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Top 50 Media Buyer Skills

Below we've compiled a list of the most important skills for a Media Buyer. We ranked the top skills based on the percentage of Media Buyer resumes they appeared on. For example, 17.2% of Media Buyer resumes contained Promotional Materials as a skill. Let's find out what skills a Media Buyer actually needs in order to be successful in the workplace.

These Are The Most Important Skills For A Media Buyer

1. Promotional Materials
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high Demand
Here's how Promotional Materials is used in Media Buyer jobs:
  • Proofed and approved production and printing drafts of promotional materials.

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2. TV
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high Demand
Here's how TV is used in Media Buyer jobs:
  • Analyzed TV performance and executed optimization.
  • Coordinated launch of TV, radio, cable and digital campaigns with marketing, communications, and sales departments.
  • Ensured radio, TV, cable, outdoor, print and digital campaigns were billed within 15 days.
  • Implement fixed and direct response national network TV and Cable campaigns in both United States and Canada.
  • Negotiated, placed, maintained, and posted local TV, radio, and cable buys.
  • Purchased local TV advertising from 4-6 channels monthly though different cities in the United States.
  • Negotiated annual rates for TV, Radio, Print & OOH and monitored all contracts.
  • Developed strong relationships with radio and TV stations and maintained accounts throughout the fiscal year.
  • Created and analyzed between 15-30 radio, TV and cable post-buy reports per month.
  • Secured and negotiated $250,000 in TV added value with all broadcast partners annually.
  • Negotiated local and regional contracts for TV, radio, newspaper and outdoor companies.
  • Managed and implemented media market profile within TV, Radio, Print & OOH.
  • Purchased radio and TV air time for product advertising in top 10 markets
  • Negotiated cost effective media pricing for advertising on TV and radio.
  • Supervised and managed DRTV accounts to maintain overall performance goals.
  • Purchased direct response TV advertising for agency's largest client
  • Create TV, Radio, Newspaper and Mailer ads.
  • Negotiated and maintained broadcast TV ad-space buys.
  • Supervised media execution on Print, TV, Radio, OHH, internet, and event sponsorship.
  • Account types include bank, car dealership, QSR, hospital TV, Radio, Print media placement

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44 TV Jobs

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3. Online
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high Demand
Here's how Online is used in Media Buyer jobs:
  • Managed external advertising agency and was responsible for national online media buying and co-op radio campaigns.
  • Negotiate and purchase all online media through brokers, agencies, ad networks, brands, retailers, and strategic web-sites.
  • Managed media planning and buying of online and print advertising for specific target markets including negotiations for advertising space and rates.
  • Conducted strategic media planning and buying for a boutique agency across TV, radio, online, print and outdoor platforms.
  • Created and developed a shared system for the team to track and report on 80+ online insertion orders.
  • Executed approved online marketing strategies to achieve the campaign goal through branding or direct response techniques.
  • Created TV and radio posts as well as online reports showing the performance of media buys.
  • Negotiated and maintained 150+ annual broadcast and online schedules, including some top 50 markets.
  • Lead representative of online customer support services for Airborne Entertainment supporting all mobile brands.
  • Develop marketing strategies for media placement in TV, radio, online and cable.
  • Purchased and coordinated on-air/online contests and on-site live remote broadcasts for various clients.
  • Placed online video, mobile and banner advertisements for clients in multiple verticals.
  • Acted as primary liaison for online agency RFP process.
  • Respond to any online or telephone queries.
  • Build and maintain relationships with large corporation for purchasing print and online advertising media.
  • analyzed and negotiated purchases for $2.0M online media budget
  • Scheduled and organized online webinars for web.
  • Edited Webinars for play online.
  • Source, evaluate and execute new media opportunities and sustainable, scalable part- nerships with online publishers.
  • Experience with online advertisors and managaing online advertising campaigns.

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32 Online Jobs

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4. Buying Strategies
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high Demand
Here's how Buying Strategies is used in Media Buyer jobs:
  • Managed broadcast media placement and monitored buying strategies.
  • Leveraged available media research to improve buying strategies.
  • Presented media buying strategies to clients.
  • Identified target audiences, monitored buying strategies, built relationships with clients and media sales companies.

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18 Buying Strategies Jobs

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5. Direct Response
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high Demand
Here's how Direct Response is used in Media Buyer jobs:
  • Developed new go-to-market strategies and direct response marketing campaigns for newly developed Egghead.com website.
  • Managed increased visibility for several direct response clients in television advertising.
  • Versed in all Media Buying precepts and strategies as a Direct Response Media Buyer working for a Full Service Advertising Agency.
  • Executed buys for direct response accounts; conducted reports to monitor correlation between calls, orders, leads, etc.
  • Analyze direct response national cable buying on networks such as Women's Entertainment, Direct TV Networks and Oxygen.
  • Studied demographic profiles for purchasing national TV for 30 minute infomercial media buys and:60 sec direct response buys.
  • Buy short form direct response on national cable networks and syndicated properties for mass tort attorney clients.
  • Negotiated advertising rates on cable networks and TV stations across the country for direct response clients.
  • Produced direct response buys for television, radio and Internet, while meeting tight deadlines.
  • Worked on a national cable level in both direct response and traditional media buys.
  • Analyzed direct response results and executed media plans based on response rates.
  • Purchased 21 markets for direct response clients, including 15 A markets.
  • Print, spot, direct response and paid program rate negotiation.
  • Managed advertising portfolios for clients in the direct response industry.
  • Managed national and local print direct response media campaigns.
  • Hired to manage direct response media campaigns for clients
  • Specialized in direct response, B2C accounts.
  • Manage Media Alternatives Media Direct Response Agency.
  • Negotiated Direct Response buys for T.V.
  • Monitored and reported on constant progress of direct response campaign's creatives in a timely manner to adjust and increase sales.

