Media coordinator job description

Point University is a Christian institution that educates our students within a Christian worldview so they are equipped to take their faith into the marketplace and all of life while achieving their professional goals. We are training the next generation of Christian leaders to take the cross to more job sites, churches, industries and nations than ever before.

The web and social media coordinator is responsible for using the University’s website and social media platforms to communicate the University’s marketing messages to its various target audiences and for increasing the overall visibility of the University.

Manage the University's website and work with other departments in the development of content and updating information.

Inform and support the University’s marketing and communications strategy as it applies to social media and web content to build engagement, brand awareness and support student recruitment and retention efforts.

Keep abreast of technology, social media and analytics/measurement trends and provide recommendations for digital communications strategy and implementation.

Write, edit and manage content across the University’s digital platforms: social media, web and email, and contribute to print projects as needed.
Assist in the establishment of new content channels on emerging platforms. Assist in the management of consistent marketing and communication of the University brand among all internal stakeholders. Provide departmental support regarding the development of graphics, print pieces, publications, photos/videos and email newsletters.
Requirements
Bachelor’s degree in communication, public relations, journalism, marketing or related field. Experience managing a website; professional experience with Wordpress preferred. Experience writing in Associated Press Style. Experience using social media management platforms, such as Hootsuite.
Skills Required:
Self-starter who can work independently as well as collaboratively with colleagues. Excellent communication skills, including strong oral and written communication. Ability to anticipate needs and envision new content ideas. Detail oriented, with the ability to manage multiple projects simultaneously. Strong interpersonal skills and customer service ethic. Ability to meet deadlines and high expectations for quality.
Skills Preferred:
Experience with web and social media analytics, such as Google Analytics. Previous experience in a higher-education environment. Working knowledge of DSLR equipment and photography/videography skills. Working knowledge of Adobe Creative Suite and video software.

Help build brand identity and continuity across platforms including traditional print media, digital content, social media platforms, and beyond. Assist Communications Manager in establishing brand recognition through messaging, visuals, paid advertisements, communication efforts both internally and externally, and connect with community partners. Work with Communications Manager, Community Engagement team, and departments/programs of the agency in order to create and maintain cohesive information and style. Help establish and expand story-telling capacity of the agency as a whole.

All positions contribute to the International Institute mission & vision: We envision a welcoming, prosperous, and healthy St. Louis region for every individual in our community. To achieve this vision, IISTL creates opportunities for the immigrant and refugee community in St. Louis to achieve its greatest potential. These opportunities span all facets of life: family, health, community, career, culture, and much more. We know that when our neighbors thrive, our region thrives, and when our region prospers, we have even more chances to prosper.
Duties/Responsibilities
Content Creation - 60%
Coordinate with all other International Institute departments to identify client, staff, and volunteer stories Compile content about programs, grants, and donors to deepen the agency's story-telling capabilities Manage video studio to capture short interviews with visitors to IISTL - media, volunteers, board members, donors, community group members, and beyond Support departments in creating program enrollment recruitment materials and campaigns Work with departments to collect contact information for all clients to be able to track/follow-up once graduated from IISTL services in order to increase storytelling capacities Support special events by creating campaigns and promoting on social media platforms Grow social media following across platforms Manage social media interactions Perform monthly/quarterly analytic evaluations of email marketing and social media platform impact. Track patterns and impact in order to implement key strategies for result-driven goals Assist in managing incoming messages across social media platforms with appropriate messaging and direct information Assist development efforts with peer-to-peer fundraising efforts, such as Facebook fundraisers Collaborate with Community Engagement team for any community-facing marketing needs Assist in developing content for monthly updates to volunteer email newsletter Assist in developing content for monthly updates to community-wide newsletter Oversee editing and distribution internally of staff newsletter Create graphics to use for website updates and branding


Graphic Design - 30%
Assist in creating agency-branded material to be utilized internally and externally Support departments in creating branded materials such as flyers, brochures, Powerpoint presentations, etc. to maintain agency continuity Create graphics to use for website updates and branding Create ads for local, regional, and national publications, both print and digital Create branded materials for events and activities such as the Festival of Nations, Inclusion St. Louis Speakers Series, and more Create email marketing graphics that coordinate with printed materials to further deepen the brand message and experience


