Top Marketing Writer Skills

Below we've compiled a list of the most important skills for a Marketing Writer. We ranked the top skills based on the percentage of Marketing Writer resumes they appeared on. For example, 26.3% of Marketing Writer resumes contained Web Content as a skill. Let's find out what skills a Marketing Writer actually needs in order to be successful in the workplace.

The six most common skills found on Marketing Writer resumes in 2020. Read below to see the full list.

1. Web Content

high Demand
Here's how Web Content is used in Marketing Writer jobs:
  • Performed marketing and communications duties on an as-needed basis, including creating web content, email outreach, and writing proposals.
  • Collaborated with cross-functional team to create user interface screens, web content, FAQ, sales collateral, and promotional emails.
  • Composed SEO materials and targeted web content for the clients of a full-service web development agency specializing in e-commerce solutions.
  • Conceptualized and wrote print ads, brochures, Web content, HTML emails, press releases, and newsletters.
  • Supervised graphics and Web departments in the design and production of brochures, Web content and ads.
  • Created brochures, web content, promotional language, and other marketing pieces for clients
  • Provided public relations support and managed Web content for 4 company sites.
  • Write web content pages for product presentations
  • Generate web content and marketing strategies for the college's student iPad initiative, which I titled "iCoN".

Show More

2. Press Releases

high Demand
Here's how Press Releases is used in Marketing Writer jobs:
  • Developed, wrote, and edited copy for press releases, e-mail newsletters, user responses, and company website.
  • Researched and composed blog posts, press releases and other marketing copy according to assigned topics for law firm website.
  • Copy wrote all external documents including brochures, case studies, white papers, IR FastFacts, and press releases.
  • Produced and edited white papers, press releases and promotional materials for the company's ATG Dynamo e-commerce solutions software.
  • Produced content for brochures, ads, press releases, speeches, newsletters, direct mail, and websites.
  • Published press releases and editorials for magazines, including PR for The Newport International Boat Show.
  • Raised awareness of company's stock, assisting Baltimore-based investor relations firm with press releases.
  • Write press releases, articles, and blogs for various clients after extensive research.
  • Interviewed faculty and wrote press releases for Kansas State University's seven colleges.
  • Conducted interviews and wrote press releases for web and print.
  • Proofread and edited articles and press releases.
  • Created and distributed all corporate press releases.
  • Distributed press releases to major news outlets.
  • Edited press releases and marketing collateral.
  • Write SEO blog posts, articles, press releases, brochures, sales pages, technical content and more.
  • Write and copyedit copy for brochures, press releases, and institute website.
  • Crafted author and company press releases, submitted to newswire services and local media, and tracked analytics.

Show More

3. Online

high Demand
Here's how Online is used in Marketing Writer jobs:
  • Assisted in the development and quality assurance of the web-based accounting application and developed online help material and documentation.
  • Managed daily operation of website, including answering customer online questions.
  • Performed online research for research and development department.
  • Developed online help material and documentation.
  • Developed online training tool and information database
  • Worked alongside the sales team to define product packages, and identify opportunities which would optimize and improve online marketing campaigns.
  • Evolved user manual and online help for Golden Gate, interface to Loan Prospector, Freddie Mac's automated underwriting system.
  • Consulted with medical and legal professionals regarding online marketing strategy, researched keywords, wrote website content and performed SEO.
  • Perform extensive online research of rising Google and Twitter news alerts to track market trends and brainstorm new content ideas.
  • Work with new media department and news department to produce web elements for newscasts bringing viewers from television to online.
  • Create original content for blogs and other online applications for a variety of clients with differing schedules and deadlines.
  • Conceptualized, wrote, and edited online and print content for audience ranging from highly technical to non-technical.
  • Produce marketing content for print and online advertising, marketing emails, sales brochures and the corporate website.
  • Researched and wrote articles covering a wide range of topics, using both online and offline resources.
  • Developed SEO copy to support online marketing for 29 business clients of digital marketing and design agency.
  • Contribute content to online and offline marketing collateral, print publications, white papers and client communications.
  • Combined unexpected creative with highly competitive positioning for all marketing projects, online and in print.
  • Research and write weekly online and e-mail content about retirement and defined contribution trends and statistics.
  • Created clear, concise, persuasive copy for online and print marketing and company correspondence.
  • Designed online and print collateral for internal product launches, corporate-sales competitions and direct mail.

Show More

4. Search Engine Optimization

high Demand
Here's how Search Engine Optimization is used in Marketing Writer jobs:
  • Worked with search engine optimization and social media.
  • Search Engine Optimization Write short articles
  • Contributed to search engine optimization project; performed keyword research and followed the statistics of website activity.
  • Assisted in tactical search engine optimization project by creating organic content that adhered to specific content guidelines.
  • Spearheaded a search engine optimization program which significantly increased traffic to targeted pages.
  • Develop and maintain company website and conduct search engine optimization efforts.

