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Become A Media Coordinator

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Working As A Media Coordinator

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $40,000

    Average Salary

What Does A Media Coordinator Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Media Coordinator

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Media Coordinator jobs

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Media Coordinator Career Paths

Media Coordinator
Account Manager Account Executive Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Marketing Specialist Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Writer And Editor Communications Manager Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Marketing Specialist Search Engine Optimizer
Digital Marketing Strategist
6 Yearsyrs
Account Executive Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Social Media Manager Digital Marketing Manager Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Public Relations Marketing Specialist Event Manager
Events Marketing Manager
5 Yearsyrs
Project Manager Program Manager Marketing Consultant
Head Of Marketing
6 Yearsyrs
Marketing Manager Sales Consultant Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Marketing Coordinator Marketing Manager
Marketing Director
7 Yearsyrs
Public Relations Account Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Marketing Coordinator Marketing Specialist
Marketing Manager
6 Yearsyrs
Account Manager Marketing Consultant Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Project Manager Product Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Director Writer And Editor Social Media Manager
Marketing/Social Media Manager
5 Yearsyrs
Marketing Director Search Engine Optimizer
Online Marketing Manager
5 Yearsyrs
Writer And Editor Communications Coordinator Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Social Media Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Account Executive Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Marketing Manager Senior Product Manager Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Average Length of Employment
Media Specialist 2.9 years
Media Producer 2.8 years
Coordinator 2.6 years
Editor 2.6 years
Media Planner 2.2 years
Event Coordinator 2.1 years
Media Coordinator 2.0 years
Media Consultant 2.0 years
Brand Coordinator 1.9 years
Media Promoter 1.8 years
Media Executive 1.7 years
Media Assistant 1.7 years
Media Associate 1.7 years
Media Analyst 1.7 years
Top Employers Before
Internship 20.0%
Volunteer 3.8%
Server 3.0%
Editor 3.0%
Reporter 2.4%
Top Employers After
Internship 11.8%
Volunteer 4.4%
Editor 3.6%
Manager 3.5%
Server 3.3%

Media Coordinator Demographics

Gender

Female

63.0%

Male

35.2%

Unknown

1.8%
Ethnicity

White

77.7%

Hispanic or Latino

11.3%

Asian

8.3%

Unknown

2.1%

Black or African American

0.6%
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Languages Spoken

Spanish

48.8%

French

12.9%

Chinese

5.5%

Mandarin

5.1%

Italian

3.6%

German

3.6%

Arabic

3.3%

Portuguese

3.0%

Cantonese

2.6%

Japanese

2.2%

Korean

1.9%

Russian

1.9%

Hebrew

1.4%

Hindi

1.0%

Urdu

0.7%

Thai

0.6%

Polish

0.6%

Turkish

0.4%

Vietnamese

0.4%

Finnish

0.4%
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Media Coordinator Education

Schools

Temple University

7.0%

West Virginia University

6.2%

University of Central Florida

6.0%

University of Texas at Austin

6.0%

New York University

5.8%

Columbia College Chicago

5.6%

Michigan State University

5.2%

University of Florida

4.8%

Full Sail University

4.8%

San Diego State University

4.8%

Florida State University

4.6%

Quinnipiac University

4.6%

Pennsylvania State University

4.5%

Fashion Institute of Technology

4.5%

University of California - Los Angeles

4.4%

California State University - Fullerton

4.4%

Howard University

4.4%

University of Alabama

4.2%

Hofstra University

4.2%

Georgia State University

4.1%
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Majors

Communication

23.6%

Business

11.3%

Marketing

10.7%

Journalism

9.3%

Public Relations

8.2%

English

4.8%

Photography

3.7%

Graphic Design

3.5%

Management

3.2%

Political Science

3.1%

Psychology

2.7%

Fine Arts

2.2%

Advertising

2.1%

Writing

2.0%

Kinesiology

1.9%

Sociology

1.8%

Agricultural Public Services

1.7%

Entertainment Business

1.6%

Business Communications

1.6%

Digital Media

1.2%
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Degrees

Bachelors

65.4%

Masters

14.8%

Other

13.0%

Associate

3.5%

Certificate

2.2%

Doctorate

0.7%

Diploma

0.3%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Media Coordinator Salaries

