Media Coordinators are communications professionals who plan and implement targeted communications and advertising content for clients. They research, write, proofread, and edit all content for broadcast, print, and online distribution channels. They coordinate the execution of marketing and advertising campaigns for broadcast, digital, and media outlets. Furthermore, they negotiate deals with media channels. Moreover, they serve as liaisons between their clients and media organizations, monitor all campaigns, and compile a report on results.
Media coordinators are required to have a bachelor's degree in communications, media, or a related field. They must have at least three years of work experience in a similar role. They are an expert at targeted communications and advertising campaigns. Also, they must be conversant with SEO, web traffic metrics, and social media practices. Key skills include interpersonal, decision-making, research, and communication skills. Their salary ranges from $33,000 to $55,000, which is $42,495 on average yearly.
There is more than meets the eye when it comes to being a media coordinator. For example, did you know that they make an average of $19.7 an hour? That's $40,983 a year!
Between 2018 and 2028, the career is expected to grow 6% and produce 17,300 job opportunities across the U.S.
There are certain skills that many media coordinators have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed organizational skills, problem-solving skills and speaking skills.
When it comes to the most important skills required to be a media coordinator, we found that a lot of resumes listed 11.5% of media coordinators included facebook, while 11.4% of resumes included instagram, and 9.7% of resumes included content marketing. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the media coordinator job title. But what industry to start with? Most media coordinators actually find jobs in the media and education industries.
If you're interested in becoming a media coordinator, one of the first things to consider is how much education you need. We've determined that 77.1% of media coordinators have a bachelor's degree. In terms of higher education levels, we found that 6.0% of media coordinators have master's degrees. Even though most media coordinators have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a media coordinator. When we researched the most common majors for a media coordinator, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on media coordinator resumes include master's degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a media coordinator. In fact, many media coordinator jobs require experience in a role such as internship. Meanwhile, many media coordinators also have previous career experience in roles such as marketing internship or sales associate.