What does a media consultant do?

A marketing associate's responsibility is to perform comprehensive market research to identify the latest trends that would provide opportunities to improve the business' marketing strategies. A marketing associate's duties also include creating sales reports and advertising materials, coordinating with the sales team for promotional events, assists with the planning and execution of marketing strategies, evaluating customer satisfaction, and handling administrative tasks as needed. Marketing associates must also have excellent communication skills to help in managing client inquiries and resolve complaints immediately.

These skill sets are where the common ground ends though. The responsibilities of a media consultant are more likely to require skills like "website development," "digital products," "search engine optimization," and "account management." On the other hand, a job as a marketing associate requires skills like "customer service," "digital marketing," "marketing campaigns," and "email marketing." As you can see, what employees do in each career varies considerably.

A public relations intern is responsible for assisting the public relations department in creating content to engage customers and prospective clients in availing of the goods and services of the company. Public relations interns participate in meetings to suggest strategies and observe areas of improvement. They also perform administrative duties as needed, post social media updates, review press releases, and research market trends. A public relations intern must be detail-oriented and communicative to assist customers with their concerns and inquiries.

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that media consultant responsibilities requires skills like "website development," "digital products," "search engine optimization," and "roi." But a public relations internship might use other skills in their typical duties, such as, "press clippings," "writing press releases," "press kits," and "press materials."

Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a media consultant is likely to be skilled in "website development," "digital products," "ppc," and "sprout social," while a typical marketing internship is skilled in "digital marketing," "marketing campaigns," "email campaigns," and "administrative tasks."

A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.