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Become A Media Coordinator

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Working As A Media Coordinator

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $44,000

    Average Salary

What Does A Media Coordinator Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Media Coordinator

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Media Coordinator Jobs

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Media Coordinator Career Paths

Media Coordinator
Marketing Coordinator Marketing Specialist Marketing Manager
Marketing Program Manager
6 Yearsyrs
Marketing Coordinator Account Executive Marketing Manager
Brand Marketing Manager
6 Yearsyrs
Marketing Coordinator Senior Account Executive Marketing Director
Director Of Marketing And Public Relations
6 Yearsyrs
Account Executive Marketing Manager Marketing Director
Director Of Digital Marketing
9 Yearsyrs
Editor Technical Writer Web Developer
Web Content Manager
5 Yearsyrs
Account Executive Senior Account Executive Public Relations Director
Media Relations Director
5 Yearsyrs
Executive Assistant Marketing Specialist Marketing Manager/Project Manager
Digital Project Manager
6 Yearsyrs
Editor Public Relations Manager Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Editor Social Media Manager Strategist
Senior Strategist
8 Yearsyrs
Executive Assistant Marketing Specialist Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Writer And Editor Marketing Consultant Brand Manager
Head Of Marketing
5 Yearsyrs
Executive Assistant Project Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Writer And Editor Social Media Specialist Digital Marketing Specialist
Digital Marketing Strategist
5 Yearsyrs
Writer And Editor Public Relations Specialist
Media Relations Manager
5 Yearsyrs
Staff Writer Managing Editor Content Manager
Digital Content Manager
5 Yearsyrs
Staff Writer Social Media Manager
Manager Of Digital Media
5 Yearsyrs
Public Relations Coordinator Marketing Consultant Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Staff Writer Communications Manager Social Media Manager
Marketing Strategist
6 Yearsyrs
Media Planner Digital Media Planner Sales Planner
Digital Account Manager
5 Yearsyrs
Contributing Writer Managing Editor Senior Copywriter
Brand Strategist
5 Yearsyrs
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Do you work as a Media Coordinator?

Help others decide if this is a good career for them

Average Length of Employment
Media Specialist 2.9 years
Media Coordinator 2.0 years
Media Assistant 1.9 years
Media Associate 1.7 years
Top Careers Before Media Coordinator
Internship 18.5%
Volunteer 4.5%
Server 4.0%
Cashier 3.3%
Editor 2.7%
Assistant 2.5%
Top Careers After Media Coordinator
Internship 12.0%
Volunteer 5.5%
Server 3.7%
Editor 3.6%
Manager 3.6%

Do you work as a Media Coordinator?

Media Coordinator Demographics

Gender

Female

55.5%

Male

34.4%

Unknown

10.1%
Ethnicity

White

58.6%

Hispanic or Latino

18.2%

Black or African American

11.1%

Asian

8.1%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

48.2%

French

12.6%

Chinese

6.2%

Mandarin

5.5%

Italian

3.6%

German

3.2%

Portuguese

3.1%

Arabic

2.9%

Japanese

2.6%

Russian

2.5%

Cantonese

2.5%

Korean

2.4%

Hebrew

1.2%

Hindi

0.7%

Vietnamese

0.6%

Tagalog

0.5%

Urdu

0.5%

Polish

0.4%

Swedish

0.3%

Turkish

0.3%
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Media Coordinator Education

