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Become A Media Director

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Working As A Media Director

  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Thinking Creatively
  • Getting Information
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $80,000

    Average Salary

What Does A Media Director Do

Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.

Duties

Public relations managers typically do the following:

  • Write press releases and prepare information for the media
  • Identify main client groups and audiences and determine the best way to reach them
  • Designate an appropriate spokesperson or information source for media inquiries
  • Help clients communicate effectively with the public
  • Develop their organization's or client’s corporate image and identity
  • Assist and inform an organization’s executives and spokespeople
  • Devise advertising and promotion programs
  • Assign, supervise, and review the activities of staff

Fundraising managers typically do the following:

  • Manage progress towards achieving an organization’s fundraising goals
  • Develop and carry out fundraising strategies
  • Identify and contact potential donors
  • Create and plan different events that can generate donations
  • Meet face-to-face with highly important donors
  • Apply for grants
  • Assign, supervise, and review the activities of staff

Public relations managers review press releases and sponsor corporate events to help maintain and improve the image of their organization or client.

Public relations managers help to clarify their organization’s point of view to its main audience through media releases and interviews. They observe social, economic, and political trends that might ultimately affect their organization, and they recommend ways to enhance the firm's image based on those trends. For example, in response to a growing concern about the environment, the public relations manager for an oil company may create a campaign to publicize its efforts to develop cleaner fuels.

In large organizations, public relations managers often supervise a staff of public relations specialists. They also work with advertising, promotions, and marketing managers to ensure that advertising campaigns are compatible with the image the company or client is trying to portray. For example, if a firm decides to emphasize its appeal to a certain group, such as young people, the public relations manager needs to make sure that current advertisements are well received by that group.

In addition, public relations managers may handle internal communications, such as company newsletters, and may help financial managers produce an organization’s reports. They may also draft speeches, arrange interviews, and maintain other forms of public contact to help the organization’s top executives.

Public relations managers must be able to work well with many types of specialists to report the facts accurately. In some cases, the information they write has legal consequences. As a result, they must work with the company's or client's lawyers to be sure that the information they release is both legally accurate and clear to the public.

Fundraising managers oversee campaigns and events intended to bring in donations for their organization. Many organizations that employ fundraisers rely heavily on the donations they gather in order to run their operations.

Fundraising managers usually decide which fundraising techniques are necessary in a certain situation. Common techniques may include annual campaigns, capital campaigns, planned giving, or major gifts. In addition, social media has created a new avenue for fundraising managers to connect with more potential donors and to spread their organization’s message.

Those who work on annual campaigns focus heavily on contacting donors who have given in the past, and request that they give again. Finding new contacts for future donations is also a component of a successful annual campaign.

Capital campaigns are different; they are generally used to raise money over a shorter time period and for a specific project, such as the construction of a new building at a university.

Fundraisers who spend most of their time on planned giving must have specialized training in taxes regarding gifts of stocks, bonds, charitable annuities, and real estate bequests in a will. Major gifts are a feature of many different campaigns and are generally requested in person given the large value of the potential donation.

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How To Become A Media Director

Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.

Education

For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.

Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.

Licenses, Certifications, and Registrations

Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.

The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.

The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.

Work Experience in a Related Occupation

Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.

Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.

Important Qualities

Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.

Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.

Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.

Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.

Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.

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Media Director jobs

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Average Length of Employment
Senior Media Buyer 3.4 years
Marketing Director 3.1 years
Media Director 3.0 years
Media Supervisor 2.9 years
Media Manager 2.5 years
Top Employers Before
Internship 8.8%
Director 2.9%
Manager 2.5%
Top Employers After
Owner 7.5%
Director 5.7%
Consultant 4.4%
Internship 4.2%
President 3.5%

Media Director Demographics

Gender

Male

58.9%

Female

38.9%

Unknown

2.2%
Ethnicity

White

80.0%

Hispanic or Latino

10.4%

Asian

7.5%

Unknown

1.4%

Black or African American

0.6%
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Languages Spoken

Spanish

54.0%

French

11.3%

Italian

4.7%

Mandarin

4.0%

Portuguese

4.0%

Chinese

3.3%

German

3.3%

Swahili

2.7%

Arabic

2.0%

Hindi

1.3%

Korean

1.3%

Hungarian

1.3%

Cantonese

1.3%

Amharic

1.3%

Vietnamese

0.7%

Ukrainian

0.7%

Yoruba

0.7%

Catalan

0.7%

Russian

0.7%

Greek

0.7%
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Media Director Education

