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The differences between media consultants and media planners can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media consultant and a media planner. Additionally, a media planner has an average salary of $58,044, which is higher than the $53,443 average annual salary of a media consultant.
The top three skills for a media consultant include website development, facebook and twitter. The most important skills for a media planner are media planning, powerpoint, and campaign performance.
| Media Consultant | Media Planner | |
| Yearly salary | $53,443 | $58,044 |
| Hourly rate | $25.69 | $27.91 |
| Growth rate | 8% | 8% |
| Number of jobs | 28,768 | 24,126 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 89% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.
A media planner is responsible for managing market campaigns and promotions for clients' advertising needs through various social media platforms and other mediums of communications. Media planners handle the brand's media presence, strategizing its maximum appeal to the target audience. They coordinate closely with the clients for the progress updates, as well as informing them of any adjustments, especially on meeting the public's interests and concerns. A media planner develops innovative techniques, analyzes market data, and manage campaign results, ensuring to meet the clients' objectives and goals.
Media consultants and media planners have different pay scales, as shown below.
| Media Consultant | Media Planner | |
| Average salary | $53,443 | $58,044 |
| Salary range | Between $32,000 And $89,000 | Between $48,000 And $69,000 |
| Highest paying City | Washington, DC | Washington, DC |
| Highest paying state | Washington | Washington |
| Best paying company | iHeartMedia | RPA |
| Best paying industry | - | Professional |
There are a few differences between a media consultant and a media planner in terms of educational background:
| Media Consultant | Media Planner | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 89% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between media consultants' and media planners' demographics:
| Media Consultant | Media Planner | |
| Average age | 42 | 42 |
| Gender ratio | Male, 50.3% Female, 49.7% | Male, 39.2% Female, 60.8% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |