MCM history

With customers including Eric B. & Rakim, Salt-N-Pepa, LL Cool J, and Jay Z, Dapper Dan even had a body shop where he customized cars with MCM. One photograph from 1988 shows LL Cool J performing in a full white look from Dapper Dan using the Visetos print.

1994’s MCM saw a celebrity finisher — Oprah Winfrey completed the MCM. After her finish, she said, "Its [Marine Corps Marathon] the best feeling I've ever had.

In her formative years, she worked with Dapper Dan to style music videos, and was known for introducing looks such as monochrome outfits with matching hair, or Lil Kim’s infamous purple jumpsuit at the 1999 MTV VMAs.

That firm would acquire MCM in 2005 and undertake a radical reinvention.

The award was first presented on October 29, 2007, honoring Marine Maj.

MCM taps German artist Tobias Rehberger, who won the Golden Lion at the 2009 Venice Biennale, to create an immersive art installation in the Hong Kong MCM flagship store for Art Basel Hong Kong.

The MCM’s 35th anniversary in 2010 paid tribute to the coinciding 2,500th anniversary of the Battle of Marathon.

In 2018, Hylton was commissioned to make a full MCM bodysuit for Beyoncé in The Carters’ “Apeshit” video, whose fashion features iconic brands important throughout hip hop history.