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Become A Media Analyst

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Working As A Media Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $55,000

    Average Salary

What Does A Media Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Media Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Media Analyst Career Paths

Media Analyst
Analyst Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Analyst Manager Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Analyst Project Manager Marketing Manager
Marketing Program Manager
6 Yearsyrs
Media Buyer Account Executive Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Media Buyer Account Executive Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Media Buyer Senior Account Executive Marketing Director
Director Of Marketing And Public Relations
6 Yearsyrs
Account Executive Owner Marketing Director
Director Of Digital Marketing
9 Yearsyrs
Media Planner Marketing Consultant Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Media Planner Marketing Consultant Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Media Planner Media Consultant Managing Editor
Web Content Manager
5 Yearsyrs
Editor Marketing Specialist Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Editor Marketing Specialist Brand Manager
Head Of Marketing
5 Yearsyrs
Editor Marketing Specialist Marketing And Operations Manager
Marketing Operations Director
8 Yearsyrs
Social Media Specialist Digital Marketing Specialist
Digital Marketing Strategist
5 Yearsyrs
Social Media Specialist Digital Marketing Specialist Social Media Manager
Marketing Strategist
6 Yearsyrs
Social Media Specialist Producer Senior Product Manager
Marketing Lead
5 Yearsyrs
Marketing Analyst Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
Marketing Analyst Assistant Marketing Manager Promotion Manager
Manager, Integrated Marketing
7 Yearsyrs
Media Specialist Writer And Editor Senior Copywriter
Brand Strategist
5 Yearsyrs
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Do you work as a Media Analyst?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Analyst 2.1 years
Media Analyst 2.0 years
Media Consultant 2.0 years
Media Executive 1.9 years
Media Associate 1.7 years
Digital Analyst 1.7 years
Media Coordinator 1.6 years
Top Careers Before Media Analyst
Internship 16.0%
Analyst 5.0%
Editor 3.1%
Cashier 2.6%
Top Careers After Media Analyst
Analyst 8.7%
Internship 6.5%
Director 3.8%
Consultant 3.6%

Do you work as a Media Analyst?

Average Yearly Salary
$55,000
Show Salaries
$35,000
Min 10%
$55,000
Median 50%
$55,000
Median 50%
$55,000
Median 50%
$55,000
Median 50%
$55,000
Median 50%
$55,000
Median 50%
$55,000
Median 50%
$84,000
Max 90%
Best Paying Company
FleishmanHillard
Highest Paying City
Menlo Park, CA
Highest Paying State
Washington
Avg Experience Level
1.7 years
How much does a Media Analyst make at top companies?
The national average salary for a Media Analyst in the United States is $55,169 per year or $27 per hour. Those in the bottom 10 percent make under $35,000 a year, and the top 10 percent make over $84,000.

Real Media Analyst Salaries

Job Title Company Location Start Date Salary
Analyst, Technology, Media and Telecom The Royal Bank of Scotland PLC Stamford, CT Sep 15, 2014 $135,000
Social Media Analyst/Consumer Insights Netflix Beverly Hills, CA Dec 29, 2016 $125,000
Social Media Analyst-Consumer Insights Netflix, Inc. Los Gatos, CA Apr 27, 2015 $110,000
Strategy Analyst, Bloomberg Media Bloomberg, LP New York, NY Oct 20, 2014 $100,000
Forums/Social Media Analyst Dropbox, Inc. San Francisco, CA Sep 18, 2013 $100,000 -
$120,000
Senior Media Analyst Crossmedia, Inc. New York, NY Aug 31, 2013 $92,500
Senior Media Analyst Quinstreet, Inc. Foster City, CA Aug 28, 2016 $90,000
Social Media Analyst-Consumer Insights Netflix, Inc. Beverly Hills, CA Feb 29, 2016 $89,274
Media Analyst Electronic Arts, Inc. Redwood City, CA Nov 08, 2016 $85,000
Analyst, Online Media Optimization & Search Retargeting Camp Magnetic Media Online, Inc. New York, NY Apr 01, 2016 $81,000
Senior Digital Media Analyst Roman Catholic Archdiocese of Los Angeles Los Angeles, CA Jan 08, 2016 $80,000
Media Analyst Vaynermedia, LLC New York, NY Jan 19, 2015 $80,000
Social Media Analyst Trailer Park, Inc. Los Angeles, CA Dec 01, 2014 $68,000 -
$78,000
Social Media Analyst Trailer Park, Inc. Los Angeles, CA Jan 12, 2014 $68,000 -
$78,000
Social Media Analyst Reply! Inc. San Ramon, CA Sep 10, 2013 $65,000
Strategic Media Analyst Mediamath, Inc. New York, NY Sep 02, 2015 $65,000 -
$75,000
Media Analyst Global Technical Talent Inc. Portsmouth, NH May 20, 2014 $65,000
Social Media Analyst Brandwatch LLC New York, NY Oct 15, 2015 $65,000
Social Media Analyst Reply! Inc. San Ramon, CA Oct 09, 2013 $65,000
Social Media Analyst Dataminr, Inc. Seattle, WA Oct 09, 2016 $64,000
Social Media Analyst Dataminr, Inc. New York, NY Oct 01, 2015 $55,000
Digital Media Analyst One Acre Fund New York, NY Jan 05, 2015 $55,000
Digital Media Analyst Holman Automotive Inc. Maple Shade, NJ Jun 01, 2014 $55,000
Social Media Analyst Dataminr, Inc. New York, NY Sep 25, 2015 $55,000
Media Analyst Madison Logic New York, NY Aug 24, 2015 $55,000
Senior Media Analyst BKV, Inc. Atlanta, GA Jan 10, 2016 $54,640
Media Analyst 84.51 LLC New York, NY Aug 31, 2015 $53,893 -
$104,000
Multimedia/Social Media Analyst Islamic Medical Association of North America Lombard, IL Sep 21, 2016 $53,706