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32 Direct Response Jobs

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6. New Accounts
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high Demand
Here's how New Accounts is used in Media Buyer jobs:
  • Developed new accounts, managed existing accounts, handled all client communication.
  • Maintain existing client accounts while developing new accounts.

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7. Market Share
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high Demand
Here's how Market Share is used in Media Buyer jobs:
  • Developed and proposed post it note plan via competitive market share analysis during Meryvn's store closures.
  • Managed print media budget of $4.9 million Negotiated contracts Media planning and execution Competitive and market share analysis

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1 Market Share Jobs

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8. Sales Reps
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high Demand
Here's how Sales Reps is used in Media Buyer jobs:
  • Created and processed media reports / Created strategic media plans and contacted broadcast stations and sales reps for information & avails.
  • Corresponded with the Focus client, planning team, and network sales reps on a daily basis.
  • Attend meetings with clients and sales reps and help with preparing presentations for existing and potential clients.
  • Worked closely with sales reps to negotiate print and broadcast media buys.
  • Maintained good relationships with radio and television sales reps.
  • Formulate positive relationships with sales reps to obtain best pricing/value for advertisement placements, campaigns and media bundles.
  • Developed negotiating skills with station sales reps. Weekly tracking of spots in different markets while hitting GRP and budget targets.

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9. Target Audience
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high Demand
Here's how Target Audience is used in Media Buyer jobs:
  • Delivered the most efficient costs while estimating the target audience delivery accurately.
  • Developed strategies involving target audiences, optimal positioning and increased profitability.
  • Create media campaigns by identifying the target audience and deciding how to effectively communicate the clients' message to the audience.
  • Identified the optimal mix of media channels to deliver an advertising message to a clients' target audience.
  • Studied and understood the product to locate the target audience to communicate its features and encourage buyer motivation.
  • Aimed to reach the highest number of people in the target audience at the lowest possible cost.
  • Collaborated with Media Planning and Account Services to identify most effective strategy to reach target audience.
  • Identified target audience for specific media campaign and decided how best to communicate to them.
  • Research and identify effective means of communicating with target audience for multiple brand divisions.
  • Evaluated media properties to identify the correct media channels to reach the target audience.
  • Executed Media Planners strategy to reach the maximum target audiences for each demographic.
  • Estimated ratings based on AT&T's diverse, multilingual target audience.
  • Identify the media target audience and decide how to communicate
  • Researched and developed plans that reached the target audience.
  • Identified target audience and ensured media reaches target audience.
  • Identified the appropriate target audience for a media campaign.
  • Developed strategies on reaching the target audience.
  • Identify the target audience for a particular media campaign and decide how best to communicate to that audience.
  • Reach highest number of people with lowest-priced ad possible and identify target audience.
  • Identified the target audience for a particular media.

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18 Target Audience Jobs

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10. Radio Station
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high Demand
Here's how Radio Station is used in Media Buyer jobs:
  • Managed summer event marketing and sampling opportunities in conjunction with radio stations for retail and recreation appearances.
  • Updated campaign media budgets, managed advertisement selection and distribution to multiple television and radio stations.
  • Planned and coordinated the procurement of seasonal air time on Chicago radio stations while managing a retail specialty store.
  • Negotiated rates, placement and bonus compensations for clients with sales representatives from newspapers, television and radio stations.
  • Serve on GEICO Activation team, coordinating events in local communities planned for GEICO through local radio stations.
  • Negotiated rates with television and radio stations in order to provide balanced and efficient media buys.
  • Book and manage radio station appearances and other promotional events and provide any needed elements.
  • Corresponded with local TV and radio station media representatives to assure ad placements and rates.
  • Negotiate rates with the Account Executive of each radio station to achieve target metric requirements.
  • Researched radio station rates, ratings, formats, and availability for future buys.
  • Manage and maintain working relationships with Account Executives for over 2,000 radio stations.
  • Developed relationships with reps at TV and radio stations and national rep firms.
  • Negotiate with radio stations, TV stations, cable for frequency media buys.
  • Monitored TV and Radio station schedule clearance daily in top U.S. markets.
  • Acted as a liaison between Television/Radio stations and client.
  • Analyzed market research and negotiated annual buys with radio stations, print advertising, and billboards in markets nationwide.
  • Negotiated product value & exchange w/Radio Stations, Television Stations & various small to large size companies.
  • Negotiate media costs, promotional opportunities and and added value with television networks and radio stations.
  • Perform monthly payables on individual radio station media buys.
  • Send offers/bids to stations to run ad spots Work directly with TV and radio stations Traffic advertising materials Mange inventory control

