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Become A Media Analyst

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Working As A Media Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $51,504

    Average Salary

What Does A Media Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Media Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Do you work as a Media Analyst?

Media Analyst Jobs

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Media Analyst Career Paths

Media Analyst
Media Manager Media Director Marketing Director
Brand Director
11 Yearsyrs
Media Planner Account Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Business Analyst Senior Analyst Research Manager
Consumer Marketing Manager
6 Yearsyrs
Social Media Manager Marketing Director Search Engine Optimizer
Digital Marketing Manager
6 Yearsyrs
Social Media Strategist Writer And Editor Search Engine Optimizer
Digital Marketing Strategist
6 Yearsyrs
Marketing Director Business Developer Senior Manager Of Marketing
Director Of Consumer Marketing
11 Yearsyrs
Social Media Manager Digital Marketing Manager Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Media Buyer Senior Account Executive Marketing Consultant
Head Of Marketing
6 Yearsyrs
Marketing Manager General Manager Account Executive
Marketing Director
7 Yearsyrs
Marketing Director Sales Consultant Marketing Consultant
Marketing Lead
6 Yearsyrs
Account Manager Account Executive
Marketing Manager
6 Yearsyrs
Senior Analyst Program Manager Product Marketing Manager
Marketing Program Manager
7 Yearsyrs
Media Buyer Account Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Senior Analyst Marketing Manager Search Engine Optimizer
Online Marketing Manager
5 Yearsyrs
Account Manager Product Manager
Product Marketing Manager
7 Yearsyrs
Media Planner Account Executive Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Project Manager Product Manager Brand Manager
Senior Brand Manager
9 Yearsyrs
Media Manager Marketing Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Project Manager Program Manager Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Marketing Manager Senior Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
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Do you work as a Media Analyst?

Help others decide if this is a good career for them

Average Length of Employment
Media Specialist 2.9 years
Media Manager 2.6 years
Marketing Analyst 2.1 years
Media Analyst 2.0 years
Research Analyst 2.0 years
Assistant Analyst 1.9 years
Media Associate 1.8 years
Media Executive 1.8 years
Media Assistant 1.8 years
Web Analyst 1.7 years
Media Coordinator 1.6 years
Analyst Internship 0.5 years
Top Employers Before
Internship 17.9%
Analyst 5.4%
Editor 3.8%
Top Employers After
Analyst 8.5%
Internship 3.7%
Editor 3.7%

Do you work as a Media Analyst?

Media Analyst Demographics

Gender

Male

50.2%

Female

47.1%

Unknown

2.7%
Ethnicity

White

53.7%

Hispanic or Latino

14.9%

Asian

13.5%

Black or African American

11.2%

Unknown

6.7%
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Languages Spoken

Spanish

29.2%

French

17.9%

Arabic

10.3%

German

5.1%

Mandarin

4.6%

Chinese

4.6%

Italian

3.6%

Portuguese

3.6%

Urdu

3.1%

Hindi

2.6%

Korean

2.6%

Russian

2.6%

Japanese

2.1%

Dari

1.5%

Persian

1.5%

Swahili

1.0%

Dutch

1.0%

Aramaic

1.0%

Bengali

1.0%

Kurdish

1.0%
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Media Analyst Education

