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Media associate skills for your resume and career
Updated January 8, 2025
2 min read
Quoted experts
Dr. Keith Strudler Ph.D.,
Bradley Van Alstyne Ph.D.
Below we've compiled a list of the most critical media associate skills. We ranked the top skills for media associates based on the percentage of resumes they appeared on. For example, 11.1% of media associate resumes contained digital marketing as a skill. Continue reading to find out what skills a media associate needs to be successful in the workplace.
15 media associate skills for your resume and career
1. Digital Marketing
Here's how media associates use digital marketing:
- Reviewed proposals, negotiated pricing, and placed media buys, including broadcast and digital marketing.
- Worked with the Digital Marketing and Media teams on a daily basis to coordinate campaign launches and optimizations.
2. PowerPoint
Here's how media associates use powerpoint:
- Prepared and delivered PowerPoint presentations to internal and external clients on industry trends, team processes, and procedures.
- Updated the Facebook page daily Created PowerPoint presentations for the office concerning student activities Conducted interviews with students about current Clarke highlights
3. Facebook
Here's how media associates use facebook:
- Helped manage social media outlets including Facebook, Twitter, and StumbleUpon to increase brand awareness and external participation.
- Analyzed Google, Twitter and Facebook data to garner 50% of web traffic from online marketing efforts.
4. Press Releases
Here's how media associates use press releases:
- Authored earned media pieces, press releases and media advisories; provided editorial review for collateral prepared by junior staff members.
- Monitored the web for media mentions of local businesses - Promoted local businesses through social media - Drafted press releases for events
5. Media Planning
Media planning involves the process that goes into the identification, and execution of marketing plans, campaigns, and ads of audio, visual, and textual contents to maximize growth and sales via various media channels.
Here's how media associates use media planning:
- Executed Regional Media Planning and strategies for Roche, and Coca Cola in major countries in Latin America.
- Assisted Planner/ Buyers with daily broadcast and print buying, media planning, and billing.
6. Twitter
Here's how media associates use twitter:
- Developed new social media strategies towards increased customer outreach and community and potential viral marketing possibilities on both Twitter and Facebook.
- Tasked to find external stakeholders and like-minded organizations and individuals through Twitter to bring awareness and followers from the online community.
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Here's how media associates use web content:
- Created graphics and photo illustrations Copy edited articles Checked web content to make sure it appears stylistically correct
- Convert pdf brochures into web content for upcoming biotech conferences.
8. Campaign Performance
Here's how media associates use campaign performance:
- Created and updated internal Buy Summary documents to help track campaign performance.
- Make recommendations to improve overall campaign performance.
9. Instagram
Here's how media associates use instagram:
- Increased social media presence on Instagram by designing graphic updates and advertising special events for a nonprofit organization.
- Authored attention grabbing tweets and posted eye catching Instagram posts to promote product awareness and marketability
10. KPIs
Here's how media associates use kpis:
- Monitor and optimize all campaigns based on the campaign's KPIs and report performance against those data-points.
- Tasked with generating competitive site research assessments and reporting paid, owned and earned media KPIs across the network.
11. Marketing Campaigns
Here's how media associates use marketing campaigns:
- Developed and managed online marketing campaigns for clients effectively driving brand awareness, engagement and traffic to social media pages.
- Assisted Marketing Director with creating and implementing marketing campaigns.
12. Linkedin
Here's how media associates use linkedin:
- Facilitated seminars educating peers about social media, focusing on Facebook and LinkedIn.
- Maintained corporate information in Google+ and LinkedIN accounts.
13. Market Research
Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.
Here's how media associates use market research:
- Conducted market research and compiled data to benefit in constructing promotional strategies.
- Developed advertising and media launch plans, conducted market research capturing consumer preferences for health care client's new product offering.
14. Media Buying
Here's how media associates use media buying:
- Interacted with media vendors to develop media buying strategies to improve cost efficient schedule clearances and results.
- Facilitated video podcasts, email blasts, direct mail campaigns, promotional materials, special events, and media buying.
15. SEO
Here's how media associates use seo:
- Implemented SEO techniques and created the organization's first blog, thus generating 57% more traffic.
- Manage website and blog content, including video production/editing, SEO, and quality link-building efforts.
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What skills help Media Associates find jobs?
Tell us what job you are looking for, we’ll show you what skills employers want.
What skills stand out on media associate resumes?
