Media buyers source and attain advertising space for print, television, radio, online campaigns, and billboards. They direct market research, source appealing media slots and space, negotiate with advertising sales agents and ensure that the advertising medium effectively reaches the desired target audience. You have to conduct marketing research and analyze demographics, participate in media planning to identify target audiences, and optimize plans and budgets according to the best media mix. You will often need to negotiate with advertising sales agents to ensure the most cost-effective deal structures, experiment with new channels, build and maintain a network of advertising agents and broadcasting networks.
As a media buyer, you need a bachelor's degree in advertising, marketing, communications, or other similar fields. You should be familiar with media buying, planning, and research and have an interest in following media trends. You should also have excellent communication, negotiation, and critical thinking skills. Your average salary per annum is $59,533.