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1 Radio Station Jobs

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11. ROI
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high Demand
Here's how ROI is used in Media Buyer jobs:
  • Generated campaign performance reports, providing performance analysis to ensure budgeted ROI was successful.
  • Optimized the buys continuously using sales data and performance metrics measuring the effectiveness of the plan based on client ROI goals.
  • Generate campaign performance reports, provide performance analysis and execute on the analysis to ensure positive ROI for the company.
  • Worked with a team to develop an ad campaign for an advertiser that led to a 200% ROI.
  • Specialized in media purchases annually for post-secondary schools in US and Canada to maximize the ROI for the clients.
  • Negotiated prices to purchase advertising space on 20+ TV stations to ensure the best ROI for individual clients.
  • Increased client ROI in local markets by negotiating extensive promotional and added-value opportunities with TV and radio stations.
  • Involved in real-time bidding and media buying via IP targeting and hyper-local targeting to maximize client ROI.
  • Demonstrated to clients that the advertising plan I had put together will give them the best ROI.
  • Measured and optimized ROI to ensure that client goals, budget and target audience were met.
  • Achieved 100% of sales quota each quarter, maintaining 30% ROI per vertical.
  • Analyze and translate data, engage in media planning, and maximize ROI.
  • Optimized campaigns to yield highest ROI and profit margins by analyzing performance metrics.
  • Conducted and presented distribution and ROI analysis for new store sites.
  • Researched new media and opportunities to target and increase ROI.
  • Led development and testing of creative messages to optimize ROI.
  • Expanded online media buying and planning department, which profitably increased departmental revenue by 52% and ROI by 27%.
  • Managed the creation of the AZStateParks App which can be downloaded for Android and Apple.
  • Collect and analyse sales and consumer data for optimal ROI
  • Coordinate event/brand partnerships with Maurice Lacroix and Aston Martin, Red Bull Cliff Diving World Series and Movember.

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12. Television Commercials
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high Demand
Here's how Television Commercials is used in Media Buyer jobs:
  • Traffic and track all print ads, television commercials and radio spots.
  • Participated in the creation of television commercials for numerous clients.
  • Create production orders for radio spots and television commercials.
  • Prepared multi-million dollar media buying plans with yearly budget for clients through the use of radio and television commercials.

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13. New Clients
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high Demand
Here's how New Clients is used in Media Buyer jobs:
  • Prospected new clients based on lead generation, email, display and mobile capabilities.
  • Prospect new clients and service existing clients

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14. Internet
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high Demand
Here's how Internet is used in Media Buyer jobs:
  • Job Summary Position involves designing and implementing internet driven direct marketing strategies for various advertising clients.
  • Serviced for GM (Automobile Company) and made about 200 Internet advertisement plans via internet resources based on client needs.
  • Acquired online traffic through media and affiliate campaigns, and established branding affect through Internet presence.
  • Purchased, managed and evaluated commercial airtime on TV, radio, internet and print.
  • Supervised and operated the print, transit, outdoor, Internet and alternative media department.
  • Purchased media spots in television, radio, press, magazine, internet and billboards.
  • Purchased advertising space and time in newspapers, radio, television, and internet.
  • Reserved all media space including, print, radio, television and Internet.
  • Oversee creative alliance team for broadcast and Internet design projects.
  • Post ads for customers in local and national internet media outlets
  • Post job openings on the internet.
  • Worked and communicated closely with our media vendors in newspaper, magazine, radio, billboard and internet.
  • Create multi-media budgets including; Internet, print, outdoor, transit, broadcast and alternative media.
  • Position Researched via internet media, sales and customer relation.

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5 Internet Jobs

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15. Nielsen
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average Demand
Here's how Nielsen is used in Media Buyer jobs:
  • Managed national research project creating the Market & Media Analysis report utilizing Simmons and Nielsen/Scarborough data.
  • Researched media trends and identified opportunities using Nielsen ratings.
  • Generated Nielsen TV Data studies for Colgate-Palmolive Company.
  • Procured in top Arbitron and Nielsen markets such as Boston, New York, and San Francisco.
  • Analyzed return on investment of media schedules on a quarterly basis using market specific Nielsen ratings.
  • Provided rationale and buy details based on Arbitron/ Nielsen coverage, client demographics and market research.
  • Studied and analyzed market conditions utilizing Nielsen Ratings, Share Trends and Put / Hut levels.
  • Worked with Nielsen data to provide clients with the best possible media placement.
  • Work with Arbitron and Nielsen Software products including Smart Plus and Media Pro.
  • Utilized research from Nielsen and Arbitron to estimate quarterly ratings for future programs.
  • Researched ratings utilizing Nielsen and Arbitron books.
  • Estimated and projected Nielsen and Arbitron ratings.
  • Experience with Strata & Smart Plus Software, Nielsen, Arbitron, PPM, SQAD.

