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Become A Media Buyer

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Working As A Media Buyer

  • Getting Information
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $56,200

    Average Salary

What Does A Media Buyer Do At Cybercoders

* Youll serve as the P&L business owner of our Paid Social, Programmatic Display, and Native Display acquisition channels, with daily focus on ensuring revenue, ROI, gross margin and other business KPIs are met
* Manage day-to-day activities across multiple media buying platforms (Facebook Ads, GDN, Nanigans, Native Ad platforms including Taboola, Yahoo Gemini, Outbrain, RevContent) including campaign planning, implementation, bid management, performance monitoring, and conversion optimization
* Quarterly and monthly forecasting, performance projections and media budgeting.
* Develop, maintain detailed campaign reports & performance dashboards to internally communicate campaign performance.
* Review and optimize ad reach & scale, account & campaign structures, cpc bidding strategies, ad copy messaging, landing page experience, and conversion flows
* Design and execute A/B tests on ad copy & landing pages to optimize performance
* Collaborate with internal marketing, analytics, operations, and dev/IT team members to share and leverage data observations, key learnings and critical business insights
* Coordinate with media publisher support teams and AMs as well as other vendor account reps to stay updated with latest platform improvements and participate in betas
* Research and evaluate competitors display ad efforts, using tools such as AdBeat, Follow.Net, WhatRunsWhere, etc. to identify and implement new opportunities

What Does A Media Buyer Do At Robert Half

* Work and respond quickly to clients, publishers and internal teams/personnel
* Assist in managing multiple accounts and campaigns
* Partnering with Production, proactively produce work in a timely manner and in a suitable format
* Contribute to team and client meetings as appropriate
* Assists in the development and management of paid media plans, including but not limited to campaign strategy, planning, negotiation, implementation, and execution
* Leverage digital creative and marketing knowledge to aid in successful execution of media campaigns
* Develop and deliver reports on campaign success with detail and insight, and provides recommendations to optimize campaign
* Remain apprised of industry standards and new opportunities for paid media and creative

What Does A Media Buyer Do At Resolution Media, Inc.

* Monitor day-to-day campaign performance through regular delivery of reporting with the help of Digital Analyst
* Assist with development of media strategy and recommendations
* Sustain campaign insertion orders with publishers with help of Assistant Planner
* Maintain invoices by ensuring receipt and prompt payment through approval process with help of Digital Assistant
* Prepare flowcharts, run reach/frequencies and balance budgets for media plan using Excel, Powerpoint and planning specific software (i.e. ComScore, Nielsen etc.)
* Issue campaign specs to creative agency
* Utlize research and reports to write media POVs and recommendations considering audience information, product usage information, etc. to determine whether appropriate choice for use
* Meet with sales reps to analyze value and applicability of media vehicles/tactics for client media plan
* Manage daily duties, ensuring accuracy and timeliness of all documents
* Manage key client contacts in coordination with Director
* Identify opportunities to assist in developing processes to streamline execution of digital media product
* Contribute to New Business pitches or efforts when appropriate

What Does A Media Buyer Do At NBC Universal

* Execute multiple Paid Social campaigns utilizing media software (Adobe Media Optimizer, Sprinklr, Facebook, Twitter, Instagram)
* Manage Paid Social amplification, B2B, Events and New Attractions campaign strategies and executions
* Lead the integration of paid social media campaigns across all online media channels with Social Media, Internal Partners and Corporate Partners
* Develop ad copy for paid social campaigns
* Manage digital media grids, optimization timelines and image & copy audits to ensure campaigns are running efficiently
* Stay on the cutting edge of industry best practices, trends and new technologies utilizing several media planning tools (comScore, Google Trends, etc.)Develop Points of View and presentations on the changing digital media landscape to share with all levels of the organization
* SCOPE:** The individual in this role will be responsible for supporting the development, implementation and analysis of all Universal Orlando Resort paid social campaigns

What Does A Media Buyer Do At Ascension Health

* Negotiate and purchase media across markets for all paid media initiatives – including, TV, radio, print, OOH, digital
* Manage media plans including, but not limited to, issuing orders, digital trafficking, makegoods/credits and discrepancies
* Monitor media trends and competitive activity across markets, assisting in building market reports to share with local teams
* Gain understanding of patient attitudes and behaviors
* Strong attention to detail for budget tracking
* Assist in research for media planning including industry articles, syndicated data, digital analytics
* Maintain relationships with media outlets to obtain information, request media kits and specific rates, obtain various other industry-specific information, and participate in meetings as necessary
* Develop understanding of geographical location of Ascension ministries
* Gain knowledge of tools widely uses for media purchasing, planning and trafficking
* Collaborate with various Ascension Marketing and Communications Centers of Excellence (Public Relations, Digital, Strategy, Brand

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How To Become A Media Buyer

Although a high school diploma may be sufficient for some positions, many employers require buyers and purchasing agents to have a bachelor’s degree. Most entry-level positions require some form of on-the-job training.

Education

Educational requirements usually vary with the size of the organization. Although a high school diploma may be enough at some organizations, many businesses require applicants to have a bachelor’s degree. For many positions, a degree in business, finance, or supply management is sufficient.

For those interested in a career as a buyer or purchasing agent of farm products, a degree in agriculture, agriculture production, or animal science is often beneficial.

Training

Buyers and purchasing agents typically get on-the-job training for more than 1 year. During this time, they learn how to perform their basic duties, including monitoring inventory levels and negotiating with suppliers.

