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Best states for a media consultant
Quoted expert
Mollie Rosen
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Are you thinking of becoming a media consultant and really want to work at SuperMedia? Turns out, your chances to become a media consultant are better in some states than others.Pay, benefits, and opportunities vary greatly by state, and it's no different for media consultants. We found that Rhode Island is the best state in the nation for media consultants, and people in Longview earn the most in the field.
The median salary for media consultants in Rhode Island is $70,481. Compare that to the median salary in Louisiana of $36,156, which ranked worst for media consultants, and you can see how your location is important for your career.We found that Rhode Island is the best state for media consultant jobs, whereas Louisiana is the worst.
10 best states for media consultants in 2025
1. Rhode Island
Total media consultant jobs: 86 Average annual salary: $70,481 Lowest 10 percent earn: $42,000 Highest 10 percent earn: $116,000 Location Quotient: 1.55
2. District of Columbia
Total media consultant jobs: 129 Average annual salary: $80,179 Lowest 10 percent earn: $46,000 Highest 10 percent earn: $139,000 Location Quotient: 1.69
3. New Jersey
Total media consultant jobs: 361 Average annual salary: $76,661 Lowest 10 percent earn: $45,000 Highest 10 percent earn: $130,000 Location Quotient: 1
4. Connecticut
Total media consultant jobs: 160 Average annual salary: $73,058 Lowest 10 percent earn: $43,000 Highest 10 percent earn: $122,000 Location Quotient: 1.06
5. Massachusetts
Total media consultant jobs: 446 Average annual salary: $70,383 Lowest 10 percent earn: $43,000 Highest 10 percent earn: $115,000 Location Quotient: 1.07
6. New York
Total media consultant jobs: 871 Average annual salary: $70,537 Lowest 10 percent earn: $41,000 Highest 10 percent earn: $119,000 Location Quotient: 1.49
7. Washington
Total media consultant jobs: 264 Average annual salary: $77,544 Lowest 10 percent earn: $48,000 Highest 10 percent earn: $124,000 Location Quotient: 0.79
8. Idaho
Total media consultant jobs: 93 Average annual salary: $65,146 Lowest 10 percent earn: $39,000 Highest 10 percent earn: $107,000 Location Quotient: 1.24
9. New Hampshire
Total media consultant jobs: 90 Average annual salary: $66,012 Lowest 10 percent earn: $40,000 Highest 10 percent earn: $107,000 Location Quotient: 1.13
10. Delaware
Total media consultant jobs: 73 Average annual salary: $66,619 Lowest 10 percent earn: $38,000 Highest 10 percent earn: $115,000 Location Quotient: 1.28
Media consultant jobsNear Columbus, OH
How Zippia determines the best states to be a media consultant
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a media consultant
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Rhode Island | $70,481 | $42,000 | 1,059,639 | 86 |
| 2 | District of Columbia | $80,179 | $46,000 | 693,972 | 129 |
| 3 | New Jersey | $76,661 | $45,000 | 9,005,644 | 361 |
| 4 | Connecticut | $73,058 | $43,000 | 3,588,184 | 160 |
| 5 | Massachusetts | $70,383 | $43,000 | 6,859,819 | 446 |
| 6 | New York | $70,537 | $41,000 | 19,849,399 | 871 |
| 7 | Washington | $77,544 | $48,000 | 7,405,743 | 264 |
| 8 | Idaho | $65,146 | $39,000 | 1,716,943 | 93 |
| 9 | New Hampshire | $66,012 | $40,000 | 1,342,795 | 90 |
| 10 | Delaware | $66,619 | $38,000 | 961,939 | 73 |
| 11 | Oregon | $66,034 | $40,000 | 4,142,776 | 225 |
| 12 | Virginia | $70,516 | $39,000 | 8,470,020 | 358 |
| 13 | North Dakota | $60,454 | $40,000 | 755,393 | 44 |
| 14 | Nevada | $63,398 | $34,000 | 2,998,039 | 86 |
| 15 | Maryland | $71,414 | $41,000 | 6,052,177 | 233 |
| 16 | Pennsylvania | $60,865 | $35,000 | 12,805,537 | 529 |
| 17 | Alaska | $64,798 | $53,000 | 739,795 | 40 |
| 18 | Illinois | $57,592 | $35,000 | 12,802,023 | 586 |
| 19 | Utah | $54,371 | $31,000 | 3,101,833 | 201 |
| 20 | Vermont | $54,306 | $33,000 | 623,657 | 65 |
