Media director job description

DUE TO COVID-19, CANDIDATES SHOULD BE FLEXIBLE REGARDING REMOTE VS. IN-OFFICE AND MUST BE VACCINATED AND SHOW PROOF OF VACCINATION.

PETROL, a leading full-service advertising agency specializing in progressive marketing for some of the biggest brands in tech, sports, and video gaming—among many more—is seeking a full-time Media Director . With dedicated departments for print services, motion graphics, AV, social media, interactive/digital, as well as media planning & buying, we regularly develop fully integrated global marketing campaigns for some major brands across genres.

We are looking for a new member of our in-house media team. In this position, you will direct the day-to-day activities of the group and play a key role in the translation of marketing and advertising objectives into overall media strategies; you will also direct development of media plans consistent with the approved strategy. You will be responsible for developing the skills and knowledge of assigned Analysts(s), Planner(s) and/or Senior Associate(s).

You will be accountable for:

Plan Development and Maintenance (40%)

● Partner with Associate Media Director & Supervisor(s) on all aspects of communication plan development and recommendations

● Demonstrate full understanding of Client’s businesses as basis for all future work

● Ensure integration & coordination between various communications programs

● Determine and supervise the best possible implementation of all approved communication plans and projects

● Direct marketing and media analysis to support recommendations

● Seek, investigate and actively pursue innovative communications opportunities

● Provide Client with strategic points-of-view

● Prepare and present communication plans, as needed, including objectives, strategy, rationale, and all backup materials

● Develop innovative ways to present the team’s work

● Supervise and monitor implementation of all media plans/buys where applicable

● Lead the negotiation of long-term media contracts

● Oversee long term partnerships with media companies

● Act as primary planning / buying integration contact for outside agency partners

● Oversee all added value programs / opportunities to ensure smooth execution

● Keep abreast of current events, media trends and any target market industry trends that impact business

● Identify opportunities for cross-platform deals, when appropriate

● Plan and present media plans to clients as necessary

Team Management and Leadership (60%)

● Lead Senior Associate in setting brand strategies and developing appropriate media plans

● Delegate work effectively to teach direct reports, as well as deliver seamless work to client

● Supervise, guide and counsel Senior Associate(s) and/or Associate(s) on all day-to-day activities

● Train planning staff in media and marketing disciplines as well as the specifics of the Client’s business and industry

● Encourage and support staff attendance in various media training programs

● Manage and mentor group dynamics between Supervisor(s), Analysts(s), Planner(s)

● Accurately, objectively and constructively evaluate performance of Senior Associate(s) and/or Associate(s) via talent development process

● Check for accuracy, timeliness and quality of all media group outputs

● Demonstrate a desire to create improvement and better outcomes through innovation / approaching things in new ways

● Think of new solutions to your work / client challenges

● Create and contribute to an environment where ‘Innovation as usual’ thrives in everyday work

● Supervise the Strategist and Assistant Strategist on day-to-day activities

● Train all team members in all aspects of the planning process, as well as the client(s) business and industry

● Update strategy/account/media team on status of all client projects

Account Management

● Provide insightful updates to media and agency partners on the status of all account projects

● Initiate appropriate cross-functional client meetings

● Assume ultimate media financial accountability with Client Accounting and agency partners

● Attend and participate in Client / Agency meetings as the day-to-day product group representative from the media department

● Act with high integrity when managing solid relationships across agency and media partners in order to ensure brand understanding, more effectively sell ideas, and contribute to positive Agency evaluations

Knowledge and Skills Required

● 5-7 years previous digital and traditional media experience

● Prior supervisor/management experience required

● Advance computer knowledge (Excel, Powerpoint)

● Experience with a third party ad server

● Strong writing, verbal, presentation and strategic and analytical thinking skills

● Able to work independently and have excellent time management skills

● Problem solver with the ability to develop creative solutions

● Organized, and detail-oriented with strong attention to follow-through

● Nimble and flexible to succeed in a fast-paced environment and handle ad hoc requests

● Strong team player

● Interest and familiarity through use of digital media

● Ability to handle multiple projects at once

● All final candidates MUST complete and pass a background check

● On site; no telecommuting

While performing the duties of this job, you'll be frequently be sitting at and using a computer and phone. You might occasionally need to stand, walk, reach, and lift up to 10 pounds. We'll make reasonable accommodations for associates with disabilities to help them succeed in performing this job's essential functions.

The company is an Equal Opportunity Employer. All qualified applicants will be afforded equal employment opportunities without discrimination because of race, color, religion, sex, national origin, age, disability, genetics or any other protected characteristic.