Licenses, Certifications, and Registrations

There are several certifications available for buyers and purchasing agents. Although some employers require certification, many do not.

Most of these certifications involve oral or written exams and have education and work experience requirements.

The Institute for Supply Management offers the Certified Professional in Supply Management (CPSM) credential, which covers a wide scope of purchasing professional duties. To receive the CPSM credential, candidates must pass three exams and those with a bachelor’s degree must possess at least 3 years of relevant work experience while those without a bachelor’s degree must have at least 5 years of relevant work experience.

The American Purchasing Society offers the Certified Purchasing Professional (CPP) certification. The CPP certification is valid for 5 years. Candidates must earn a certain number of professional development “points” to renew their certification. Candidates initially become eligible and can renew their certification through a combination of purchasing-related experience, education, and professional contributions (such as published articles or delivered speeches).

APICS offers the Certified Supply Chain Professional (CSCP) credential. Applicants must have 3 years of relevant business experience or a bachelor’s degree in order to be eligible for the CSCP credential. The credential is valid for 5 years. Candidates must also earn a certain number of professional development points to renew their certification.

The Next Level Purchasing Association offers the Senior Professional in Supply Management (SPSM) Certification. Although there are no education or work experience requirements, applicants must complete six online courses and pass an SPSM exam. Certification is valid for 4 years. Candidates must complete 32 continuing education hours in procurement-related topics to recertify for an additional four-year period.

The Universal Public Procurement Certification Council (UPPCC) offers two certifications for workers in federal, state, and local government. The Certified Professional Public Buyer (CPPB) credential requires applicants to have earned at least an associate’s degree, possess at least 3 years of public procurement experience, and complete relevant training courses. The Certified Public Purchasing Officer (CPPO) requires applicants to have earned a bachelor’s degree, possess at least 5 years of public procurement experience, and complete additional training courses.

Those with the CPPB or the CPPO designation must renew their certification every 5 years by completing continuing education courses or attending procurement-related conferences or events.

The National Institute of Government Purchasing (NIGP), Institute for Public Procurement offers preparation courses for the UPPCC certification exams.

Advancement

An experienced purchasing agent or buyer may become an assistant purchasing manager before advancing to purchasing manager, supply manager, or director of materials management. Buyers and purchasing agents with extensive work experience can also advance to become the Chief Procurement Officer (CPO) for an organization.

Important Qualities

Analytical skills. When evaluating suppliers, buyers and purchasing agents must analyze their options and choose a supplier with the best combination of price, quality, delivery, or service. 

Decisionmaking skills. Buyers and purchasing agents must have the ability to make informed and timely decisions, choosing products that they think will sell.

Math skills. Buyers and purchasing agents must possess basic math skills. They must be able to compare prices from different suppliers to ensure that their organization is getting the best deal. 

Negotiating skills. Buyers and purchasing agents often must negotiate the terms of a contract with a supplier. Interpersonal skills and self-confidence, in addition to knowledge of the product, can help lead to successful negotiations.

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Media Buyer jobs

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Real Media Buyer Salaries

Job Title Company Location Start Date Salary
Media Buying Manager MacHine Zone, Inc. Palo Alto, CA Nov 16, 2016 $170,000
Media Buying Manager MacHine Zone, Inc. Palo Alto, CA Jul 20, 2016 $164,258 -
$170,000
Media Buying Manager MacHine Zone, Inc. Palo Alto, CA Dec 10, 2015 $155,542 -
$170,000
Associate Director, Programmatic Media Buying Kirshenbaum Bond Senecal + Partners New York, NY Sep 11, 2015 $115,000
Associate Director, Programmatic Media Buying Kirshenbaum Bond Senecal + Partners New York, NY Nov 16, 2015 $115,000
Media Buyer BIDZ.Com Redondo Beach, CA Sep 14, 2013 $108,000
Media Buyer EDF Communications, LLC Santa Monica, CA May 13, 2016 $78,832
Online Media Buyer Accountnow, Inc. San Ramon, CA Mar 01, 2010 $75,000
Media Buyer Stealth Social, LLC El Segundo, CA Jan 04, 2016 $70,000
Media Buyer Stealth Social, LLC El Segundo, CA Apr 01, 2016 $70,000
Digital Media Buyer Techstyle, Inc. El Segundo, CA Oct 10, 2016 $70,000
Media Buyer BIDZ.Com Culver City, CA Sep 14, 2010 $60,000
Media Buyer Global Works Group LLC New York, NY Mar 20, 2015 $56,200
Media Buyer Global Works Group LLC New York, NY Mar 20, 2014 $56,200
Media Buyer Centerfield Media El Segundo, CA Sep 13, 2016 $50,000

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Top Skills for A Media Buyer

TVStationsOnlineNewBusinessPitchesAssistantBuyersPurchaseDirectResponseSalesRepsTargetAudienceROIMarketResearchNielsenRadioStationsInternetFacebookInsertionOrdersAccountExecutivesCPMStrataArbitronCustomerService

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Top Media Buyer Skills

  1. TV Stations
  2. Online
  3. New Business Pitches
You can check out examples of real life uses of top skills on resumes here:
  • Contacted Radio/TV stations, Newspapers, Magazines, and direct mail representatives in order to create schedules for Media Buying accounts.
  • Respond to any online or telephone queries.
  • Craft and deliver strategies for client new business pitches.
  • Trained and mentored assistant buyers in negotiating, buying, lead estimation and projection.
  • Negotiated and purchased local television, radio, and cable.

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