A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.

Media Coordinator Responsibilities

Here are examples of responsibilities from real media coordinator resumes representing typical tasks they are likely to perform in their roles.

  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Manage all social media client accounts and help with marketing/promotion for their clients using digital marketing and SEO strategies and practices.
  • Optimize YouTube channel effectiveness by managing SEO keywords link to animations.
  • Work with owner and designers to raise brand awareness through social media outlets such as Instagram, Facebook and twitter.
  • Initiate class specific Facebook groups and specific profession groups on LinkedIn.
  • Generate effective and engaging content via Facebook and Instagram as well as keeping track of data of traffic and activity.
  • Increase the number of Facebook likes from 3,000 to more than 7,600 and increase twitter followers from 1,800 to nearly 4,000.
Media Coordinator Traits
Organizational skills are essential to working as efficiently as possible through being able to focus on projects at hand while also keeping a clean workspace.
Problem-solving skills is the way that one is able to effectively solve a problem in a timely manner.
Speaking skills is important to being able to communicate efficiently with multiple people regarding your thoughts, ideas and feedback.

Media Coordinator Job Description

When it comes to understanding what a media coordinator does, you may be wondering, "should I become a media coordinator?" The data included in this section may help you decide. Compared to other jobs, media coordinators have a growth rate described as "as fast as average" at 6% between the years 2018 - 2028, according to the Bureau of Labor Statistics. In fact, the number of media coordinator opportunities that are predicted to open up by 2028 is 17,300.

A media coordinator annual salary averages $40,983, which breaks down to $19.7 an hour. However, media coordinators can earn anywhere from upwards of $32,000 to $51,000 a year. This means that the top-earning media coordinators make $19,000 more than the lowest-earning ones.

Once you've become a media coordinator, you may be curious about what other opportunities are out there. Careers aren't one size fits all. For that reason, we discovered some other jobs that you may find appealing. Some jobs you might find interesting include a communications associate, public relations associate, marketing communications specialist, and social media internship.

Media Coordinator Jobs You Might Like

Media Coordinator Resume Examples

Media Coordinator Skills and Personality Traits

We calculated that 12% of Media Coordinators are proficient in Facebook, Instagram, and Content Marketing. They’re also known for soft skills such as Organizational skills, Problem-solving skills, and Speaking skills.

We break down the percentage of Media Coordinators that have these skills listed on their resume here:

  • Facebook, 12%

    Attend signing ceremonies for partnership agreements to provide social media support utilizing Facebook Live.

  • Instagram, 11%

    Maintain social media presence via Facebook, Twitter, Instagram and website maintenance for new recipes, press releases, etc.

  • Content Marketing, 10%

    Implemented email, social media, and content marketing plans leading to a 10% average increase in lead generation.

  • Twitter, 9%

    Publicize campaigns via social media sites including Twitter and Facebook Post articles and visuals from the online magazine/newspaper

  • Video Production, 5%

    Reviewed and verified IBM education media (publications/video production) data prior to announcement and distribution.

  • Company Website, 4%

    Manage company website including updating sales information, updating events, and maintaining inventory accuracy.

Most media coordinators list "facebook," "instagram," and "content marketing" as skills on their resumes. We go into more details on the most important media coordinator responsibilities here:

  • The most important skills for a media coordinator to have in this position are organizational skills. In this excerpt that we gathered from a media coordinator resume, you'll understand why: "public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills." According to resumes we found, organizational skills can be used by a media coordinator in order to "maintained social network presence on facebook and twitter to keep constituency informed of organizational happenings and upcoming events"
  • Another trait important for fulfilling media coordinator duties is problem-solving skills. According to a media coordinator resume, "public relations specialists sometimes must explain how a company or client is handling sensitive issues." Here's an example of how media coordinators are able to utilize problem-solving skills: "resolved customer s concerns over the phone, on all social media platforms (twitter & facebook). "
  • Another skill that is quite popular among media coordinators is speaking skills. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a media coordinator resume: "public relations specialists regularly speak on behalf of their organization" This example from a resume shows how this skill is used: "planned social media strategies and represented clients on social channels -identify and evaluate technology to maintain competitive edge"
  • A thorough review of lots of resumes revealed to us that "interpersonal skills" is important to completing media coordinator responsibilities. This resume example shows just one way media coordinators use this skill: "public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly in order to maintain a favorable image for their organization." Here's an example of how this skill is used from a resume that represents typical media coordinator tasks: "improved interpersonal communication skills through customer daily requests and concerns. "
  • As part of the media coordinator description, you might find that one of the skills that might be helpful to the job is "writing skills." A media coordinator resume included this snippet: "public relations specialists must be able to write well-organized and clear press releases and speeches" This skill could be useful in this scenario: "create online promotion, blog writing and manage social media street team to promote 525k users within social network electronic shows. "
  • See the full list of media coordinator skills.

    Before becoming a media coordinator, 82.3% earned their bachelor's degree. When it comes down to graduating with a master's degree, 6.4% media coordinators went for the extra education. If you're wanting to pursue this career, it may be possible to be successful with a high school degree. In fact, most media coordinators have a college degree. But about one out of every nine media coordinators didn't attend college at all.

    Those media coordinators who do attend college, typically earn either a communication degree or a business degree. Less commonly earned degrees for media coordinators include a marketing degree or a journalism degree.

    Once you've obtained the level of education you're comfortable with, you might start applying to companies to become a media coordinator. We've found that most media coordinator resumes include experience from Robert Half International, Iconma, and NBCUniversal. Of recent, Robert Half International had 5 positions open for media coordinators. Meanwhile, there are 3 job openings at Iconma and 3 at NBCUniversal.