| 21 | West Virginia | $57,780 | $33,000 | 1,815,857 | 53 |
| 22 | Hawaii | $67,185 | $54,000 | 1,427,538 | 36 |
| 23 | California | $61,227 | $32,000 | 39,536,653 | 1,426 |
| 24 | Minnesota | $57,573 | $37,000 | 5,576,606 | 267 |
| 25 | South Dakota | $49,223 | $31,000 | 869,666 | 203 |
| 26 | Tennessee | $57,416 | $33,000 | 6,715,984 | 170 |
| 27 | Maine | $54,597 | $34,000 | 1,335,907 | 63 |
| 28 | Wisconsin | $56,937 | $35,000 | 5,795,483 | 195 |
| 29 | Ohio | $56,082 | $33,000 | 11,658,609 | 291 |
| 30 | North Carolina | $52,409 | $29,000 | 10,273,419 | 403 |
| 31 | Montana | $49,878 | $31,000 | 1,050,493 | 65 |
| 32 | Wyoming | $47,455 | $29,000 | 579,315 | 41 |
| 33 | Colorado | $55,552 | $33,000 | 5,607,154 | 206 |
| 34 | Indiana | $54,825 | $33,000 | 6,666,818 | 157 |
| 35 | Kentucky | $52,165 | $30,000 | 4,454,189 | 119 |
| 36 | Nebraska | $47,896 | $29,000 | 1,920,076 | 97 |
| 37 | Arizona | $48,148 | $26,000 | 7,016,270 | 215 |
| 38 | Oklahoma | $38,691 | $22,000 | 3,930,864 | 486 |
| 39 | Alabama | $38,025 | $21,000 | 4,874,747 | 616 |
| 40 | Michigan | $48,182 | $28,000 | 9,962,311 | 259 |
| 41 | Mississippi | $36,999 | $20,000 | 2,984,100 | 310 |
| 42 | Kansas | $44,017 | $26,000 | 2,913,123 | 112 |
| 43 | Iowa | $46,509 | $29,000 | 3,145,711 | 95 |
| 44 | Arkansas | $42,714 | $24,000 | 3,004,279 | 94 |
| 45 | Florida | $40,148 | $20,000 | 20,984,400 | 580 |
| 46 | Georgia | $42,588 | $23,000 | 10,429,379 | 342 |
| 47 | New Mexico | $42,554 | $24,000 | 2,088,070 | 64 |
| 48 | Missouri | $42,725 | $25,000 | 6,113,532 | 197 |
| 49 | Texas | $39,276 | $21,000 | 28,304,596 | 727 |
| 50 | South Carolina | $39,894 | $21,000 | 5,024,369 | 113 |
| 51 | Louisiana | $36,156 | $19,000 | 4,684,333 | 72 |
Highest paying states for media consultants
| Rank | State | Avg. Media Consultant Salary |
|---|---|---|
| 1 | Rhode Island | $70,481 |
| 2 | District of Columbia | $80,179 |
| 3 | New Jersey | $76,661 |
| 4 | Connecticut | $73,058 |
| 5 | Massachusetts | $70,383 |
| 6 | New York | $70,537 |
| 7 | Washington | $77,544 |
| 8 | Idaho | $65,146 |
| 9 | New Hampshire | $66,012 |
| 10 | Delaware | $66,619 |
| 11 | Oregon | $66,034 |
| 12 | Virginia | $70,516 |
| 13 | North Dakota | $60,454 |
| 14 | Nevada | $63,398 |
| 15 | Maryland | $71,414 |
| 16 | Pennsylvania | $60,865 |
| 17 | Alaska | $64,798 |
| 18 | Illinois | $57,592 |
| 19 | Utah | $54,371 |
| 20 | Vermont | $54,306 |
| 21 | West Virginia | $57,780 |
| 22 | Hawaii | $67,185 |
| 23 | California | $61,227 |
| 24 | Minnesota | $57,573 |
| 25 | South Dakota | $49,223 |
| 26 | Tennessee | $57,416 |
| 27 | Maine | $54,597 |
| 28 | Wisconsin | $56,937 |
| 29 | Ohio | $56,082 |
| 30 | North Carolina | $52,409 |
| 31 | Montana | $49,878 |
| 32 | Wyoming | $47,455 |
| 33 | Colorado | $55,552 |
| 34 | Indiana | $54,825 |
| 35 | Kentucky | $52,165 |
| 36 | Nebraska | $47,896 |
| 37 | Arizona | $48,148 |
| 38 | Oklahoma | $38,691 |
| 39 | Alabama | $38,025 |
| 40 | Michigan | $48,182 |
| 41 | Mississippi | $36,999 |
| 42 | Kansas | $44,017 |
| 43 | Iowa | $46,509 |
| 44 | Arkansas | $42,714 |
| 45 | Florida | $40,148 |
| 46 | Georgia | $42,588 |
| 47 | New Mexico | $42,554 |
| 48 | Missouri | $42,725 |
| 49 | Texas | $39,276 |
| 50 | South Carolina | $39,894 |
| 51 | Louisiana | $36,156 |
Expert opinions on the best states for media consultants
Are there any particularly good places in the United States for media consultants to find work opportunities?
Mollie Rosen
Executive Vice President - Member Engagement & Development, 4A's
We've often told grads to "get in wherever you can get in" as there are great agencies everywhere, and any opportunity is a valid one where you can learn. In today's environment, though, that still holds true, but the barriers of geography are falling as many agencies adapt to include remote working as part of their model moving forward.
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Updated January 8, 2025