Show More

5. Web Copy

high Demand
Here's how Web Copy is used in Marketing Writer jobs:
  • Streamlined, organized, and rewrote web copy to recruit potential partners.
  • Write results-driven sales copy, either web copy or print.
  • Project-managed Web copy writing projects and met tight publishing deadlines.
  • Write and edit web copy for client departments and THR corporate offices.
  • Produced web copy and provided blogging services for a variety of industries.
  • Freelance science writing, web copy, and creative writing.

Show More

Job type you want
Full Time
Part Time
Internship
Temporary

6. Facebook

high Demand
Here's how Facebook is used in Marketing Writer jobs:
  • Implemented and executed Facebook advertising campaign strategy and bids.
  • Studied French, composed articles for the school's social marketing blogs, Facebook page, and Twitter account.
  • Developed social media platforms FaceBook, Twitter to pull testimonials and market to prospects.
  • Tripled number of followers on Twitter and Facebook pages.
  • Managed Facebook & Twitter account for Saving Moses Ministries.
  • Create engaging content for company's Facebook & Twitter accounts Develop sales & promotional flyers to be distributed to customer base.
  • Created interesting and eye-grabbing social media posts, including Aquabotix s Blog, Facebook, Twitter, Pinterest and Google+.

Show More

7. RFP

high Demand
Here's how RFP is used in Marketing Writer jobs:
  • Managed proposal process from RFP (request for proposal) receipt to writing and editing various contributions to final RFP submission.
  • Developed and administered the company's RFP database; greatly streamlined the RFP process.
  • Reviewed and edited custody and operations responses in the RFP Express database.
  • Respond to RFP for occupational health services.
  • Developed and implemented marketing plans, wrote proposals, assisted with responses to RFPs, and developed strategic planning documents.
  • Analyzed RFPs, prepared outlines, and participated in establishing win themes, discriminators, and overall appearance of proposals.
  • Developed and generated unique, customized project summaries and company profiles to express company readiness for RFPs and bids.
  • Revamped RFP library used by brokers to create business-winning RFPs.
  • Solve briefs and RFPs with compelling cross-channel concepts.
  • Helped write and edit RFPs.
  • Generated new business through RFPs and RFIs.

Show More

8. Twitter

high Demand
Here's how Twitter is used in Marketing Writer jobs:
  • Plan content for FB, Twitter, Google + and blog for various hotel brands.
  • Monitored and managed real-time communications for Twitter and LinkedIn client community group.
  • Optimized Twitter ad campaigns by conducting in-depth audience research through competitor analysis.
  • Oversee the Twitter feeds with 50 percent growth for VHA and VA Medical Center.
  • Increase post reach and follower count of profiles - increased Medical Web Experts' Twitter followers by over 100%.
  • Grow social media following on client accounts using Facebook, Twitter, and Google + through interactive and engaging posts.

Show More

9. Blog Posts

high Demand
Here's how Blog Posts is used in Marketing Writer jobs:
  • Managed all planning, research, and execution on assigned blog posts.
  • Work remotely with Content Manager on monthly topics for blog posts.
  • Write articles and blog posts regularly.
  • Write blog posts, articles, white papers, and eBooks for various clients on a variety of subjects.
  • Contributed to the corporate Blog posts on data center management, cloud computing, and virtualization.
  • Researched various topics and created blog posts for outlets nationwide Extracurricular Experience

Show More

10. Powerpoint

high Demand
Here's how Powerpoint is used in Marketing Writer jobs:
  • Generated PowerPoint decks and storyboards for oral presentations.
  • Managed the quarter-end review of investment strategy fact sheets and PowerPoint marketing presentations for the Global Structured Products Group.
  • Created PowerPoint seminars, newsletter articles, direct mail, ghostwritten articles and training videos.
  • Served as department expert on MS Excel, Word, PowerPoint, and Project.
  • Modified marketing copy for the PowerPoint slides used in sales presentations.
  • Created PowerPoint slideshows for trade show presentations that showcased new publications.
  • Used MS Word, FrontPage, Visio, PowerPoint, WebUpdater II, FrameMaker, and other applications.
  • Created PowerPoint presentations for sales reps to use on sales calls explaining how Attachmate products work.
  • Developed client Proposal's using Powerpoint and Adobe.

