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Become A Media Associate

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Working As A Media Associate

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $46,330

    Average Salary

What Does A Media Associate Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Media Associate

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Do you work as a Media Associate?

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Media Associate Videos

A Day In The Life: Marketing Manager

Social Media...You Haven't Seen Anything Yet | Jerry Kane | TEDxLongwood

2013 New Alumni Reunion: Ritson vs. Social Media with Associate Professor Mark Ritson

Media Associate Jobs

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Media Associate Career Paths

Media Associate
Media Planner Account Executive Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Director Founder And Chief Executive Officer Digital Marketing Consultant
Digital Marketing Strategist
6 Yearsyrs
Communications Director Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Media Supervisor Media Director Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Media Coordinator Communications Coordinator Public Relations Director
Director Of Publications Marketing
5 Yearsyrs
Senior Account Executive Office Manager Marketing Coordinator
Events Marketing Manager
5 Yearsyrs
Account Executive Senior Account Executive Public Relations Manager
Marketing & Public Relations Manager
5 Yearsyrs
Marketing Manager Business Manager Account Coordinator
Marketing Account Manager
5 Yearsyrs
Account Executive Marketing Consultant
Marketing Lead
6 Yearsyrs
Communications Director Writer And Editor Marketing Specialist
Marketing Program Manager
7 Yearsyrs
Senior Account Executive Marketing Manager Social Media Manager
Marketing/Social Media Manager
5 Yearsyrs
Media Supervisor Media Manager
Media Director
5 Yearsyrs
Marketing Manager Account Director Public Relations Director
Media Relations Director
5 Yearsyrs
Director Project Coordinator Communications Coordinator
Media Relations Manager
5 Yearsyrs
Media Planner Account Manager Marketing Manager
Online Marketing Manager
5 Yearsyrs
Media Coordinator Producer Managing Editor
Publications Manager
5 Yearsyrs
Digital Media Strategist
Senior Strategist
8 Yearsyrs
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Do you work as a Media Associate?

Help others decide if this is a good career for them

Average Length of Employment
Media Producer 3.0 years
Media Specialist 2.9 years
Media Supervisor 2.8 years
Media Associate 2.0 years
Media Executive 1.8 years
Media Assistant 1.8 years
Media Analyst 1.7 years
Media Coordinator 1.6 years
Top Careers Before Media Associate
Internship 18.6%
Volunteer 4.7%
Associate 4.3%
Editor 3.9%
Assistant 3.2%
Top Careers After Media Associate
Associate 7.0%
Internship 5.2%
Supervisor 3.5%
Consultant 3.5%
Manager 3.5%

Do you work as a Media Associate?

Media Associate Demographics

Gender

Female

52.2%

Male

45.6%

Unknown

2.2%
Ethnicity

White

58.2%

Hispanic or Latino

15.9%

Black or African American

11.9%

Asian

9.8%

Unknown

4.2%
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Foreign Languages Spoken

Spanish

43.8%

French

17.5%

Mandarin

7.5%

Chinese

6.3%

Portuguese

5.0%

Italian

3.8%

Vietnamese

2.5%

Cantonese

2.5%

Korean

2.5%

Urdu

1.3%

Georgian

1.3%

Japanese

1.3%

Norwegian

1.3%

Hindi

1.3%

Polish

1.3%

Arabic

1.3%
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Media Associate Education