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11 Nielsen Jobs

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16. Facebook
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average Demand
Here's how Facebook is used in Media Buyer jobs:
  • Created and scheduled full Facebook ad campaigns in addition to helping with other aspects of the campaign.
  • Extended reach of Chase brand to the younger demographic via the 1 category exclusive partnership with Facebook.
  • Designed, wrote, and built agency website, LinkedIn, and Facebook pages.
  • Used Social Media including Twitter, Facebook, GOOGLE+ and LINKEDIN.
  • Assist with the updates of the Company's Facebook page.
  • Managed full service social media campaigns on Facebook and Twitter.
  • Negotiated highly favorable terms with Facebook for Chase +1.
  • Research a client s current ad spending with Facebook.
  • Managed Google AdWords and Facebook Ad campaigns.
  • Utilized social media and search site advertising tools, such as Facebook and Google Adwords.
  • Founded an entire Venture Capital Network using Gmail, Twitter, Facebook & LINKEDIN.
  • Create online marketing ads for clients Place ads on various web sites (Facebook, Google, Bing, etc.)
  • Managed Social Media Campaigns on Facebook, Twitter, Instagram and Pinterest
  • Managed account relationships with Outbrain,Taboola, Yahoo, AOL and Facebook.

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26 Facebook Jobs

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17. Insertion Orders
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average Demand
Here's how Insertion Orders is used in Media Buyer jobs:
  • Created and distributed insertion orders with multiple publications and resolving billing discrepancies while maintaining positive working relationship with vendors.
  • Ensured accuracy and quality of all campaign documentation including insertion orders and creative needs.
  • Account record maintenance including client approvals/authorizations, insertion orders, and media-traffic instruction sheets.
  • Supervised distribution of insertion orders and contracts for KFC advertising placement.
  • Prepared media plans, estimates and insertion orders that execute strategies/budgets.
  • Generated insertion orders for approved buys.
  • Created and followed 20-30 weekly Insertion Orders for Radio, TV, and Digital adverting.
  • Worked closely with the account executives and account management team to draft insertion orders.
  • Faxed insertion orders, received confirmation, ensured ads ran according to schedule.
  • Utilize Advantage software to distribute insertion orders, bill clients and reconcile invoices.
  • Elaborated insertion orders and reviewed specs and deadline sheets.
  • Create, distribute, and follow-up for insertion orders.
  • Created, managed and executed all insertion orders.
  • Create insertion orders for spot placement.
  • Confirmed weekly newspaper and preprint insertion orders and deliveries.
  • Update Accuterm (internal computer software) regarding information of rates, contracts, and purchase of media via insertion orders.
  • Prepared and distributed Insertion Orders/RFPs for media buys.
  • Confirmed insertion orders on ads Provided tear-sheets to advertising customers Data entry of advertising rates

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28 Insertion Orders Jobs

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18. CPM
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average Demand
Here's how CPM is used in Media Buyer jobs:
  • Conducted media buying on various channels including web banners, emails and editorials based on CPM, CPA and CPC models.
  • Negotiated pricing with station sales representatives based on CPM, local and national market conditions, rate history and viewership.
  • Negotiated, developed, monitored and managed delivery of booked campaigns on CPA, CPC and CPM models.
  • Calculated television ratings, impression, and CPM data and provided analysis on the data weekly to clients.
  • Negotiated quarterly commercial rates and inventory in each market based on CPM and targeted demographic.
  • Negotiated media buys and contracts on CPA, CPC and CPM platforms.
  • Adjusted CPM's during options and cutbacks.
  • Negotiated lower CPMs for print and space advertising to meet budget requirements while securing proper placement to core consumer.
  • Allocated and maintained inventory and weekly TV schedules, assigned accurate CPMs, and resolved billing discrepancies.
  • Campaign tracking Negotiated with media vendors on a CPP and CPM goal basis to maximize client budget!
  • Posted each radio invoice monthly to ensure advertising campaign achieved CPM goals.

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10 CPM Jobs

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19. Market Conditions
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average Demand
Here's how Market Conditions is used in Media Buyer jobs:
  • Charged with monitoring historical rate structures and current/future market conditions to ensure rate integrity is maintained.
  • Presented competitive sales data and market conditions to colleagues in preparation for opportunistic buying scenarios.
  • Analyzed market conditions to evaluate the opportunity for contract negotiations and added value.
  • Analyzed lead flow against market conditions and implemented strategies to stimulate lead generation.
  • Perform research via data analytics tools to comprehend market conditions and provide expert targeting to new and existing clients.
  • Forecasted market conditions, projected ratings and negotiated the lowest television and radio advertising rates for the client.

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73 Market Conditions Jobs

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20. Strata
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average Demand
Here's how Strata is used in Media Buyer jobs:
  • Negotiated rates and placed buys using STRATA software with a budget of approximately $600,000 per month.
  • Place all buys in STRATA and ensure that they are saved and uploaded correctly.
  • Used extensively: Lotus Notes, Strata View, JDS, MS Word, and MS Excel.
  • Experience in our in-house buying platform (Tango), Strata, LiveRail, Hulu, Google AdWords, and TubeMogul.
  • Managed all media orders and billing information using various internal systems including, Strata, Mass90 and Deja.
  • Created proposals and schedules in Strata View to meet advertisers marketing objectives within budget.
  • Enter media contracts into Strata Documents all negotiations, make goods and credits
  • Enter media contracts into Strata Maintain all media buys and post-buy results.

