Media analyst demographics and statistics in the US
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Media analyst demographics by:
Media analyst gender statistics
47.5% of media analysts are women and 52.5% of media analysts are men.
- Male, 52.5%
- Female, 47.5%
Media analyst gender ratio
| Gender | Percentages |
|---|---|
| Male | 52.5% |
| Female | 47.5% |
Media analyst gender pay gap
Women earn 97¢ for every $1 earned by men
Male income
$62,922
Female income
$60,816
Media analyst gender ratio over time
This data breaks down the percentage of men and women in media analyst positions over time. Currently, 47.5% of media analysts are female.
Media analyst gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 60.77% | 39.23% |
| 2011 | 58.39% | 41.61% |
| 2012 | 58.63% | 41.37% |
| 2013 | 55.21% | 44.79% |
| 2014 | 55.24% | 44.76% |
| 2015 | 57.39% | 42.61% |
| 2016 | 56.64% | 43.36% |
| 2017 | 56.60% | 43.40% |
| 2018 | 55.65% | 44.35% |
| 2019 | 54.29% | 45.71% |
| 2020 | 51.78% | 48.22% |
| 2021 | 52.51% | 47.49% |
Media analyst related jobs gender ratio
We compared media analysts with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Media Analyst | 53% | 47% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Media analyst demographics by race
The most common ethnicity among media analysts is White, which makes up 65.0% of all media analysts. Comparatively, 14.1% of media analysts are Asian and 11.2% of media analysts are Hispanic or Latino.
- White, 65.0%
- Asian, 14.1%
- Hispanic or Latino, 11.2%
- Unknown, 4.9%
- Black or African American, 4.7%
- American Indian and Alaska Native, 0.1%
Media analyst race
| Media analyst race | Percentages |
|---|---|
| White | 65.0% |
| Asian | 14.1% |
| Hispanic or Latino | 11.2% |
| Unknown | 4.9% |
| Black or African American | 4.7% |
| American Indian and Alaska Native | 0.1% |
Media analyst race and ethnicity over time
See how media analyst racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Media analyst race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 73.96% | 4.89% | 11.84% | 7.61% |
| 2011 | 72.26% | 4.89% | 12.27% | 8.57% |
| 2012 | 72.32% | 5.09% | 11.56% | 8.80% |
| 2013 | 72.07% | 5.31% | 11.01% | 8.82% |
| 2014 | 72.40% | 4.74% | 12.18% | 8.27% |
| 2015 | 71.36% | 4.32% | 12.48% | 8.97% |
| 2016 | 69.58% | 5.49% | 12.70% | 9.87% |
| 2017 | 69.56% | 5.34% | 12.77% | 9.48% |
| 2018 | 68.87% | 5.00% | 12.78% | 10.07% |
| 2019 | 69.20% | 4.90% | 12.99% | 10.12% |
| 2020 | 67.29% | 4.35% | 13.07% | 10.99% |
| 2021 | 65.02% | 4.70% | 14.09% | 11.18% |
Media analyst wage gap by race
According to our data, asian media analysts have the highest average salary compared to other ethnicities. Black or african american media analysts have the lowest average salary at $59,475.
| Ethnicity | Salary |
|---|---|
| Unknown | $61,807 |
| White | $63,536 |
| Black or African American | $59,475 |
| Asian | $67,644 |
| Hispanic or Latino | $62,430 |
Average media analyst age
See how the average age of media analysts varies based on ethnicity and gender.
Male
Female
Media analyst age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Media analyst age breakdown
The average age of media analysts is 30-40 years years old, representing 35% of the media analyst population.
Media analyst age breakdown
| Media Analyst Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Media analyst educational attainment
The most common degree for media analysts is bachelor's degree, with 76% of media analysts earning that degree. The second and third most common degree levels are master's degree degree at 13% and master's degree degree at 6%.
- Bachelor's, 76%
- Master's, 13%
- Associate, 6%
- Diploma, 2%
- Other Degrees, 3%
Media analysts by degree level
| Media analyst degree | Percentages |
|---|---|
| Bachelor's | 76% |
| Master's | 13% |
| Associate | 6% |
| Diploma | 2% |
| Other Degrees | 3% |
Media analyst jobs you might like
Media analyst wage gap by degree level
According to the data, media analysts with a Doctorate degree earn more than those without, at $73,108 annually. With a Master's degree, media analysts earn a median annual income of $72,547 compared to $65,082 for media analysts with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $72,547 |
| Bachelor's Degree | $65,082 |
| Doctorate Degree | $73,108 |
Media analyst employment statistics
Most media analysts work for a private in the media industry.
Company size where media analysts work
Below, you can see the size of companies where media analysts work.
Media analyst jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 7% |
| 50 - 100 employees | 11% |
| 100 - 500 employees | 20% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 22% |
| > 10,000 employees | 30% |
Media analyst jobs by company type
Employees with the media analyst job title have their preferences when it comes to working for a company. For instance, most media analysts prefer to work at private companies over public companies.
Media analyst jobs by sector
| Company type | Percentages |
|---|---|
| Education | 6% |
| Public | 26% |
| Private | 65% |
| Government | 3% |
Media analyst jobs by industry
The most common industries for media analysts are media, professional and technology.
Media analyst industry statistics
| Industry | Percentages |
|---|---|
| Media | 23% |
| Professional | 13% |
| Fortune 500 | 12% |
| Technology | 11% |
| Retail | 6% |
| Education | 5% |
| Manufacturing | 4% |
| Internet | 3% |
| Finance | 3% |
| Hospitality | 3% |
| Start-up | 3% |
| Non Profits | 3% |
| Government | 2% |
| Transportation | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Health Care | 1% |
| Telecommunication | 1% |
| Real Estate | 1% |
| Energy | 1% |
Media analyst turnover and employment statistics
Media analyst unemployment rate over time
The unemployment rate for media analysts between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Media analyst unemployment rate by year
| Year | Media analyst unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average media analyst tenure
The average media analyst stays at their job for 1-2 years, based on the 1,890 media analysts resumes in Zippia's database.
Media analyst tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 32% |
| 1-2 years | 36% |
| 3-4 years | 9% |
| 5-7 years | 15% |
| 8-10 years | 5% |
| 11+ years | 4% |
Media analyst LGBT ratio compared to similar jobs
Review the percent of media analysts that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Estimating Assistant | 4.41% | 18,548 |
| Logistics Management Specialist | 8.65% | 85,107 |
| Human Factors Specialist | 8.93% | 40,805 |
| Media Analyst | 10.00% | - |
| Licensed Customs Broker | 11.05% | 12,783 |
| District Medical Examiner | 11.64% | 53,964 |
| Community Fundraiser | 19.25% | 10,777 |
Similar media analyst jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Estimating Assistant | 4.41% | 18,548 |
| Logistics Management Specialist | 8.65% | 85,107 |
| Human Factors Specialist | 8.93% | 40,805 |
| Licensed Customs Broker | 11.05% | 12,783 |
| District Medical Examiner | 11.64% | 53,964 |
| Community Fundraiser | 19.25% | 10,777 |
Foreign languages spoken by media analysts
The most common foreign language among media analysts is Spanish at 30.9%. The second-most popular foreign language spoken is French at 17.6% and Arabic is the third-most popular at 11.5%.
- Spanish, 30.9%
- French, 17.6%
- Arabic, 11.5%
- Chinese, 4.6%
- Portuguese, 4.2%
- Other, 31.2%
Media analyst languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 30.9% |
| French | 17.6% |
| Arabic | 11.5% |
| Chinese | 4.6% |
| Portuguese | 4.2% |
| Other | 31.2% |
