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Marketing writer education requirements

Updated January 8, 2025
4 min read

There are several educational requirements to become a marketing writer. Marketing writers usually study english, journalism, or communication. 81% of marketing writers hold a bachelor's degree, and 12% hold an master's degree. We analyzed 1,156 real marketing writer resumes to see exactly what marketing writer education sections show.

The most common colleges for marketing writers are the Brigham Young University and the Brigham Young University.

There are also many online marketing writer courses to help get the education required to be a marketing writer.

There are certain marketing writer certifications that you should consider. These marketing writer certifications include Certified Technical Professional (CTP) and Professional Certified Marketer (PCM).

What education do you need to become a marketing writer?

What degree do you need to be a marketing writer?

The most common degree for marketing writers is bachelor's degree, with 81% of marketing writers earning that degree. The second and third most common degree levels are master's degree degree at 12% and master's degree degree at 4%.
  • Bachelor's, 81%
  • Master's, 12%
  • Associate, 4%
  • Doctorate, 1%
  • Other Degrees, 2%

What should I major in to become a marketing writer?

You should major in english to become a marketing writer. 29% of marketing writers major in english. Other common majors for a marketing writer include journalism and communication.

Most common colleges for marketing writers

Marketing writers often get their degrees at Brigham Young University, University of California - Davis, and Northwestern University. Here are the most common colleges for marketing writers in the US based on their resumes.
Marketing writer common collegePercentages
Brigham Young University7.73%
University of California - Davis7.73%
Northwestern University7.18%
New York University6.63%
University of North Texas6.08%

Best majors for marketing writers

RankMajorPercentages
1English29.1%
2Journalism13.7%
3Communication12.8%
4Writing6.3%
5Business4.0%

Best colleges for marketing writers

The best colleges for marketing writers are Northwestern University, Harvard University, and Northeastern University.

A marketing writer with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for marketing writers. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become marketing writers.

1. Massachusetts Institute of Technology

Cambridge, MA • Private

In-state tuition

$51,832

Enrollment

4,550

2. Harvard University

Cambridge, MA • Private

In-state tuition

$50,420

Enrollment

7,582

3. Northwestern University

Evanston, IL • Private

In-state tuition

$54,568

Enrollment

8,451

4. Columbia University in the City of New York

New York, NY • Private

In-state tuition

$59,430

Enrollment

8,216

5. University of California, Berkeley

Berkeley, CA • Private

In-state tuition

$14,184

Enrollment

30,845

6. University of North Carolina at Chapel Hill

Chapel Hill, NC • Private

In-state tuition

$8,987

Enrollment

18,946

7. California Polytechnic State University-San Luis Obispo

San Luis Obispo, CA • Private

In-state tuition

$9,816

Enrollment

21,047

8. University of Southern California

Los Angeles, CA • Private

In-state tuition

$56,225

Enrollment

19,548

9. Emory University

Atlanta, GA • Private

In-state tuition

$51,306

Enrollment

6,975

10. University of Texas at Austin

Austin, TX • Private

In-state tuition

$10,610

Enrollment

40,329

20 best online courses for marketing writers

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4. Content is King: Writing Killer Content for Web & Marketing

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Master the Art of Writing Online Content for e Books, Websites, Blogs and Marketing. Develop Content Ideas for Marketing...

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Top 10 most affordable universities for marketing writers

The most affordable schools for marketing writers are Baruch College of the City University of New York, university of florida, and brooklyn college of the city university of new york.

If the best universities for marketing writers are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for marketing writers.

1. Baruch College of the City University of New York

New York, NY • Private

In-state tuition

$7,262

Cost of attendance

14,046

2. University of Florida

Gainesville, FL • Private

In-state tuition

$6,381

Cost of attendance

21,034

3. Brooklyn College of the City University of New York

Brooklyn, NY • Private

In-state tuition

$7,240

Cost of attendance

13,991

4. California State University - Long Beach

Long Beach, CA • Private

In-state tuition

$6,798

Cost of attendance

18,306

5. Brigham Young University

Provo, UT • Private

In-state tuition

$5,620

Cost of attendance

18,136

6. California State University - Los Angeles

Los Angeles, CA • Private

In-state tuition

$6,749

Cost of attendance

14,823

7. USF St. Petersburg

St. Petersburg, FL • Private

In-state tuition

$5,821

Cost of attendance

19,849

8. Lehman College of the City University of New York

Bronx, NY • Private

In-state tuition

$7,210

Cost of attendance

14,359

9. University of South Florida

Tampa, FL • Private

In-state tuition

$6,410

Cost of attendance

20,456

10. Hunter College of the City University of New York

New York, NY • Private

In-state tuition

$7,182

Cost of attendance

13,998

Top 10 hardest universities to get into for marketing writers

The hardest universities for marketing writers to get into are Northwestern University, Harvard University, and Northeastern University.

Some great schools for marketing writers are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for marketing writers based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.

1. Northwestern University

Evanston, IL • Private

Admissions rate

8%

SAT average

1,508

2. Harvard University

Cambridge, MA • Private

Admissions rate

5%

SAT average

1,520

3. Northeastern University

Boston, MA • Private

Admissions rate

19%

SAT average

1,466

4. Massachusetts Institute of Technology

Cambridge, MA • Private

Admissions rate

7%

SAT average

1,545

5. Columbia University in the City of New York

New York, NY • Private

Admissions rate

6%

SAT average

1,512

6. Boston University

Boston, MA • Private

Admissions rate

22%

SAT average

1,420

7. Emory University

Atlanta, GA • Private

Admissions rate

19%

SAT average

1,449

8. New York University

New York, NY • Private

Admissions rate

20%

SAT average

1,419

9. University of Southern California

Los Angeles, CA • Private

Admissions rate

13%

SAT average

1,445

10. Southern Methodist University

Dallas, TX • Private

Admissions rate

51%

SAT average

1,395

Top 10 easy-to-apply-to universities for marketing writers

The easiest schools for marketing writers to get into are Notre Dame de Namur University, university of the incarnate word, and rochester university.

Some schools are much easier to get into. If you want to start your career as a marketing writer without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for marketing writers.

1. Notre Dame de Namur University

Belmont, CA • Private

Admissions rate

82%

SAT average

983

2. University of the Incarnate Word

San Antonio, TX • Private

Admissions rate

88%

SAT average

1,044

3. Rochester University

Rochester Hills, MI • Private

Admissions rate

100%

SAT average

1,002

4. Gwynedd Mercy University

Gwynedd Valley, PA • Private

Admissions rate

92%

SAT average

1,031

5. Mount Saint Mary's University

Los Angeles, CA • Private

Admissions rate

84%

SAT average

1,031

6. Curry College

Milton, MA • Private

Admissions rate

93%

SAT average

1,026

7. Wayland Baptist University

Plainview, TX • Private

Admissions rate

98%

SAT average

1,003

8. Nyack College

New York, NY • Private

Admissions rate

98%

SAT average

999

9. Felician University

Lodi, NJ • Private

Admissions rate

81%

SAT average

999

10. Barry University

Miami, FL • Private

Admissions rate

91%

SAT average

1,006

Average marketing writer salary by education level

Marketing writers with a Doctorate degree earn more than those without, at $70,584 annually. With a Master's degree, marketing writers earn a median annual income of $64,827 compared to $64,541 for marketing writers with an Bachelor's degree.
Marketing writer education levelMarketing writer salary
Master's Degree$64,827
Bachelor's Degree$64,541
Doctorate Degree$70,584

Marketing writer education FAQs

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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