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15 Strata Jobs

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21. Customer Service
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average Demand
Here's how Customer Service is used in Media Buyer jobs:
  • Recognized for consistently providing top-level customer service.
  • Meet aggressive implementation deadlines for operations, sales, finance and customer service for the US, UK and IRL offices.
  • Shared best practices for sales and customer service with other team members to help improve the store's efficiency.
  • Accomplished 100 % client retention by providing excellent customer service and exceeding client expectations.
  • Managed accounting, customer service and collections.
  • Job Responsibilities: Customer Service Market research and analysis Event Planning Inter-department and Client Communications Billing Negotiating

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38 Customer Service Jobs

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22. Analytics
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average Demand
Here's how Analytics is used in Media Buyer jobs:
  • Systematized project details, including database management, billing and analytics.
  • Produced analytics reports detailing traffic trends and keyword rankings.
  • Composed and analyzed retail store traffic analytics and reports.
  • Assisted in setup and tracking of social media campaigns (PPC, AdWords, Analytics) for over 15 clients.
  • Analyze website traffic & engagement through Google Analytics and other platforms.
  • Created efficiencies monetizing performance of campaigns over flight dates utilizing internal analytics and real time data reporting.
  • Established collaborative process ensuring smooth coordination between DR Director and analytics team.

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37 Analytics Jobs

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23. Multi-Million Dollar
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average Demand
Here's how Multi-Million Dollar is used in Media Buyer jobs:
  • Negotiated multi-million dollar contracts between clients and television network representatives for commercial airtime.
  • Audited and tracked media expenditures for multi-million dollar in-house ad agency.
  • Negotiated multi-million dollar national television and radio buys in Upfront and Scatter markets for many clients, including U.S.
  • Manage multiple budgets for headquarters and each individual market ranging from $30,000 to a multi-million dollar budget.
  • Managed budgets and buys for 2 national clients, both with multi-million dollar budgets.
  • Created market strategy and media plans for multi-million dollar clients.
  • Allocated multi-million dollar budget for CFI Trucking in 2007.
  • Managed multi-million dollar sales and inventory for nine stores.
  • Managed multi-million dollar campaigns for various mass torts.
  • Negotiated multi-million dollar buys, garnered efficiencies in line with client target goals.

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24. Toyota
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average Demand
Here's how Toyota is used in Media Buyer jobs:
  • Account types include and have included Tier Two Toyota buys, Retail, Hospital, Amusement Park, and Fast Food.
  • Worked with representatives from major accounts including CBS, Toyota / Lexus Dealerships, and Proctor & Gamble.
  • Created and monitored media buys of two audited West Texas markets for Gulf States Toyota.
  • Negotiated local media buys and promotions Clients: Miller Brewing Company, Toyota, Wendy's, Lexus and Estee Lauder

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25. CPA
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average Demand
Here's how CPA is used in Media Buyer jobs:
  • Negotiated rates that would best meet our CPA goals.
  • Helped start-up a CPA network within Adrelevancy named ConvertingOffers.
  • Produced interactive flash creative based on music preference Developed and executed music preference based media plan including CPA campaign on Pandora

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1 CPA Jobs

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26. Arbitron
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average Demand
Here's how Arbitron is used in Media Buyer jobs:
  • Researched and purchased television and radio airtime for assigned clients using arbitron and Neilson ratings.

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27. Traffic Instructions
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average Demand
Here's how Traffic Instructions is used in Media Buyer jobs:
  • Assigned and communicated traffic instructions to stations.
  • Delivered creative, copy, and traffic instructions to radio stations.
  • Dispersed all traffic instructions to stations in multiple markets.
  • Coordinated and sent out traffic instructions.

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28. Powerpoint
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average Demand
Here's how Powerpoint is used in Media Buyer jobs:
  • Designed the MS PowerPoint sales presentation that was used to secure a corporate branding client.
  • Prepare flowcharts and budgets for media plan using Excel, PowerPoint, and planning-specific software.
  • Presented via PowerPoint Houston deep dive media analysis.
  • Created powerpoint presentations for Executive Sales Team Prepared print sales material and reports for the Executive VP of Business Development

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15 Powerpoint Jobs

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29. Radio Schedules
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average Demand
Here's how Radio Schedules is used in Media Buyer jobs:
  • Prepared television and radio schedules in various national markets.
  • Requested and ordered radio schedules and evaluated buy specifications.
  • Coordinated media calendars and radio schedules.
  • Assisted Director of Local Broadcast with client buy recaps, as well as approvals on barter agency's radio schedules.
  • Trended, negotiated, purchased, maintained TV & Radio schedules for Circuit City and/or CarMax in multiple markets.
  • Negotiate and manage both TV and Radio schedules for regional placement of national accounts.
  • Planned, negotiated and implemented mass client television and radio schedules.
  • Negotiated the placement and maintenance of radio schedules.
  • Negotiated, purchased and maintained television and radio schedules for RC Cola, 7-UP and Orangina brands.