Show More

11. Internal Communications

high Demand
Here's how Internal Communications is used in Marketing Writer jobs:
  • Prepared internal communications that were deployed globally under the signature of the Vice President of Worldwide Sales.
  • Designed internal communications campaigns to support the roll-out of a new brand.
  • Designed internal communications pieces such as monthly newsletters and external communications documents used to inform customers of upcoming sales and events.
  • Partner with employee engagement department to manage internal communications within department and organization related to employment brand and system wide recruitment efforts
  • Managed internal communications regarding monthly merchandising of all retail bank branches, and created and updated regulatory branch signage.
  • Leverage strong comprehension of exceptionally complex technical concepts to translate them into clear and concise external and internal communications.

Show More

12. News Stories

high Demand
Here's how News Stories is used in Marketing Writer jobs:
  • Reported, wrote and edited international news stories related to business, economics and information technology.
  • Presented news stories, and introduced in-depth videotaped segments or live transmissions from on-the-scene reporters.
  • Interfaced with management, editors, and fellow content writers to plan for content around breaking news stories.
  • Selected sound bites and video for use in news stories
  • Composed stories for Headline News on a wide range of topics, including news stories, features and analysis pieces.
  • Selected to write weekly features and news stories for the Chicago Tribune's TribLocal paper.

Show More

13. Video Scripts

high Demand
Here's how Video Scripts is used in Marketing Writer jobs:
  • Created collateral materials for safety campaigns and wrote and presented video scripts for in-house monthly, informational television program for employees.
  • Developed content for brochure, website, video scripts, speeches and stage presentations.
  • Conceptualized and wrote HP computer training video scripts and modules for employees at national retailers.
  • Compose technical information required for preparation of user manuals, training materials and video scripts for auto and heavy truck manufacturer.
  • Write and edit consumer health articles, patient education materials, and health and wellness video scripts for varying literacy levels.
  • Write video scripts and weekly event calendars designed to promote and entertain a large audience.

Show More

14. Subject Matter

high Demand
Here's how Subject Matter is used in Marketing Writer jobs:
  • Collaborated with internal and external subject matters to gather information for collateral development.
  • Interviewed executives and subject matter experts to gather relevant information.
  • Worked with subject matter experts to understand objective of project, wrote and developed copy targeted at specific audience.
  • Communicated with subject matter experts to prepare sales presentation materials for State Street's investment service sales representatives.
  • Reached out to and interviewed subject matter experts on a routine basis.
  • Performed subject matter research on Agile software development and load balancing.
  • Produced engaging and impactful marketing collateral by interviewing subject matter experts.
  • Created responses from information provided by subject matter experts Created copy for trade journals.

Show More

15. Promotional Materials

average Demand
Here's how Promotional Materials is used in Marketing Writer jobs:
  • Created promotional materials encompassing brochures, direct mail collateral, newspaper advertisements, and feature articles.
  • Managed inventory and distribution of promotional materials.
  • Revamped website, updated skate, fashion, culturally relevant information on blog, created marketing and promotional materials.
  • Collaborated with SMEs to write and revise company project sheets and other promotional materials.
  • Helped various types of other independent contractors to gain clientele and credibility with the creation of personalized promotional materials and websites.
  • Coordinated and implemented marketing strategies, including planning, designing and managing marketing and sales promotional materials.

Show More

16. Web Application

average Demand
Here's how Web Application is used in Marketing Writer jobs:
  • Researched and wrote content for a web application created to promote nonprofit initiatives
  • Developed and implemented a multi-language web application that facilitated worldwide internal employee communications for a leading entertainment studio.

Show More

17. Linkedin

average Demand
Here's how Linkedin is used in Marketing Writer jobs:
  • Maintained social media channels (Facebook, Twitter, LinkedIn).
  • Engaged in marketing related social media conversations on Linkedin and Twitter.
  • Created posts and administered the company's social media channels, including Facebook, Twitter, and LinkedIn.
  • Developed project plan for implementation of lead generation software LinkedIn Sales Navigator working with multiple internal and external resources for implementation.
  • Research and initiate social media initiatives including Facebook and LinkedIn.
  • Managed LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.

