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The differences between media coordinators and social media managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a media coordinator, becoming a social media manager takes usually requires 8-10 years. Additionally, a social media manager has an average salary of $70,287, which is higher than the $47,471 average annual salary of a media coordinator.
The top three skills for a media coordinator include facebook, instagram and twitter. The most important skills for a social media manager are instagram, twitter, and digital marketing.
| Media Coordinator | Social Media Manager | |
| Yearly salary | $47,471 | $70,287 |
| Hourly rate | $22.82 | $33.79 |
| Growth rate | 8% | 10% |
| Number of jobs | 35,285 | 105,475 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 79% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
Media coordinators and social media managers have different pay scales, as shown below.
| Media Coordinator | Social Media Manager | |
| Average salary | $47,471 | $70,287 |
| Salary range | Between $34,000 And $64,000 | Between $50,000 And $98,000 |
| Highest paying City | Urban Honolulu, HI | San Francisco, CA |
| Highest paying state | Hawaii | Washington |
| Best paying company | The Joffrey Ballet | Microsoft |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a media coordinator and a social media manager in terms of educational background:
| Media Coordinator | Social Media Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between media coordinators' and social media managers' demographics:
| Media Coordinator | Social Media Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 36.6% Female, 63.4% | Male, 38.9% Female, 61.1% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 12% | 10% |