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Become A Media Consultant

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Working As A Media Consultant

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $80,460

    Average Salary

What Does A Media Consultant Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Media Consultant

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Media Consultant jobs

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Media Consultant Career Paths

Media Consultant
Communications Specialist Communications Manager Marketing Director
Brand Director
11 Yearsyrs
Territory Manager Sales Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Territory Manager Account Manager Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Advertising Manager Marketing Manager Search Engine Optimizer
Digital Marketing Strategist
6 Yearsyrs
Communications Director Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Digital Marketing Manager Senior Manager Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Social Media Manager Marketing Director General Manager
Director Of Sales
10 Yearsyrs
Sales Consultant Sales Manager
General Manager
7 Yearsyrs
Managing Editor Communications Director Marketing Consultant
Head Of Marketing
6 Yearsyrs
Communications Specialist Office Manager Marketing Coordinator
Marketing Communications Manager
7 Yearsyrs
Communications Director Writer And Editor Communications Manager
Marketing Director
7 Yearsyrs
Managing Editor Communications Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Sales Consultant Senior Sales Representative Account Executive
Marketing Manager
6 Yearsyrs
Sales Specialist Product Manager Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Creative Director Marketing Consultant
Marketing Strategist
6 Yearsyrs
Creative Director Writer And Editor Search Engine Optimizer
Online Marketing Manager
5 Yearsyrs
Business Developer Marketing/Business Development Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Social Media Manager Digital Marketing Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Business Developer Business Development Manager Senior Manager
Senior Manager Of Marketing
9 Yearsyrs
Sales Specialist Account Manager Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Average Length of Employment
Media Supervisor 2.9 years
Media Manager 2.5 years
Consultant 2.4 years
Media Consultant 2.0 years
Media Promoter 1.8 years
Media Assistant 1.7 years
Media Executive 1.7 years
Media Associate 1.7 years
Media Coordinator 1.6 years
Top Employers Before
Internship 9.4%
Consultant 4.3%
Manager 3.0%
Reporter 2.8%
Top Employers After
Internship 6.1%
Consultant 5.5%
Owner 3.6%

Media Consultant Demographics

Gender

Male

49.0%

Female

48.8%

Unknown

2.2%
Ethnicity

White

80.1%

Hispanic or Latino

9.9%

Asian

7.5%

Unknown

1.9%

Black or African American

0.7%
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Languages Spoken

Spanish

42.6%

French

14.8%

Italian

5.6%

German

5.6%

Portuguese

5.2%

Arabic

4.9%

Mandarin

4.0%

Chinese

3.7%

Russian

2.8%

Hindi

1.5%

Swedish

1.2%

Korean

1.2%

Hungarian

0.9%

Vietnamese

0.9%

Armenian

0.9%

Czech

0.9%

Japanese

0.9%

Cantonese

0.9%

Turkish

0.6%

Hebrew

0.6%
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Media Consultant Education

Schools

University of Phoenix

10.3%

Temple University

8.0%

New York University

7.1%

West Virginia University

7.1%

Syracuse University

6.4%

Michigan State University

4.8%

San Francisco State University

4.8%

University of North Texas

4.6%

University of Iowa

4.6%

Hofstra University

4.6%

Ohio State University

3.9%

University of Southern California

3.9%

Full Sail University

3.9%

University of Texas at Austin

3.9%

University of Arizona

3.9%

Webster University

3.7%

University of Connecticut

3.7%

Florida State University

3.7%

University of Pittsburgh -

3.7%

Northeastern University

3.7%
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Majors

Business

20.1%

Communication

17.6%

Marketing

13.6%

Journalism

8.2%

Management

5.1%

English

4.3%

Public Relations

3.9%

Photography

3.4%

Psychology

3.3%

Political Science

2.6%

Graphic Design

2.6%

Education

2.0%

Finance

1.8%

Fine Arts

1.8%

Advertising

1.8%

History

1.7%

Economics

1.6%

Liberal Arts

1.6%

Writing

1.5%

Criminal Justice

1.5%
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Degrees

Bachelors

54.8%

Masters

19.4%

Other

16.7%

Associate

4.3%

Certificate

3.2%

Doctorate

1.3%

Diploma

0.3%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Media Consultant Salaries

Job Title Company Location Start Date Salary
Science Communications and Media Consultant California Institute for Regenerative Medicine San Francisco, CA Jan 10, 2011 $142,500
Media Consultant Media-Corps, Inc. New York, NY Nov 09, 2016 $115,000
Social Media Consultant Small Act Network, LLC McLean, VA Jun 14, 2010 $76,000
Senior Media Consultant Director Stedfast Productions New York, NY Mar 04, 2011 $70,000
Media Consultant HIBU Inc. Uniondale, NY Sep 14, 2015 $53,000
Media Consultant HIBU Inc. Uniondale, NY Sep 12, 2014 $44,440
Media Consultant Yellowbook USA, Inc. Uniondale, NY Sep 13, 2011 $43,840
Media Consultant Yellowbook, Inc. Uniondale, NY Sep 13, 2011 $43,840
Media Consultant Yellow Book USA, Inc. Uniondale, NY Sep 20, 2010 $43,840
Media Consultant Corpus Mobile Labs Dallas, TX Dec 28, 2009 $38,000
Media Consultant Corpus Mobile Labs Dallas, TX Dec 30, 2009 $38,000
Fashion Media Consultant Kl Projects, Inc. New York, NY Sep 15, 2013 $32,000

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Top Skills for A Media Consultant

WebsiteDevelopmentOnlinePresenceFacebookTwitterInternetSearchEngineOptimizationVideoProductionInstagramSeo/SemCustomerServiceYahooYoutubeSmallBusinessOwnersNewClientsNewAccountsPressReleasesLinkedinROIPinterestConsultative

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Top Media Consultant Skills

  1. Website Development
  2. Online Presence
  3. Facebook
You can check out examples of real life uses of top skills on resumes here:
  • Experience in Direct Mail advertising, print advertising, social media reputation monitoring, and website/mobile website development.
  • Established goals with clients and worked to increase their online presence through the use of social media.
  • Maintain contacts at Twitter and Facebook to help with this.
  • Evaluated all marketing/PR materials including brochures, handouts, and Facebook and Twitter accounts.
  • Print yellow pages, search engine marketing, internet yellow page sales and fix fee identity bundle sales.

Top Media Consultant Employers

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Media Consultant Videos

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Being a Social Media Consultant

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