Job Title Company Location Start Date Salary
Sports Media Coordinator Pro Unlimited, Inc. Menlo Park, CA Jul 20, 2016 $70,720
Media Relations Coordinator McKinsey & Company, Inc. United States New York, NY Aug 15, 2013 $68,808 -
$91,745
Media Coordinator Waterfront Management Systems HC LLC Jersey City, NJ Apr 06, 2015 $65,000
Media Coordinator Topco Insurance Agency Inc. Los Angeles, CA Sep 15, 2016 $65,000
Media Coordinator Norsan Broadcasting of North Carolina LLC Charlotte, NC Sep 16, 2010 $60,000
Regional Social Media Coordinator Morgans Hotel Group Management LLC New York, NY Sep 10, 2013 $52,500
Social Media Coordinator & Multicultural/Int'l STU Bergen Community College Paramus, NJ Dec 15, 2012 $50,134
Media Coordinator Topco Insurance Agency Inc. Los Angeles, CA Sep 03, 2015 $50,000
Media Coordinator Adasia Communications, Inc. Englewood Cliffs, NJ Nov 24, 2014 $50,000
Social Media Coordinator Trustedid, Inc. Palo Alto, CA Sep 05, 2013 $50,000
Social Media Coordinator Equifax Inc. Palo Alto, CA Oct 01, 2013 $50,000
Social Media Coordinator & Account Planner Lab Communications Group Inc. San Francisco, CA Sep 19, 2014 $49,462
Educational Media Coordinator II The University of Iowa Iowa City, IA May 11, 2011 $44,539
Asia Media Coordinator Pacrim Marketing Group, Inc. Urban Honolulu, HI Oct 01, 2012 $44,200 -
$45,000
Online Media Coordinator Ignited, LLC El Segundo, CA Oct 29, 2010 $44,075
Social Media Coordinator Amercable Incorporated New York, NY Oct 01, 2011 $43,827
Marketing and Social Media Coordinator Somostv LLC Miami, FL Sep 18, 2012 $43,000
Media Coordinator B Lane, Inc. New York, NY Apr 01, 2014 $42,500
AV and Media Coordinator Illinois Institute of Technology Chicago, IL Mar 21, 2016 $42,411
Media Coordinator Worlder Inc. New York, NY Sep 17, 2016 $38,484
Media, Communication and Social Media Coordinator 100 M Franchise LLC Miami, FL May 01, 2013 $38,317
Social Media Coordinator Toth, Inc. Cambridge, MA Sep 15, 2012 $38,189
Social Media Coordinator Toth, Inc. Cambridge, MA May 18, 2012 $38,189
Media Coordinator Specialist Metropolitan Asian Family Services Chicago, IL Aug 15, 2015 $38,030
Academy Associate/Social Media Coordinator Joffrey Ballet Chicago, IL Apr 20, 2016 $38,000

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Top Skills for A Media Coordinator

FacebookInsightsTwitterCompanyWebsiteInstagramOnlinePresenceVideoContentPressReleasesYoutubePinterestLinkedinCustomerServiceGoogleAnalyticsPhotographyAdobePhotoshopSEOHootsuiteTumblrBlogPostsWebContentSpecialEvents

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Top Media Coordinator Skills

  1. Facebook Insights
  2. Twitter
  3. Company Website
You can check out examples of real life uses of top skills on resumes here:
  • Tracked performance of content with social analytic tools such as Facebook Insights and Twitter Analytics
  • Contributed to and regularly update external social sites: such as Facebook and Twitter.
  • Edit and update company website, social media sites and utilize online marketing sites for sales, events and promotions.
  • Managed Liberty University's Twitter, Instagram, and Facebook.
  • Created the look and feel of the organization's online presence in social media forums.

Top Media Coordinator Employers

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