Show More

18. Email

average Demand
Here's how Email is used in Marketing Writer jobs:
  • Write articles for monthly email marketing piece Develop various abstract papers Write articles for quarterly newsletter Develop monthly direct mail marketing promotions
  • Created a variety of marketing collateral, advertisements and mass marketing emails.
  • Generated email campaigns from brainstorming session to execution.
  • Researched, wrote, and oversaw production of client case studies and industry leading white papers for innovative email marketing solutions.
  • Develop persuasive marketing language to showcase client successes and services through multiple social media venues and MailChimp email / newsletter campaigns.
  • Brainstormed creative concepts with MarCom team and composed copy for a diverse range of email and direct mail marketing campaigns.
  • Managed all social media resources, including corporate Twitter and Facebook accounts as well as mass email marketing programs.
  • Amplified new messaging through email promotions, PowerPoint presentations, social media, and articles for education periodicals.
  • Coordinate, edit and maintain content for use in various communications including direct mail, email and web.
  • Created and/or edited marketing collateral including, but not limited to: newsletters, emails and promotional materials.
  • Increased sales of Xerox Mobile Print Solution through managing monthly email case study campaign addressing key challenges.
  • Managed business operations including customer service, emails, orders processing, billing, and bookkeeping.
  • Supported travel retail merchandising and other lines of business through a variety of emails and projects.
  • Create content for both promotional and non-promotional email marketing campaigns for multiple brands/brand voices.
  • Entered and tracked subscriptions for E-Club in Constant Contact to improve email engagement.
  • Created persuasive and intriguing email subject lines designed to increase open rates.
  • Authored content for emails that were sent to prospective undergraduate students.
  • Produced lead-generating ideas and copy for email and direct mail campaigns.
  • Assist with targeted mailings and email campaigns to increase customer retention.
  • Composed email and letter correspondence to existing and potential new clients.

Show More

19. Real Estate

average Demand
Here's how Real Estate is used in Marketing Writer jobs:
  • Developed software utilities to bundle with company's online foreclosure and bank-owned real estate notification services.
  • Create pitch books and presentations for financial firms and real estate firms.
  • Researched real estate market and kept on top of current trends.
  • Helped real estate agent to develop a new presence on social media platforms including Pinterest, Facebook, and YouTube.
  • Write speeches for a celebrity real estate broker to give at real estate conferences.
  • Maintained close personal relationships with individuals within real estate organizations throughout Austin to ensure the satisfaction of our partners.

Show More

20. Data Sheets

average Demand
Here's how Data Sheets is used in Marketing Writer jobs:
  • Interviewed stakeholder to produce blog posts, data sheets, and other collateral for products and services.
  • Developed vertical market data sheets and customer case studies for SiteIQ, security surveillance software.
  • Assisted product managers, produced data sheets and other collateral; coordinated activities.
  • Assisted in updating MSDS and Data sheets and safety procedures for our building.

Show More

21. Customer Service

average Demand
Here's how Customer Service is used in Marketing Writer jobs:
  • Proposed a digital communication process to improve customer service satisfaction.
  • Engaged in problem solving for borrowers, lenders, and schools, scoring high marks in customer service.
  • Connected sales and customer service teams with information and material/collateral about new products to inform sales process.
  • Manage customer service orders and respond to inquiries.
  • Established quality customer service metrics & service improvement measures to improve patient satisfaction and retention for reconstructive and cosmetic surgery patients.
  • Mass mailing/data source creation/maintenance, plan marketing strategies, resolution of human resource issues, answer telephones and internal/external customer service

Show More

22. Project Management

average Demand
Here's how Project Management is used in Marketing Writer jobs:
  • Developed marketing materials for e-business, web-based project management, and customer relationship management applications.
  • Led creative team by providing concepts, copy (including name generation), and project management.
  • Tracked projects, oversaw project management system.
  • Managed full editorial schedule, requiring imaginativewriting, project management, and premium time management skills.
  • Demonstrated effective leadership, team-building, project management skills while assisting brand managers to ensure timely execution of brand campaigns and programs
  • Subject matter included digital photography and imaging, programming, operating systems, technical certification and project management.

Show More

23. Technical Documents

average Demand
Here's how Technical Documents is used in Marketing Writer jobs:
  • Worked with multiple internal departments to accumulated product specification and other pertinent data for crafting technical documents and sales materials.
  • Prepared highly technical documents and marketing communications packages for government and private-sector clients.
  • Authored various technical documents, marketing collateral, and Web content.
  • Edited technical documents for client viewing including graphics.

Show More

24. Oversaw

average Demand
Here's how Oversaw is used in Marketing Writer jobs:
  • Participated in monthly marketing strategy meetings and oversaw social media posting for all author and company profiles.
  • Designed and created original scripts for a weekly music program and oversaw and managed the production process.
  • Designed layout, oversaw vendors, and managed supply.
  • Hired outside vendors; traveled in the U.S. and abroad; and oversaw field production and post- production.
  • Facilitated B2B webcasts and oversaw partner newsletter.
  • team Oversaw the research and writing of 102 Alaska Airlines destination overviews.

Show More

25. Business Development

average Demand
Here's how Business Development is used in Marketing Writer jobs:
  • Key member of business development team, especially concerning proposal management.
  • Researched and wrote business development proposals.
  • Developed and wrote high-level product offerings and case studies for use by marketing and business development teams.
  • Trained business development team in marketing writing techniques to create winning proposals.
  • Worked collaboratively with the Marketing and Business Development departments to maximize marketing breadth and success utilizing Excel, InDesign and PowerPoint.
  • Results-oriented Sales Professional with exposure to business development, marketing, strategic planning, client relationship management, and customer service.

