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The differences between media analysts and market research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a media analyst and a market research analyst. Additionally, a media analyst has an average salary of $63,956, which is higher than the $51,688 average annual salary of a market research analyst.
The top three skills for a media analyst include digital marketing, google analytics and media management. The most important skills for a market research analyst are powerpoint, data analysis, and SPSS.
| Media Analyst | Market Research Analyst | |
| Yearly salary | $63,956 | $51,688 |
| Hourly rate | $30.75 | $24.85 |
| Growth rate | 19% | 19% |
| Number of jobs | 49,315 | 71,240 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 72% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
The duties of a media analyst depend on one's place or industry of employment. Typically, their responsibilities revolve around performing research and analysis to determine areas needing improvement, identifying new opportunities, and learning the public's reception. They are also responsible for coordinating with other departments, producing progress reports and presentations, and offering options according to research findings. As an analyst, it is also essential to consider all significant factors, all while adhering to the company's policies and regulations.
A market research analyst is an individual who studies the market conditions so that he/she or she can examine the potential sales of an organization's product or service. Market research analysts are required to devise and evaluate methods for collecting data such as surveys, focus groups, and opinion polls. They must interpret the data they have collected and presented their findings to executives and clients to help them make better-informed decisions. Market research analysts are also required to create visuals of industry trends and competitors so the company can predict how it fares in the marketplace.
Media analysts and market research analysts have different pay scales, as shown below.
| Media Analyst | Market Research Analyst | |
| Average salary | $63,956 | $51,688 |
| Salary range | Between $47,000 And $86,000 | Between $36,000 And $73,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Delaware |
| Best paying company | Apple | Imply |
| Best paying industry | Technology | Technology |
There are a few differences between a media analyst and a market research analyst in terms of educational background:
| Media Analyst | Market Research Analyst | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 72% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between media analysts' and market research analysts' demographics:
| Media Analyst | Market Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 52.5% Female, 47.5% | Male, 51.2% Female, 48.8% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |