Media consultant demographics and statistics in the US
Media consultant demographics research summary. Zippia estimates media consultant demographics and statistics in the United States by using a database of 30 million profiles. Our media consultant estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about media consultants after extensive research and analysis:
- There are over 35,356 media consultants currently employed in the United States.
- 49.7% of all media consultants are women, while 50.3% are men.
- The average media consultant age is 41 years old.
- The most common ethnicity of media consultants is White (67.2%), followed by Hispanic or Latino (11.9%), Black or African American (10.0%) and Asian (5.3%).
- Media consultants are most in-demand in Columbus, NE.
- Washington, DC pays an annual average wage of $80,195, the highest in the US.
- In 2022, women media consultants earned 94% of what men earned.
- Rhode Island is the best state for media consultants to live.
- Media consultants are 68% more likely to work at private companies in comparison to public companies.
On this page
Media consultant demographics by:
Media consultant gender statistics
49.7% of media consultants are women and 50.3% of media consultants are men.
- Male, 50.3%
- Female, 49.7%
Media consultant gender ratio
| Gender | Percentages |
|---|---|
| Male | 50.3% |
| Female | 49.7% |
Media consultant gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$52,921
Female income
$49,660
Media consultant gender ratio over time
This data breaks down the percentage of men and women in media consultant positions over time. Currently, 49.7% of media consultants are female.
Media consultant gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 52.67% | 47.33% |
| 2011 | 56.00% | 44.00% |
| 2012 | 53.60% | 46.40% |
| 2013 | 58.35% | 41.65% |
| 2014 | 53.87% | 46.13% |
| 2015 | 50.59% | 49.41% |
| 2016 | 51.14% | 48.86% |
| 2017 | 55.92% | 44.08% |
| 2018 | 53.14% | 46.86% |
| 2019 | 53.82% | 46.18% |
| 2020 | 52.37% | 47.63% |
| 2021 | 50.33% | 49.67% |
Media consultant related jobs gender ratio
We compared media consultants with similar job titles to see how gender ratios vary. As you can see, public address announcer and track announcer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Paraprofessional Interpreter | 12% | 88% |
| Deaf Interpreter | 15% | 85% |
| Fashion Journalist | 15% | 85% |
| Media Consultant | 50% | 50% |
| Sports Announcer | 91% | 9% |
| Track Announcer | 92% | 8% |
| Public Address Announcer | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Media consultant demographics by race
The most common ethnicity among media consultants is White, which makes up 67.2% of all media consultants. Comparatively, 11.9% of media consultants are Hispanic or Latino and 10.0% of media consultants are Black or African American.
- White, 67.2%
- Hispanic or Latino, 11.9%
- Black or African American, 10.0%
- Asian, 5.3%
- Unknown, 5.1%
- American Indian and Alaska Native, 0.5%
Media consultant race
| Media consultant race | Percentages |
|---|---|
| White | 67.2% |
| Hispanic or Latino | 11.9% |
| Black or African American | 10.0% |
| Asian | 5.3% |
| Unknown | 5.1% |
| American Indian and Alaska Native | 0.5% |
Media consultant race and ethnicity over time
See how media consultant racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Media consultant race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 75.34% | 9.37% | 4.27% | 8.98% |
| 2011 | 74.58% | 9.53% | 4.39% | 8.74% |
| 2012 | 74.61% | 8.92% | 3.91% | 9.28% |
| 2013 | 73.41% | 10.14% | 4.38% | 9.25% |
| 2014 | 73.92% | 10.10% | 3.42% | 9.47% |
| 2015 | 72.98% | 9.06% | 5.38% | 10.25% |
| 2016 | 72.35% | 9.36% | 5.17% | 9.78% |
| 2017 | 73.97% | 9.45% | 4.10% | 10.30% |
| 2018 | 71.60% | 8.45% | 5.11% | 11.07% |
| 2019 | 73.35% | 8.61% | 4.59% | 10.46% |
| 2020 | 67.83% | 9.45% | 4.54% | 14.38% |
| 2021 | 67.18% | 9.98% | 5.28% | 11.88% |
Media consultant wage gap by race
According to our data, white media consultants have the highest average salary compared to other ethnicities. Hispanic or latino media consultants have the lowest average salary at $50,142.
| Ethnicity | Salary |
|---|---|
| Unknown | $55,825 |
| White | $56,304 |
| Black or African American | $50,226 |
| Asian | $52,437 |
| Hispanic or Latino | $50,142 |
Average media consultant age
See how the average age of media consultants varies based on ethnicity and gender.