Schools

University of Texas at Austin

8.3%

Northwestern University

8.3%

Georgetown University

7.3%

Columbia College Chicago

5.5%

American University

5.5%

DePaul University

5.5%

Michigan State University

5.5%

Howard University

5.5%

New York University

4.6%

University of California - Los Angeles

4.6%

Full Sail University

4.6%

Western Michigan University

4.6%

Northeastern University

4.6%

Syracuse University

3.7%

University of Connecticut

3.7%

Elon University

3.7%

Emerson College

3.7%

Boston University

3.7%

Liberty University

3.7%

Fordham University

3.7%
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Majors

Communication

18.3%

Business

12.4%

Journalism

10.5%

Marketing

10.5%

Public Relations

8.3%

Photography

5.6%

English

5.4%

Advertising

4.1%

Political Science

3.4%

Psychology

2.7%

Management

2.4%

Finance

2.4%

Graphic Design

2.2%

Law

2.2%

Digital Media

2.0%

Writing

2.0%

Business Communications

2.0%

Fine Arts

1.2%

Kinesiology

1.2%

Music

1.2%
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Degrees

Bachelors

59.4%

Masters

19.0%

Other

13.1%

Associate

3.1%

Certificate

2.8%

Doctorate

2.1%

Diploma

0.5%
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Media Associate Videos

A Day In The Life: Marketing Manager

Social Media...You Haven't Seen Anything Yet | Jerry Kane | TEDxLongwood

2013 New Alumni Reunion: Ritson vs. Social Media with Associate Professor Mark Ritson

Job type you want
Full Time
Part Time
Internship
Temporary

Real Media Associate Salaries

Job Title Company Location Start Date Salary
Senior Media Relations Associate Dealogic, LLC New York, NY Aug 25, 2014 $62,000
Visual & Media Associate Ekuipp, Inc. San Ramon, CA Sep 10, 2014 $55,000
Communications and Media Associate Publicolor Inc. New York, NY Oct 01, 2010 $54,018 -
$55,000
Program and Media Associate Chinese Culture Foundation of San Francisco San Francisco, CA Sep 06, 2014 $53,093
Digital Media Associate International Center of Photography New York, NY Jun 08, 2009 $53,000
Digital Media Associate International Center of Photography New York, NY Jun 06, 2008 $53,000
Media Associate Drama League of New York, Inc. New York, NY Sep 14, 2016 $52,175
Program and Media Associate Chinese Culture Foundation of San Francisco San Francisco, CA Aug 29, 2014 $52,175
Media Associate Search Discovery Inc. Atlanta, GA Sep 08, 2015 $50,000
Media and Web Associate The Pew Charitable Trusts Washington, DC Dec 21, 2009 $49,500
Digital Media Associate Convergence Point Media LLC New York, NY Sep 15, 2014 $48,000
Media Associate Quinstreet, Inc. Foster City, CA Sep 21, 2013 $45,198
Media Associate Bully Pulpit Interactive, LLC Washington, DC Sep 02, 2015 $44,741
Media Associate Quinstreet, Inc. Foster City, CA Oct 01, 2012 $43,000
Media Relations Associate The New York Immigration Coalition, Inc. New York, NY Apr 01, 2011 $42,000
Digital Media Associate Golin/Harris International, Inc. Los Angeles, CA Sep 15, 2015 $41,650 -
$51,650
International Media Associate Rockefeller Philanthropy Advisors, Inc. New York, NY Oct 09, 2016 $40,000 -
$50,000
Associate, Media Relations Golin/Harris International, Inc. Chicago, IL Aug 21, 2015 $40,000 -
$50,000
Marketing and Media Associate Christian Book Distributors, LLC Peabody, MA Jun 01, 2014 $40,000
Digital Media Associate Manhattan Class Company New York, NY Jul 18, 2016 $38,000
Digital Communications and Media Associate Btrax, Inc. San Francisco, CA Dec 01, 2014 $36,000
Digital Communications and Media Associate Btrax, Inc. San Francisco, CA Dec 15, 2014 $36,000
Digital Communications and Media Associate Btrax, Inc. San Francisco, CA Dec 26, 2014 $36,000

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Top Skills for A Media Associate

  1. Press Releases
  2. Video Games
  3. Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Authored earned media pieces, press releases and media advisories; provided editorial review for collateral prepared by junior staff members.
  • Conducted primary research and analyzed research findings in order to assist in developing marketing strategy and overall direction.
  • Monitored the web for media mentions of local businesses - Promoted local businesses through social media - Drafted press releases for events
  • Helped manage social media outlets including Facebook, Twitter, and StumbleUpon to increase brand awareness and external participation.
  • Obtained considerable knowledge in a short amount of time in all areas to provide exceptional customer service.

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Top 10 Best States for Media Associates

  1. District of Columbia
  2. New York
  3. Connecticut
  4. Virginia
  5. Nevada
  6. Rhode Island
  7. New Jersey
  8. Alaska
  9. Washington
  10. California
  • (116 jobs)
  • (467 jobs)
  • (64 jobs)
  • (145 jobs)
  • (30 jobs)
  • (17 jobs)
  • (111 jobs)
  • (6 jobs)
  • (98 jobs)
  • (761 jobs)

Top Media Associate Employers

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Jobs From Top Media Associate Employers

Media Associate Videos

A Day In The Life: Marketing Manager

Social Media...You Haven't Seen Anything Yet | Jerry Kane | TEDxLongwood

2013 New Alumni Reunion: Ritson vs. Social Media with Associate Professor Mark Ritson

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