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Maybelline New York history
Maybelline New York company history timeline
In 1924, Maybelline ads featuring wholesome silent film star Mildred Davis targeted young ladies who feared makeup would tarnish their image.
Maybelline’s sales actually rose after the 1929 stock market crash (because of its low-priced products, prominent advertising and innovative waterproof makeup). But as the Depression dragged on, eye makeup began to fall out of favor.
In late 1931, Tom Lyle’s fortune disappeared when Chicago Guaranty Trust failed, according to Sharrie’s history of the company.
Tom Lyle and Emery, who first visited California at Preston’s urging, moved there permanently in 1934 to live in privacy.
In 1954, he gave each family member preferred cumulative stock in the Maybelline Co., raising their annual dividends.
Deuel died in a car accident in 1954, only a few years after they finally were married; Evelyn spent years fending off his creditors, Sharrie writes.
When Emery Shaver died in 1965, Tom Lyle fell into depression and decided to sell Maybelline.
In the year of 1967, this company was sold to Plough Inc. in Tennessee.
The theater’s grand opening, featuring country star Conway Twitty, was March 1, 1978.
In the year 1990, this company was sold to an investment company named Wasserstein Perella & Co.
Coincidentally, Sharrie’s Laguna Beach, Calif., house was destroyed by fire in October 1993, laying waste to three generations’ worth of memorabilia.
When in the year 1996 L’Oreal acquires this company, it was again shifted to New York City.
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Maybelline New York competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Revlon | 1932 | $2.0B | 5,700 | 37 |
| Avon Product | 1886 | $2.8B | 23,000 | 24 |
| Clairol | - | $104.4M | 38 | - |
| Sephora | 1970 | $10.0B | 28,540 | 1,656 |
| Coty | 1904 | $6.1B | 20,000 | 128 |
| Ralph Lauren | 1967 | $6.6B | 18,250 | 384 |
| Calvin Klein | 1968 | $460.0M | 1,001 | - |
| Levi Strauss & Co. | 1853 | $6.4B | 15,100 | 727 |
| Gap Inc. | 1969 | $15.1B | 117,000 | 34 |
| Mary Kay | 1963 | $3.0B | 5,000 | 8 |
Maybelline New York history FAQs
Zippia gives an in-depth look into the details of Maybelline New York, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Maybelline New York. The employee data is based on information from people who have self-reported their past or current employments at Maybelline New York. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Maybelline New York. The data presented on this page does not represent the view of Maybelline New York and its employees or that of Zippia.
Maybelline New York may also be known as or be related to Maybelline, Maybelline LLC and Maybelline New York.