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Become A Media Consultant

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Working As A Media Consultant

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $58,970

    Average Salary

What Does A Media Consultant Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Media Consultant

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Do you work as a Media Consultant?

Media Consultant Jobs

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Media Consultant Career Paths

Media Consultant
Sales Consultant Sales Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Managing Editor Freelance Copywriter Senior Copywriter
Brand Strategist
5 Yearsyrs
Territory Manager Marketing Consultant Digital Marketing Consultant
Digital Marketing Strategist
6 Yearsyrs
Public Relations Director Marketing Manager Social Media Manager
Digital Strategist
5 Yearsyrs
Social Media Manager Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Communications Director Public Relations Consultant Public Relations Director
Director Of Marketing And Public Relations
6 Yearsyrs
Communications Specialist Public Relations Manager Public Relations Director
Director Of Publications Marketing
5 Yearsyrs
Writer And Editor Marketing Specialist Marketing Consultant
Head Of Marketing
6 Yearsyrs
Territory Manager Business Manager Account Coordinator
Marketing Account Manager
5 Yearsyrs
Sales Consultant District Sales Manager Marketing Manager
Marketing And Operations Manager
6 Yearsyrs
Writer And Editor Communications Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Communications Director Writer And Editor Social Media Manager
Marketing/Social Media Manager
5 Yearsyrs
Public Relations Director Writer And Editor Video Editor
Media Director
5 Yearsyrs
Managing Editor Communications Coordinator Media Relations Specialist
Media Relations Manager
5 Yearsyrs
Marketing Coordinator Marketing Manager
Online Marketing Manager
5 Yearsyrs
Social Media Manager Marketing Consultant Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Communications Specialist Marketing Communications Manager Strategist
Senior Strategist
8 Yearsyrs
Marketing Coordinator Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Do you work as a Media Consultant?

Help others decide if this is a good career for them

Average Length of Employment
Media Manager 2.6 years
Media Consultant 2.0 years
Media Executive 1.8 years
Media Associate 1.8 years
Media Assistant 1.8 years
Media Coordinator 1.6 years
Top Employers Before
Internship 9.7%
Consultant 4.6%
Manager 3.1%
Reporter 3.0%
Owner 2.6%
Top Employers After
Consultant 6.5%
Internship 6.1%
Owner 3.8%
Manager 3.0%

Do you work as a Media Consultant?

Media Consultant Demographics

Gender

Male

49.1%

Female

48.7%

Unknown

2.2%
Ethnicity

White

61.7%

Hispanic or Latino

14.7%

Black or African American

11.6%

Asian

8.1%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

43.0%

French

15.4%

German

5.8%

Italian

5.1%

Arabic

4.8%

Mandarin

4.4%

Portuguese

4.4%

Chinese

3.8%

Russian

2.7%

Swedish

1.4%

Hindi

1.4%

Korean

1.4%

Vietnamese

1.0%

Japanese

1.0%

Cantonese

1.0%

Turkish

0.7%

Hebrew

0.7%

Danish

0.7%

Hungarian

0.7%

Norwegian

0.7%
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Media Consultant Education

Schools

University of Phoenix

11.4%

Temple University

8.4%

West Virginia University

7.5%

New York University

6.1%

Syracuse University

5.8%

Michigan State University

5.1%

San Francisco State University

4.9%

University of Iowa

4.9%

University of North Texas

4.4%

Hofstra University

4.4%

University of Southern California

4.0%

University of Arizona

4.0%

Northwestern University

3.7%

Virginia Commonwealth University

3.7%

University of Connecticut

3.7%

University of Pittsburgh -

3.7%

Northeastern University

3.7%

Columbia College Chicago

3.5%

Ohio State University

3.5%

Webster University

3.5%
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Majors

Business

20.3%

Communication

17.2%

Marketing

13.7%

Journalism

8.3%

Management

4.8%

English

4.3%

Public Relations

3.9%

Photography

3.4%

Psychology

3.3%

Political Science

2.7%

Graphic Design

2.6%

Education

1.9%

Finance

1.8%

Economics

1.8%

History

1.8%

Fine Arts

1.7%

Advertising

1.7%

Liberal Arts

1.6%

Writing

1.6%

Business Communications

1.5%
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Degrees

Bachelors

54.2%

Masters

19.5%

Other

16.9%

Associate

4.4%

Certificate

3.2%

Doctorate

1.3%

Diploma

0.4%

License

0.1%
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Internship
Temporary

Real Media Consultant Salaries

Job Title Company Location Start Date Salary
Science Communications and Media Consultant California Institute for Regenerative Medicine San Francisco, CA Jan 10, 2011 $142,500
Media Consultant Media-Corps, Inc. New York, NY Nov 09, 2016 $115,000
Social Media Consultant Small Act Network, LLC McLean, VA Jun 14, 2010 $76,000
Senior Media Consultant Director Stedfast Productions New York, NY Mar 04, 2011 $70,000
Media Consultant HIBU Inc. Uniondale, NY Sep 14, 2015 $53,000
Media Consultant HIBU Inc. Uniondale, NY Sep 12, 2014 $44,440
Media Consultant Yellowbook USA, Inc. Uniondale, NY Sep 13, 2011 $43,840
Media Consultant Yellowbook, Inc. Uniondale, NY Sep 13, 2011 $43,840
Media Consultant Yellow Book USA, Inc. Uniondale, NY Sep 20, 2010 $43,840
Media Consultant Corpus Mobile Labs Dallas, TX Dec 28, 2009 $38,000
Media Consultant Corpus Mobile Labs Dallas, TX Dec 30, 2009 $38,000
Fashion Media Consultant Kl Projects, Inc. New York, NY Sep 15, 2013 $32,000

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Top Skills for A Media Consultant

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  1. Website Development
  2. Online Presence
  3. Facebook
You can check out examples of real life uses of top skills on resumes here:
  • Experience in Direct Mail advertising, print advertising, social media reputation monitoring, and website/mobile website development.
  • Managed online presence via various social media outlets; Perform as musician at a variety of events.
  • Managed Facebook pages for retail, non-profit, business to business, and artists in Cleveland County, NC.
  • Trained executives on utilizing Facebook, Twitter and Blogs resulting in further development of company social media involvement.
  • Contribute to strategic goals of fashion-retailer driving revenue and customer engagement through traditional and modern marketing methods and Internet advertising tools.

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Top 10 Best States for Media Consultants

  1. District of Columbia
  2. New Jersey
  3. Virginia
  4. Rhode Island
  5. Connecticut
  6. New York
  7. Washington
  8. Oregon
  9. Nevada
  10. California
  • (108 jobs)
  • (222 jobs)
  • (251 jobs)
  • (41 jobs)
  • (87 jobs)
  • (467 jobs)
  • (152 jobs)
  • (103 jobs)
  • (35 jobs)
  • (1,013 jobs)

Top Media Consultant Employers

Jobs From Top Media Consultant Employers

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