Media associate demographics and statistics in the US
Media associate demographics research summary. Zippia estimates media associate demographics and statistics in the United States by using a database of 30 million profiles. Our media associate estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about media associates after extensive research and analysis:
- There are over 40,117 media associates currently employed in the United States.
- 51.5% of all media associates are women, while 48.5% are men.
- The average media associate age is 41 years old.
- The most common ethnicity of media associates is White (67.0%), followed by Hispanic or Latino (12.0%), Black or African American (10.1%) and Asian (5.3%).
- Media associates are most in-demand in New York, NY.
- Washington, DC pays an annual average wage of $58,148, the highest in the US.
- In 2022, women media associates earned 95% of what men earned.
- New York is the best state for media associates to live.
- Media associates are 58% more likely to work at private companies in comparison to education companies.
On this page
Media associate demographics by:
Media associate gender statistics
51.5% of media associates are women and 48.5% of media associates are men.
- Female, 51.5%
- Male, 48.5%
Media associate gender ratio
| Gender | Percentages |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
Media associate gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$43,319
Female income
$41,259
Media associate gender ratio over time
This data breaks down the percentage of men and women in media associate positions over time. Currently, 51.5% of media associates are female.
Media associate gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 50.85% | 49.15% |
| 2011 | 54.20% | 45.80% |
| 2012 | 51.79% | 48.21% |
| 2013 | 56.58% | 43.42% |
| 2014 | 52.06% | 47.94% |
| 2015 | 48.78% | 51.22% |
| 2016 | 49.32% | 50.68% |
| 2017 | 54.12% | 45.88% |
| 2018 | 51.32% | 48.68% |
| 2019 | 52.01% | 47.99% |
| 2020 | 50.55% | 49.45% |
| 2021 | 48.51% | 51.49% |
Media associate related jobs gender ratio
We compared media associates with similar job titles to see how gender ratios vary. As you can see, public address announcer and track announcer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Paraprofessional Interpreter | 12% | 88% |
| Deaf Interpreter | 15% | 85% |
| Fashion Journalist | 15% | 85% |
| Media Associate | 49% | 51% |
| Sports Announcer | 91% | 9% |
| Track Announcer | 92% | 8% |
| Public Address Announcer | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Media associate demographics by race
The most common ethnicity among media associates is White, which makes up 67.0% of all media associates. Comparatively, 12.0% of media associates are Hispanic or Latino and 10.1% of media associates are Black or African American.
- White, 67.0%
- Hispanic or Latino, 12.0%
- Black or African American, 10.1%
- Asian, 5.3%
- Unknown, 5.1%
- American Indian and Alaska Native, 0.5%
Media associate race
| Media associate race | Percentages |
|---|---|
| White | 67.0% |
| Hispanic or Latino | 12.0% |
| Black or African American | 10.1% |
| Asian | 5.3% |
| Unknown | 5.1% |
| American Indian and Alaska Native | 0.5% |
Media associate race and ethnicity over time
See how media associate racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Media associate race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 75.16% | 9.45% | 4.29% | 9.05% |
| 2011 | 74.40% | 9.61% | 4.40% | 8.81% |
| 2012 | 74.43% | 9.01% | 3.92% | 9.36% |
| 2013 | 73.22% | 10.22% | 4.39% | 9.33% |
| 2014 | 73.73% | 10.18% | 3.43% | 9.55% |
| 2015 | 72.80% | 9.15% | 5.39% | 10.33% |
| 2016 | 72.17% | 9.44% | 5.18% | 9.86% |
| 2017 | 73.79% | 9.54% | 4.12% | 10.38% |
| 2018 | 71.42% | 8.53% | 5.12% | 11.15% |
| 2019 | 73.16% | 8.69% | 4.61% | 10.53% |
| 2020 | 67.65% | 9.54% | 4.56% | 14.46% |
| 2021 | 67.00% | 10.07% | 5.30% | 11.96% |
Media associate wage gap by race
According to our data, white media associates have the highest average salary compared to other ethnicities. Hispanic or latino media associates have the lowest average salary at $41,565.
| Ethnicity | Salary |
|---|---|
| Unknown | $45,129 |
| White | $45,425 |
| Black or African American | $41,618 |
| Asian | $43,015 |
| Hispanic or Latino | $41,565 |
Average media associate age
See how the average age of media associates varies based on ethnicity and gender.