Show More

26. Company Website

average Demand
Here's how Company Website is used in Marketing Writer jobs:
  • Developed original content and information design plans for the company website about hard- to-find and classic books.
  • Served as the writing lead for company website redesign.
  • Provided content for weekly industry newsletter and company website, including development of Internet marketing campaigns and company marketing collateral.
  • Managed internal communications on employee intranet website as well as company website writing content related to our various verticals.
  • Updated company website, designed special event invites and industry advertising utilizing innate creative design skills.
  • Edit company website, managed social media and utilized email marketing to maintain client communications.

Show More

27. Corporate Communications

average Demand
Here's how Corporate Communications is used in Marketing Writer jobs:
  • Improved consistency across marketing and corporate communications by creating style guide.
  • Developed corporate communications style guide.
  • Apply expertise in marketing and strategic planning to a wide variety of content marketing and corporate communications projects.
  • Developed all copy for marketing brochures, POP sales materials, in-paper promotional advertisements and other corporate communications as needed.
  • Developed and wrote proposals, interactive training programs and collateral corporate communications materials for clients.
  • Developed ad concepts and provided strategic writing services and project management for external corporate communications team.

Show More

28. Html

average Demand
Here's how Html is used in Marketing Writer jobs:
  • Created HTML-based product guide with features and connectivity diagrams also for sales people to use on sales calls.
  • Optimized HTML pages for Web crawlers and performed weekly search engine submissions.
  • Maintained, updated, and developed corporate website using HTML, PHP, and Dreamweaver
  • Coordinated all outbound marketing distributions and implemented HTML newsletters.
  • Wrote/edited/created all HTML/CSS marketing emails.
  • Improved readership and open rates 80% by moving newsletter from Lotus Notes to an HTML template.

Show More

29. Support Materials

average Demand
Here's how Support Materials is used in Marketing Writer jobs:
  • Received Society for Technical Communications Distinguished Technical Communication Award for targeted product brochures and sales support materials for Xerox ClearDry Ink.
  • Developed marketing resources and sales and proposal support materials
  • Authored marketing support documents, specification sheets, and other product support materials.
  • Work with Solutions leadership to develop copy for internal sales support materials.
  • Developed PRODUCT4 Corporate Style Guide, and customer support materials.
  • Created decks, presentations and support materials for ad sales

Show More

30. Product Descriptions

low Demand
Here's how Product Descriptions is used in Marketing Writer jobs:
  • Originated product descriptions and optimized selling points from a marketing perspective.
  • Research, write and edit product descriptions and advertising content for company website and online shopping sites.
  • Created press releases, product descriptions, sales copy, and other e-commerce marketing material.
  • Develop content and product descriptions in a fast-paced, deadline-driven environment for a multitude of demographics.
  • Generated product descriptions and copy for an expanding, e-commerce retailer specializing in jewelry.
  • Web Writer*:Wrote and edited marketing copy and technical product descriptions for PTC site.

Show More

31. Content Development

low Demand
Here's how Content Development is used in Marketing Writer jobs:
  • Facilitated project kickoff meetings, assisted with content development, and oversaw project timeline.
  • Directed all aspects of marketing content development from concept through completion, and supervised multiple teams in developing marketing agendas.
  • Assisted with internet/intranet communication updates including graphic design, copy and content development presentations.
  • Managed content development of client's internal database and created monthly company newsletters.
  • Spearheaded content development for company Intranet and managed contributing authors from various departments.
  • Work included collaboration and coordinating with Cisco marketing team for content development.

Show More

32. Fact Sheets

low Demand
Here's how Fact Sheets is used in Marketing Writer jobs:
  • Interviewed subject experts and wrote fact sheets, informational brochures and support documentation for telecommunication company's products and services.
  • Interviewed national ATOD experts and drafted articles, press releases, fact sheets, speeches, signage, and other materials.
  • Researched, wrote and edited fact sheets for the Conservation and Renewable Energy Inquiry and Referral Service
  • Developed white papers, fact sheets, and marketing materials to support CERT objectives.
  • Collaborate with corporate marketing to produce collateral, fact sheets and industry messaging for products and solutions.
  • Developed a portfolio of more than 20 new and updated fact sheets.

