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The differences between media buyers and media coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a media buyer, becoming a media coordinator takes usually requires 2-4 years. Additionally, a media buyer has an average salary of $74,390, which is higher than the $47,471 average annual salary of a media coordinator.
The top three skills for a media buyer include digital marketing, campaign performance and media buying. The most important skills for a media coordinator are facebook, instagram, and twitter.
| Media Buyer | Media Coordinator | |
| Yearly salary | $74,390 | $47,471 |
| Hourly rate | $35.76 | $22.82 |
| Growth rate | 8% | 8% |
| Number of jobs | 20,884 | 35,285 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 87% | Bachelor's Degree, 82% |
| Average age | 48 | 42 |
| Years of experience | 6 | 4 |
Media Buyers are marketing professionals who manage the company's advertisements. They create the company's media plan to determine the advertising needs of the company. They negotiate with external providers to get the best advertisement placement values. To do this, Media Buyers are expected to conduct thorough research on the different advertising companies, networks, media, size of placement, and length of advertisement. Their research must consider the target market and determine the best media to reach their target market. Media Buyers should have good negotiation skills and must be able to maintain good working relationships with providers.
A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.
Media buyers and media coordinators have different pay scales, as shown below.
| Media Buyer | Media Coordinator | |
| Average salary | $74,390 | $47,471 |
| Salary range | Between $56,000 And $98,000 | Between $34,000 And $64,000 |
| Highest paying City | Burlington, VT | Urban Honolulu, HI |
| Highest paying state | Vermont | Hawaii |
| Best paying company | Bloomberg | The Joffrey Ballet |
| Best paying industry | Professional | Manufacturing |
There are a few differences between a media buyer and a media coordinator in terms of educational background:
| Media Buyer | Media Coordinator | |
| Most common degree | Bachelor's Degree, 87% | Bachelor's Degree, 82% |
| Most common major | Communication | Communication |
| Most common college | University of Pennsylvania | Northwestern University |
Here are the differences between media buyers' and media coordinators' demographics:
| Media Buyer | Media Coordinator | |
| Average age | 48 | 42 |
| Gender ratio | Male, 30.1% Female, 69.9% | Male, 36.6% Female, 63.4% |
| Race ratio | Black or African American, 8.9% Unknown, 4.4% Hispanic or Latino, 12.2% Asian, 7.7% White, 66.1% American Indian and Alaska Native, 0.8% | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 7% | 12% |