NO CALLS PLEASE.

For more information about the company, please visit www.petrolad.com

Powered by JazzHR

DdjWmLkGsn

FORM is looking for strategic and analytical Director of Paid Media for our award-winning team! In this role, you'll run every aspect of our performance marketing and analytics program, from strategy and implementation to measurement and optimization across paid platforms, including Google, Capterra, LinkedIn, paid social, digital display, and more. We have great budgets, creative, data, and a track record of success, and we're looking for someone to make their mark and be a trusted thought leader and catalyst on our high-performing team.

What We'll Achieve The successful applicant will manage paid media campaigns across multiple platforms-responsible for daily planning, execution, and optimization of paid search campaigns that drive top-of-funnel business performance for 3 or more B2B SaaS products, as well as assisting in the development of ongoing departmental strategies and processes The Paid Media Manager will make optimizations and updates daily across campaigns and channels Manage all account activity, collaborate with Marketing, Sales & Product leadership, and devise campaign strategies to increase conversions and revenue for the company Be the in-house expert on all things Paid Search and use your experience and knowledge to increase pipeline and revenue Perform day-to-day campaign activities for Paid Search (PPC) campaigns, including: bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion Provide ongoing recommendations for campaign growth, enhancement, and innovations Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns Establish key metrics, build reports, monitor performance, and analyze data into actionable insights to improve and scale paid media efforts and keep internal stakeholders informed Audit campaign performance, tracking, pacing, settings and work with Analysts and Developers to ensure all landing pages, monitoring and UTM tracking are correct Stay informed and ahead on the latest PPC trends, tools, and best practices through active, regular research-demonstrating a commitment to bring innovative thinking to SEM practices Use Google Analytics and other site technologies to evaluate campaign performance, directing timely and iterative improvements Conduct A/B tests on paid search landing pages as part of optimization efforts Analyze website traffic across multiple channels in-order-to recommend changes or make optimizations Perform competitive search analysis monthly and develop target keyword lists, ad copy, and creative optimizations Understand cross channel and cross device tracking, optimization, and attribution

Who You Are Self-starter who can work independently, collaborate in a team environment, and be data-driven Highly organized and process-oriented with an ability to handle multiple tasks simultaneously while delivering results against deadlines Extreme attention to detail; high degree of personal responsibility Ability to learn and integrate product, persona, industry, and use case details rapidly to inform campaign adjustments for maximum performance Bachelor's degree or equivalent experience is required5+ years in a hands-on role managing successful paid search campaigns for a B2B SaaS company resulting in YOY revenue growth Agency experience in paid search highly encouraged Deep knowledge of Google Ads, Google Analytics, Capterra, Bing, LinkedIn, Direct Buy, ABM, programmatic and SEM best practices Advanced experience in Hubspot or other marketing automation platforms Advanced experience in SalesforceDemonstrated track record driving YOY growth in Leads, MQLs, SQLs, and Opportunities through Closed/Won RevenueDemonstrated ability to conduct effective keyword research, keyword expansion, competitor analysis, ad copy creation and execution, bid strategy and management, campaign performance tracking and reporting, A/B testing, analysis, and creative direction Demonstrated success managing and optimizing complex campaigns with 100+ ad groups simultaneously Strong ability to analyze data, yield well-informed interpretation, develop action plans based on findings, and build and implement effective strategies with speed Knowledge of advanced Excel features (e.g., pivot tables, complex formulas, statistical analysis) Advanced experience and proficiency with Google Data Studio

Total Compensation The annual compensation for this role is between $90,000-$135,000/year based on experience100% employer-paid employee medical, dental, and vision Company paid Life and Disability Insurance Paid Parental Leave Flexible vacation policy - take the time you need when you need it! 100% Remote Work EnvironmentPromotions from within

Don't meet every single requirement? Studies have shown that those in underrepresented groups, such as women and those in our BIPOC communities, tend to not apply to jobs unless they meet every single requirement and qualification. At FORM, we are dedicated to building diverse, inclusive, and an authentic workplace-- So, if you're excited about this role but your past experience doesn't align perfectly with the job description, we encourage you to apply anyway. You may be the right candidate for this or other roles at FORM!

