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Become A Media Analyst

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Working As A Media Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $52,220

    Average Salary

What Does A Media Analyst Do At Sinclair Broadcast Group

* Be the key point of contact for all things involving social media measurement
* Provide weekly and monthly company-wide social media performance metrics to key stakeholders
* Help determine social media metric benchmarks and goals for our newsrooms and talent
* Work with our digital sales organization on identifying measurement opportunities for social media campaigns pre- and post-sale
* Help manage our relationships with our newsrooms through regular communication about social media performance
* Identify daily and weekly content trends (internally and externally), to share with our National Desk and all newsrooms at large to jump on key story trends and maximize consumption).
* Author educational curriculum for measurement, to help our newsrooms self-measure
* Assist news and digital content properties with the growth and development of their social media accounts by delivering consultations, evaluations, recommendations, and trainings on Facebook, Twitter, Instagram, and other social media channels.
* Other duties as assigned

What Does A Media Analyst Do At Darden

* Development & execution of social media strategies
* Real-time social media engagement / community management
* Creation of compelling content for various social platforms
* Paid social media campaign strategy, activation and analysis
* Cultivating strong relationships with social communities & internal teams
* Implementation of influencer marketing strategies/activations
* Development of visually appealing presentations, plans and reports
* Maintaining visibility into social media-relevant trends, technologies, etc
* This position will require active collaboration with multiple brand teams and agencies, spanning disciplines including (but not limited to) Brand Marketing, Local Marketing, Guest Relations, Talent Acquisition, HR, Legal, Paid Media, Finance, Digital/SEO/SEM/Directories, Creative/ Design, Multimedia and Culinary/Beverage

What Does A Media Analyst Do At Trusted Insight, Inc.

* Follow distinct verticals in Finance, and curate the most important stories developing across multiple asset classes and news segments (Institutional Investors, Hedge Funds, Private Equity, Venture Capital, Real Assets)
* Monitor trends and key performance indicators, find new ways of representing data and information
* Find new ways of creating content using the resources of our giant network of investors
* Is comfortable using technology and tools to deliver news to a highly knowledgeable reader base.
* Conduct research and gather materials for curated content and newsletters
* Create weekly and monthly reports on news performance

What Does A Media Analyst Do At Turn

* Ensures successful delivery of paid social advertising campaigns against campaign goals and objectives
* Optimizes advertiser campaigns based on campaign objectives and goals
* Builds targeting recommendations based on analysis
* Articulates optimization tactics and campaign performance
* Drives key account growth by providing in-depth analytics and insights
* Ensures procedural and operational excellence
* Ensures the adherence to internal (and client) creative and trafficking SLAs
* Recommends internal delivery processes improvements
* Translates sales strategy into tactical implementatio

What Does A Media Analyst Do At AAA Allied Group Inc.

* Analyzing data from multiple sources.
* Providing analytical insight to the Social Media Impact Manager for the purpose of improving social media performance.
* Utilizing analytical tools to track content, campaign effectiveness, and overall impact on the Brand.
* Providing regular reports for Center of Excellence in order to make data-based decisions.
* Assisting the Center of Excellence with compiling monthly content and paid campaign reports.
* Monitoring and analyzing web data regarding campaign conversion, site traffic, etc.
* Managing monthly and quarterly invoicing.
* The ideal candidate will have:
* Bachelor's degree (Marketing specialization preferred), plus 3 years of analytics experience.
* Experience with data analysis and reporting; strong analytical and detail oriented skills.
* Knowledge of marketing and communication strategies
* Proficiency in Microsoft Office.
* Knowledge of Omniture, Google Analytics, and current social media platforms.
* Excellent problem solving skills who can work independently.
* Initiative and the ability to assume accountability while being a team player.
* Excellent written, verbal, and presentation communication skills.
* Ability to innovate and grow in a rapidly expanding, fast-paced setting.
* Ability to understand and work within industry and association regulations while upholding the AAA brand.
* Knowledge of AAA products and services preferred

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How To Become A Media Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Media Analyst jobs

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Media Analyst Career Paths

Media Analyst
Media Manager Media Director Marketing Director
Brand Director
11 Yearsyrs
Media Planner Account Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Business Analyst Senior Analyst Research Manager
Consumer Marketing Manager
6 Yearsyrs
Social Media Manager Marketing Director Search Engine Optimizer
Digital Marketing Manager
6 Yearsyrs
Social Media Strategist Writer And Editor Search Engine Optimizer
Digital Marketing Strategist
6 Yearsyrs
Marketing Director Business Developer Senior Manager Of Marketing
Director Of Consumer Marketing
11 Yearsyrs
Social Media Manager Digital Marketing Manager Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Media Buyer Senior Account Executive Marketing Consultant
Head Of Marketing
6 Yearsyrs
Marketing Manager General Manager Account Executive
Marketing Director
7 Yearsyrs
Marketing Director Sales Consultant Marketing Consultant
Marketing Lead
6 Yearsyrs
Account Manager Account Executive
Marketing Manager
6 Yearsyrs
Senior Analyst Program Manager Product Marketing Manager
Marketing Program Manager
7 Yearsyrs
Media Buyer Account Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Senior Analyst Marketing Manager Search Engine Optimizer
Online Marketing Manager
5 Yearsyrs
Account Manager Product Manager
Product Marketing Manager
7 Yearsyrs
Media Planner Account Executive Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Project Manager Product Manager Brand Manager
Senior Brand Manager
9 Yearsyrs
Media Manager Marketing Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Project Manager Program Manager Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Marketing Manager Senior Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
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Media Analyst Demographics

