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Become A Media Associate

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Working As A Media Associate

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $80,460

    Average Salary

What Does A Media Associate Do At Marc USA

* Partner with Planner to write RFP, evaluate, and develop media plans
* Delivers cost savings while sticking to the established media plan through skillful negotiations
* Develop strong relationship with media vendors on behalf of client and agency
* Manage client budget pacing and billing to ensure appropriate ad delivery
* Maintain campaign documents – including pacing, budget trackers, traffic sheets, QA, etc.
* Analyze media performance and write actionable insights for campaign optimizations
* Traffic online media campaigns in DCM
* Create and implement DCM floodlights and partner pixels
* Delivers cost savings while sticking to the established media plan through skillful negotiations.
* Regularly evaluates research and industry trends to identify and accurately recommend media that is most effective at reaching target audiences

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How To Become A Media Associate

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Media Associate jobs

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Media Associate Career Paths

Media Associate
Account Manager Account Executive Marketing Manager
Associate Director, Marketing
8 Yearsyrs
Digital Media Strategist Media Supervisor Marketing Manager
Brand Director
11 Yearsyrs
Senior Account Executive Territory Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Marketing Associate Marketing Consultant Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Media Planner Account Manager Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Communications Director Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Account Manager Marketing Manager Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Communications Manager Program Manager Marketing Consultant
Head Of Marketing
6 Yearsyrs
Project Manager Business Manager Communications Manager
Manager Of Corporate Communications
8 Yearsyrs
Digital Media Strategist Account Manager Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Media Supervisor Associate Media Director Media Director
Marketing Director
7 Yearsyrs
Marketing Associate Marketing Specialist Marketing Consultant
Marketing Lead
6 Yearsyrs
Communications Director Writer And Editor Communications Manager
Marketing Manager
6 Yearsyrs
Marketing Manager Writer And Editor Marketing Specialist
Marketing Program Manager
7 Yearsyrs
Project Manager Product Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Communications Manager Creative Director Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Senior Account Executive Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Media Supervisor Media Director Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Media Planner Account Executive Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Marketing Manager Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Media Associate Demographics

Gender

  • Female

    52.0%
  • Male

    45.5%
  • Unknown

    2.4%

Ethnicity

  • White

    77.3%
  • Hispanic or Latino

    10.7%
  • Asian

    9.5%
  • Unknown

    2.1%
  • Black or African American

    0.4%
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Languages Spoken

  • Spanish

    45.1%
  • French

    17.1%
  • Mandarin

    6.1%
  • Portuguese

    4.9%
  • Chinese

    4.9%
  • Italian

    3.7%
  • Vietnamese

    2.4%
  • Cantonese

    2.4%
  • Korean

    2.4%
  • Urdu

    1.2%
  • Turkish

    1.2%
  • Georgian

    1.2%
  • Japanese

    1.2%
  • Norwegian

    1.2%
  • Persian

    1.2%
  • Hindi

    1.2%
  • Polish

    1.2%
  • Arabic

    1.2%
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Media Associate

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Media Associate Education

Media Associate

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Full Time
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Temporary

Real Media Associate Salaries

Job Title Company Location Start Date Salary
Senior Media Relations Associate Dealogic, LLC New York, NY Aug 25, 2014 $62,000
Visual & Media Associate Ekuipp, Inc. San Ramon, CA Sep 10, 2014 $55,000
Communications and Media Associate Publicolor Inc. New York, NY Oct 01, 2010 $54,018 -
$55,000
Program and Media Associate Chinese Culture Foundation of San Francisco San Francisco, CA Sep 06, 2014 $53,093
Digital Media Associate International Center of Photography New York, NY Jun 08, 2009 $53,000
Digital Media Associate International Center of Photography New York, NY Jun 06, 2008 $53,000
Media Associate Drama League of New York, Inc. New York, NY Sep 14, 2016 $52,175
Program and Media Associate Chinese Culture Foundation of San Francisco San Francisco, CA Aug 29, 2014 $52,175
Media Associate Search Discovery Inc. Atlanta, GA Sep 08, 2015 $50,000
Media and Web Associate The Pew Charitable Trusts Washington, DC Dec 21, 2009 $49,500
Digital Media Associate Convergence Point Media LLC New York, NY Sep 15, 2014 $48,000
Media Associate Quinstreet, Inc. Foster City, CA Sep 21, 2013 $45,198
Media Associate Bully Pulpit Interactive, LLC Washington, DC Sep 02, 2015 $44,741
Media Associate Quinstreet, Inc. Foster City, CA Oct 01, 2012 $43,000
Media Relations Associate The New York Immigration Coalition, Inc. New York, NY Apr 01, 2011 $42,000
Digital Media Associate Golin/Harris International, Inc. Los Angeles, CA Sep 15, 2015 $41,650 -
$51,650
International Media Associate Rockefeller Philanthropy Advisors, Inc. New York, NY Oct 09, 2016 $40,000 -
$50,000
Associate, Media Relations Golin/Harris International, Inc. Chicago, IL Aug 21, 2015 $40,000 -
$50,000
Marketing and Media Associate Christian Book Distributors, LLC Peabody, MA Jun 01, 2014 $40,000
Digital Media Associate Manhattan Class Company New York, NY Jul 18, 2016 $38,000
Digital Communications and Media Associate Btrax, Inc. San Francisco, CA Dec 01, 2014 $36,000
Digital Communications and Media Associate Btrax, Inc. San Francisco, CA Dec 15, 2014 $36,000
Digital Communications and Media Associate Btrax, Inc. San Francisco, CA Dec 26, 2014 $36,000

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Top Skills for A Media Associate

VideoGamesPressReleasesStrategyWebContentFacebookTwitterCustomerServiceEspnAudioInstagramPressConferencesEmailStarcomMediavestDVDYoutubeAdobePhotoshopInternationalClientsSpecialEventsNielsenSEO

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Top Media Associate Skills

  1. Video Games
  2. Press Releases
  3. Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Analyzed news coverage, maintained media lists, drafted press releases, developed distribution strategies and responded to media inquiries.
  • Conducted primary research and analyzed research findings in order to assist in developing marketing strategy and overall direction.
  • Web content manager and new media director.
  • Captured analytical data of user traffic on Facebook for 2-3 clients in order to help increase potential consumer base.
  • Analyzed Google, Twitter and Facebook data to garner 50% of web traffic from online marketing efforts.

Top Media Associate Employers

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Media Associate Videos

A Day In The Life: Marketing Manager

Social Media...You Haven't Seen Anything Yet | Jerry Kane | TEDxLongwood

2013 New Alumni Reunion: Ritson vs. Social Media with Associate Professor Mark Ritson

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