Matador Content Leadership

Jay Peterson founded Matador in 2013 and in the past two years has produced a wide range of programming, from Lip Sync Battle on Spike and Nail’d It on Oxygen to the HBO documentary Banksy Does New York and A&E’s Country Buck$. Prior to starting Matador, Jay served as the Chief Operating Officer and Executive Vice President of Production and Development at Original Media, an Endemol Company. During his tenure at Original, Jay developed and produced several hit television series, including History’s Swamp People, Spike’s Inkmaster, AMC’s Comic Book Men and Discovery’s Dual Survival. He expanded Original’s portfolio into new categories such as sports (MMA Uncensored Live), talk (The Gayle King Show), music (Unplugged) and live television (Nokia’s Rihanna Live for MTV, VH1 and Palladia), and strengthened the franchises and economics of existing shows such as Storm Chasers, LA Ink and The Rachel Zoe Project. Before joining Original, Jay was the President of K2 Pictures, where he served as Executive Producer on numerous projects, including the Showtime feature documentary Same Sex America, the daily ESPN series Classic Now and the Kennedy Center’s 9/11 memorial special, Concert for America (NBC).

Jay Peterson founded Matador in 2013 and in the past two years has produced a wide range of programming, from Lip Sync Battle on Spike and Nail’d It on Oxygen to the HBO documentary Banksy Does New York and A&E’s Country Buck$. Prior to starting Matador, Jay served as the Chief Operating Officer and Executive Vice President of Production and Development at Original Media, an Endemol Company. During his tenure at Original, Jay developed and produced several hit television series, including History’s Swamp People, Spike’s Inkmaster, AMC’s Comic Book Men and Discovery’s Dual Survival. He expanded Original’s portfolio into new categories such as sports (MMA Uncensored Live), talk (The Gayle King Show), music (Unplugged) and live television (Nokia’s Rihanna Live for MTV, VH1 and Palladia), and strengthened the franchises and economics of existing shows such as Storm Chasers, LA Ink and The Rachel Zoe Project. Before joining Original, Jay was the President of K2 Pictures, where he served as Executive Producer on numerous projects, including the Showtime feature documentary Same Sex America, the daily ESPN series Classic Now and the Kennedy Center’s 9/11 memorial special, Concert for America (NBC).