How To Become A Media Consultant: What It Is and Career Path

What is a media consultant and how to become one

Updated January 8, 2025

4 min read

Quoted expert

Dr. Mohamad A. Darrat

Corporations, organizations, and businesses need to portray a positive image in front of the masses. For such services, they contact a talented media consultant. Media consultants take advantage of communication to promote and enhance awareness of the brand image to target audiences. In order to successfully do so, they coordinate with different groups and people. Other than large scale firms, they also offer advice to individuals who seek to promote their concrete vision to the public.

Expert consultants are responsible for directing promotional social media campaigns for various organizations and companies. Plus, they draft magazine articles, press releases, and news for the sake of positive press coverage. They also adhere to media policies and develop media plans and strategies with executives in the companies. Spokespersons ask them to draft their speeches and prepare speaking engagements.

Anyone having a bachelor's degree in business or communications can become a media consultant. They can operate in media consulting firms and areas of public relations. If this isn't attractive enough, their salary of $23.39 per hour will surely be satisfying.

What general advice would you give to a media consultant?

Dr. Mohamad A. Darrat

Assistant Professor of Marketing, LSUS Shreveport

The job market has proven to be ever more competitive, especially in a post-COVID environment. Therefore, marketing graduates should differentiate themselves from others by learning skill sets many employers look for in job candidates. The ability to collect, analyze, present, and interpret data is a skillset that is in high demand by employers.

Unfortunately, a common stereotype among employers is that Marketing, and Business students, in general, graduate with weak quantitative backgrounds. To break this stereotype, Marketing graduates should not only rely on school to teach them valuable skills in analytics. Graduates should seek out additional training and certifications to beef up their resume. Companies such as Kaggle, DataCamp, and Udemy are great places to start learning about important tools used by organizations to analyze data. For Marketing graduates, I highly recommend learning Tableau and R, two powerful data visualization and statistical tools, commonly used by many organizations.

ScoreMedia ConsultantUS Average

Salary

4.2

Avg. Salary $53,443

Avg. Salary $59,228

Stability level

7.3

Growth rate 8%

Growth rate 0.3%

Diversity

6.6

Race

American Indian and Alaska Native 0.59%

Asian 5.28%

Black or African American 9.98%

Hispanic or Latino 11.88%

Unknown 5.08%

White 67.18%

Gender

female 49.67%

male 50.33%

Age - 40

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 40

Stress level

7.3

Stress level is high

7.1 - high

Complexity level

8.8

Complexity level is advanced

7 - challenging

Work life balance

3.8

Work life balance is poor

6.4 - fair

Key steps to become a media consultant

Explore media consultant education requirements

Most common media consultant degrees

Bachelor's

76.5 %

Master's

10.3 %

Associate

8.7 %

Start to develop specific media consultant skills

Skills	Percentages
Website Development	16.27%
Facebook	10.16%
Twitter	7.93%
Digital Products	7.38%
Search Engine Optimization	5.37%

Complete relevant media consultant training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New media consultants learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a media consultant based on U.S. Bureau of Labor Statistics data and data from real media consultant resumes.

Research media consultant duties and responsibilities

Manage accounts by proactive CRM to ensure performance of marketing plans, and annual account renewals.
Manage accurate sales forecasting utilizing SalesForce./CRM.
Design and manage clients' business Facebook page, develop online advertisement campaigns and execute direct mail campaigns.
Used SEO tactics to produce content that rank high in search engine results, growing traffic to clients' websites.

Prepare your media consultant resume

When your background is strong enough, you can start writing your media consultant resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a media consultant resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable media consultant resume templates

Build a professional media consultant resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your media consultant resume.