Show More

33. Trade Shows

low Demand
Here's how Trade Shows is used in Marketing Writer jobs:
  • Conducted product demonstrations and training exercises at trade shows.
  • Composed marketing material for trade shows and customers.
  • Published press releases for trade shows.
  • Organized and executed company representation at domestic and international trade shows, conferences, and seminars.
  • Plan and execute company and district lead-generating events including trade shows and customer appreciation days.
  • Collected and archived competitor information from trade shows, education publications and competitor websites.

Show More

34. Google Analytics

low Demand
Here's how Google Analytics is used in Marketing Writer jobs:
  • Developed interlocking automatic marketing systems including website, blog, drip marketing, database segmentation and Google Analytics.
  • Performed competitive research, website analysis through Google Analytics, and website testing.
  • Use programs such as Google Analytics, Hootsuite, and more.
  • Experience with WordPress, Drupal, and Google Analytics while competent in Salesforce, Pardot, and Vertical Response
  • Co-managed website upgrade and monitored Google Analytics keyword campaigns with vendors.
  • Produced performance reports using Google Analytics and internal software.

Show More

35. Monthly Newsletter

low Demand
Here's how Monthly Newsletter is used in Marketing Writer jobs:
  • Write monthly newsletters for parents and clients.
  • Coordinated regularly with the marketing team Created monthly newsletters and competitive bulletins
  • Developed content and strategy for monthly newsletter read by educators and industry leaders.
  • Managed bi-monthly newsletters, issued to over 60,000 alumni.
  • Updated website content and produced monthly newsletters.
  • Developed unique monthly newsletter contents for clients to reach targeted audiences.

Show More

37. Annual Reports

low Demand
Here's how Annual Reports is used in Marketing Writer jobs:
  • Lead coordinator on two annual reports - compiled information and edited submissions, obtained graphics, and performed all proofreading.
  • Develop corporate profile, media kit, website, corporate presentations, and the 1999 and 2001 Annual Reports.
  • Produced and edited content for magazines, newsletters, annual reports and speeches.
  • Write and edit annual reports, fact sheets, newsletters, and speeches.
  • Project manager, annual reports for 2006 and 2007.
  • Assisted with the writing, editing, and production of annual and semi-annual reports.

Show More

38. Brochures

low Demand
Here's how Brochures is used in Marketing Writer jobs:
  • Revised copy for telecommunications products and services to fit technical descriptions into marketing brochures and website.
  • Write technical brochures and collateral targeted at technical, non-technical and executive audiences.
  • Assist with researching, editing, and writing of marketing content for intranet, sales and marketing brochures, and newsletters.
  • Updated brochures by working with documentation, sales, engineering and marketing departments to highlight features/benefits of new versions.
  • Created next generation of home network processor collateral, including brochures, product guides, and operational notes.
  • Write and edit copy for marketing pieces such as brochures, newsletters, and intranet.
  • Consulted on the design of advertisements and promotional brochures for recruitment drives.
  • Created and maintained sales tools, brochures, and other marketing collateral.
  • Designed pamphlets, brochures, and information documents.
  • Completed brochures on IPTV applications in three sectors.
  • Research new material for newsletters and brochures.
  • Composed external client communications and professional capability brochures for various marketsegments.
  • Created and edited client brochures Tested iPhone applications and wrote reviews to our Company's App Review section of our website.
  • Experience: Writing - EDS / TSD marketing communication materials (brochures, slide presentations, etc.
  • Spearheaded development of new catalogs and brochures for new marketing programs.
  • Developed and wrote case study brochures for Navteq's marketing division.

Show More

39. Youtube

low Demand
Here's how Youtube is used in Marketing Writer jobs:
  • Authored text descriptions of video advertisements disseminated on YouTube and other video-related websites.
  • Posted social media and hospital promotional/patient testimonial YouTube videos.
  • Manage digital media channels including website, email marketing, Facebook, Twitter, YouTube, and Linked In.
  • Directed, shot, and edited a successful online video brochure that generated over 30,000 views on YouTube.
  • Introduced carefully branded Facebook, Twitter, YouTube, and Blogger accounts.
  • Created and maintained social media presence on sites such as YouTube, FaceBook, and Twitter.

Show More

40. External Communications

low Demand
Here's how External Communications is used in Marketing Writer jobs:
  • Worked across clinical and administrative divisions to provide marketing support, and internal and external communications.
  • Assisted in coordination and development of internal and external communications.
  • Process external communications through Legal & Compliance review and approval, work with team members to provide a thoughtful response to comments
  • Provided project management and strategic advice to senior executives, focusing on issues management, internal and external communications.
  • Managed global external communications plan to promote products and services consistently across multiple geographies as dictated by business strategy.
  • Tasked with developing marketing strategies for both internal and external communications for this 180-person radiation oncology practice.

