Marketo Overview

Marketo, Inc. is an American software company that provides Marketing Automation software focused on account-based marketing, including email, mobile, social, digital ads, web management, and analytics.
The staff at Marketo come from unusually diverse demographic backgrounds. The company is 39.3% female and 50.7% ethnic minorities. Despite its diversity in other areas, Marketo employees are noticeably lacking in political diversity. It has an unusually high proportion of employees who are members of the Democratic Party, at 75.0%. Employees seem to enjoy working in an otherwise diverse workplace that is dominated by members of the Democratic Party. Marketo has great employee retention with staff members usually staying with the company for 3.1 years. The average employee at Marketo makes $109,104 per year. In comparison, some of its highest paying competitors, like Jive Software, Medallia, and McAfee Security, pay $112,430, $111,921, and $111,367, respectively.
Based in San Mateo, CA, Marketo is a medium-sized technology company with 949 employees and a revenue of $209.9M.

The Organization’s Mission

We owe it all to shutting up about our product and focusing on our mission of empowering everybody to get more out of video what we now call mission-based marketing.







Founded in



San Mateo, CA


Organization Type


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The Team At Marketo

Key People
  • Neeraj Agrawal (Director)
  • Susan Bostrom (Director)
  • Jason Holmes (Executive Officer)
  • Phillip Fernandez (founders)
  • Douglas Pepper (Director)
  • Margo Smith (Executive Officer)
  • William Binch (Executive Officer)
  • Steve Lucas (ceo)
  • Tae Nahm (Director)
  • David Morandi (founders)
  • Wesley Wasson (Director)
  • Jon Miller (founders)
  • Sanjiv Dholakia (Executive Officer)
  • Frederick Ball (Executive Officer)
  • Roger Siboni (Director)

Marketo Company Rankings

Marketo is ranked #47 on the Best Technology Companies to Work For in California list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

Marketo Salaries

How much does Marketo pay?
The national average salary for a Marketo employee in the United States is $109,104 per year. Employees in the top 10 percent can make over $152,000 per year, while employees at the bottom 10 percent earn less than $77,000 per year.
Salary Score

Marketo Salaries By Job Title

While Marketo employees earn an average yearly salary of $109,104, different roles can command different wages. Some of the positions that earn high wages at Marketo include engineering director, director of sales, director, product marketing, and engineering manager. A typical engineering director salary at Marketo is $179,872 per year. Other roles at Marketo include sales development representative and senior documentation specialist. A sales development representative at Marketo earns an average yearly salary of $70,530.
Job Title
Average Salarydesc
Engineering Director
Salary Range171k - 189k$180k$179,872
Director Of Sales
Salary Range164k - 195k$179k$179,189
Director, Product Marketing
Salary Range165k - 181k$173k$173,101
Engineering Manager
Salary Range134k - 158k$146k$145,918
Lead Technician
Salary Range121k - 148k$134k$134,320
Senior Marketing Program Manager
Salary Range124k - 140k$132k$132,369
Application Software Developer
Salary Range117k - 144k$130k$130,117
Staff Engineer
Salary Range102k - 127k$115k$114,594
Software Engineer
Salary Range92k - 120k$106k$105,634
Business Analyst
Salary Range88k - 109k$98k$98,162

Marketo Careers

On average, employees at Marketo stay with the company for 3.1 years. Employees most commonly join Marketo after leaving Microsoft. When they leave Marketo, they most frequently get their next job at Cisco Systems.

Average Length of Employment

4.3 years
3.6 years
3.1 years
2.8 years

Top Employers Before Marketo

7.0 %

Top Employers After Marketo

6.7 %
6.7 %

Jobs Nearby

Marketo Employee Demographics

Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

Marketo Employees Education

Of the 949 employees at Marketo, 14.3% attended San Jose State University. Employees at Marketo most frequently majored in Business, and most employees’ highest level of education is a Bachelors.

