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The differences between media consultants and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a media consultant, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $53,443 average annual salary of a media consultant.
The top three skills for a media consultant include website development, facebook and twitter. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Media Consultant | Marketing Executive | |
| Yearly salary | $53,443 | $73,499 |
| Hourly rate | $25.69 | $35.34 |
| Growth rate | 8% | 10% |
| Number of jobs | 28,768 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 70% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Media consultants and marketing executives have different pay scales, as shown below.
| Media Consultant | Marketing Executive | |
| Average salary | $53,443 | $73,499 |
| Salary range | Between $32,000 And $89,000 | Between $49,000 And $108,000 |
| Highest paying City | Washington, DC | San Francisco, CA |
| Highest paying state | Washington | Nevada |
| Best paying company | iHeartMedia | Microsoft |
| Best paying industry | - | Retail |
There are a few differences between a media consultant and a marketing executive in terms of educational background:
| Media Consultant | Marketing Executive | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 70% |
| Most common major | Communication | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between media consultants' and marketing executives' demographics:
| Media Consultant | Marketing Executive | |
| Average age | 42 | 39 |
| Gender ratio | Male, 50.3% Female, 49.7% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 12% | 10% |