Show More

41. Sales Materials

low Demand
Here's how Sales Materials is used in Marketing Writer jobs:
  • Prepared written sales materials for a prescription benefit management company.
  • Teamed with sales force to conduct competitor research and develop new sales materials and talking points.
  • Edited and proofread case studies, E-books and sales materials.
  • Developed sales materials and onboarding content for open enrollment in three markets and for seven lines of business.

Show More

42. Site Content

low Demand
Here's how Site Content is used in Marketing Writer jobs:
  • Collaborated with a federal government client in revitalizing its career site content.
  • Motivated current clients and intrigued prospective clients with informative website content.
  • Developed and edited website content for all pages on opportunity.org.
  • Created client-centered website content solidly based on marketing principles.
  • Identified useful internal content sources and worked with freelance writers to keep the site content inviting, current and fresh.
  • Write marketing copy and website content to reach individuals and families, as well as state and private agencies.
  • Create all promotional site content, and weekly love and relationships column entitled, Mash Notes.
  • Write and edit ad copy, marketing materials, website content and more for local businesses.
  • Copy writing, editing and proofreading for direct mail, print collateral and website content.
  • Write website content, brochures, business announcements, blogs, and more.
  • Developed and wrote website content which resulted in 50% more usage.
  • Review, edit, and/or update existing site content for SEO purposes.
  • Created website content for a new Asian beauty and health website.
  • Developed website content and edited blog posts.
  • Created website content, tutorials, articles for customer newsletters, and other marketing communications Received Manager's Award (10/01)
  • Assisted in the development of web site content and maintain Homes.com's Intranet on WordPress.
  • Created and updated Web site content, and published content to the Cisco Web site.

Show More

43. Sharepoint

low Demand
Here's how Sharepoint is used in Marketing Writer jobs:
  • Created over 15 product reviewer guides for the technical press audience about Microsoft Office, SharePoint, mobile and server solutions.
  • Experience scheduling meetings and recording meeting notes * Experience with SharePoint 2010 collaboration * Proficient in Adobe Acrobat X
  • Authored on-line help articles about MOSS (Microsoft Office SharePoint Server) for Microsoft.
  • Created and updated content on the company websites via SharePoint and SiteMaker.
  • Reorganized SharePoint site to make information easier to find and use.
  • Used SharePoint, ID Workbench.
  • Overhauled SharePoint site content and navigation for Enterprise Strategy Group Created PowerPoint presentations for upper level executives.

Show More

44. Company S

low Demand
Here's how Company S is used in Marketing Writer jobs:
  • Discussed company strategy with senior executives and highlighted corporate activities across all departments.
  • Participated on select team exploring improvements to company s sales excellence program.
  • Scheduled and coordinated photographic shoots to accompany stories.
  • Proposed and executed cross-departmental web project, increasing paid enrollments and supplying 1K+ photos to company s designers at minimal cost.
  • Assisted in developing content and standards for company style guide.
  • Crafted compelling website copy for US bedding manufacturing company s rebranding project and assisted with initial editorial planning

Show More

45. Original Content

low Demand
Here's how Original Content is used in Marketing Writer jobs:
  • Conceived and created original content, presenting the voice of HP in the public sector government space.
  • Content writer for local caregiver agency-Original content produced on weekly basis for website articles.
  • Created, researched and cultivated original content in order to appeal to low-level interest consumers
  • Established editorial and takeover guidelines and developed original content programs for partnership support.
  • Frequent contributor of original content regarding newly released pop and independent albums.
  • Created original content for organization's social media and digital initiatives.

Show More

46. Corporate Website

low Demand
Here's how Corporate Website is used in Marketing Writer jobs:
  • Developed corporate website business requirements and review processes.
  • Created and edited premium content for eBooks and corporate website using keywords, SEO and original content.
  • Managed and developed content on an internal corporate website and refreshed the content focus through improved navigation.
  • Execute day-to-day operations of maintaining the company corporate website by publishing new content and promotions.
  • Maintained and optimized corporate website, engaged community and followed-up with all marketing leads.
  • Maintained the corporate website with marketing initiatives to optimize consumer interaction.

Show More

47. Company Newsletter

low Demand
Here's how Company Newsletter is used in Marketing Writer jobs:
  • Interviewed various executives within the company to write company bios as well as worked on articles for the company newsletter.
  • Created and organized content and marketing collateral, company newsletter, and presentations, Updated and maintained company website.
  • Researched, wrote and produced internal company newsletter, Eagle Insider.
  • Contributed copy to the company newsletter on a regular basis.
  • Formulated and issued monthly company newsletter Wrote and distributed company press releases
  • Lead a multi-department team to produce the company newsletter.