Schools

New York University

8.2%

Michigan State University

8.2%

University of Texas at Austin

6.8%

Full Sail University

6.5%

Liberty University

6.5%

Syracuse University

6.1%

University of Phoenix

6.1%

University of Florida

5.0%

Pennsylvania State University

4.7%

University of Houston

4.7%

University of Alabama

3.9%

George Washington University

3.9%

Savannah College of Art and Design

3.9%

Hofstra University

3.9%

Virginia Commonwealth University

3.6%

Texas Tech University

3.6%

University of California - Los Angeles

3.6%

University of Southern California

3.6%

San Diego State University

3.6%

Northeastern University

3.6%
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Majors

Communication

19.6%

Business

13.0%

Marketing

10.8%

Photography

8.1%

Journalism

6.9%

Graphic Design

4.8%

Public Relations

4.7%

Advertising

4.2%

English

4.0%

Psychology

3.4%

Political Science

3.2%

Management

2.9%

Fine Arts

2.8%

Audiovisual Communications Technologies

2.0%

Music

1.9%

Computer Science

1.8%

Liberal Arts

1.6%

Education

1.5%

Theology

1.5%

General Education, Specific Areas

1.4%
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Degrees

Bachelors

55.3%

Other

18.4%

Masters

16.2%

Associate

4.3%

Certificate

3.4%

Doctorate

1.2%

Diploma

0.8%

License

0.4%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Media Director Salaries

Job Title Company Location Start Date Salary
Director, Paid Media Edmunds.Com Santa Monica, CA Oct 31, 2016 $250,000
Director, M&A, Media & Consumer/Retail Citigroup Global Markets Inc. New York, NY Oct 27, 2014 $250,000
President/Strategy & Media Director Two By Four, Ltd. Chicago, IL May 06, 2015 $220,000 -
$500,000
Media Director Cutwater, LLC San Francisco, CA Aug 12, 2015 $180,000
Media Director Cutwater, LLC San Francisco, CA Nov 30, 2015 $180,000
Group Media Director Crispin Porter & Bogusky, LLC Boulder, CO Aug 01, 2009 $165,000
Group Media Director Crispin Porter & Bogusky, LLC Boulder, CO Aug 18, 2010 $165,000
Global Media Director Kimberly-Clark Corporation Irving, TX Mar 01, 2014 $160,514 -
$273,144
Director of Media Servers Icelero, Inc. San Jose, CA Oct 05, 2014 $160,000
Media Director True North Incorporated San Francisco, CA Mar 18, 2011 $160,000 -
$180,000
Director of Media Servers Icelero, LLC San Jose, CA Oct 14, 2011 $160,000
Director of Media Servers Icelero, LLC San Jose, CA Oct 05, 2011 $160,000
Director, Investment Banking/Media Telecom UBS Securities LLC New York, NY Nov 18, 2013 $155,000 -
$175,000
Director, Online Media Quinstreet, Inc. Foster City, CA Nov 30, 2009 $127,000
Media Director Human Rights Watch New York, NY May 30, 2011 $113,000
Director of Media Optimization, Innovation, & Rese Blinq Media LLC Atlanta, GA Mar 21, 2011 $100,000
Director, Statistical Modeling & Media Forecasting Limited Brands Direct Marketing, Inc. Reynoldsburg, OH May 24, 2010 $100,000 -
$250,000
Director of Virtual Media Bytes of Knowledge, Inc. Nashville, TN Oct 01, 2010 $100,000
Director, Statistical Modeling & Media Forecasting Mast Industries, Inc. Reynoldsburg, OH May 24, 2010 $100,000 -
$250,000
Director of Media Optimization, Innovation & Resea Blinq Media LLC Atlanta, GA Oct 07, 2011 $100,000
Media Director VNC Communications, Inc. D/B/A Performics Chicago, IL Jun 26, 2014 $82,000
DIR of Technology & Media Productions University of Rochester Rochester, NY Apr 05, 2011 $81,426
Director of Media Investments Broberg Capital LLC Los Angeles, CA Oct 01, 2009 $80,000
Director of Media Investments Broberg Capital LLC Las Vegas, NV Sep 30, 2012 $80,000
Art and Media Director Compathos Foundation Placerville, CA Sep 22, 2015 $73,045

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Top Skills for A Media Director

CompanyWebsiteVideoProductionOnlineAudioTVFacebookTwitterInternetPressReleasesPhotographyMinistryGoogleAnalyticsYoutubeROIAdobePhotoshopGraphicDesignSpecialEventsSuperviseArtBusinessDevelopment

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Top Media Director Skills

  1. Company Website
  2. Video Production
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Produced all original multimedia content for company website and print media.
  • Manage all aspects of the video production projects to include identifying clients and booking engagements for their events.
  • Directed online strategies for clients and participated development of integrated marketing campaigns.
  • Maintained and operated the audio and video systems, including sound board, projector and various programs.
  • Planned, coordinated and executed publicity, promotional tours, and online and TV campaigns for West Coast and Texas.

Top Media Director Employers

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Media Director Videos

#IAMREVOLT - Julian Mitchell (Social Media Director)

What Do You Do Lucky's Social Media Director Virginia Nam?

Social Media Director: Be Careful with Social Media - Amy Fulford Career Girls Role Model

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