How to hire a media analyst

How to hire a media analyst, step by step

Here's a step-by-step media analyst hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a media analyst job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new media analyst
• Step 8: Go through the hiring process checklist

What does a media analyst do?

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1. Identify your hiring needs

   First, determine the employments status of the media analyst you need to hire. Certain media analyst roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A media analyst's background is also an important factor in determining whether they'll be a good fit for the position. For example, media analysts from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents media analyst salaries for various positions.

   Type of Media Analyst	Description	Hourly rate
   Media Analyst	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$22-41
   Data Analyst Internship	A data analyst internship involves a trainee who wants to gain working experience in the field of information technology (IT) by assisting data analyst professionals. Data analyst interns should examine information using data analysis tools so that they can help their employers make important decisions by identifying various facts and trends... Show more	$12-27
   Market Analyst Internship	When it comes to a marketing analyst internship, an intern primarily follows a senior or a more experienced officer's directives. Most of their tasks will revolve around processing paperwork, maintaining records and databases, participating in research and analyses, and assisting senior analysts in various projects... Show more	$18-48

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Google Analytics
   • Media Management
   • Social Media Management
   • Tableau
   • Visualization
   • PowerPoint
   • Social Media Analytics
   • Twitter
   • Instagram
   • KPIs
   • Campaign Performance
   • Data Analysis
   • Social Media Marketing

   Check all skills

   Responsibilities:

   • Create, manage, and optimize PPC campaigns for clients.
   • Manage layout and design of ASUCLA Tumblr blog and gallery.
   • Manage promotion process with merchandising, copywriting and design groups to develop compelling offers for online and print advertising.
   • Manage and create KPIs to measure the success of campaigns and effectively communicate the progress and strategy to senior leadership.
   • Manage analytics for social media platforms utilizing BrandWatch for competitive analysis and Hootsuite for social listening management.
   • Develop company website using HTML and CSS.

   More media analyst duties

3. Make a budget

   Including a salary range in your media analyst job description is one of the best ways to attract top talent. A media analyst can vary based on:

   • Location. For example, media analysts' average salary in mississippi is 51% less than in washington.
   • Seniority. Entry-level media analysts 45% less than senior-level media analysts.
   • Certifications. A media analyst with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a media analyst's salary.

   Average media analyst salary

   $63,956yearly

   $30.75 hourly rate

   ---

   Entry-level media analyst salary

   $47,000 yearly salary

   Updated December 5, 2025

   Average media analyst salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Washington	$78,967	$38
   2	New Jersey	$69,283	$33
   3	California	$68,610	$33
   4	New York	$67,734	$33
   5	Minnesota	$66,570	$32
   6	Colorado	$65,395	$31
   7	District of Columbia	$63,579	$31
   8	Connecticut	$62,886	$30
   9	Virginia	$62,856	$30
   10	Wisconsin	$61,821	$30
   11	North Carolina	$60,177	$29
   12	Illinois	$59,726	$29
   13	Ohio	$58,267	$28
   14	Michigan	$57,807	$28
   15	Kansas	$57,298	$28
   16	Massachusetts	$56,930	$27
   17	Pennsylvania	$56,852	$27
   18	Indiana	$55,973	$27
   19	Texas	$53,767	$26
   20	Arizona	$51,523	$25

   Average media analyst salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Apple	$106,659	$51.28	11
   2	Invesco	$102,024	$49.05	7
   3	Microsoft	$100,100	$48.13	11
   4	Interactive Brokers	$92,925	$44.68	2
   5	Sullivan & Cromwell	$79,248	$38.10
   6	Amazon	$77,839	$37.42	68
   7	Mayo Clinic	$74,885	$36.00
   8	QuinStreet	$73,480	$35.33
   9	Fidelity Investments	$70,816	$34.05	5
   10	Dataminr	$70,681	$33.98
   11	Reckitt Benckiser	$69,615	$33.47	2
   12	Mama's Fish House	$69,466	$33.40
   13	Price Chopper Supermarkets-Market 32	$69,425	$33.38
   14	Victoria's Secret	$68,760	$33.06
   15	Holman Automotive	$68,161	$32.77
   16	Rockstar Games	$67,638	$32.52	1
   17	Tractor Supply	$67,596	$32.50	5
   18	P&S Surgical Hospital	$67,396	$32.40	1
   19	Radancy	$67,230	$32.32
   20	iHeartMedia	$66,970	$32.20	9

4. Writing a media analyst job description

   A job description for a media analyst role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a media analyst job description:

   Media analyst job description example

   Laundry Service is a full-service marketing agency helping brands create meaningful roles in culture, with an emphasis on lifestyle, sports, music, tech and entertainment. The agency handles strategy, creative, production, influencer management and media buying in-house, with a focus on social and digital media. We have been named AdAge's A-List four times and recognized as one of FastCo's most innovative companies. Laundry Service also operates Cycle, a sister company focused on influencer marketing and premium branded content and is part of Wasserman, a global brand marketing and talent management agency. Learn more at and at m
   
   Laundry Service Insights & Analytics is dedicated to identifying opportunities that help our strategy teams push creative boundaries. We utilize a variety of social listening, research, and analytics tools to help guide media strategies and ensure our clients are able to maximize returns from every effort across their portfolio.
   
   We're looking for an Analyst that is ready to jump into a team and provide insights that help drive value for the overall organization. Do you love to dig into why social and digital content does well? This team is for you!!
   Responsibilities
   
   Support our best-in-class client base by partnering with creative and strategy teams to provide insights that bring their social media presence to the next level
   
   Identify project KPIs and design a reporting roadmap that supports brand initiatives across priority social platforms
   
   Translate large datasets into actionable insights and present those findings across the organization to a variety of audiences
   
   Own measurement systems for your clients including managing data collection and recommending opportunities for additional streamlining
   
   Requirements
   
   1-2+ years of experience doing analytic reporting and research
   
   Advanced experience with Excel
   
   Experience working in social media monitoring tools, social media management tools, and social listening tools
   
   Experience working with data visualization and presentation software (Keynote, Powerpoint etc)
   
   Experience building internal and competitive benchmarking
   
   Written and verbal communication skills, with the ability to build strong relationships (both internally and with clients)
   
   Ability to conduct high level analysis and provide insights in a consumable format that provides creative and strategy teams with actionable next steps
   
   Has a finger on the pulse of emerging social trends and platforms, and can think critically about how to implement those best practices for our clients
   
   Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
   
   Benefits
   
   Competitive salary, unlimited PTO, 401(k) and much more!

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right media analyst for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your media analyst job on Zippia to find and attract quality media analyst candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with media analyst candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new media analyst

   Once you've selected the best media analyst candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   To prepare for the new media analyst first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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