Schools

George Washington University

7.6%

George Mason University

6.9%

DePaul University

6.2%

University of California - Los Angeles

5.5%

University of Maryland - College Park

5.5%

Full Sail University

5.5%

Johns Hopkins University

5.5%

Michigan State University

4.8%

Georgetown University

4.8%

Howard University

4.8%

University of Texas at Austin

4.8%

American University

4.8%

Strayer University

4.8%

Syracuse University

4.1%

University of California - Berkeley

4.1%

Temple University

4.1%

Pennsylvania State University

4.1%

Rochester Institute of Technology

4.1%

Indiana University Bloomington

4.1%

New York University

3.4%
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Majors

Marketing

17.5%

Communication

16.0%

Business

14.4%

Political Science

5.8%

English

5.4%

Public Relations

5.0%

Journalism

4.5%

Finance

3.7%

Management

3.5%

Psychology

2.9%

International Relations

2.9%

Economics

2.7%

History

2.2%

Photography

2.1%

Advertising

2.1%

Education

1.9%

Criminal Justice

1.9%

Graphic Design

1.9%

Business Communications

1.8%

Accounting

1.8%
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Degrees

Bachelors

54.2%

Masters

26.6%

Other

11.4%

Certificate

3.0%

Associate

2.6%

Doctorate

1.2%

Diploma

0.9%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Media Analyst Salaries

Job Title Company Location Start Date Salary
Analyst, Technology, Media and Telecom The Royal Bank of Scotland PLC Stamford, CT Sep 15, 2014 $135,000
Social Media Analyst/Consumer Insights Netflix Beverly Hills, CA Dec 29, 2016 $125,000
Social Media Analyst-Consumer Insights Netflix, Inc. Los Gatos, CA Apr 27, 2015 $110,000
Strategy Analyst, Bloomberg Media Bloomberg, LP New York, NY Oct 20, 2014 $100,000
Forums/Social Media Analyst Dropbox, Inc. San Francisco, CA Sep 18, 2013 $100,000 -
$120,000
Senior Media Analyst Crossmedia, Inc. New York, NY Aug 31, 2013 $92,500
Senior Media Analyst Quinstreet, Inc. Foster City, CA Aug 28, 2016 $90,000
Social Media Analyst-Consumer Insights Netflix, Inc. Beverly Hills, CA Feb 29, 2016 $89,274
Media Analyst Electronic Arts, Inc. Redwood City, CA Nov 08, 2016 $85,000
Analyst, Online Media Optimization & Search Retargeting Camp Magnetic Media Online, Inc. New York, NY Apr 01, 2016 $81,000
Senior Digital Media Analyst Roman Catholic Archdiocese of Los Angeles Los Angeles, CA Jan 08, 2016 $80,000
Digital Media Analyst Swellshark LLC New York, NY Dec 12, 2016 $80,000 -
$100,000
Social Media Analyst Trailer Park, Inc. Los Angeles, CA Dec 01, 2014 $68,000 -
$78,000
Social Media Analyst Trailer Park, Inc. Los Angeles, CA Jan 12, 2014 $68,000 -
$78,000
Social Media Analyst Reply! Inc. San Ramon, CA Sep 10, 2013 $65,000
Media Analyst Global Technical Talent Inc. Portsmouth, NH May 20, 2014 $65,000
Social Media Analyst Brandwatch LLC New York, NY Oct 15, 2015 $65,000
Social Media Analyst Reply! Inc. San Ramon, CA Oct 09, 2013 $65,000
Strategic Media Analyst Mediamath, Inc. New York, NY Sep 02, 2015 $65,000 -
$75,000
Social Media Analyst Dataminr, Inc. Seattle, WA Oct 09, 2016 $64,000
Social Media Analyst Dataminr, Inc. New York, NY Sep 25, 2015 $55,000
Social Media Analyst Dataminr, Inc. New York, NY Oct 01, 2015 $55,000
Digital Media Analyst Holman Automotive Inc. Maple Shade, NJ Jun 01, 2014 $55,000
Digital Media Analyst One Acre Fund New York, NY Jan 05, 2015 $55,000
Media Analyst Madison Logic New York, NY Aug 24, 2015 $55,000
Senior Media Analyst BKV, Inc. Atlanta, GA Jan 10, 2016 $54,640
Media Analyst 84.51 LLC New York, NY Aug 31, 2015 $53,893 -
$104,000
Multimedia/Social Media Analyst Islamic Medical Association of North America Lombard, IL Sep 21, 2016 $53,706

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Top Skills for A Media Analyst

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  1. Campaign Performance
  2. Company Website
  3. Facebook
You can check out examples of real life uses of top skills on resumes here:
  • Generated weekly report on organizational and marketing campaign performance.
  • Analyzed Facebook campaign data to provide strategic recommendations and consumer insights for clients.
  • Created internal documentation of analysis of Twitter and social media for clients and account teams regarding Microsoft campaigns and products.
  • Developed diverse knowledge of information resources involving online advertising, consumer content, digital commerce and Internet technologies.
  • Recommended most efficient programs maximizing ROI.

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Top Media Analyst Employers

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