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Working As A Media Assistant

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $35,000

    Average Salary

What Does A Media Assistant Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Media Assistant

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Media Assistant Career Paths

Media Assistant
Media Buyer Account Executive Marketing Manager
Marketing Program Manager
6 Yearsyrs
Account Executive Marketing Manager
Brand Marketing Manager
6 Yearsyrs
Account Executive Account Manager Marketing Manager
Marketing And Operations Manager
5 Yearsyrs
Media Coordinator Editor Public Relations Manager
Manager Of Corporate Communications
7 Yearsyrs
Media Coordinator Executive Assistant Event Manager
Events Marketing Manager
5 Yearsyrs
Media Coordinator Marketing Specialist Digital Marketing Manager
Director Of Digital Marketing
9 Yearsyrs
Media Planner Senior Account Executive Marketing Director
Director Of Marketing And Public Relations
6 Yearsyrs
Media Planner Senior Account Executive Public Relations Director
Media Relations Director
5 Yearsyrs
Media Planner Senior Account Executive Communications Manager
Communications Project Manager
6 Yearsyrs
Marketing Coordinator Data Analyst Web Developer
Web Content Manager
5 Yearsyrs
Marketing Coordinator Marketing Specialist Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Media Buyer Marketing Coordinator Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Editor Social Media Manager Strategist
Senior Strategist
8 Yearsyrs
Executive Assistant Marketing Specialist Digital Marketing Specialist
Digital Marketing Strategist
5 Yearsyrs
Teacher Writer And Editor Public Relations Specialist
Media Relations Manager
5 Yearsyrs
Account Coordinator Editor Content Manager
Digital Content Manager
5 Yearsyrs
Executive Assistant Event Manager Social Media Manager
Manager Of Digital Media
5 Yearsyrs
Account Coordinator Marketing Consultant Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Media Buyer Digital Media Planner Sales Planner
Digital Account Manager
5 Yearsyrs
Teacher Writer And Editor Senior Copywriter
Brand Strategist
5 Yearsyrs
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Average Length of Employment
Media Technician 3.1 years
Media Producer 3.0 years
Media Specialist 2.9 years
Media Designer 2.6 years
Media Planner 2.2 years
Media Assistant 2.0 years
Media Associate 1.7 years
Media Coordinator 1.6 years
Top Careers Before Media Assistant
Internship 18.0%
Cashier 5.6%
Volunteer 4.9%
Assistant 4.7%
Teacher 3.2%
Server 2.4%
Top Careers After Media Assistant
Internship 11.7%
Cashier 5.0%
Volunteer 4.6%
Assistant 4.6%
Teacher 3.1%
Server 3.1%

Do you work as a Media Assistant?

Average Yearly Salary
$35,000
Show Salaries
$25,000
Min 10%
$35,000
Median 50%
$35,000
Median 50%
$35,000
Median 50%
$35,000
Median 50%
$35,000
Median 50%
$35,000
Median 50%
$35,000
Median 50%
$49,000
Max 90%
Best Paying Company
Plainfield Schools
Highest Paying City
Washington, DC
Highest Paying State
Virginia
Avg Experience Level
1.9 years
How much does a Media Assistant make at top companies?
The national average salary for a Media Assistant in the United States is $35,365 per year or $17 per hour. Those in the bottom 10 percent make under $25,000 a year, and the top 10 percent make over $49,000.

The largest raises come from changing jobs.

See what's out there.

Real Media Assistant Salaries

Job Title Company Location Start Date Salary
Media Assistant China Media Services, Inc. Aug 30, 2012 $52,175
Media Assistant Island Tennis LP Sep 08, 2013 $45,000
Instructional Media Assistant: Music Notation Berklee College of Music Aug 15, 2009 $42,245 -
$54,808
Platform Media Assistant Hill, Holliday, Connors, Cosmopulos, Inc. Oct 01, 2012 $38,000
Regional Media Assistant Media Planning International Corporation Sep 01, 2010 $36,750
Media Assistant Icon Media Direct, Inc. Jul 15, 2015 $36,000
Media Assistant Tiffany Outdoor Inc. May 08, 2009 $29,218
ART, Media & Photo Assistant Le Image Photo Inc. Sep 12, 2014 $26,312

