Post job

Masters Home Improvement company history timeline

2011

The Masters brand name was announced on 3 May 2011, coinciding with the launch of the website at masters.com.au.

In Woolworths' annual report for 2011 the Managing Director and Chief Executive Officer Michael Luscombe predicts that "Masters will roll out between 15 and 20 stores a year".

2012

Again it's a return to Woolworths' annual report for 2012 to garner some information about what happened.

2013

Shiny floors in Masters Mornington - May 2013

In 2013, according to Roy Morgan research in the September quarter Bunnings had 84.2 million purchases in the past 12 months, with Mitre 10 14.6 million and Masters not quite half that at 6.6 million.

Later in the year in October 2013 it was reported that 'Infinity Cable' a Chinese-made electrical cable which did not meet Australian standards had been sold.

Aug 21, 2013 Harvey Norman - website vs in store pricing

2014

August 2014 the Herald Sun reported that Masters had "bled $169 million over the financial year — 22 per cent more than the previous year" and $12 million more than forecast the previous year.

Toilet seat range - Masters Mornington August 2014

In early 2014 Marketing Magazine was spruiking Masters' new website and mobile-focused website and platform.

2015

In August 2015 it was reported that Masters' improved store layout raised their sales by 30 per cent.

The final store to open was at Penrith in New South Wales, which opened in December 2015.

Woolworths predicts the venture will break even by 2015.

Accounts lodged show Masters has lost $227.4 million so far in 2015.

Nov 3, 2015 WA road trip 2015 - Day 7 - Wave Rock and Norseman

2017

Woolworths now says the hardware operation would not turn a profit before 2017.

2018

Empty Masters store makes money for investors - The Sydney Morning Herald - 29 September 2018

2021

Jun 5, 2021 Canberra 2021 road trip - 3 - Bobeyan Road

Work at Masters Home Improvement?
Share your experience
Founded
2011
Company founded
Get updates for jobs and news

Rate Masters Home Improvement's efforts to communicate its history to employees.

Zippia waving zebra

Masters Home Improvement jobs

Do you work at Masters Home Improvement?

Does Masters Home Improvement communicate its history to new hires?

Masters Home Improvement competitors

Masters Home Improvement history FAQs

Zippia gives an in-depth look into the details of Masters Home Improvement, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Masters Home Improvement. The employee data is based on information from people who have self-reported their past or current employments at Masters Home Improvement. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Masters Home Improvement. The data presented on this page does not represent the view of Masters Home Improvement and its employees or that of Zippia.

Masters Home Improvement may also be known as or be related to Masters Home Improvement.