Male
Female
Media consultant age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 47 | 35.5 |
| White | 43 | 40 |
| Black or African American | 49.5 | 45 |
| Asian | 36 | |
| Hispanic or Latino | 35 | 36 |
Media consultant age breakdown
The average age of media consultants is 40+ years years old, representing 53% of the media consultant population.
Media consultant age breakdown
| Media Consultant Years | Percentages |
|---|---|
| 40+ years | 53% |
| 30-40 years | 31% |
| 20-30 years | 17% |
Media consultant educational attainment
The most common degree for media consultants is bachelor's degree, with 77% of media consultants earning that degree. The second and third most common degree levels are master's degree degree at 10% and master's degree degree at 9%.
- Bachelor's, 77%
- Master's, 10%
- Associate, 9%
- High School Diploma, 2%
- Other Degrees, 2%
Media consultants by degree level
| Media consultant degree | Percentages |
|---|---|
| Bachelor's | 77% |
| Master's | 10% |
| Associate | 9% |
| High School Diploma | 2% |
| Other Degrees | 2% |
Media consultant jobs you might like
Media consultant wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $59,678 |
| Bachelor's Degree | $54,198 |
Media consultant employment statistics
Most media consultants work for a private in the media industry.
Company size where media consultants work
Below, you can see the size of companies where media consultants work.
Media consultant jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 9% |
| 50 - 100 employees | 15% |
| 100 - 500 employees | 21% |
| 500 - 1,000 employees | 13% |
| 1,000 - 10,000 employees | 26% |
| > 10,000 employees | 17% |
Media consultant jobs by company type
Employees with the media consultant job title have their preferences when it comes to working for a company. For instance, most media consultants prefer to work at private companies over public companies.
Media consultant jobs by sector
| Company type | Percentages |
|---|---|
| Education | 10% |
| Public | 21% |
| Private | 68% |
| Government | 1% |
Media consultant jobs by industry
The most common industries for media consultants are media, professional and education.
Media consultant industry statistics
| Industry | Percentages |
|---|---|
| Media | 32% |
| Professional | 9% |
| Education | 9% |
| Fortune 500 | 7% |
| Internet | 6% |
| Technology | 5% |
| Hospitality | 4% |
| Retail | 4% |
| Start-up | 4% |
| Telecommunication | 3% |
| Health Care | 3% |
| Finance | 3% |
| Transportation | 2% |
| Construction | 2% |
| Manufacturing | 2% |
| Government | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Real Estate | 1% |
| Insurance | 1% |
Media consultant turnover and employment statistics
Media consultant unemployment rate over time
The unemployment rate for media consultants between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Media consultant unemployment rate by year
| Year | Media consultant unemployment rate |
|---|---|
| 2010 | 5.84% |
| 2011 | 5.89% |
| 2012 | 4.61% |
| 2013 | 4.57% |
| 2014 | 3.98% |
| 2015 | 3.27% |
| 2016 | 2.78% |
| 2017 | 2.36% |
| 2018 | 2.01% |
| 2019 | 3.01% |
| 2020 | 3.59% |
| 2021 | 3.67% |
Average media consultant tenure
The average media consultant stays at their job for 1-2 years, based on the 7,231 media consultants resumes in Zippia's database.
Media consultant tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 27% |
| 1-2 years | 30% |
| 3-4 years | 10% |
| 5-7 years | 14% |
| 8-10 years | 8% |
| 11+ years | 11% |
Media consultant LGBT ratio compared to similar jobs
Review the percent of media consultants that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Journalist Internship | 10.10% | 55,151 |
| Weathercaster | 10.34% | 165 |
| Media Consultant | 12.01% | - |
| Assistant Editor | 12.38% | 8,716 |
| Certified Court Interpreter | 14.90% | 38,352 |
| Story Writer | 16.36% | 10,200 |
| Track Announcer | 16.36% | 736 |
Similar media consultant jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Journalist Internship | 10.10% | 55,151 |
| Weathercaster | 10.34% | 165 |
| Assistant Editor | 12.38% | 8,716 |
| Certified Court Interpreter | 14.90% | 38,352 |
| Story Writer | 16.36% | 10,200 |
| Track Announcer | 16.36% | 736 |
Foreign languages spoken by media consultants
The most common foreign language among media consultants is Spanish at 45.5%. The second-most popular foreign language spoken is French at 15.0% and Italian is the third-most popular at 5.0%.
- Spanish, 45.5%
- French, 15.0%
- Italian, 5.0%
- German, 4.7%
- Arabic, 4.7%
- Other, 25.1%
Media consultant languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 45.5% |
| French | 15.0% |
| Italian | 5.0% |
| German | 4.7% |
| Arabic | 4.7% |
| Other | 25.1% |