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30. CPC
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low Demand
Here's how CPC is used in Media Buyer jobs:
  • Conducted keyword research with CPC estimates and developed quality keyword portfolio.
  • Analyzed media, trends and markets, to secure optimal results for all clients based on their CPO and CPC goals.
  • Collected data to create EPC, CPC, and ROI measures in order to support decisions to further refine campaigns targeting.
  • Provided recommendations to client resulting in 3% decrease in CPC, and 2% increase in CTR.

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31. Competitive Analysis
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low Demand
Here's how Competitive Analysis is used in Media Buyer jobs:
  • Maintain the competitive analysis updated and submit monthly and quarterly reports to executive accountants.
  • Utilized media fax program data to create categories and prepare competitive analysis statistics presentations.
  • Collaborated with media planners and performed competitive analysis on upfront and scatter national TV buys
  • Conducted electoral, cost, and competitive analysis for company-wide campaign media strategies.
  • Created competitive analysis reports to present to upper management and clients.
  • Analyzed media plans and competitive analysis on various competing cable networks.
  • Prepare post buying analysis and competitive analysis media reports.
  • Prepared competitive analysis for our clients.
  • Negotiate rates and ratings with Sales Reps, in accordance with client needs and competitive analysis.
  • Prepare competitive analysis reports, TV monitoring, clippings.
  • Conduct competitive analysis to identify key differentiators and make future recommendations.

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32. Twitter
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low Demand
Here's how Twitter is used in Media Buyer jobs:
  • Gained market viability in Social Media world-wide with Twitter.
  • Founded a Social Media Startup that utilized the power of Twitter to advertise products and services.

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6 Twitter Jobs

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33. Post-Buy Analysis
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low Demand
Here's how Post-Buy Analysis is used in Media Buyer jobs:
  • Coordinated post-buy analysis to monitor the effectiveness of advertising campaigns.
  • Performed post-buy analysis and implemented schedule changes.
  • Prepared and oversaw quarterly post-buy analysis.
  • Executed media buys, including: negotiation of rates, field inspection and post-buy analysis.
  • Review of post-buy analysis (bonus negotiation when necessary).
  • Managed all processes of media buys such as makegood approval, reconciling invoices by taking credits, and post-buy analysis.
  • Led post-buy analysis to verify adherence to contract terms and accuracy of invoices.

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34. Client S
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low Demand
Here's how Client S is used in Media Buyer jobs:
  • Collaborated cross-functionally with inter-agency stakeholders, including creative, accounting and client services departments.
  • Negotiated favorable rates and estimates with station sales representatives resulting in client savings.
  • Research, analyze, evaluate, recommend, and implement media strategies and campaigns based on client s goals and objectives.
  • Analyze pricing, efficiency, and mix of inventory to deliver against client s goals at a competitive cost advantage.
  • Monitored each client s account ensuring all medium obligations were fulfilled; identified potential improvements and upgrades to media plans.
  • Negotiated advertising rates with television and radio salespersons in order to get the best exposure for the client s products.
  • Engaged internal departments and newspapers-responding to challenges relating to logistics, accounting, targeting and client services.
  • Created detailed reports analyzing client spend and providing insights to help them optimize their internal marketing strategy.
  • Managed a multitude of accounts & maintained client satisfaction while accomplishing sales goals.
  • Assisted in media research to find new clientele and improve client services.
  • Participated in client strategy brainstorms, brand development, and media partnerships.
  • Function as an integral part of the client service team.
  • Increased client sending by 20% in local markets.
  • Supervised maintenance of all client schedules.
  • Conducted monthly performance and budget allocation analysis and implemented optimizations to achieve and exceed client s goals.
  • Executed all operational efforts relating to traffic management of advertising campaigns for VPN client Spotflux.
  • Presented results and made specific recommendations to senior executives during semi-annual onsite client strategy meetings.
  • Ensured a timely and successful delivery of optimizations and solutions according to the client s needs and objectives.
  • Strategized buying plans for effective buys for client specific products and target CPI's.
  • Forecasted out television network ratings and client spend to guide budgeting.

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35. Station Representatives
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low Demand
Here's how Station Representatives is used in Media Buyer jobs:
  • Negotiate with station representatives for optimal placement.
  • Developed and maintained relationships with station representatives.
  • Corresponded and maintain rapport with station representatives.
  • Negotiate with station representatives to secure profitable broadcast and cable media across the country on behalf of our clients.
  • Build and maintain strong relationships with station representatives and management to insure top-level attention for clients.
  • Evaluate and give feedback on all avails and presentations from station representatives.
  • Avail TV and radio criteria to local TV and radio station representatives.

