Media director demographics and statistics in the US
Media director demographics research summary. Zippia estimates media director demographics and statistics in the United States by using a database of 30 million profiles. Our media director estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about media directors after extensive research and analysis:
- There are over 6,165 media directors currently employed in the United States.
- 38.0% of all media directors are women, while 62.0% are men.
- The average media director age is 41 years old.
- The most common ethnicity of media directors is White (74.7%), followed by Hispanic or Latino (9.1%), Black or African American (6.0%) and Asian (5.1%).
- Media directors are most in-demand in New York, NY.
- The professional industry is the highest-paying for media directors.
- 16% of all media directors are LGBT.
On this page
Media director demographics by:
Media director gender statistics
38.0% of media directors are women and 62.0% of media directors are men.
- Male, 62.0%
- Female, 38.0%
Media director gender ratio
| Gender | Percentages |
|---|---|
| Male | 62.0% |
| Female | 38.0% |
Media director gender pay gap
Women earn 93¢ for every $1 earned by men
Male income
$109,465
Female income
$101,439
Media director gender ratio over time
This data breaks down the percentage of men and women in media director positions over time. Currently, 38.0% of media directors are female.
Media director gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 74.94% | 25.06% |
| 2011 | 70.71% | 29.29% |
| 2012 | 72.60% | 27.40% |
| 2013 | 66.62% | 33.38% |
| 2014 | 65.89% | 34.11% |
| 2015 | 67.43% | 32.57% |
| 2016 | 65.80% | 34.20% |
| 2017 | 68.14% | 31.86% |
| 2018 | 68.42% | 31.58% |
| 2019 | 64.28% | 35.72% |
| 2020 | 63.05% | 36.95% |
| 2021 | 62.02% | 37.98% |
Media director related jobs gender ratio
We compared media directors with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Media Director | 62% | 38% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Media director demographics by race
The most common ethnicity among media directors is White, which makes up 74.7% of all media directors. Comparatively, 9.1% of media directors are Hispanic or Latino and 6.0% of media directors are Black or African American.
- White, 74.7%
- Hispanic or Latino, 9.1%
- Black or African American, 6.0%
- Asian, 5.1%
- Unknown, 4.7%
- American Indian and Alaska Native, 0.4%
Media director race
| Media director race | Percentages |
|---|---|
| White | 74.7% |
| Hispanic or Latino | 9.1% |
| Black or African American | 6.0% |
| Asian | 5.1% |
| Unknown | 4.7% |
| American Indian and Alaska Native | 0.4% |
Media director race and ethnicity over time
See how media director racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Media director race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 80.77% | 6.26% | 2.65% | 7.69% |
| 2011 | 81.56% | 7.20% | 3.12% | 6.78% |
| 2012 | 81.64% | 8.42% | 3.04% | 5.21% |
| 2013 | 79.64% | 8.61% | 3.75% | 6.65% |
| 2014 | 83.74% | 6.39% | 2.72% | 5.85% |
| 2015 | 78.69% | 7.91% | 3.69% | 6.96% |
| 2016 | 77.16% | 7.62% | 3.90% | 8.37% |
| 2017 | 78.93% | 5.73% | 4.02% | 9.44% |
| 2018 | 76.10% | 8.19% | 3.94% | 9.36% |
| 2019 | 78.82% | 7.03% | 4.20% | 7.78% |
| 2020 | 73.70% | 6.89% | 4.67% | 10.44% |
| 2021 | 74.70% | 5.97% | 5.12% | 9.13% |
Media director wage gap by race
According to our data, asian media directors have the highest average salary compared to other ethnicities. Unknown media directors have the lowest average salary at $100,939.
| Ethnicity | Salary |
|---|---|
| Unknown | $100,939 |
| White | $110,581 |
| Black or African American | $107,157 |
| Asian | $120,422 |
| Hispanic or Latino | $109,124 |
Average media director age
See how the average age of media directors varies based on ethnicity and gender.
Male
Female
Media director age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 36 | 40 |
| White | 43 | 41 |
| Black or African American | 42 | 40 |
| Asian | 42 | 40.5 |
| Hispanic or Latino | 40.5 | 35 |
Media director age breakdown
The average age of media directors is 40+ years years old, representing 55% of the media director population.
Media director age breakdown
| Media Director Years | Percentages |
|---|---|
| 40+ years | 55% |
| 30-40 years | 33% |
| 20-30 years | 12% |
Media director educational attainment
The most common degree for media directors is bachelor's degree, with 76% of media directors earning that degree. The second and third most common degree levels are associate degree degree at 9% and associate degree degree at 9%.
- Bachelor's, 76%
- Associate, 9%
- Master's, 9%
- High School Diploma, 3%
- Other Degrees, 3%
Media directors by degree level
| Media director degree | Percentages |
|---|---|
| Bachelor's | 76% |
| Associate | 9% |
| Master's | 9% |
| High School Diploma | 3% |
| Other Degrees | 3% |
Media director jobs you might like
Media director wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $131,501 |
| Bachelor's Degree | $116,044 |
Media director employment statistics
Most media directors work for a private in the non profits industry.
Company size where media directors work
Below, you can see the size of companies where media directors work.
Media director jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 7% |
| 50 - 100 employees | 29% |
| 100 - 500 employees | 25% |
| 500 - 1,000 employees | 12% |
| 1,000 - 10,000 employees | 16% |
| > 10,000 employees | 11% |
Media director jobs by company type
Employees with the media director job title have their preferences when it comes to working for a company. For instance, most media directors prefer to work at private companies over public companies.
Media director jobs by sector
| Company type | Percentages |
|---|---|
| Education | 15% |
| Public | 15% |
| Private | 65% |
| Government | 5% |
Media director jobs by industry
The most common industries for media directors are non profits, media and education.
Media director industry statistics
| Industry | Percentages |
|---|---|
| Non Profits | 18% |
| Media | 17% |
| Professional | 11% |
| Education | 11% |
| Retail | 7% |
| Fortune 500 | 6% |
| Technology | 5% |
| Hospitality | 3% |
| Government | 3% |
| Manufacturing | 3% |
| Internet | 2% |
| Finance | 2% |
| Construction | 2% |
| Health Care | 2% |
| Start-up | 2% |
| Insurance | 2% |
| Transportation | 1% |
| Telecommunication | 1% |
Media director turnover and employment statistics
Media director unemployment rate over time
The unemployment rate for media directors between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Media director unemployment rate by year
| Year | Media director unemployment rate |
|---|---|
| 2010 | 3.71% |
| 2011 | 4.67% |
| 2012 | 4.18% |
| 2013 | 2.60% |
| 2014 | 3.08% |
| 2015 | 3.48% |
| 2016 | 2.03% |
| 2017 | 3.31% |
| 2018 | 1.32% |
| 2019 | 3.58% |
| 2020 | 3.24% |
| 2021 | 3.45% |
Average media director tenure
The average media director stays at their job for 1-2 years, based on the 3,981 media directors resumes in Zippia's database.
Media director tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 15% |
| 1-2 years | 33% |
| 3-4 years | 16% |
| 5-7 years | 16% |
| 8-10 years | 7% |
| 11+ years | 12% |
Media director LGBT ratio compared to similar jobs
Review the percent of media directors that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Branch Sales Manager | 7.25% | 113,346 |
| Advertising Manager | 9.54% | 43,083 |
| Creative Project Manager | 9.86% | 159,224 |
| Media Director | 16.11% | - |
Similar media director jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Branch Sales Manager | 7.25% | 113,346 |
| Advertising Manager | 9.54% | 43,083 |
| Creative Project Manager | 9.86% | 159,224 |
Foreign languages spoken by media directors
The most common foreign language among media directors is Spanish at 55.6%. The second-most popular foreign language spoken is French at 10.7% and Portuguese is the third-most popular at 4.8%.
- Spanish, 55.6%
- French, 10.7%
- Portuguese, 4.8%
- Italian, 4.8%
- Chinese, 4.3%
- Other, 19.8%
Media director languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 55.6% |
| French | 10.7% |
| Portuguese | 4.8% |
| Italian | 4.8% |
| Chinese | 4.3% |
| Other | 19.8% |
