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Become A Mba Internship

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Working As A Mba Internship

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $67,396

    Average Salary

What Does A Mba Internship Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Mba Internship

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Mba Internship Jobs

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Mba Internship Career Paths

Mba Internship

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Mba Internship Demographics

Gender

Male

65.2%

Female

29.5%

Unknown

5.3%
Ethnicity

White

46.3%

Asian

27.5%

Hispanic or Latino

12.6%

Black or African American

9.3%

Unknown

4.4%
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Foreign Languages Spoken

Spanish

27.8%

Mandarin

13.2%

Chinese

10.8%

French

9.9%

Japanese

8.0%

German

7.1%

Portuguese

4.2%

Hindi

3.3%

Korean

3.3%

Cantonese

2.8%

Russian

2.4%

Arabic

1.4%

Telugu

0.9%

Indonesian

0.9%

Italian

0.9%

Kannada

0.9%

Swahili

0.5%

Vietnamese

0.5%

Marathi

0.5%

Gujarati

0.5%
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Mba Internship Education

Schools

University of Southern California

8.5%

University of Kentucky

7.7%

Duke University

7.5%

Georgetown University

6.2%

Carnegie Mellon University

5.8%

University of Texas at Austin

5.6%

University of Chicago

5.6%

University of Pennsylvania

5.4%

Cornell University

5.2%

New York University

4.8%

University of Washington

4.8%

University of Notre Dame

4.6%

Vanderbilt University

4.4%

Boston University

3.9%

Emory University

3.7%

Arizona State University

3.5%

University of Rochester

3.5%

University of Michigan - Ann Arbor

3.5%

Thunderbird School of Global Management

2.9%

Washington University in Saint Louis

2.9%
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Majors

Business

35.4%

Finance

21.5%

Marketing

14.6%

Management

7.8%

Supply Chain Management

3.5%

Accounting

2.7%

Small Business Management

2.1%

Economics

1.7%

Management Science

1.2%

Real Estate

1.2%

Information Technology

1.2%

Electrical Engineering

1.1%

International Business

0.9%

Project Management

0.9%

Health Care Administration

0.8%

General Sales

0.8%

Computer Science

0.7%

Management Information Systems

0.7%

Industrial Engineering

0.7%

Operations Management

0.7%
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Degrees

Masters

88.7%

Bachelors

6.5%

Other

2.9%

Doctorate

0.9%

Certificate

0.8%

Associate

0.2%

Diploma

0.1%
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Top Skills for A Mba Internship

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  1. Financial Statements
  2. Growth Strategy
  3. Market Research
You can check out examples of real life uses of top skills on resumes here:
  • Identified areas of cost reduction & program improvement by analyzing financial statements and cost & working capital analysis.
  • Developed growth strategy for $2.1B business unit in CVS specialty group.
  • Consulted entrepreneurs with general business strategy, marketing strategy, market research and financial projections.
  • Managed creative development for online and direct marketing campaigns, including a multicultural campaign.
  • Developed business plan and partnership design to launch the re-envisioned International Herald Tribune's virtual store

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Top Mba Internship Employers

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