Schools

New York University

7.6%

University of Central Florida

6.5%

Florida State University

6.1%

Temple University

5.8%

University of Texas at Austin

5.5%

San Diego State University

5.4%

Full Sail University

5.2%

Columbia College Chicago

5.1%

University of Florida

5.1%

Arizona State University

5.1%

Pennsylvania State University

4.9%

Michigan State University

4.7%

University of North Carolina at Greensboro

4.2%

University of Alabama

4.2%

University of California - Los Angeles

4.2%

Florida International University

4.2%

University of Arizona

4.2%

Boston University

4.2%

Texas State University

4.1%

University of South Florida

3.9%
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Majors

Communication

23.3%

Business

11.4%

Marketing

11.4%

Public Relations

8.2%

Journalism

8.1%

English

4.7%

Photography

3.9%

Graphic Design

3.5%

Psychology

3.1%

Management

2.9%

Political Science

2.9%

Advertising

2.4%

Fine Arts

2.3%

Writing

1.9%

Kinesiology

1.9%

Entertainment Business

1.7%

Business Communications

1.7%

Sociology

1.6%

Agricultural Public Services

1.6%

Audiovisual Communications Technologies

1.5%
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Degrees

Bachelors

66.8%

Masters

13.8%

Other

12.1%

Associate

3.9%

Certificate

2.2%

Doctorate

0.8%

Diploma

0.4%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$44,000
View Detailed Salary Report
$30,000
Min 10%
$44,000
Median 50%
$44,000
Median 50%
$44,000
Median 50%
$44,000
Median 50%
$44,000
Median 50%
$44,000
Median 50%
$44,000
Median 50%
$64,000
Max 90%
Best Paying Company
Entercom Communications
Highest Paying City
Cambridge, MA
Highest Paying State
Alaska
Avg Experience Level
1.6 years
How much does a Media Coordinator make at top companies?
The national average salary for a Media Coordinator in the United States is $44,373 per year or $21 per hour. Those in the bottom 10 percent make under $30,000 a year, and the top 10 percent make over $64,000.

Real Media Coordinator Salaries

Job Title Company Location Start Date Salary
Sports Media Coordinator Pro Unlimited, Inc. Menlo Park, CA Jul 20, 2016 $70,720
Media Relations Coordinator McKinsey & Company, Inc. United States New York, NY Aug 15, 2013 $68,808 -
$91,745
Media Coordinator Waterfront Management Systems HC LLC Jersey City, NJ Apr 06, 2015 $65,000
Media Coordinator Topco Insurance Agency Inc. Los Angeles, CA Sep 15, 2016 $65,000
Media Coordinator Norsan Broadcasting of North Carolina LLC Charlotte, NC Sep 16, 2010 $60,000
Regional Social Media Coordinator Morgans Hotel Group Management LLC New York, NY Sep 10, 2013 $52,500
Social Media Coordinator & Multicultural/Int'l STU Bergen Community College Paramus, NJ Dec 15, 2012 $50,134
Social Media Coordinator Trustedid, Inc. Palo Alto, CA Sep 05, 2013 $50,000
Media Coordinator Topco Insurance Agency Inc. Los Angeles, CA Sep 03, 2015 $50,000
Media Coordinator Adasia Communications, Inc. Englewood Cliffs, NJ Nov 24, 2014 $50,000
Social Media Coordinator Equifax Inc. Palo Alto, CA Oct 01, 2013 $50,000
Social Media Coordinator & Account Planner Lab Communications Group Inc. San Francisco, CA Sep 19, 2014 $49,462
Educational Media Coordinator II The University of Iowa Iowa City, IA May 11, 2011 $44,539
Asia Media Coordinator Pacrim Marketing Group, Inc. Urban Honolulu, HI Oct 01, 2012 $44,200 -
$45,000
Online Media Coordinator Ignited, LLC El Segundo, CA Oct 29, 2010 $44,075
Social Media Coordinator Amercable Incorporated New York, NY Oct 01, 2011 $43,827
Marketing and Social Media Coordinator Somostv LLC Miami, FL Sep 18, 2012 $43,000
Media Coordinator B Lane, Inc. New York, NY Apr 01, 2014 $42,500
AV and Media Coordinator Illinois Institute of Technology Chicago, IL Mar 21, 2016 $42,411
Media Coordinator Worlder Inc. New York, NY Sep 17, 2016 $38,484
Media, Communication and Social Media Coordinator 100 M Franchise LLC Miami, FL May 01, 2013 $38,317
Social Media Coordinator Toth, Inc. Cambridge, MA Sep 15, 2012 $38,189
Social Media Coordinator Toth, Inc. Cambridge, MA May 18, 2012 $38,189
Media Coordinator Specialist Metropolitan Asian Family Services Chicago, IL Aug 15, 2015 $38,030
Academy Associate/Social Media Coordinator Joffrey Ballet Chicago, IL Apr 20, 2016 $38,000

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Top Skills for A Media Coordinator

  1. Facebook
  2. Twitter
  3. Company Website
You can check out examples of real life uses of top skills on resumes here:
  • Attend signing ceremonies for partnership agreements to provide social media support utilizing Facebook Live.
  • Search for new articles, photos, and engaging content to post on Facebook, Twitter, and agency website.
  • Overlooked company website for updates, and increased community participation in content.
  • Administered and managed the Liberty University Instagram Challenge.
  • Resolved conflicts and improved communications through daily online engagements.

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Top 10 Best States for Media Coordinators

  1. District of Columbia
  2. Alaska
  3. Connecticut
  4. Virginia
  5. Rhode Island
  6. New Jersey
  7. New York
  8. Nevada
  9. Massachusetts
  10. Washington
  • (184 jobs)
  • (20 jobs)
  • (155 jobs)
  • (334 jobs)
  • (52 jobs)
  • (257 jobs)
  • (858 jobs)
  • (59 jobs)
  • (449 jobs)
  • (229 jobs)

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