Where do you want to work?
Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.Education
Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.Training
Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.Other Experience
Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.
Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.Important Qualities
Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.
Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.
Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.
Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.
Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.
|Job Title||Company||Location||Start Date||Salary|
|Sports Media Coordinator||Pro Unlimited, Inc.||Menlo Park, CA||Jul 20, 2016||$70,720|
|Media Relations Coordinator||McKinsey & Company, Inc. United States||New York, NY||Aug 15, 2013||$68,808 -
|Media Coordinator||Waterfront Management Systems HC LLC||Jersey City, NJ||Apr 06, 2015||$65,000|
|Media Coordinator||Topco Insurance Agency Inc.||Los Angeles, CA||Sep 15, 2016||$65,000|
|Media Coordinator||Norsan Broadcasting of North Carolina LLC||Charlotte, NC||Sep 16, 2010||$60,000|
|Regional Social Media Coordinator||Morgans Hotel Group Management LLC||New York, NY||Sep 10, 2013||$52,500|
|Social Media Coordinator & Multicultural/Int'l STU||Bergen Community College||Paramus, NJ||Dec 15, 2012||$50,134|
|Media Coordinator||Adasia Communications, Inc.||Englewood Cliffs, NJ||Nov 24, 2014||$50,000|
|Social Media Coordinator||Trustedid, Inc.||Palo Alto, CA||Sep 05, 2013||$50,000|
|Social Media Coordinator||Equifax Inc.||Palo Alto, CA||Oct 01, 2013||$50,000|
|Media Coordinator||Topco Insurance Agency Inc.||Los Angeles, CA||Sep 03, 2015||$50,000|
|Media Coordinator||Green Action, Inc.||White River Junction, VT||Jan 01, 2014||$48,878|
|Online Media Coordinator||Ignited, LLC||El Segundo, CA||Oct 29, 2010||$44,075|
|Social Media Coordinator||Amercable Incorporated||New York, NY||Oct 01, 2011||$43,827|
|Marketing and Social Media Coordinator||Somostv LLC||Miami, FL||Sep 18, 2012||$43,000|
|Media Coordinator||B Lane, Inc.||New York, NY||Apr 01, 2014||$42,500|
|AV and Media Coordinator||Illinois Institute of Technology||Chicago, IL||Mar 21, 2016||$42,411|
|Social Media Coordinator||Apaposh, Inc.||New York, NY||Dec 11, 2015||$41,865|
|Media Coordination Specialist||Konikson Productions, LLC||Urban Honolulu, HI||Sep 21, 2016||$41,740|
|Media Coordinator||Worlder Inc.||New York, NY||Sep 17, 2016||$38,484|
|Media, Communication and Social Media Coordinator||100 M Franchise LLC||Miami, FL||May 01, 2013||$38,317|
|Social Media Coordinator||Toth, Inc.||Cambridge, MA||May 18, 2012||$38,189|
|Social Media Coordinator||Toth, Inc.||Cambridge, MA||Sep 15, 2012||$38,189|
|Media Coordinator Specialist||Metropolitan Asian Family Services||Chicago, IL||Aug 15, 2015||$38,030|
|Academy Associate/Social Media Coordinator||Joffrey Ballet||Chicago, IL||Apr 20, 2016||$38,000|
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A Day In The Life: Marketing Manager