Gender

  • Male

    49.7%
  • Female

    47.7%
  • Unknown

    2.7%

Ethnicity

  • White

    70.6%
  • Asian

    13.0%
  • Hispanic or Latino

    10.4%
  • Unknown

    5.2%
  • Black or African American

    0.9%
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Languages Spoken

  • Spanish

    28.9%
  • French

    18.8%
  • Arabic

    11.2%
  • Mandarin

    4.6%
  • Chinese

    4.6%
  • Italian

    4.1%
  • German

    4.1%
  • Portuguese

    3.6%
  • Urdu

    3.6%
  • Korean

    2.5%
  • Russian

    2.5%
  • Hindi

    2.0%
  • Japanese

    2.0%
  • Dari

    1.5%
  • Swahili

    1.0%
  • Dutch

    1.0%
  • Aramaic

    1.0%
  • Bengali

    1.0%
  • Kurdish

    1.0%
  • Greek

    1.0%
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Media Analyst

Unfortunately we don’t have enough data for this section.

Media Analyst Education

Media Analyst

Unfortunately we don’t have enough data for this section.

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Real Media Analyst Salaries

Job Title Company Location Start Date Salary
Associate Managing Director-Media Analyst International Strategy & Investment Group LLC New York, NY Jun 13, 2014 $140,000
Social Media Analyst/Consumer Insights Netflix Beverly Hills, CA Dec 29, 2016 $125,000
Senior Manager, Media Analyst Quinstreet, Inc. Foster City, CA Apr 14, 2015 $118,000
Social Media Analyst-Consumer Insights Netflix, Inc. Los Gatos, CA Apr 27, 2015 $110,000
Strategy Analyst, Bloomberg Media Bloomberg, LP New York, NY Oct 20, 2014 $100,000
Forums/Social Media Analyst Dropbox, Inc. San Francisco, CA Sep 18, 2013 $100,000 -
$120,000
Senior Media Analyst Crossmedia, Inc. New York, NY Aug 31, 2013 $92,500
Senior Media Analyst Quinstreet, Inc. Foster City, CA Aug 28, 2016 $90,000
Social Media Analyst-Consumer Insights Netflix, Inc. Beverly Hills, CA Feb 29, 2016 $89,274
Media Analyst Electronic Arts, Inc. Redwood City, CA Nov 08, 2016 $85,000
Analyst, Online Media Optimization & Search Retargeting Camp Magnetic Media Online, Inc. New York, NY Apr 01, 2016 $81,000
Senior Digital Media Analyst Roman Catholic Archdiocese of Los Angeles Los Angeles, CA Jan 08, 2016 $80,000
Digital Media Analyst Swellshark LLC New York, NY Dec 12, 2016 $80,000 -
$100,000
Social Media Analyst Trailer Park, Inc. Los Angeles, CA Dec 01, 2014 $68,000 -
$78,000
Social Media Analyst Trailer Park, Inc. Los Angeles, CA Jan 12, 2014 $68,000 -
$78,000
Social Media Analyst Reply! Inc. San Ramon, CA Sep 10, 2013 $65,000
Media Analyst Global Technical Talent Inc. Portsmouth, NH May 20, 2014 $65,000
Social Media Analyst Brandwatch LLC New York, NY Oct 15, 2015 $65,000
Social Media Analyst Reply! Inc. San Ramon, CA Oct 09, 2013 $65,000
Strategic Media Analyst Mediamath, Inc. New York, NY Sep 02, 2015 $65,000 -
$75,000
Social Media Analyst Dataminr, Inc. Seattle, WA Oct 09, 2016 $64,000
Senior Media Analyst BKV, Inc. Atlanta, GA Jan 10, 2016 $54,640
Media Analyst 84.51 LLC New York, NY Aug 31, 2015 $53,893 -
$104,000
Multimedia/Social Media Analyst Islamic Medical Association of North America Lombard, IL Sep 21, 2016 $53,706
Senior Media Analyst Mindstream Interactive, LLC San Diego, CA Oct 01, 2014 $53,000
Digitial Media Analyst Principal Advisors Corp. Arlington, VA Feb 28, 2013 $52,800
Media Analyst (TV Production) R & C Media Group, Inc. Industry, CA Jun 29, 2016 $52,624
Senior Media Analyst Mindstream Interactive, LLC San Diego, CA Dec 19, 2016 $52,250 -
$58,435
Digital Media Analyst Holman Automotive, Inc. FL Oct 01, 2013 $52,000

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Top Skills for A Media Analyst

WebFacebookInsightsTwitterAnalyticalReportsInternetYoutubeROIInstagramProceduresSEOEmailCustomerServicePressReleasesPowerpointKpisDataAnalysisSearchEnginePinterestSEMCampaignPerformance

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Top Media Analyst Skills

  1. Web
  2. Facebook Insights
  3. Twitter
You can check out examples of real life uses of top skills on resumes here:
  • Analyzed effectiveness of customer acquisitions tools by tracking traffic from web forms and landing pages to clients' websites.
  • Analyzed content performance and provided recommendations for client based on Facebook insights, enhancing engagement by 67%.
  • Prepared Twitter and Facebook analytics to gauge future path.
  • Prepared budget & estimates of proposals & media plans as well as analytical reports & work of statistical nature.
  • Advanced computer skills, including Microsoft Office products, the Internet and various search engines.

Top Media Analyst Employers

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