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Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.Education
For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.
Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.Licenses, Certifications, and Registrations
Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.
The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.
The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.Work Experience in a Related Occupation
Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.
Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.Important Qualities
Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.
Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.
Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.
Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.
Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.
Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.
|Job Title||Company||Location||Start Date||Salary|
|Director, M&A, Media & Consumer/Retail||Citigroup Global Markets Inc.||New York, NY||Oct 27, 2014||$250,000|
|Director, Paid Media||Edmunds.Com||Santa Monica, CA||Oct 31, 2016||$250,000|
|President/Strategy & Media Director||Two By Four, Ltd.||Chicago, IL||May 06, 2015||$220,000 -
|Media Director||Cutwater, LLC||San Francisco, CA||Nov 30, 2015||$180,000|
|Media Director||Cutwater, LLC||San Francisco, CA||Aug 12, 2015||$180,000|
|Group Media Director||Crispin Porter & Bogusky, LLC||Boulder, CO||Aug 01, 2009||$165,000|
|Group Media Director||Crispin Porter & Bogusky, LLC||Boulder, CO||Aug 18, 2010||$165,000|
|Global Media Director||Kimberly-Clark Corporation||Irving, TX||Mar 01, 2014||$160,514 -
|Director of Media Servers||Icelero, Inc.||San Jose, CA||Oct 05, 2014||$160,000|
|Director of Media Servers||Icelero, LLC||San Jose, CA||Oct 05, 2011||$160,000|
|Director of Media Servers||Icelero, LLC||San Jose, CA||Oct 14, 2011||$160,000|
|Media Director||True North Incorporated||San Francisco, CA||Mar 18, 2011||$160,000 -
|Director of Media Servers||Shoppin LLC||San Jose, CA||Dec 03, 2015||$152,776 -
|Global Media Director||Clinique Laboratories LLC||New York, NY||Feb 07, 2011||$97,000|
|Media Director||Media-Corps, Inc.||Carlsbad, CA||Nov 09, 2016||$95,000|
|Director of Religious Multi-Media Ministry||Full Gospel Churches Fellowship, Inc.||Los Angeles, CA||Feb 11, 2016||$94,000|
|Media Director||Jinon Corporation||Torrance, CA||Feb 12, 2015||$91,478|
|Media Director||Beecrazee, Inc.||Los Angeles, CA||Jan 05, 2015||$90,646|
|Director of Media and Metrics||Sentient Interactive, LLC||Morristown, NJ||Mar 17, 2014||$90,000|
|Media Director||Gold & Silver Inc.||Santa Monica, CA||Jan 15, 2012||$90,000|
|Art and Media Director||Compathos Foundation||Placerville, CA||Sep 22, 2015||$73,045|
|Media Director||Rowland HTS Korean Baptist Church DBA Amazing GRAC||Rowland Heights, CA||Mar 06, 2015||$71,240|
|Media Director||Caribbean Consulting Partners LLC||Guaynabo, PR||Aug 29, 2016||$64,000|
|Media Director||Illusion's Signature Corp||Doral, FL||Sep 07, 2013||$63,841|
|Media Director||JSDC, LLC||New York, NY||Feb 05, 2011||$61,000|
|Media Director||Jinon Corporation||Torrance, CA||Sep 06, 2011||$60,878|
|Marketing/Media Director||Sheng Kee of California, Inc.||Brisbane, CA||Apr 01, 2011||$60,000|
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