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2 Station Representatives Jobs

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36. Press Releases
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low Demand
Here's how Press Releases is used in Media Buyer jobs:
  • Monitored the press releases to ensure that exposure for the company in both print and on-line were being published.
  • Prepared print material, press releases, fact sheets, and scripts to clients and media representatives.
  • Created and distributed press releases and public service announcements to TV and radio stations.
  • Prepared press releases, updated presentation pieces and coordinated special projects and mailings.
  • Edited press releases, RFP responses, pro bono documents.
  • Created press releases and promotional direct mail pieces.
  • Worked with Marketing/PR department to write press releases.
  • Created Promotional packages, One Sheets, Press Releases, Bios and Catalogs.
  • Proof content and write copy for preprints, press releases, and website.

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37. Multiple Markets
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low Demand
Here's how Multiple Markets is used in Media Buyer jobs:
  • Negotiated and maintained advertising schedules placed with radio and television stations in multiple markets for multiple clients.
  • Assisted in the planning and execution of off site Sale events in multiple markets.
  • Negotiate broadcast television and radio in multiple markets each containing multiple clients.
  • Purchased television, cable & radio for multiple markets for Planet Fitness
  • Negotiated and purchased all outdoor advertising in multiple markets as well as traffic mediums and oversaw payables.
  • Planned and negotiated traditional media in multiple markets for clients within telecommunication, banking,restaurant, healthcare and political sectors.

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38. DMA
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low Demand
Here's how DMA is used in Media Buyer jobs:
  • Negotiate rates and ratings with 25 DMA markets to ensure the best spot placement for our commercials for TV and Radio.
  • Expanded and grew business by continually reaching out to new station representatives for new sources of media in nationwide DMA markets
  • Initiated, negotiated, and scheduled media buys to ensure effective advertising to 98 DMA s /410 stores.
  • Purchased the Chicago market and other north central DMA's for Frito Lays, Taco Bell and Pepsi.
  • Cultivated and maintained relationships with station and cable system representatives in various DMA's throughout the country.
  • Manage marketing group budgets for all DMA's within the state of Oregon.
  • Implemented media forms for media department and trafficked all admaterials.
  • Negotiated media placement in over 20 DMAs, including Chicago, Miami, El Paso and Las Vegas.

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39. Weekly Basis
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low Demand
Here's how Weekly Basis is used in Media Buyer jobs:
  • Reassessed marketing strategy on a weekly basis which included alternative media assets based on the performance of the already placed assets.
  • Increased sales by 20% through analyzing, tracking campaign results on a daily/weekly basis and buying profitable airtime.
  • Interacted with clients on a weekly basis to provide updated information on current negotiations and projects.
  • Supervised radio and TV traffic on a weekly basis, ensuring proper distribution and rotation assignments.
  • Present brand campaign performance, audience reach and estimated budget clearance on a weekly basis.
  • Executed the placement of clients media order for 250+ newspapers on a weekly basis.
  • Maintained budgets, media calendars and updated clients and team on a weekly basis.
  • Monitored all media buys by checking network schedules on a weekly basis
  • Discussed market conditions with buying department on a weekly basis.
  • Analyzed and tracked campaign results on daily/ weekly basis and reported on their effectiveness and progress toward achieving goals.

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3 Weekly Basis Jobs

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40. Budget Management
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low Demand
Here's how Budget Management is used in Media Buyer jobs:
  • Focused on developing my negotiation skills, fundamental television approaches, budget management, and strategic testing.
  • Managed and distributed client reporting and budget management, including preparing costs for clients and producing spending updates throughout the campaign.
  • Prepared client reporting and budget management for each campaign.

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3 Budget Management Jobs

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41. Special Events
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low Demand
Here's how Special Events is used in Media Buyer jobs:
  • Developed media strategies for product launches, public awareness, grand openings, special events, and branding campaigns.
  • Coordinated all aspects of client special events from concept to completion.
  • Plan and operate special events in team environment with Promotions Manager.
  • Coordinated launch of media campaigns with marketing and special events departments.
  • Assisted in the planning, coordination and marketing of special events.
  • Manage 70+ franchisees annual advertising plans, as well as, their special events like open-to-buy and grand openings.
  • Designed strategic direct mail campaigns to target specific clients who meet demographic outlines and coordinated and planned special events.

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2 Special Events Jobs

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42. Cost Savings
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low Demand
Here's how Cost Savings is used in Media Buyer jobs:
  • Organized spending across all NBCU brands for cost savings and efficiency, including first time participation in the upfront.
  • Managed negotiations of corporate and client specific contracts achieving cost savings of over $500,000 yearly.
  • Achieved an average of 10% in cost savings for clients each quarter.
  • Identified cost savings initiatives by building long-term relationships with over 25 media vendors, and leveraging scale with core global partners.

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39 Cost Savings Jobs

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43. Search Engine
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low Demand
Here's how Search Engine is used in Media Buyer jobs:
  • Developed and executed social media strategies including Google Places, Yelp, LinkedIn and Foursquare to maximize search engine optimization.
  • Managed and purchased, paid inclusions on internet search engine, on Google and Yahoo & Bing and Social Media.
  • Search Engine Optimist, Global Air, Louisville ky

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3 Search Engine Jobs

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44. Vendor Relationships
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low Demand
Here's how Vendor Relationships is used in Media Buyer jobs:
  • Managed media vendor relationships; handling both problematic and positive contacts across multiple media channels.
  • Developed and maintained vendor relationships.
  • Maintain vendor relationships and provide daily, weekly, and monthly updates to clients and mangers.
  • Maintained client and vendor relationships.
  • Led and owned vendor relationships to obtain pricing, estimates, and ensured projects were delivered within timelines.

