonstrate competence and professionalism, making candidates more attractive to employers. For example, the American Grant Writers’ Association (AGWA) offers the Certified Grant Writer® credential.

Certification can also increase opportunities for advancement.

Advancement

Beginning writers and authors can get a start and put their name on work immediately by writing for smaller businesses, local newspapers, advertising agencies, and nonprofit organizations. However, opportunities for advancement within these organizations may be limited because they usually do not have enough regular work.

Writers and authors can advance their careers further by building a reputation, taking on more complex writing assignments, and getting published in more prestigious markets and publications. Having published work that has been well received and maintaining a track record of meeting deadlines are important for advancement.

Many editors begin work as writers. Those who are particularly skilled at identifying stories, correcting writing style, and interacting with writers may be interested in editing jobs.

Important Qualities

Adaptability. Writers and authors need to be able to adapt to newer software platforms and programs, including various Content Management Systems (CMS).

Creativity. Writers and authors must be able to develop new and interesting plots, characters, or ideas so they can come up with new stories.

Critical-thinking skills. Writers and authors must have dual expertise in thinking through or understanding new concepts, and conveying it through writing.

Determination. Writers and authors sometimes work on projects that take years to complete. Freelance writers who are paid per assignment must demonstrate perseverance and personal drive to meet deadlines.

Persuasion. Writers, especially those in advertising, must be able to persuade others to feel a certain way about a good or service.

Social perceptiveness. Writers and authors must understand how readers react to certain ideas in order to connect with their audience.

Writing skills. Writers and authors must be able to write clearly and effectively in order to convey feeling and emotion and communicate with readers.

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Marketing Writer Career Paths

Marketing Writer
Senior Technical Writer Project Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Senior Technical Writer Project Manager Marketing Manager
Marketing Program Manager
6 Yearsyrs
Senior Technical Writer Senior Project Manager Marketing Director
Brand Director
10 Yearsyrs
Marketing Manager Owner Creative Director
Marketing And Creative Director
6 Yearsyrs
Marketing Manager Marketing Director
Director Of Digital Marketing
9 Yearsyrs
Marketing Communications Manager Director Of Communications And Marketing
Vice President Of Marketing & Communications
12 Yearsyrs
Marketing Communications Manager Communications Manager
Internal Communications Manager
8 Yearsyrs
Marketing Communications Manager Product Marketing Manager
Brand Marketing Manager
6 Yearsyrs
Senior Copywriter Content Strategist Content Manager
Web Content Manager
5 Yearsyrs
Senior Copywriter Content Manager
Senior Content Manager
8 Yearsyrs
Senior Copywriter Content Manager Social Media Manager
Manager Of Digital Media
5 Yearsyrs
Senior Writer Communications Manager Social Media Manager
Online Marketing Manager
5 Yearsyrs
Senior Writer Senior Editor Social Media Manager
Content Marketing Manager
6 Yearsyrs
Senior Writer Senior Communications Specialist Public Relations Manager
Manager Of Corporate Communications
7 Yearsyrs
Freelance Copywriter Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Freelance Copywriter Marketing Consultant Digital Marketing Consultant
Digital Marketing Strategist
5 Yearsyrs
Marketing Specialist Communications Consultant Marketing And Communication Consultant
Marketing Strategist
6 Yearsyrs
Technical Writer And Editor Managing Editor Web Content Manager
Digital Content Manager
5 Yearsyrs
Proposal Writer Communications Manager Digital Marketing Manager
Brand Strategist
5 Yearsyrs
Marketing Specialist Sales And Marketing Manager Business Development And Marketing Manager
Manager Of International Marketing
5 Yearsyrs
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Average Length of Employment
Senior Writer 3.7 years
Lead Writer 2.8 years
Contract Writer 2.1 years
Copy Writer 2.0 years
Marketing Writer 2.0 years
Web Writer 1.8 years
Web Content Writer 1.7 years
Content Writer 1.4 years
Top Careers Before Marketing Writer
Editor 10.1%
Writer 6.6%
Internship 5.1%
Reporter 4.1%
Teacher 3.0%
Top Careers After Marketing Writer
Editor 6.6%
Writer 5.9%
Owner 2.7%
Consultant 2.7%

Do you work as a Marketing Writer?

Average Yearly Salary
$50,000
Show Salaries
$29,000
Min 10%
$50,000
Median 50%
$50,000
Median 50%
$50,000
Median 50%
$50,000
Median 50%
$50,000
Median 50%
$50,000
Median 50%
$50,000
Median 50%
$86,000
Max 90%
Best Paying Company
Apple
Highest Paying City
San Francisco, CA
Highest Paying State
Nevada
Avg Experience Level
2.2 years
How much does a Marketing Writer make at top companies?
The national average salary for a Marketing Writer in the United States is $50,665 per year or $24 per hour. Those in the bottom 10 percent make under $29,000 a year, and the top 10 percent make over $86,000.

