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Marketo history
Marketo company history timeline
In 2006, they founded Marketo.
2008 saw Marketo introduce its first product, Marketo Lead Management.
And it wasn’t until 2008 that they’d released their first product, after struggling to raise funds initially.
In 2011, Marketo was ranked 28th on the Forbes’ Most Promising Companies list and had clocked annual recurring revenues to the tune of $33M
In April 2012, Marketo completed its first acquisition by acquiring Crowd Factory, which enabled the company to integrate social media marketing capabilities into its application suite.
In November 2012, Marketo introduced LaunchPoint, an app and services network for the “marketing nation” of technology partners and professional service providers.
In December 2013, Marketo acquires Insightera, an Israeli company specializing in website personalization, for $20 million in cash and stock.
After multiple funding rounds throughout the years, raising close to $110M in the process, Marketo went public in 2013.
October 2015: Marketo Sales Insights (MSI) is a Salesforce-based tool for sales reps.
Steve Lucas was named the new chief executive officer of Marketo in October 2016.
In June of this year, Vista Equity Partners announced an agreement to acquire Marketo, for a whopping $1.79B, with the move being completed in August of 2017.
In 2017, Marketo was named as a leader in the Gartner Magic Quadrant for CRM Lead Management for the sixth year in a row.
May 2018: Marketo acquires sales automation tool ToutApp.
On September 20, 2018, Adobe Systems announced that it was buying Marketo for $4.75 billion.
As of 2018, these URLs were still not accessible in Lightning.
June 2019: In its Summer 2019 release, Salesforce addresses a JavaScript limitation in Lightning.
The Google partnership was paused in 2019.
2019 also saw CEO Steve Lucas' departure from Adobe, roughly one year after the agreement was signed.
January 2020: Bulk actions are now available in Marketo Sales Insight!
2021 saw Abode named a leader in the 2021 Gartner Magic Quadrant for B2B Marketing Automation Platforms.
It’s Here! Download the 2021 RevOps & Inbound Benchmark Report
Rate how well Marketo lives up to its initial vision.
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Zippia gives an in-depth look into the details of Marketo, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Marketo. The employee data is based on information from people who have self-reported their past or current employments at Marketo. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Marketo. The data presented on this page does not represent the view of Marketo and its employees or that of Zippia.
Marketo may also be known as or be related to Marketo, Marketo Inc, Marketo Inc., Marketo, Inc and Marketo, Inc.