Male
Female
Media associate age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 47 | 35.5 |
| White | 43 | 40 |
| Black or African American | 49.5 | 45 |
| Asian | 36 | |
| Hispanic or Latino | 35 | 36 |
Media associate age breakdown
The average age of media associates is 40+ years years old, representing 53% of the media associate population.
Media associate age breakdown
| Media Associate Years | Percentages |
|---|---|
| 40+ years | 53% |
| 30-40 years | 31% |
| 20-30 years | 17% |
Media associate educational attainment
The most common degree for media associates is bachelor's degree, with 80% of media associates earning that degree. The second and third most common degree levels are master's degree degree at 9% and master's degree degree at 6%.
- Bachelor's, 80%
- Master's, 9%
- Associate, 6%
- High School Diploma, 2%
- Other Degrees, 3%
Media associates by degree level
| Media associate degree | Percentages |
|---|---|
| Bachelor's | 80% |
| Master's | 9% |
| Associate | 6% |
| High School Diploma | 2% |
| Other Degrees | 3% |
Media associate jobs you might like
Media associate wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $47,497 |
| Bachelor's Degree | $44,118 |
Media associate employment statistics
Most media associates work for a private in the media industry.
Company size where media associates work
Below, you can see the size of companies where media associates work.
Media associate jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 10% |
| 50 - 100 employees | 16% |
| 100 - 500 employees | 25% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 23% |
| > 10,000 employees | 17% |
Media associate jobs by company type
Employees with the media associate job title have their preferences when it comes to working for a company. For instance, most media associates prefer to work at private companies over education companies.
Media associate jobs by sector
| Company type | Percentages |
|---|---|
| Education | 21% |
| Public | 18% |
| Private | 58% |
| Government | 3% |
Media associate jobs by industry
The most common industries for media associates are media, education and non profits.
Media associate industry statistics
| Industry | Percentages |
|---|---|
| Media | 16% |
| Education | 16% |
| Non Profits | 14% |
| Professional | 11% |
| Fortune 500 | 6% |
| Health Care | 5% |
| Retail | 5% |
| Hospitality | 4% |
| Manufacturing | 3% |
| Finance | 3% |
| Technology | 3% |
| Internet | 2% |
| Telecommunication | 2% |
| Government | 2% |
| Start-up | 2% |
| Real Estate | 2% |
| Insurance | 2% |
| Utilities | 1% |
| Energy | 1% |
Media associate turnover and employment statistics
Media associate unemployment rate over time
The unemployment rate for media associates between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Media associate unemployment rate by year
| Year | Media associate unemployment rate |
|---|---|
| 2010 | 5.84% |
| 2011 | 5.89% |
| 2012 | 4.61% |
| 2013 | 4.57% |
| 2014 | 3.98% |
| 2015 | 3.27% |
| 2016 | 2.78% |
| 2017 | 2.36% |
| 2018 | 2.01% |
| 2019 | 3.01% |
| 2020 | 3.59% |
| 2021 | 3.67% |
Average media associate tenure
The average media associate stays at their job for 1-2 years, based on the 1,256 media associates resumes in Zippia's database.
Media associate tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 29% |
| 1-2 years | 41% |
| 3-4 years | 10% |
| 5-7 years | 13% |
| 8-10 years | 6% |
| 11+ years | 3% |
Media associate LGBT ratio compared to similar jobs
Review the percent of media associates that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Newspaper Columnist | 10.10% | 69 |
| Staff Announcer | 10.34% | 68,308 |
| Media Associate | 12.01% | - |
| Graphics Editor | 12.38% | 4,797 |
| Court Interpreter | 14.90% | 4,250 |
| Junior Copywriter | 16.36% | 12,091 |
| Train Caller | 16.36% | 2,521 |
Similar media associate jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Newspaper Columnist | 10.10% | 69 |
| Staff Announcer | 10.34% | 68,308 |
| Graphics Editor | 12.38% | 4,797 |
| Court Interpreter | 14.90% | 4,250 |
| Junior Copywriter | 16.36% | 12,091 |
| Train Caller | 16.36% | 2,521 |
Foreign languages spoken by media associates
The most common foreign language among media associates is Spanish at 45.7%. The second-most popular foreign language spoken is French at 18.1% and Chinese is the third-most popular at 5.7%.
- Spanish, 45.7%
- French, 18.1%
- Chinese, 5.7%
- Mandarin, 5.7%
- Portuguese, 3.8%
- Other, 21.0%
Media associate languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 45.7% |
| French | 18.1% |
| Chinese | 5.7% |
| Mandarin | 5.7% |
| Portuguese | 3.8% |
| Other | 21.0% |