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Marketo Employee Political Affiliation

Marketo employees are most likely to be members of the Democratic Party. The largest donation made to a political party by a Marketo employee was by Michel Holland. Michel Holland donated $1,242 to the Democratic Party.

Employee Political Donations

NameascdescJob TitleascdescPartyascdescDonationascdesc
Michel HollandSolutions Consultant
Solutions Consultant
Democratic Party
$1,242Democratic Party
David MorandiChief Technology Officer
Chief Technology Officer
Democratic Party
$1,200Democratic Party
AL LogesBusiness Developer
Business Developer
Democratic Party
$1,000Democratic Party
Jerri WalkerProject Management Engineer
Project Management Engineer
Democratic Party
$900Democratic Party
Alyssa HardySenior Systems Engineer
Senior Systems Engineer
Democratic Party
$734Democratic Party
Mitch SmallSoftware Engineer
Software Engineer
Democratic Party
$534Democratic Party
Helen LamMarketing
Democratic Party
$520Democratic Party
Gregory AmesSales Management Consultant
Sales Management Consultant
Republican Party
$500Republican Party
Spencer TAISoftware Quality Assurance
Software Quality Assurance
Democratic Party
$500Democratic Party
Rob PawlickAccountant
Republican Party
$500Republican Party
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Marketo Employment Videos

Marketo Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


$100M - $1B

Founded in


Organization type


Marketo Financing Rounds

DateascdescAmountascdescSecurity Typeascdesc
Dec 31, 2013Equity
May 22, 2013Equity
Nov 23, 2011Equity
Nov 26, 2010Equity
May 6, 2010Equity

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Marketo Competitors

Based on our research, similar companies to Marketo are Jive Software, Medallia, and McAfee Security. The wages at Jive Software average higher than the other similar companies, where the median salary is $112,430 per year. The salaries at Medallia average $111,921 per year, and the salaries at McAfee Security come in at $111,367 per year.
Average Salarydesc
Jive Software
Salary Range94k - 133k$112k$112,430
Salary Range94k - 132k$112k$111,921

McAfee Security

Salary Range94k - 130k$111k$111,367
Salary Range86k - 122k$103k$103,136

Platinum Technology International

Salary Range83k - 125k$103k$102,558
Trend Micro
Salary Range85k - 122k$102k$101,959
Salary Range79k - 128k$101k$101,204
Salary Range82k - 122k$100k$100,315
Salary Range82k - 117k$99k$98,737
Melillo Consulting
Salary Range80k - 116k$97k$96,900

Frequently Asked Questions about Marketo

When was Marketo founded?

Marketo was founded in 2006.

How many Employees does Marketo have?

Marketo has 949 employees.

How much money does Marketo make?

Marketo generates $209.9M in revenue.

What industry is Marketo in?

Marketo is in the software industry.

What is Marketo's mission?

Marketo's mission statement is "We owe it all to shutting up about our product and focusing on our mission of empowering everybody to get more out of video what we now call mission-based marketing."

What type of company is Marketo?

Marketo is a public company.

Who are Marketo's competitors?

Marketo competitors include HubSpot, Webtrends, Silkroad, Jive Software, Aptean, Accela, Jaggaer, SPS Commerce, Platinum Technology International, Information Builders, Trend Micro, Melillo Consulting, Five9, Medallia, Anaplan, Autonomy Virage, Exact Software North America, McAfee Security, CDK Global, Blackbaud.

Who works at Marketo?

Neeraj Agrawal (Director)

Susan Bostrom (Director)

Jason Holmes (Executive Officer)

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Updated July 8, 2021

Zippia gives an in-depth look into the details of Marketo, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Marketo. The employee data is based on information from people who have self-reported their past or current employments at Marketo. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Marketo and its employees or that of Zippia.

Marketo may also be known as or be related to MARKETO INC, Marketo, Marketo Inc and Marketo, Inc.