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Maytag company history timeline

1893

Maytag Corporation, in business since 1893, is the third largest manufacturer of major household appliances in the United States, trailing Whirlpool Corporation and GE Appliances.

1893 Frederick Louis Maytag and three partners establish a company to produce threshing-machine band cutters and self-feeder attachments.

The Maytag Washing Machine Company was founded in 1893 by businessman Frederick Maytag.

1902

Another farm implement invented at Maytag was the Ruth Feeder (another self-feeder). By 1902, the company was the largest feeder attachment manufacturer in the world and Ruth was the most popular brand logo.

1907

Maytag built his first washer in 1907, to bring his agricultural-equipment company through the slow-selling season as well as to fill a need for home-use washing machines.

1907 Maytag buys out his partners and builds his first washing machine.

1911

1911 Maytag launches his first electric washing machine.

1915

In 1915 the Maytag Company introduced its Multi-Motor gasoline engine washer to the homeowner.

1920

L. B. Maytag, son of the founder, became president of the company in 1920.

1922

1922 The Gyrofoam, the first washer to clean with only water action rather than friction, enters the marketplace.

1927

Maytag made a million washing machines by 1927.

1940

At his father's death in 1940, Fred Maytag II, grandson of the founder, took over the presidency.

1946

In 1946, Maytag began marketing a separate line of ranges and refrigerators made by other companies under the Maytag name.

1953

Maytag began manufacturing clothes dryers in 1953.

1955

In 1955 Maytag dropped cooking ranges from its product line and five years later it dropped refrigerators, returning to its core products of washing machines and dryers.

1958

In 1958 the company began making washers and dryers for commercial self-service laundries and other commercial industries.

1960

By 1960, Maytag had ceased marketing ovens and refrigerators, but later started again to expand into kitchen appliances with its own design of portable kitchen dishwasher and a line of food-waste disposers.

1962

When Fred Maytag II, the last family member involved in the company's management, died in 1962, E. G. Higdon was named president and George M. Umbreit became chairman and CEO.

1967

Maytag created a United States icon in 1967 when the Maytag "lonely repairman" appeared in advertising for the first time.

1970

Sales expanded even further and studies showed that 70% of American homes had functioning washers and dryers by the late 1970’s.

1980

A turning point came in 1980 when Maytag decided to become a full-line producer, eventually selling a wide range of major appliances rather than just washers, dryers, and dishwashers.

1981

In 1981 Maytag bought the Hardwick Stove Company of Cleveland, Tennessee and re-entered the cooking appliance field.

1982

There are many sites on the Internet, but https://casinoreg.net provides inexperienced players with the most detailed casino FAQ Maytag has offered the consumer a complete line of gas and electric ranges, microwaves, built-in ovens and waste disposers since 1982.

Maytag bought Jenn-Air Corporation in 1982.

Full-Line Producer in 1982

1983

Consumers began to buy again, and Maytag’s sales increased in all areas in 1983.

1986

Other mergers within the industry during 1986 resulted in four companies—Whirlpool, General Electric, White Consolidated Industries, and Maytag—controlling 80% of the industry.

1987

It added a line of front-loading washers in 1987.

The president of Magic Chef remained as head of that division, which included Toastmaster—sold in 1987— Dixie-Narco, and Magic Chef air conditioning operations.

1988

In 1988, Maytag acquired Chicago Pacific Corporation, which was formed using the remnants of the bankrupt Chicago, Rock Island & Pacific Railroad.

1989

Meanwhile, 1989 also saw the debut of the first refrigerators bearing the Maytag brand.

1991

In 1991 Maytag built a new plant in Jackson, Tennessee, for the manufacture of newly designed plastic tub dishwashers.

1993

The fiasco led to the firing of three top executives at Hoover Europe, as well as Maytag being forced to take a $30 million charge in 1993 to cover the costs of the ill-fated promotion.

1994

Hoover Europe alone had lost a total of $163 million from the date of its purchase by Maytag through 1994.

1996

By 1996, Maytag was on the upswing.

Like numerous other companies in the mid-1990s, Maytag decided to move into the burgeoning Chinese market. It did so in September 1996 with an initial $70 million investment to set up a series of joint ventures with the Hefei Rongshida Group Corporation, the leading washing machine firm in China, marketing its products under the well-known RSD brand.

The Plastic tub was developed in Newton, Iowa, but in 1996 Engineering was transferred to Jackson because Mr.

1997

In 1997, Maytag Corporation purchased G.S. Blodgett Corporation, a maker of commercial ovens.

Prior to 1997, the Maytag engineering team, at Maytag Laundry Appliances Research and Development, developed the Maytag Neptune line of front-load washers.

1997 The Neptune high-efficiency front-loading washing machine is launched.

2000

The company in 2000 contributed more than $4 million in cash and products through its foundation and direct giving program to meet some of the needs and support worthy causes in Maytag's operating communities.

As early as 2000, takeover talks began to surface as changes in the company's corporate bylaws allowed for an easier acquisition process.

2001

During 2001, Maytag took a number of special charges against income, including a restructuring connected with the company's reduction in its salaried workforce and the discontinuation of some of its operations.

Maytag executives voiced some disappointment with the company's financial performance in 2001.

Leonard Hadley came out of retirement and took over until Ralph Hake was named CEO in 2001.

Officers: Ralph F. Hake, Chmn. and CEO, 53, 2001 base salary $409,821; Steven H. Wood, EVP and CFO, 44, 2001 base salary $260,000; William L. Beer, Pres.

In 2001, the company acquired the Amana Corporation and its appliance assembly facilities.

2002

Maybe they are looking the other way to move the stuff." As of mid-April 2002, analysts' full-year estimates of Maytag earnings per share ranged from $2.45 to $2.60, with a mean of $2.52, according to First Call.

"business description: maytag corporation." multex investor, 2002. available at http://www.marketguide.com.

Net income for the first quarter in 2002 totaled $56.7 million, compared with $36.6 million a year earlier.

2004

While Maytag had begun the process of shifting appliance production to lower-cost assembly plants outside the United States, in 2004 the company was still producing 88 percent of its products in older United States-based factories.

Even with these efforts, sales continued to fall well into 2004 and high material costs ate into company profits.

2005

Hallinan, Joseph T, "Whirlpool Raises Maytag Bid Again," Wall Street Journal, August 9, 2005.

By 2005, Maytag's market share had declined to all-time lows, sales were flat, and customer satisfaction surveys ranked Maytag near the bottom of the appliance field.

In 2005, Haier sought to expand its share of foreign markets by acquiring rival white-goods OEMs and by expanding overseas production capacity.

2006

On April 1, 2006, Whirlpool completed its acquisition of Maytag Corporation.

"Former Maytag CEO Hadley Reacts to Sale," AFX Asia, June 24, 2006.

That same year, Ralph F. Hake became the last chairman and chief executive officer (CEO) of Maytag Corporation, serving in that post until March 2006.

2009

Whirlpool closed this plant in 2009.

2022

"Maytag Corporation ." International Directory of Company Histories. . Retrieved June 21, 2022 from Encyclopedia.com: https://www.encyclopedia.com/books/politics-and-business-magazines/maytag-corporation-0

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Founded
1893
Company founded
Headquarters
Benton Harbor, MI
Company headquarter
Founders
Frederick Maytag I
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Maytag competitors

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Mars1911$37.0B130,000279
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Maytag may also be known as or be related to Maytag, Maytag Corporation and Maytag Laundry.