Real Marketing Writer Salaries

Job Title Company Location Start Date Salary
Marketing Writer, Linguistic and Project Management Wells Fargo Bank, N.A. San Francisco, CA Dec 24, 2016 $85,065
Technical and Marketing Writer Qiagen Inc. Guilford, CT Dec 01, 2014 $68,926
Marketing Writer Anomaly Partners, LLC New York, NY Aug 27, 2014 $65,000
Marketing Writer Rubys United LLC New York, NY Dec 01, 2013 $62,610
Marketing Writer Glute Girl, Inc. New York, NY Sep 11, 2011 $62,610
Marketing Writer, Linguistic and Project Managemen Wells Fargo Bank, N.A. San Francisco, CA Dec 24, 2013 $59,000 -
$106,000
Technical & Marketing Writer Express Homebuyers USA, LLC. Springfield, VA Oct 01, 2010 $55,000
Marketing Writer Xenon Investment Corp Los Angeles, CA Oct 01, 2010 $50,000
Business Development/Marketing Writer SW Law Group, P.C. New York, NY Nov 08, 2016 $48,669
Marketing Writer Rubys United LLC New York, NY Dec 01, 2010 $45,914
Marketing Editor/Writer The University of Chicago Booth School of Business Chicago, IL Aug 11, 2011 $45,000 -
$65,000
Technical Marketing Writer Wolfram Research, Inc. Champaign, IL Oct 14, 2011 $45,000
Business Development/Marketing Writer SW Law Group, P.C. New York, NY Sep 03, 2014 $39,749
Business Development/Marketing Writer SW Law Group, P.C. New York, NY Sep 18, 2014 $39,749
Legal/Marketing Writer SW Law Group, P.C. New York, NY Aug 18, 2016 $37,440

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Top Skills for A Marketing Writer

  1. Web Content
  2. Press Releases
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Performed marketing and communications duties on an as-needed basis, including creating web content, email outreach, and writing proposals.
  • Developed, wrote, and edited copy for press releases, e-mail newsletters, user responses, and company website.
  • Assisted in the development and quality assurance of the web-based accounting application and developed online help material and documentation.
  • Worked with search engine optimization and social media.
  • Streamlined, organized, and rewrote web copy to recruit potential partners.

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Average Salary:

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Top 10 Best States for Marketing Writers

  1. California
  2. Nevada
  3. Utah
  4. Rhode Island
  5. Massachusetts
  6. New Hampshire
  7. Connecticut
  8. New Mexico
  9. Texas
  10. Colorado
  • (1,869 jobs)
  • (81 jobs)
  • (118 jobs)
  • (52 jobs)
  • (518 jobs)
  • (75 jobs)
  • (138 jobs)
  • (26 jobs)
  • (705 jobs)
  • (312 jobs)

Marketing Writer Demographics

Gender

Female

54.0%

Male

38.5%

Unknown

7.5%
Ethnicity

White

65.3%

Hispanic or Latino

14.0%

Black or African American

10.3%

Asian

6.5%

Unknown

3.8%
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Foreign Languages Spoken

French

28.1%

Spanish

28.1%

German

8.8%

Russian

7.0%

Portuguese

3.5%

Filipino

3.5%

Japanese

3.5%

Arabic

3.5%

Hebrew

1.8%

Braille

1.8%

Armenian

1.8%

Tagalog

1.8%

Mandarin

1.8%

Afrikaans

1.8%

Cebuano

1.8%

Italian

1.8%
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Marketing Writer Education

Schools

Brigham Young University

9.4%

San Jose State University

7.2%

University of North Texas

6.6%

Northeastern University

6.1%

New York University

5.5%

Temple University

5.5%

University of Washington

5.5%

Michigan State University

5.0%

University of Utah

5.0%

University of Massachusetts Amherst

5.0%

Stanford University

4.4%

University of Southern California

4.4%

Florida State University

4.4%

Northwestern University

3.9%

University of Illinois University Administration

3.9%

Emerson College

3.9%

Harvard University

3.9%

University of Houston

3.9%

Syracuse University

3.3%

University of Cincinnati

3.3%
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Majors

English

25.2%

Communication

12.5%

Journalism

12.2%

Writing

9.1%

Business

6.2%

Marketing

5.7%

Public Relations

4.2%

Psychology

2.4%

Political Science

2.4%

Fine Arts

2.3%

Photography

2.3%

History

2.3%

Agricultural Public Services

2.0%

Advertising

2.0%

Law

1.9%

General Education, Specific Areas

1.6%

Journalism And Mass Communications

1.6%

Education

1.5%

Management

1.3%

Theatre

1.3%
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Degrees

Bachelors

57.1%

Masters

25.8%

Other

8.5%

Certificate

4.0%

Doctorate

2.7%

Associate

1.8%

License

0.2%
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