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Become A Media Consultant

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Working As A Media Consultant

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $48,000

    Average Salary

What Does A Media Consultant Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Media Consultant

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Media Consultant Jobs

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Media Consultant Career Paths

Media Consultant
Specialist Account Manager Key Account Manager
Account Development Manager
6 Yearsyrs
Communications Consultant Retail Sales Consultant Retail Sales Manager
Advertising Director
6 Yearsyrs
Social Media Manager Marketing Director General Manager
Business Development Manager
9 Yearsyrs
Communications Director Marketing Director General Manager
Business Owner
6 Yearsyrs
Communications Director Writer And Editor
Communications Manager
6 Yearsyrs
Project Coordinator Development Coordinator Assistant Director Of Development
Director Of Alumni Relations
5 Yearsyrs
Territory Manager Sales And Marketing Manager Event Manager
Director Of Marketing And Events
5 Yearsyrs
Social Media Specialist Marketing Specialist Marketing Communications Manager
Director, Corporate Communications
10 Yearsyrs
Marketing Coordinator Account Manager
Key Account Manager
7 Yearsyrs
Territory Manager Regional Sales Manager National Sales Manager
Local Sales Manager
8 Yearsyrs
Business Consultant Senior Data Analyst- Senior Marketing Analyst
Marketing Analytics Manager
7 Yearsyrs
Marketing Coordinator Marketing Manager
Product Marketing Manager
7 Yearsyrs
Sales Consultant Sales Manager Regional Sales Manager
Regional Sales Director
11 Yearsyrs
Communications Consultant Communications Manager
Senior Copywriter
6 Yearsyrs
Social Media Manager Digital Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Social Media Specialist Marketing Manager Business Manager
Service Manager
6 Yearsyrs
Specialist Property Manager Portfolio Manager
Strategist
6 Yearsyrs
Sales Consultant Senior Sales Representative Account Executive
Territory Manager
7 Yearsyrs
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Do you work as a Media Consultant?

Help others decide if this is a good career for them

Average Length of Employment
Media Manager 2.6 years
Media Consultant 2.0 years
Media Executive 1.8 years
Media Associate 1.8 years
Media Assistant 1.8 years
Media Coordinator 1.6 years
Top Careers Before Media Consultant
Internship 9.7%
Consultant 4.6%
Manager 3.1%
Reporter 3.0%
Owner 2.6%
Top Careers After Media Consultant
Consultant 6.5%
Internship 6.1%
Owner 3.8%
Manager 3.0%

Do you work as a Media Consultant?

Media Consultant Demographics

Gender

Male

49.1%

Female

48.7%

Unknown

2.2%
Ethnicity

White

61.7%

Hispanic or Latino

14.7%

Black or African American

11.6%

Asian

8.1%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

43.0%

French

15.4%

German

5.8%

Italian

5.1%

Arabic

4.8%

Mandarin

4.4%

Portuguese

4.4%

Chinese

3.8%

Russian

2.7%

Swedish

1.4%

Hindi

1.4%

Korean

1.4%

Vietnamese

1.0%

Japanese

1.0%

Cantonese

1.0%

Turkish

0.7%

Hebrew

0.7%

Danish

0.7%

Hungarian

0.7%

Norwegian

0.7%
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Media Consultant Education

Schools

University of Phoenix

11.4%

Temple University

8.4%

West Virginia University

7.5%

New York University

6.1%

Syracuse University

5.8%

Michigan State University

5.1%

San Francisco State University

4.9%

University of Iowa

4.9%

University of North Texas

4.4%

Hofstra University

4.4%

University of Southern California

4.0%

University of Arizona

4.0%

Northwestern University

3.7%

Virginia Commonwealth University

3.7%

University of Connecticut

3.7%

University of Pittsburgh -

3.7%

Northeastern University

3.7%

Columbia College Chicago

3.5%

Ohio State University

3.5%

Webster University

3.5%
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Majors

Business

20.3%

Communication

17.2%

Marketing

13.7%

Journalism

8.3%

Management

4.8%

English

4.3%

Public Relations

3.9%

Photography

3.4%

Psychology

3.3%

Political Science

2.7%

Graphic Design

2.6%

Education

1.9%

Finance

1.8%

Economics

1.8%

History

1.8%

Fine Arts

1.7%

Advertising

1.7%

Liberal Arts

1.6%

Writing

1.6%

Business Communications

1.5%
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Degrees

Bachelors

54.2%

Masters

19.5%

Other

16.9%

Associate

4.4%

Certificate

3.2%

Doctorate

1.3%

Diploma

0.4%

License

0.1%
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Real Media Consultant Salaries

Job Title Company Location Start Date Salary
Science Communications and Media Consultant California Institute for Regenerative Medicine San Francisco, CA Jan 10, 2011 $142,500
Media Consultant Media-Corps, Inc. New York, NY Nov 09, 2016 $115,000
Social Media Consultant Small Act Network, LLC McLean, VA Jun 14, 2010 $76,000
Senior Media Consultant Director Stedfast Productions New York, NY Mar 04, 2011 $70,000
Media Consultant HIBU Inc. Uniondale, NY Sep 14, 2015 $53,000
Media Consultant HIBU Inc. Uniondale, NY Sep 12, 2014 $44,440
Media Consultant Yellowbook USA, Inc. Uniondale, NY Sep 13, 2011 $43,840
Media Consultant Yellowbook, Inc. Uniondale, NY Sep 13, 2011 $43,840
Media Consultant Yellow Book USA, Inc. Uniondale, NY Sep 20, 2010 $43,840
Media Consultant Corpus Mobile Labs Dallas, TX Dec 28, 2009 $38,000
Media Consultant Corpus Mobile Labs Dallas, TX Dec 30, 2009 $38,000
Fashion Media Consultant Kl Projects, Inc. New York, NY Sep 15, 2013 $32,000

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AVERAGE SALARY FOR A Media Consultant

Average Yearly Salary
$48,000
View Detailed Salary Report
$29,000
Min 10%
$48,000
Median 50%
$48,000
Median 50%
$48,000
Median 50%
$48,000
Median 50%
$48,000
Median 50%
$48,000
Median 50%
$48,000
Median 50%
$79,000
Max 90%
Best Paying Company
Xcel Energy
Highest Paying City
Cupertino, CA
Highest Paying State
Nevada
Avg Experience Level
2.0 years
How much does a Media Consultant make at top companies?
The national average salary for a Media Consultant in the United States is $48,703 per year or $23 per hour. Those in the bottom 10 percent make under $29,000 a year, and the top 10 percent make over $80,000.

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Top Skills for A Media Consultant

  1. Company Website
  2. Online
  3. Facebook
You can check out examples of real life uses of top skills on resumes here:
  • Led interactive strategy and content development for company website.
  • Educate clients on competitive print advertising as well as new online strategies such as impression ad campaigns, SEM and SEO.
  • Created, monitored and updated social media accounts such as Facebook, Twitter, YouTube and Google+.
  • Generated and executed monthly content calendars for both Twitter and Facebook that pulled from various sources and maintained brand voice.
  • Created effective advertising campaigns using print and digital products.

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Top 10 Best States for Media Consultants

  1. District of Columbia
  2. New Jersey
  3. Virginia
  4. Rhode Island
  5. Connecticut
  6. New York
  7. Washington
  8. Oregon
  9. Nevada
  10. California
  • (108 jobs)
  • (222 jobs)
  • (251 jobs)
  • (41 jobs)
  • (87 jobs)
  • (467 jobs)
  • (152 jobs)
  • (103 jobs)
  • (35 jobs)
  • (1,013 jobs)

Top Media Consultant Employers

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