What does a media coordinator do?

A communications associate is responsible for assisting with writing and communication projects and tasks within an organization. They are responsible for planning and implementing communication strategies, overseeing the company's media promotion, and editing and proofreading communication materials and texts. As a communications associate, you will be most likely to manage an organization's online presence by developing, updating, or revising its website and creating copy for social media. You also must cultivate and consolidate good media relations, and oversee the company's promotion campaigns and advertising.

While similarities exist, there are also some differences between media coordinators and communications associate. For instance, media coordinator responsibilities require skills such as "digital marketing," "social media marketing," "social platforms," and "video content." Whereas a communications associate is skilled in "customer service," "patients," "project management," and "administrative tasks." This is part of what separates the two careers.

A public relations associate is responsible for assisting the operations of the public relations department on developing campaigns and promotions to promote brand image on various digital platforms and other communication mediums. Public relations associates handle press releases, create digital content, organize public events, and identify business opportunities that would generate more revenue resources and attract potential clients. They also disseminate accurate information to the public regarding company news and special announcements. A public relations associate must have excellent communication and organizational skills, especially on adhering to deadlines and business requirements.

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that media coordinator responsibilities requires skills like "digital marketing," "social media marketing," "social platforms," and "video content." But a public relations associate might use other skills in their typical duties, such as, "fact sheets," "pr campaigns," "trade publications," and "press materials."

A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from media coordinator resumes include skills like "social media marketing," "social platforms," "video content," and "photography," whereas a marketing communications specialist is more likely to list skills in "project management," "marketing campaigns," "customer service," and "marketing collateral. "

In a social media internship, the primary role is to take part in managing a brand's social media platforms for public relations. One of their primary duties is to craft informative and captivating content while under the supervision and guidelines of a manager or supervisor. Furthermore, there may also be instances where an intern must participate in devising strategies that would bring more public recognition to the brand, such as social media campaigns to boost sales and improve client base.