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Media buyer skills for your resume and career

Updated January 8, 2025
3 min read
Media buyer example skills
Below we've compiled a list of the most critical media buyer skills. We ranked the top skills for media buyers based on the percentage of resumes they appeared on. For example, 18.3% of media buyer resumes contained digital marketing as a skill. Continue reading to find out what skills a media buyer needs to be successful in the workplace.

15 media buyer skills for your resume and career

1. Digital Marketing

Here's how media buyers use digital marketing:
  • Develop campaigns using print, TV, radio and digital marketing to reach the desired consumers.
  • Develop and present print, and digital marketing proposals tailored to fit specific client needs.

2. Campaign Performance

Here's how media buyers use campaign performance:
  • Monitored ongoing campaign performance, ensuring campaigns were executed properly and according to clients expectations.
  • Generated campaign performance reports, providing performance analysis to ensure budgeted ROI was successful.

3. Media Buying

Here's how media buyers use media buying:
  • Managed external advertising agency and was responsible for national online media buying and co-op radio campaigns.
  • Developed a new computerized print media buying and streamlined the advertisement tracking process.

4. Facebook

Here's how media buyers use facebook:
  • Created and scheduled full Facebook ad campaigns in addition to helping with other aspects of the campaign.
  • Extended reach of Chase brand to the younger demographic via the 1 category exclusive partnership with Facebook.

5. Google Analytics

Here's how media buyers use google analytics:
  • Analyze website traffic & engagement through Google Analytics and other platforms.
  • Created 5 attractive Google Analytics dashboards tracking customer journey through the CGE website.

6. Media Planning

Media planning involves the process that goes into the identification, and execution of marketing plans, campaigns, and ads of audio, visual, and textual contents to maximize growth and sales via various media channels.

Here's how media buyers use media planning:
  • Specialized in advertising media planning with extensive experience working with local and national television media.
  • Worked in conjunction with Media Planning teams in development of traditional & nontraditional OOH recommendations.

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7. ROI

Here's how media buyers use roi:
  • Collected data to create EPC, CPC, and ROI measures in order to support decisions to further refine campaigns targeting.
  • Optimized the buys continuously using sales data and performance metrics measuring the effectiveness of the plan based on client ROI goals.

8. PowerPoint

Here's how media buyers use powerpoint:
  • Designed the MS PowerPoint sales presentation that was used to secure a corporate branding client.
  • Prepare flowcharts and budgets for media plan using Excel, PowerPoint, and planning-specific software.

9. Google Adwords

Here's how media buyers use google adwords:
  • Generated advertising campaign using Google AdWords.
  • Experience in our in-house buying platform (Tango), Strata, LiveRail, Hulu, Google AdWords, and TubeMogul.

10. Target Audience

A target audience is the proposed readership or audience of an advertisement or publication message tailored specifically for the mentioned audience. In advertising and marketing, it is a specific group of customers within the pre-set target market, identified as the targets or recipients for a specific message.

Here's how media buyers use target audience:
  • Delivered the most efficient costs while estimating the target audience delivery accurately.
  • Developed strategies involving target audiences, optimal positioning and increased profitability.

11. Direct Response

Here's how media buyers use direct response:
  • Managed all reporting and research requirements for direct response broadcast media company.
  • Managed increased visibility for several direct response clients in television advertising.

12. Twitter

Here's how media buyers use twitter:
  • Gained market viability in Social Media world-wide with Twitter.
  • Founded a Social Media Startup that utilized the power of Twitter to advertise products and services.

13. CPA

Here's how media buyers use cpa:
  • Negotiated, developed, monitored and managed delivery of booked campaigns on CPA, CPC and CPM models.
  • Negotiated rates that would best meet our CPA goals.

14. Marketing Campaigns

Here's how media buyers use marketing campaigns:
  • Dedicated affiliate marketer with experience in developing strategic marketing campaigns, generating growth, and managing budget to exceed campaign objectives.
  • Worked with internal and external client teams to implement larger integrated marketing campaigns and sponsorship opportunities.

15. Brainstorming

Here's how media buyers use brainstorming:
  • Assisted with brainstorming sessions for new client pitches.
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List of media buyer skills to add to your resume

Media buyer skills

The most important skills for a media buyer resume and required skills for a media buyer to have include:

  • Digital Marketing
  • Campaign Performance
  • Media Buying
  • Facebook
  • Google Analytics
  • Media Planning
  • ROI
  • PowerPoint
  • Google Adwords
  • Target Audience
  • Direct Response
  • Twitter
  • CPA
  • Marketing Campaigns
  • Brainstorming
  • SEO
  • CPC
  • Nielsen
  • Strong Analytical
  • Cpm
  • Linkedin
  • Media Research
  • Market Research
  • Local TV
  • Strata
  • Digital Campaigns
  • Media Management
  • Insertion Orders
  • Vendor Relationships
  • PPC
  • Client Campaigns
  • Post Analysis
  • Media Sales
  • Strong Negotiation
  • Sales Reps
  • Buy Analysis
  • Client Expectations
  • Buying Strategies
  • Brand Development
  • Search Engine
  • Client Accounts
  • Account Executives
  • CPP
  • Search Engine Marketing
  • Budget Management
  • Media Analysis
  • Client S

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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