What does a media analyst do?
The duties of a media analyst depend on one's place or industry of employment. Typically, their responsibilities revolve around performing research and analysis to determine areas needing improvement, identifying new opportunities, and learning the public's reception. They are also responsible for coordinating with other departments, producing progress reports and presentations, and offering options according to research findings. As an analyst, it is also essential to consider all significant factors, all while adhering to the company's policies and regulations.
Media analyst responsibilities
Here are examples of responsibilities from real media analyst resumes:
- Create, manage, and optimize PPC campaigns for clients.
- Manage layout and design of ASUCLA Tumblr blog and gallery.
- Manage promotion process with merchandising, copywriting and design groups to develop compelling offers for online and print advertising.
- Manage and create KPIs to measure the success of campaigns and effectively communicate the progress and strategy to senior leadership.
- Manage analytics for social media platforms utilizing BrandWatch for competitive analysis and Hootsuite for social listening management.
- Develop company website using HTML and CSS.
- Provide daily content for JustFab's Tumblr site.
- Share posts on LinkedIn company pages for company and group pages.
- Build relationships with websites that would lead to guest blogging opportunities.
- Develop social media KPIs to align to clients' overall business objectives.
- Create concepts for videos that appear on the organization's Youtube channel.
- Launch presence on Pinterest to engage with Cuervo's female, margarita-drinking audience.
- Organize and run meetings with internal and external teams to define client strategies.
- Implement, track and optimize banner ad and e-mail campaigns using DoubleClick DFA5 software.
- Spearhead creation of CGE branding across the web and distribute platforms by employing SEO techniques.
Media analyst skills and personality traits
We calculated that 9% of Media Analysts are proficient in Digital Marketing, Google Analytics, and Media Management. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.
We break down the percentage of Media Analysts that have these skills listed on their resume here:
- Digital Marketing, 9%
Evaluated and modified digital marketing plans to increase brand awareness and engagement in addition to scaling up social media leads.
- Google Analytics, 7%
Manage analytics for Intranet and Internet utilizing Google Analytics and Adobe Site Catalyst to measure functionality and performance.
- Media Management, 6%
Researched potential clients Organized a legacy system for social media management
- Social Media Management, 6%
Performed various tasks including social media management, marketing, e-marketing/e-newsletters, data entry, payment collections, sales and bookkeeping.
- Tableau, 5%
Designed and executed internal and client-facing Tableau dashboards.
- Visualization, 4%
Launched a top-level business intelligence tool for yMarketing to improve data analytics and reporting visualization.
Common skills that a media analyst uses to do their job include "digital marketing," "google analytics," and "media management." You can find details on the most important media analyst responsibilities below.
Analytical skills. To carry out their duties, the most important skill for a media analyst to have is analytical skills. Their role and responsibilities require that "market research analysts must evaluate large amounts of data and information related to market conditions." Media analysts often use analytical skills in their day-to-day job, as shown by this real resume: "provide foreign media research and analysis support to centcom s psychological operations. "
Communication skills. Another soft skill that's essential for fulfilling media analyst duties is communication skills. The role rewards competence in this skill because "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." According to a media analyst resume, here's how media analysts can utilize communication skills in their job responsibilities: "provide emergency communication in an accurate and timely manner through social channels. "
Detail oriented. media analysts are also known for detail oriented, which are critical to their duties. You can see how this skill relates to media analyst responsibilities, because "market research analysts must pay attention to minutiae to evaluate data." A media analyst resume example shows how detail oriented is used in the workplace: "write detailed item descriptions for online merchandise, photo editing using adobe photoshop cs6, upload images to social media websites. "
The three companies that hire the most media analysts are:
- Group O10 media analysts jobs
- Spark Foundry7 media analysts jobs
- Bank of America6 media analysts jobs
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Media analyst vs. Data analyst internship
A data analyst internship involves a trainee who wants to gain working experience in the field of information technology (IT) by assisting data analyst professionals. Data analyst interns should examine information using data analysis tools so that they can help their employers make important decisions by identifying various facts and trends. They write reports and present them to the management to provide new insights about new trends and areas for improvement. Data analyst interns can find work in areas such as banks, specialist software development companies, and consultancies.
These skill sets are where the common ground ends though. The responsibilities of a media analyst are more likely to require skills like "digital marketing," "media management," "social media management," and "tableau." On the other hand, a job as a data analyst internship requires skills like "java," "python," "power bi," and "data analytics." As you can see, what employees do in each career varies considerably.
Data analyst interns earn the highest salaries when working in the technology industry, with an average yearly salary of $47,252. On the other hand, media analysts are paid more in the technology industry with an average salary of $66,716.The education levels that data analyst interns earn slightly differ from media analysts. In particular, data analyst interns are 9.3% more likely to graduate with a Master's Degree than a media analyst. Additionally, they're 0.2% less likely to earn a Doctoral Degree.Media analyst vs. Market analyst internship
When it comes to a marketing analyst internship, an intern primarily follows a senior or a more experienced officer's directives. Most of their tasks will revolve around processing paperwork, maintaining records and databases, participating in research and analyses, and assisting senior analysts in various projects. There are also instances where they can attend meetings, participate in social media handling, and even share marketing insights. Furthermore, as an intern, it is essential to learn and adhere to the company's policies and regulations.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that media analyst responsibilities requires skills like "digital marketing," "media management," "social media management," and "visualization." But a market analyst internship might use other skills in their typical duties, such as, "data entry," "financial models," "capital markets," and "data collection."
Market analyst interns earn similar levels of education than media analysts in general. They're 1.9% more likely to graduate with a Master's Degree and 0.2% less likely to earn a Doctoral Degree.Media analyst vs. Analyst sales
Analyst sales, or a sales analyst, is an individual who is responsible for increasing sales and revenue of a company by running competitive analysis and making recommendations on how the marketing and sales team should move forward. Sales analysts must assist in the review of monthly financial statements and prepare complex financial statements for retail and service businesses. They develop and provide market intelligence data solutions for the sales team to maximize territory sales efforts. Sales analysts must also maintain a business relationship with key account top management to deliver outstanding customer service and assistance.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from media analyst resumes include skills like "digital marketing," "google analytics," "media management," and "social media management," whereas an analyst sales is more likely to list skills in "salesforce," "customer service," "crm," and "sales data. "
Analyst sales earn the highest salary when working in the finance industry, where they receive an average salary of $80,458. Comparatively, media analysts have the highest earning potential in the technology industry, with an average salary of $66,716.Most analyst sales achieve a similar degree level compared to media analysts. For example, they're 2.6% less likely to graduate with a Master's Degree, and 0.6% less likely to earn a Doctoral Degree.Media analyst vs. Social media specialist
A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.
Types of media analyst
Updated January 8, 2025