Miscellaneous - 10%
Travel to events the International Institute participates in in order to showcase additional work, advocacy, and participation in community-building Assist Communications Manager with various tasks as assigned Assist with new staff onboarding on topics such as social media use and agency communication Perform other appropriate duties as assigned


Required Skills/Abilities
Excellent interpersonal and communication skills Well organized and detail orientated Excellent time management skills Proficiency in Microsoft Office Proficiency in design platforms such as Adobe or Canva Film editing experience and capability Experience working with Word Press or relative website development Flexibility and ability to maintain composure and professionalism in times of stress and fluidity Ability to prioritize, effectively manage multiple projects concurrently, and take ownership of work Ability to meet deadlines. Ability to work independently and as part of a team as necessary Ability to maintain confidentiality of organization's information Must be meticulous, but able to maintain a balanced perspective in rapidly changing business circumstances Ability to work productively in a multicultural environment and demonstrate respect for differences Ability to effectively communicate both orally and in writing


Education and Experience
Bachelor's degree in graphic design, marketing, communication, or other related field and/or proven experience in similar role


The above statements describe the job's essential responsibilities and requirements. They are not an exhaustive list of the duties that may be assigned to job incumbents.
Candidates of diverse backgrounds are strongly encouraged to apply.
EEO/AA


IISTL mandates that all employees and volunteers have proof of current COVID vaccination and booster with allowances for disability and religious exemptions.


The International Institute of St. Louis, a nonprofit organization, is our community's immigrant service and information hub. To learn more about the International Institute, visit our website at www.iistl.org.
Our programs and services for immigrants, their families, and the wider community are locally and nationally-acclaimed. We connect new arrivals with first-touch services and resources, engage foreign-born and the wider community, and build a more inclusive community. To apply through our website or to view other job openings, visit iistl.isolvedhire.com/jobs/

Are you passionate about growing and engaging audience through social media? Are you up to the challenge of promoting books in the social media space? The
Social Media Coordinator
is responsible for the production, execution and tracking of social media content and campaigns for all Printers Row Publishing Group imprints.


What You Will Be Doing:



Social Media


Develop and post social media content across all designated social channels for PRPG imprints including Canelo U.S., Canterbury Classics, Dreamtivity, Portable Press, Silver Dolphin Press, Studio Fun International and Thunder Bay Press. Coordinate all social activities with publicity and trade marketing plans. Develop and maintain relationships with designated influencers, both for individual performance and targeted campaigns. Monitor and report influencer performance. Understand, monitor and optimize all social media KPIs. Develop and maintain social media monthly reporting. Collaborate with designers or copywriters to provide attractive, engaging and informative campaigns. Monitor and engage with all social media content and customer UGC. Keep up with, research and document new technologies used in social media. Track customer engagement and SEO to optimize campaign content. Establish relationships/networks of industry professionals or influencers on social media.


What You Will Need:


College or University degree required. High degree of organizational skills needed. One to two (1-2) years in publicity, marketing or communications role. Excellent communication and writing skills. Familiarity with publishing industry terms helpful. Should be able to draft reports and correspondence. Advanced project management skills; ability to identify and assess issues and make decisions in a timely manner. Interpersonal skills - the individual maintains confidentiality, remains open to others' ideas and exhibits willingness to try new things. Proficiency in MS Office Suite and Google Suite. Proficiency with social media platforms: Facebook, Instagram, Twitter, TikTok, Pinterest. Familiarity with publicity CRM platforms: Cision or MuckRack. Must be a self-starter. Must be detail-oriented and organized. Must possess analytical abilities. Must be able to multi-task, prioritize, and meet deadlines. Problem solving - the individual identifies and resolves problems in a timely manner, gathers and analyzes information skillfully and maintains confidentiality.

ReaderLink is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, protected veteran status, or status as an individual with a disability. EOE/Minority/Female/Disabled/Veteran.

ReaderLink is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, protected veteran status, or status as an individual with a disability. EOE/Minority/Female/Disabled/Veteran.