Media buyers source and attain advertising space for print, television, radio, online campaigns, and billboards. They direct market research, source appealing media slots and space, negotiate with advertising sales agents and ensure that the advertising medium effectively reaches the desired target audience. You have to conduct marketing research and analyze demographics, participate in media planning to identify target audiences, and optimize plans and budgets according to the best media mix. You will often need to negotiate with advertising sales agents to ensure the most cost-effective deal structures, experiment with new channels, build and maintain a network of advertising agents and broadcasting networks.

As a media buyer, you need a bachelor's degree in advertising, marketing, communications, or other similar fields. You should be familiar with media buying, planning, and research and have an interest in following media trends. You should also have excellent communication, negotiation, and critical thinking skills. Your average salary per annum is $59,533.

What Does a Media Buyer Do

There are certain skills that many media buyers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

Learn more about what a Media Buyer does

How To Become a Media Buyer

If you're interested in becoming a media buyer, one of the first things to consider is how much education you need. We've determined that 87.2% of media buyers have a bachelor's degree. In terms of higher education levels, we found that 4.1% of media buyers have master's degrees. Even though most media buyers have a college degree, it's impossible to become one with only a high school degree or GED.

Learn More About How To Become a Media Buyer

Media Buyer Career Paths

Average Salary for a Media Buyer

Media Buyers in America make an average salary of $74,390 per year or $36 per hour. The top 10 percent makes over $98,000 per year, while the bottom 10 percent under $56,000 per year.
Average Media Buyer Salary
$74,390 Yearly
$35.76 hourly
10 %
90 %

What Am I Worth?


Media Buyer Education

Media Buyer Majors

16.2 %
15.4 %

Media Buyer Degrees


87.2 %


5.9 %


4.1 %

Top Colleges for Media Buyers

1. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition

2. Bentley University

Waltham, MA • Private

In-State Tuition

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition

4. Northwestern University

Evanston, IL • Private

In-State Tuition

5. SUNY College at Plattsburgh

Plattsburgh, NY • Private

In-State Tuition

6. Stanford University

Stanford, CA • Private

In-State Tuition

7. University of Southern California

Los Angeles, CA • Private

In-State Tuition

8. Baylor University

Waco, TX • Private

In-State Tuition

9. Syracuse University

Syracuse, NY • Private

In-State Tuition

10. Villanova University

Villanova, PA • Private

In-State Tuition

Top Skills For a Media Buyer

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 13.0% of media buyers listed online on their resume, but soft skills such as analytical skills and communication skills are important as well.

  • Online, 13.0%
  • Email Campaigns, 12.3%
  • Analytics, 10.3%
  • Facebook, 8.9%
  • Media Planning, 6.8%
  • Other Skills, 48.7%

Choose From 10+ Customizable Media Buyer Resume templates

Zippia allows you to choose from different easy-to-use Media Buyer templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Media Buyer resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Media Buyer Demographics

Media Buyer Gender Distribution


After extensive research and analysis, Zippia's data science team found that:

  • Among media buyers, 69.9% of them are women, while 30.1% are men.

  • The most common race/ethnicity among media buyers is White, which makes up 71.0% of all media buyers.

  • The most common foreign language among media buyers is Spanish at 59.3%.

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Best States For a Media Buyer

Some places are better than others when it comes to starting a career as a media buyer. The best states for people in this position are Vermont, Massachusetts, New Jersey, and Washington. Media buyers make the most in Vermont with an average salary of $83,120. Whereas in Massachusetts and New Jersey, they would average $81,820 and $81,477, respectively. While media buyers would only make an average of $81,310 in Washington, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Mississippi

Total Media Buyer Jobs:
Highest 10% Earn:
Location Quotient:

2. Vermont

Total Media Buyer Jobs:
Highest 10% Earn:
Location Quotient:

3. New Mexico

Total Media Buyer Jobs:
Highest 10% Earn:
Location Quotient:
Full List Of Best States For Media Buyers

How Do Media Buyer Rate Their Jobs?

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WilliamApril 2019


Zippia Official LogoWilliamApril 2019

What do you like the most about working as Media Buyer?

I get to work with a lot of people that I might not know Show More

What do you NOT like?

Very long days Show More

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Top Media Buyer Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ media buyers and discovered their number of media buyer opportunities and average salary. Through our research, we concluded that The Motley Fool was the best, especially with an average salary of $77,079. Universal McCann follows up with an average salary of $88,717, and then comes ICON with an average of $65,937. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a media buyer. The employers include AmeriHealth Caritas, AmeriHealth Casualty, and ICF

Most Common Employers For Media Buyer

Rank  Company  Average Salary  Hourly Rate  Job Openings  
1Grey Group$89,644$43.1011
2Best Buy$89,557$43.067
3UM Worldwide$88,717$42.6525
4The Martin Agency$88,696$42.646
7Young & Rubicam$78,434$37.7110
9The Motley Fool$77,079$37.0641
10ITN Networks$72,461$34.8412

Media Buyer Videos