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Top Skills for A Media Assistant

  1. Company Website
  2. Video Production
  3. Audio Equipment
You can check out examples of real life uses of top skills on resumes here:
  • Maintained the company website, took inventory, priced and stocked items, logged receipts, and greeted clients.
  • Scheduled software and media equipment using IBM mainframe server and distributed video productions for educational/instructional use.
  • Performed administrative task Installed and maintained production equipment Assembled lighting and audio equipment Filmed and edited
  • Operated audio visual recording equipment and assisted to film and edit media using computer-based editing systems.
  • Learned technology and software such as Adobe Photoshop, Constant Contact, and Google Drive.

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Top 10 Best States for Media Assistants

  1. Alaska
  2. District of Columbia
  3. Connecticut
  4. North Dakota
  5. Virginia
  6. New Jersey
  7. Washington
  8. Maine
  9. New York
  10. Minnesota
  • (17 jobs)
  • (78 jobs)
  • (83 jobs)
  • (15 jobs)
  • (148 jobs)
  • (120 jobs)
  • (126 jobs)
  • (12 jobs)
  • (443 jobs)
  • (128 jobs)

Media Assistant Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 4,172 Media Assistant resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Media Assistant Resume

View Resume Examples

Media Assistant Demographics

Gender

Female

57.7%

Male

37.4%

Unknown

4.9%
Ethnicity

White

59.9%

Hispanic or Latino

15.3%

Black or African American

11.9%

Asian

9.1%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

37.4%

French

12.3%

Mandarin

7.9%

Chinese

7.3%

Italian

5.6%

German

5.0%

Portuguese

4.6%

Japanese

4.6%

Russian

4.0%

Vietnamese

2.0%

Turkish

1.7%

Arabic

1.3%

Hindi

1.0%

Korean

1.0%

Cantonese

1.0%

Polish

1.0%

Hebrew

0.7%

Thai

0.7%

Greek

0.7%

Swedish

0.3%
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Media Assistant Education

Schools

Boston University

12.7%

University of Michigan - Ann Arbor

8.5%

University of Rhode Island

7.7%

New York University

7.3%

Pennsylvania State University

5.8%

University of Missouri - Columbia

5.4%

Northeastern University

5.0%

University of North Carolina at Greensboro

3.8%

Pace University - New York

3.8%

Temple University

3.8%

University of California - Los Angeles

3.8%

University of Central Florida

3.8%

American University

3.8%

University of Oklahoma

3.8%

Michigan State University

3.5%

University of California - Irvine

3.5%

Bowling Green State University

3.5%

Full Sail University

3.5%

University of Texas at Austin

3.5%

University of Georgia

3.5%
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Majors

Communication

19.7%

Business

13.6%

Marketing

7.8%

Photography

6.9%

Psychology

5.8%

Journalism

5.6%

Public Relations

4.3%

English

4.0%

Graphic Design

3.9%

Fine Arts

3.4%

Political Science

3.3%

Computer Science

3.2%

Advertising

2.6%

Kinesiology

2.5%

Agricultural Public Services

2.3%

Management

2.3%

Liberal Arts

2.3%

History

2.3%

Music

2.2%

Education

1.9%
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Degrees

Bachelors

69.2%

Masters

10.4%

Associate

9.5%

High School Diploma

5.3%

Certificate

4.1%

Diploma

1.2%

Doctorate

0.4%
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What Is It Like To Work As A Media Assistant

3.0

Feeling The Surface

October 12, 2019 on Zippia

What was your job title?

Media Assistant.. Show More

What do you like the most about working as Media Assistant?

The opportunity to listen to a variety of opinions added to the intrigues... Show More

What do you NOT like?

The insults and the unnecessary propaganda... Show More

Top Media Assistant Employers

Jobs From Top Media Assistant Employers

Media Assistant Videos

Career Advice on becoming a Social Media Assistant by Mahta H (Full Version)

Career Advice on becoming a Social Media Assistant by Mahta H (Highlights)

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