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77 Vendor Relationships Jobs

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45. ABC
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low Demand
Here's how ABC is used in Media Buyer jobs:
  • Gained expertise in use of SRDS and ABC/BPAI membership tools, affidavits, tearsheets and trafficking of publishing materials.
  • FOX, NBC, ABC, CBS) Organized the purchase of commercials within particular TV programming

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46. SEO
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low Demand
Here's how SEO is used in Media Buyer jobs:
  • Analyzed Digital data and provided client recommendations for creative rotation, size and location of banners as well as SEO results.
  • Executed the SEO campaigns to drive traffic for 10x new social publishing tool PowerPost.
  • Tracked costs and monthly SEO re- ports.
  • Utilized SEO best practices to optimize internal web properties and mobile sites/apps.
  • Developed and analyzed keywords and web site for SEO efforts

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5 SEO Jobs

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47. Client Objectives
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low Demand
Here's how Client Objectives is used in Media Buyer jobs:
  • Generated estimates and reconciled invoices to determine client objectives and guarantee goals were met
  • Developed and created sound media strategies, plans and buys based on a clear understanding of client objectives.
  • Worked with media sales representatives and determined where to place ads based on client objectives and budgets.
  • Establish and maintain multiple relationships with TV and radio sales representatives while achieving client objectives.
  • Developed strong relationships with account and station executives in order to achieve client objectives.

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42 Client Objectives Jobs

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48. Depot
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low Demand
Here's how Depot is used in Media Buyer jobs:
  • Managed a budget in excess of $115M to provide support to 1,000+ Home Depot stores.
  • Excelled as the lead buyer on the Home Depot and Modells accounts.

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2 Depot Jobs

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49. CPL
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low Demand
Here's how CPL is used in Media Buyer jobs:
  • Developed relationships and motivated partners to improve campaign performance by decreasing overall average CPL by 10%.
  • Examined the traffic each week and maximized CPL of each market through completing traffic changes.
  • Analyzed results and data on a CPM and CPL basis.
  • Negotiated CPL and audited all new lead deliveries.

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50. CPP
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low Demand
Here's how CPP is used in Media Buyer jobs:
  • Analyzed broadcast opportunities and recommended buying strategies based on CPP analysis.
  • Negotiated with advertising representatives from all over the country to gain the best CPP.
  • Provide Planners with special promotional opportunities, CPP's, marketing profile, etc.
  • Purchased schedules with specific CPP, high profile programming and daypart goals.

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Media Buyer Jobs

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20 Most Common Skills For A Media Buyer

Promotional Materials

22.1%

TV

16.4%

Online

8.1%

Buying Strategies

5.2%

Direct Response

4.3%

New Accounts

4.2%

Market Share

4.2%

Sales Reps

4.1%

Target Audience

3.8%

Radio Station

3.7%

ROI

3.5%

Television Commercials

3.4%

New Clients

3.3%

Internet

2.5%

Nielsen

2.2%

Facebook

2.2%

Insertion Orders

1.9%

CPM

1.7%

Market Conditions

1.6%

Strata

1.6%
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Typical Skill-Sets Required For A Media Buyer

Rank Skill
1 Promotional Materials 17.2%
2 TV 12.8%
3 Online 6.3%
4 Buying Strategies 4.0%
5 Direct Response 3.3%
6 New Accounts 3.3%
7 Market Share 3.3%
8 Sales Reps 3.2%
9 Target Audience 3.0%
10 Radio Station 2.9%
11 ROI 2.7%
12 Television Commercials 2.6%
13 New Clients 2.6%
14 Internet 1.9%
15 Nielsen 1.7%
16 Facebook 1.7%
17 Insertion Orders 1.5%
18 CPM 1.3%
19 Market Conditions 1.3%
20 Strata 1.2%
21 Customer Service 1.2%
22 Analytics 1.1%
23 Multi-Million Dollar 1.1%
24 Toyota 1.1%
25 CPA 0.9%
26 Arbitron 0.9%
27 Traffic Instructions 0.9%
28 Powerpoint 0.8%
29 Radio Schedules 0.8%
30 CPC 0.8%
31 Competitive Analysis 0.7%
32 Twitter 0.7%
33 Post-Buy Analysis 0.7%
34 Client S 0.7%
35 Station Representatives 0.7%
36 Press Releases 0.7%
37 Multiple Markets 0.7%
38 DMA 0.6%
39 Weekly Basis 0.6%
40 Budget Management 0.6%
41 Special Events 0.6%
42 Cost Savings 0.6%
43 Search Engine 0.6%
44 Vendor Relationships 0.6%
45 ABC 0.6%
46 SEO 0.6%
47 Client Objectives 0.6%
48 Depot 0.6%
49 CPL 0.5%
50 CPP 0.5%
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