Show More

48. New Product Development

low Demand
Here's how New Product Development is used in Marketing Writer jobs:
  • Worked in close collaboration with sales and marketing departments to uncover opportunities for new product development and monitored SEO activities.
  • Conducted demographic research, vehicles segment analysis, and global market analysis that assisted in new product development.
  • Formulated and implemented strategies involving new product development, advertising, promotion, pricing and distribution.
  • Manage supply chain activities including purchasing, inventory management, and new product development.
  • Developed internal and client-facing documentation informing stakeholders of new product developments and improvements.
  • Investigated and evaluated new product development opportunities and associated suppliers.

Show More

49. Freelance Writers

low Demand
Here's how Freelance Writers is used in Marketing Writer jobs:
  • Supervised and coordinated efforts of freelance writers.
  • Project managed, oversaw freelance writers (acting editor) and wrote feature stories for Sunday Careers cover.
  • Managed relationships with freelance writers and designers.
  • Contributed copy to disease center archives, provided medical updates, and supervised junior and freelance writers.
  • Managed freelance writers, assigned stories, and monitored, proofread and edited all assignments.
  • Copy edited stories for factual information and grammatical correctness from on-staff and freelance writers.

Show More

20 Most Common Skill for a Marketing Writer

Web Content33.5%
Press Releases13.7%
Online10.4%
Search Engine Optimization5.5%
Web Copy4.1%
Facebook3.8%
RFP3.3%
Twitter3.3%

Typical Skill-Sets Required For A Marketing Writer

RankSkillPercentage of ResumesPercentage
1
1
Web Content
Web Content
26.3%
26.3%
2
2
Press Releases
Press Releases
10.8%
10.8%
3
3
Online
Online
8.2%
8.2%
4
4
Search Engine Optimization
Search Engine Optimization
4.3%
4.3%
5
5
Web Copy
Web Copy
3.3%
3.3%
6
6
Facebook
Facebook
2.9%
2.9%
7
7
RFP
RFP
2.6%
2.6%
8
8
Twitter
Twitter
2.6%
2.6%
9
9
Blog Posts
Blog Posts
2.3%
2.3%
10
10
Powerpoint
Powerpoint
2%
2%
11
11
Internal Communications
Internal Communications
1.6%
1.6%
12
12
News Stories
News Stories
1.5%
1.5%
13
13
Video Scripts
Video Scripts
1.5%
1.5%
14
14
Subject Matter
Subject Matter
1.4%
1.4%
15
15
Promotional Materials
Promotional Materials
1.4%
1.4%
16
16
Web Application
Web Application
1.3%
1.3%
17
17
Linkedin
Linkedin
1.3%
1.3%
18
18
Email
Email
1.1%
1.1%
19
19
Real Estate
Real Estate
1.1%
1.1%
20
20
Data Sheets
Data Sheets
1%
1%
21
21
Customer Service
Customer Service
1%
1%
22
22
Project Management
Project Management
1%
1%
23
23
Technical Documents
Technical Documents
1%
1%
24
24
Oversaw
Oversaw
0.9%
0.9%
25
25
Business Development
Business Development
0.9%
0.9%
26
26
Company Website
Company Website
0.9%
0.9%
27
27
Corporate Communications
Corporate Communications
0.9%
0.9%
28
28
Html
Html
0.8%
0.8%
29
29
Support Materials
Support Materials
0.8%
0.8%
30
30
Product Descriptions
Product Descriptions
0.8%
0.8%
31
31
Content Development
Content Development
0.8%
0.8%
32
32
Fact Sheets
Fact Sheets
0.8%
0.8%
33
33
Trade Shows
Trade Shows
0.8%
0.8%
34
34
Google Analytics
Google Analytics
0.8%
0.8%
35
35
Monthly Newsletter
Monthly Newsletter
0.7%
0.7%
36
36
Print ADS
Print ADS
0.7%
0.7%
37
37
Annual Reports
Annual Reports
0.7%
0.7%
38
38
Brochures
Brochures
0.7%
0.7%
39
39
Youtube
Youtube
0.7%
0.7%
40
40
External Communications
External Communications
0.7%
0.7%
41
41
Sales Materials
Sales Materials
0.7%
0.7%
42
42
Site Content
Site Content
0.6%
0.6%
43
43
Sharepoint
Sharepoint
0.6%
0.6%
44
44
Company S
Company S
0.6%
0.6%
45
45
Original Content
Original Content
0.6%
0.6%
46
46
Corporate Website
Corporate Website
0.6%
0.6%
47
47
Company Newsletter
Company Newsletter
0.6%
0.6%
48
48
New Product Development
New Product Development
0.6%
0.6%
49
49
Freelance Writers
Freelance Writers
0.6%
0.6%

15,667 Marketing Writer Jobs

Where do you want to work?