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Top Skills for A Media Analyst

  1. Facebook
  2. Twitter
  3. Internet
You can check out examples of real life uses of top skills on resumes here:
  • Performed data extracts from various social media platforms (such as Twitter, Facebook, online forums, etc.)
  • Analyzed the strategic tendencies of defense professionals while leveraging Facebook and Twitter.
  • Developed diverse knowledge of information resources involving online advertising, consumer content, digital commerce and Internet technologies.
  • Analyzed search marketing performance data and identified opportunities for increasing ROI and efficiency through optimization.
  • Manage all NMTW social media efforts that encourage consumer engagement through Facebook, Twitter, YouTube, and company blog.

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Top 10 Best States for Media Analysts

  1. Delaware
  2. New York
  3. New Jersey
  4. Rhode Island
  5. Massachusetts
  6. Minnesota
  7. Connecticut
  8. Washington
  9. District of Columbia
  10. Oregon
  • (53 jobs)
  • (1,098 jobs)
  • (338 jobs)
  • (42 jobs)
  • (494 jobs)
  • (263 jobs)
  • (171 jobs)
  • (206 jobs)
  • (287 jobs)
  • (124 jobs)

Media Analyst Demographics

Gender

Male

45.6%

Female

42.5%

Unknown

11.9%
Ethnicity

White

54.4%

Hispanic or Latino

14.8%

Asian

12.9%

Black or African American

11.6%

Unknown

6.3%
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Foreign Languages Spoken

Spanish

30.9%

French

17.6%

Arabic

11.5%

Chinese

4.6%

Russian

4.2%

Portuguese

4.2%

Mandarin

3.8%

Italian

3.8%

German

3.8%

Hindi

2.3%

Korean

2.3%

Urdu

2.3%

Dari

1.5%

Japanese

1.5%

Persian

1.5%

Bengali

1.1%

Swahili

0.8%

Gujarati

0.8%

Dutch

0.8%

Bulgarian

0.8%
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Media Analyst Education

Schools

New York University

9.4%

American University

7.8%

George Washington University

6.3%

Michigan State University

5.9%

DePaul University

5.5%

Pennsylvania State University

5.1%

University of California - Los Angeles

4.7%

George Mason University

4.7%

Eastern Michigan University

4.7%

University of Phoenix

4.7%

University of Maryland - College Park

4.3%

Georgetown University

4.3%

University of Texas at Austin

4.3%

University of California - Santa Barbara

4.3%

University of Michigan - Ann Arbor

4.3%

University of South Florida

3.9%

Saint John's University - New York

3.9%

Temple University

3.9%

University of Southern California

3.9%

Boston University

3.9%
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Majors

Marketing

16.8%

Business

15.8%

Communication

15.1%

Political Science

5.3%

Journalism

5.3%

Public Relations

5.0%

English

4.5%

Finance

4.4%

Economics

3.6%

Psychology

3.1%

Management

3.0%

International Relations

2.7%

Advertising

2.4%

Accounting

2.3%

History

2.0%

Photography

1.9%

Criminal Justice

1.9%

Graphic Design

1.9%

Computer Information Systems

1.9%

Entertainment Business

1.2%
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Degrees

Bachelors

54.3%

Masters

26.5%

Other

11.2%

Associate

3.0%

Certificate

2.9%

Doctorate

1.2%

Diploma

0.8%

License

0.1%
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