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Martha Stewart Living Omnimedia history
Martha Stewart Living Omnimedia company history timeline
The contract with Sherwin-Williams was signed in May 1997 and spelled out an agreement for Stewart to help design a Martha Stewart line of paints.
MSL Omnimedia Created in 1997
Also in 1997, the company introduced a web site that provided guides for the television show and magazine and published recipes and instructions for the projects presented on the show.
In 1997 she founded Martha Stewart Living Omnimedia, an umbrella company for her diverse publishing, television, online, and merchandising ventures.
Originally carried exclusively by Kmart, Sears began offering the paint line in March 1998.
In early 1998 the company's new and established ventures were going strong.
Martha Stewart Everyday/Sherwin Williams were honored with Edison Awards for Best New Products in 1998.
The show expanded to an hourly program in January 1999, featuring new segments like "Cookie of the Week," "Cooking 101," and her trademark "Good Things." Stewart's state-of-the-art Connecticut studio provides the backdrop for her detailed and visually appealing presentations.
Stewart took her road show to Wall Street in October 1999 with an initial public offering of over 8.28 million shares for $18 each.
The next step in MSO's growth came in 1999, when the company went public, selling stock to investors.
sellers, patricia. "the 50 most powerful women in business." fortune, october 2000.
In 2001 the company expanded the Martha Stewart Everyday line to include products from the Keeping and Home categories.
In 2001, MSO also announced plans for a new magazine, Martha Stewart Kids, to go along with an existing magazine about babies.
"mslo, inc. announce fourth quarter and full-year results." prnewswire—firstcall, 20 february 2002.
——. "first: kmart, it's not a good thing, kmarts woes threaten to taint martha stewart's image—and business." fortune, 4 february 2002.
Martha Stewart Living Omnimedia, Inc. reports that prospects continue to develop for 2002 and beyond as they build on the solid foundation that their brand has established and as they develop new alliances and product launches.
She subsequently inserted herself into a newly created position, founding editorial director, from which she continued to head the company. As a result of the investigation and the intensifying scandal, Stewart relinquished her seat on the board of directors of the New York Stock Exchange in late 2002.
On June 4, 2003, Stewart and Bacanovic were officially indicted by a federal grand jury on nine counts of securities fraud, obstruction of justice, and conspiracy—serious criminal charges that carried prison sentences.
By the time Stewart was indicted in July and went on trial in 2003, she had resigned as chief executive and chair of her company, serving as a "creative" officer of the board.
On March 5, 2004, Stewart was convicted of four counts of obstruction of justice and lying to investigators.
A long-lasting and highly profitable relationship for Stewart, she continued to sell her popular "Martha Stewart Everyday" products in Kmart stores through 2004.
By the middle of 2005 both Stewart and her company were regaining lost confidence and making strides in all of MSLO's business segments.
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Martha Stewart Living Omnimedia competitors
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| Adweek | 1978 | $13.0M | 322 | - |
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| Gap Inc. | 1969 | $15.1B | 117,000 | 46 |
| D Magazine | 1974 | $7.5M | 50 | - |
| Tiger Oak Media | 1993 | $4.8M | 50 | - |
Martha Stewart Living Omnimedia history FAQs
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Martha Stewart Living Omnimedia may also be known as or be related to MARTHA STEWART LIVING OMNIMEDIA INC, Martha Stewart, Martha Stewart Living Omnimedia, Martha Stewart Living Omnimedia Inc. and Martha Stewart Living Omnimedia LLC.