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Napoleon Barragan, founder and chief executive officer of Dial, was born in 1941 on a farm in Bilovan, Ecuador.
In 1968, he sold the business in order to move to New York City with his pregnant wife and child.
Around 1984, Dial resorted to buying quality mattresses from Jack's Furniture in Manhattan, and later Cosmo's Furniture in Queens.
In late 1987 he leased 5,000 square feet in the Ridgewood section of Queens, a space cut out of three adjoining brownstones where Dial was now able to have warehouse space, a call center, and a small showroom.
1991: The company moves operations to Long Island City.
On March 18, 1993, 35 employees from the New York State Department of Taxation and Finance, search warrant in hand, descended upon Dial to collect some 90 boxes of potential evidence, including a computer back-up tape that would ultimately reveal the company's accounting discrepancies.
Nevertheless, Dial continued to grow, reaching $75 million in annual revenues in 1995 before beginning to slip.
1999: The company's sales reach $90 million.
In July 2000 Dial, opened its first superstore.
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