Dr. Keith Strudler Ph.D.
Director of the School of Communication and Media, Montclair State University
Particularly as organizations are planning not just for the present but also for the post-pandemic future, where employees continue to work remotely and more flexibly than before. I believe that they will continue to want new employees who know how to use digital and remote tools and practices. So those that can comfortably use tools like Slack, Google Meets, and also disciplinary-specific media tools like Studio 6, VMIX, and Frankie, the better positioned they are for a new position. I also think students who have a wide range of skills and can problem solve (as opposed to being tied to one way of doing things) are far more valuable -- which should drive the way universities teach in the future. Finally, given the continued growth of social media, I think students who know how to use social media listening, analytics, and management tools will have a strong advantage and students who can effectively create content for social and understand audience.
What soft skills should all media associates possess?
Bradley Van Alstyne Ph.D.
Assistant Professor of Communications, Coordinator, Online Learning and Development, Chair of the Communications and Media Studies Department, Dominican University of California
Working well with others, time management, and the ability to teach and supervise others.
What hard/technical skills are most important for media associates?
Bradley Van Alstyne Ph.D.
Assistant Professor of Communications, Coordinator, Online Learning and Development, Chair of the Communications and Media Studies Department, Dominican University of California
Video (shooting and editing), audio applications that allow you to produce and edit sound, and social media literacy.
What media associate skills would you recommend for someone trying to advance their career?
Kimberly Pichot
Associate Professor of Marketing, Andrews University
If a graduate chooses to take a gap year, I recommend that they still take on activities to help them develop more skills. Find a nonprofit to volunteer and ask them if they could use your skills. Treat it as an internship or a job and find ways to hone your skills. Some skills marketing majors can focus on including social media content and campaign planning and delivery, digital marketing, and measurement. Build your portfolio with quantifiable results. Whether volunteering for one organization or several short stints in different organizations, engage in activities that will enhance your portfolio and demonstrate to future employers that you are growing.
What type of skills will young media associates need?
Nathan Cutietta
Director of the Gaming, Esports & Media, Assistant Professor of Communication and Media, Heidelberg University
While the exact skills that young graduates will need in the future years are impossible to predict, since they may not have even been invented yet, there are essential skills that they will need no matter where the future takes us. These skills include being a good communicator, a self-starter with grit, and of course, the ability to empathize with others and treat people as part of the team. Most of the skills that I think are important would fall under "leadership," no matter what their discipline is.
If someone wants to work an entry-level job in any field, they will most likely go a trade school route whereas, if they go for a traditional education path, they most likely want to be leaders in their field. Leadership is a skill that can be applied across disciplines, making that student with a degree in darkroom film photography much more marketable. Heidelberg University believes in this so much that we offer an MBA to any undergrad student for free.
If someone wants to work an entry-level job in any field, they will most likely go a trade school route whereas, if they go for a traditional education path, they most likely want to be leaders in their field. Leadership is a skill that can be applied across disciplines, making that student with a degree in darkroom film photography much more marketable. Heidelberg University believes in this so much that we offer an MBA to any undergrad student for free.
What technical skills for a media associate stand out to employers?
Erica Bondarev Rapach
Adjunct Professorial Lecturer, American University
Digital, digital, digital. Arts and entertainment organizations have become digital media organizations during the pandemic and so technical skills in social media marketing, website development and maintenance, search engine optimization, video, audio, post-production, and live streaming are standouts. And I am not even certain that's an exhaustive list!
Do you want to know more?
Read more about what experts have to say about media associateList of media associate skills to add to your resume
The most important skills for a media associate resume and required skills for a media associate to have include:
- Digital Marketing
- PowerPoint
- Press Releases
- Media Planning
- Web Content
- Campaign Performance
- KPIs
- Marketing Campaigns
- Market Research
- Media Buying
- SEO
- DoubleClick
- Media Management
- Data Analysis
- Video Games
- Consumer Insights
- YouTube
- Press Conferences
- Content Creation
- Google Adwords
- Adobe Creative Suite
- Social Media Analytics
- Competitive Analysis
- Media Research
- Fact Sheets
- Digital Campaigns
- HTML
- Mac
- Content Development
- Starcom
- ROI
- Audio Equipment
- OOH
- Media Sales
- Market Trends
- Content Management System
- DVD
- Adobe Photoshop
- Copywriting
- B Testing
Updated January 8, 2025
Updated January 8, 2025