FORM powers the world's 2 billion mobile workers as they change companies and industries for good, with mobile technology that improves execution from the frontline. FORM activates and connects teams in the field - with leaders, missions, and each other - so they can deliver success in the enterprise. The FORM field execution platform serves as a digital assistant for frontline teams by guiding daily tasks, streamlining data collection, facilitating real-time communication, and providing leaders with real-time intelligence to drive faster actions and better decisions. FORM offers the world's only integrated task management and image recognition platform and enables smart audits on more display types than any solution in the market, plus industry-leading field communications and photo reporting capabilities. FORM solutions have been deployed by Fortune 500 companies around the world.
OUR SOLUTIONS:
FORM OpX
FORM OpX empowers teams to improve operational compliance by digitizing audits and inspections to reduce risk and improve safety and quality from the frontline. FORM OpX mobile workflows make it easy to capture the right data, at the right place, at the right time - every time. Teams stay connected with instant frontline communications on mobile, and real-time insights allow leaders to spot and fix issues quickly and measure trends over time so teams can take action on the opportunities that move the business forward.
FORM MarketX
FORM MarketX unleashes the power of field teams to drive market execution with the only mobile solution that combines dynamic task management, industry-leading image recognition, photo reporting, field team communications, and advanced reporting - all within one easy-to-use platform. Guide teams, improve execution, and drive sales while creating a shared view of the field that helps leaders make better decisions, faster. Sell more with FORM MarketX, the field execution app that guides, tracks, and improves performance in real-time.
Who We Are
We are innovators: We're here to free mobile workers from the mundane and open up new worlds of possibility and prosperity, powered by the people.
We are partners: We're only as successful as our customers. We provide exceptional support, strategic partnership, and personalized account management to ensure they're successful.
We are problem-solvers: We believe business will help solve the complex challenges facing our planet today. We build products centered on helping them succeed so they can do just that.
We are flexible: We believe in a "Work Your Way" Employment Policy. Employees who can effectively perform their job functions remotely may do so indefinitely.
Humble + hungry. We measure success by how we help customers win. And we've been in the game a long time (in software years). Every interaction gives us the chance to deliver better service and more value. Along the way we've picked up a few awards, and for that, we're thankful.
FORM offers competitive salaries and full benefits for full-time employees and is an Equal Employment Opportunity (EEO) employer--welcoming all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, color, religion, national origin, age, disability, veteran status, genetic data, or other legally protected status.

The Coca-Cola Company is transforming its approach and capabilities within the media discipline. To respond to the rapidly changing media marketplace we need to expand beyond managing Direct Marketing Expenses (DME) with a distribution mindset only to multi-platform design experience and execution driven by data. Therefore, the need to reprioritize and align our media from pure Owned Earned Shared Paid (OESP) principles to center on an audience first approach, while delivering marketing effectiveness and efficiency.

We are seeking a Global Media Category Lead to lead the development and delivery of impactful media thinking for Sparkling brands which will drive growth.

Lead the development of media plans across brands/campaigns, r ecommending allocation of activation DME to different consumer / shopper touchpoints. Reimagine our approach to media by bringing more science to the media planning process . Keeping the OESP philosophy at the center of all development.
What You'll Do for Us:

+ Leverage deep expertise in Media to provide thought leadership and maximize the opportunity for TCCC, given the dramatic changes in the global media and technology landscape.

+ Delivery of effective media plans for Global Campaigns

+ Support with media planning by leveraging the UMM framework to bring consistency / standardization to TCCC media and connections approach by capturing effectiveness and efficiency of all touch points which are replicable across markets.

+ Collaborate with Strategists and IMX team members (Content, Digital, Shopper, asset), to deliver brilliant results in amplification and impactful media Planning, with emphasis on media (paid, owned, and earned).

+ Develop connections planning across relevant categories- e.g., Identify and deploy formats needed, campaign strategy and creative rotation, best ways to phase and sequence content, recommend split of media investment and media optimization

+ Lift and shift best practices from other OUs and global teams in how to establish an effective and efficient media plan.

Qualifications & Requirements:

+ Marketing, media, and leadership experience (7-10 years)

+ Preference for individual with experience in digital marketing

+ Experience in media strategy and connections planning

+ Experience collaborating with cross-regional teams

+ Deep understanding of the evolved media, connection and technology landscape

+ Deep consumer understanding and audience shifts and trends

+ Strong design thinking capability

+ Ability to deliver the IMX architecture

+ Nurture relationships within IMX, Global and OU networked marketplace for spotting opportunities in media and connections.

+ Ability to work in flat teams and in Agile project-based teams

+ Consumer / Creative acumen

As a global team, we aim to provide location flexibility to our associates, when possible. However, there may be some situations where relocation will be required. The location of the positions and whether or not relocation benefits are provided will be discussed at the time of offer. In instances where relocation is provided, current mobility policies will apply. All policies are subject to amendment, revision, or discontinuance at the sole discretion of the Company.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.