    If you're interested in companies where media coordinators make the most money, you'll want to apply for positions at Burns & McDonnell, POWER Engineers, and Logitech. We found that at Burns & McDonnell, the average media coordinator salary is $57,626. Whereas at POWER Engineers, media coordinators earn roughly $48,710. And at Logitech, they make an average salary of $47,216.

    View more details on media coordinator salaries across the United States.

    In general, media coordinators fulfill roles in the media and education industries. While employment numbers are high in those industries, the media coordinator annual salary is the highest in the technology industry with $46,545 as the average salary. Meanwhile, the professional and finance industries pay $43,043 and $42,036 respectively. This means that media coordinators who are employed in the technology industry make 24.3% more than media coordinators who work in the hospitality Industry.

    The three companies that hire the most prestigious media coordinators are:

      What Communications Associates Do

      A communications associate is responsible for assisting with writing and communication projects and tasks within an organization. They are responsible for planning and implementing communication strategies, overseeing the company's media promotion, and editing and proofreading communication materials and texts. As a communications associate, you will be most likely to manage an organization's online presence by developing, updating, or revising its website and creating copy for social media. You also must cultivate and consolidate good media relations, and oversee the company's promotion campaigns and advertising.

      In this section, we compare the average media coordinator annual salary with that of a communications associate. Typically, communications associates earn a $3,406 higher salary than media coordinators earn annually.

      While the salaries between these two careers can be different, they do share some of the same responsibilities. Employees in both media coordinators and communications associates positions are skilled in facebook, instagram, and content marketing.

      As far as similarities go, this is where it ends because a media coordinator responsibility requires skills such as "video production," "social platforms," "photography," and "social channels." Whereas a communications associate is skilled in "customer service," "project management," "internal communications," and "administrative tasks." So if you're looking for what truly separates the two careers, you've found it.

      Communications associates really shine in the finance industry with an average salary of $38,192. Whereas media coordinators tend to make the most money in the technology industry with an average salary of $46,545.

      On average, communications associates reach higher levels of education than media coordinators. Communications associates are 13.1% more likely to earn a Master's Degree and 1.2% more likely to graduate with a Doctoral Degree.

      What Are The Duties Of a Public Relations Associate?

      A public relations associate is responsible for assisting the operations of the public relations department on developing campaigns and promotions to promote brand image on various digital platforms and other communication mediums. Public relations associates handle press releases, create digital content, organize public events, and identify business opportunities that would generate more revenue resources and attract potential clients. They also disseminate accurate information to the public regarding company news and special announcements. A public relations associate must have excellent communication and organizational skills, especially on adhering to deadlines and business requirements.

      The next role we're going to look at is the public relations associate profession. Typically, this position earns a higher pay. In fact, they earn a $5,086 higher salary than media coordinators per year.

      A similarity between the two careers of media coordinators and public relations associates are a few of the skills associated with both roles. We used resumes from both professions to find that both use skills like "facebook," "instagram," and "content marketing. "

      While some skills are similar in these professions, other skills aren't so similar. For example, several resumes showed us that media coordinator responsibilities requires skills like "video production," "social platforms," "analytics," and "photography." But a public relations associate might use skills, such as, "fact sheets," "internal communications," "news stories," and "business development."

      Public relations associates may earn a higher salary than media coordinators, but public relations associates earn the most pay in the media industry with an average salary of $53,793. On the other side of things, media coordinators receive higher paychecks in the technology industry where they earn an average of $46,545.

      When it comes to the differences in education between the two professions, public relations associates tend to reach similar levels of education than media coordinators. In fact, they're 4.6% more likely to graduate with a Master's Degree and 1.2% more likely to earn a Doctoral Degree.

      How a Marketing Communications Specialist Compares

      A marketing communications specialist is a professional who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.

      Let's now take a look at the marketing communications specialist profession. On average, these workers make higher salaries than media coordinators with a $9,171 difference per year.

      Using media coordinators and marketing communications specialists resumes, we found that both professions have similar skills such as "facebook," "instagram," and "content marketing," but the other skills required are very different.

      Some important key differences between the two careers are a few of the skills necessary to fulfill responsibilities. Some examples from media coordinator resumes include skills like "video production," "social platforms," "photography," and "pinterest," whereas a marketing communications specialist might be skilled in "project management," "marketing collateral," "customer service," and "crm. "

      Interestingly enough, marketing communications specialists earn the most pay in the technology industry, where they command an average salary of $70,351. As mentioned previously, media coordinators highest annual salary comes from the technology industry with an average salary of $46,545.

      Marketing communications specialists typically study at higher levels compared with media coordinators. For example, they're 12.7% more likely to graduate with a Master's Degree, and 0.1% more likely to earn a Doctoral Degree.

      Description Of a Social Media Internship

      In a social media internship, the primary role is to take part in managing a brand's social media platforms for public relations. One of their primary duties is to craft informative and captivating content while under the supervision and guidelines of a manager or supervisor. Furthermore, there may also be instances where an intern must participate in devising strategies that would bring more public recognition to the brand, such as social media campaigns to boost sales and improve client base.

      Social media interns tend to earn a lower pay than media coordinators by about $18,694 per year.

      According to resumes from both media coordinators and social media interns, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "facebook," "instagram," and "content marketing. "

      Each job requires different skills like "seo," "photography," "email campaigns," and "media planning," which might show up on a media coordinator resume. Whereas social media internship might include skills like "competitive analysis," "community outreach," "non-profit organization," and "potential customers."

      Now, let's take a closer look at the financials in each career. The technology industry tends to pay more for social media interns with an average of $30,721. While the highest media coordinator annual salary comes from the technology industry.

      Social media interns reach similar levels of education when compared to media coordinators. The difference is that they're 4.9% more likely to earn a Master's Degree less, and 0.4% less likely to graduate with a Doctoral Degree.