How to hire a marketing writer

How to hire a marketing writer, step by step

Here's a step-by-step marketing writer hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing writer job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing writer
• Step 8: Go through the hiring process checklist

What does a marketing writer do?

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1. Identify your hiring needs

   First, determine the employments status of the marketing writer you need to hire. Certain marketing writer roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A marketing writer's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing writers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of marketing writers.

   Type of Marketing Writer	Description	Hourly rate
   Marketing Writer	Writers and authors develop written content for advertisements, books, magazines, movie and television scripts, songs, blogs, and other online publications.	$17-48
   Writer And Editor	Writing is not an easy task, so a Writer and an Editor must work together to deliver quality content. A writer's role is to gather information to create a structured written material that would serve its purpose, whether for recreational or informational... Show more	$17-49
   Graphic Designer, Marketing	A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations... Show more	$16-33

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Content Marketing
   • WordPress
   • Web Content
   • Proofreading
   • Subject Matter Experts
   • Content Creation
   • Project Management
   • Blog Posts
   • Content Strategy
   • Marketing Collateral
   • Email Marketing
   • Video Scripts
   • Search Engine Optimization

   Check all skills

   Responsibilities:

   • Research and write articles, organize photoshoots, manage proofreading process and provide creative feedback to designer.
   • Manage publication review process, including technical and editorial review by in-house and outside reviewers.
   • Provide comprehensive research, analysis, and copywriting for brokers' property listings.
   • Copy writing, editing and proofreading for direct mail, print collateral and website content.
   • Direct successful SEO and link-building campaign to increase the website's credibility and drive traffic.
   • Work with a team to prepare the launch of three sites and provide SEO recommendations where necessary.

   More marketing writer duties

3. Make a budget

   Including a salary range in your marketing writer job description is one of the best ways to attract top talent. A marketing writer can vary based on:

   • Location. For example, marketing writers' average salary in tennessee is 61% less than in california.
   • Seniority. Entry-level marketing writers 64% less than senior-level marketing writers.
   • Certifications. A marketing writer with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a marketing writer's salary.

   Average marketing writer salary

   $60,693yearly

   $29.18 hourly rate

   ---

   Entry-level marketing writer salary

   $36,000 yearly salary

   Updated January 31, 2026

   Average marketing writer salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$109,982	$53
   2	Washington	$77,067	$37
   3	Nevada	$74,878	$36
   4	Indiana	$68,964	$33
   5	New Jersey	$68,184	$33
   6	Utah	$67,154	$32
   7	Virginia	$66,276	$32
   8	Massachusetts	$64,102	$31
   9	Maryland	$63,874	$31
   10	New York	$62,454	$30
   11	Rhode Island	$58,182	$28
   12	Pennsylvania	$57,764	$28
   13	Maine	$56,534	$27
   14	Illinois	$56,094	$27
   15	Ohio	$56,008	$27
   16	Texas	$54,757	$26
   17	North Carolina	$53,770	$26
   18	Colorado	$51,549	$25
   19	Minnesota	$50,730	$24
   20	Michigan	$47,587	$23

   Average marketing writer salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Pacific Investment Management Company LLC	$117,910	$56.69	9
   2	The New York Times Company	$96,247	$46.27	21
   3	Deloitte	$91,973	$44.22	50
   4	Esri	$89,013	$42.79	5
   5	Amazon	$88,478	$42.54	184
   6	Trend Micro	$80,664	$38.78	6
   7	David Weekley Homes	$76,632	$36.84	1
   8	Piano	$74,535	$35.83
   9	Wsp USA Buildings Inc.	$73,442	$35.31	7
   10	AMOpportunities	$73,021	$35.11
   11	Wells Fargo	$72,897	$35.05	12
   12	Manifest Solutions	$71,371	$34.31	2
   13	iTechArt Group	$70,131	$33.72
   14	WIX Filters	$69,762	$33.54
   15	Sodexo Management, Inc.	$68,366	$32.87	47
   16	Insperity	$66,678	$32.06	3
   17	Entravision Communications	$64,385	$30.95	5
   18	Prison Fellowship	$62,609	$30.10
   19	Austin Community College District	$57,625	$27.70
   20	Vanguard Services	$57,123	$27.46	15

4. Writing a marketing writer job description

   A marketing writer job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a marketing writer job description:

   Marketing writer job description example

   About A&M
   Alvarez & Marsal is a leading independent global professional services firm, specializing in providing turnaround management, performance improvement and corporate advisory services. With almost 8,000 professionals based in 70+ locations across North America, Europe, Asia, and Latin America, our firm excels in problem solving and value creation. Drawing on a strong operational heritage and hands-on-approach, our professionals work closely with organizations and stakeholders to help tackle complex business issues and maximize value.
   
   Position Overview
   Seeking an energetic content editor/copywriter to join our busy Global Marketing team. Key responsibilities include writing for and editing web pages, digital articles and advertisements and social media posts for clarity, brand consistency, ease of reading and user engagement. Occasional copywriting on short-form content and other requests required as needed. Understanding of copy that generates clicks a must.
   
   Contract, remote position
   
   Requirements
   Minimum of two years editing and writing experience. (for social media and digital articles) Expertise in brand voice and brand editorial guidelines.Familiarity with business writing.Understanding of tone and ability to adapt writing style based on message and audience.Experience operating content publishing platforms.Ability to turn work around quickly and efficiently.Detail oriented.Qualified applicants will be asked to take a short editing test.
   
   Diversity & Inclusion
   
   A&M's entrepreneurial culture celebrates independent thinkers and doers who can positively impact our clients and shape our industry. The collaborative environment and engaging work-guided by A&M's core values of Integrity, Quality, Objectivity, Fun, Personal Reward, and Inclusive Diversity-are the main reasons our people love working at A&M. Inclusive Diversity means we embrace diversity and we foster inclusiveness. It runs through how we recruit, develop employees, conduct business, support clients, and partner with vendors. It is the A&M way.
   
   Voluntary Inclusion
   It is Alvarez & Marsal's policy to provide and promote equal opportunity in employment, compensation, and other terms and conditions of employment without discrimination because of race, color, sex, sexual orientation, gender identity, family medical history or genetic information, political affiliation, military service, pregnancy, marital status, family status, religion, national origin, age or disability or any other non-merit based factor in accordance with all applicable laws and regulations.
   
   Unsolicited Resumes from Third-Party Recruiters
   
   Please note that as per A&M policy, we do not accept unsolicited resumes from third-party recruiters unless such recruiters were engaged to provide candidates for a specified opening. Any employment agency, person or entity that submits an unsolicited resume does so with the understanding that A&M will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.

   Copy this example

   

5. Post your job

   There are a few common ways to find marketing writers for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   To find marketing writer candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as problogger, media bistro, journalismjobs.com, content writing jobs.
   • Post your job on free job posting websites.

6. Interview candidates

   Your first interview with marketing writer candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing writer

   Once you have selected a candidate for the marketing writer position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new marketing writer. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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