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Media director vs creative director

The differences between media directors and creative directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a media director, becoming a creative director takes usually requires 4-6 years. Additionally, a creative director has an average salary of $137,779, which is higher than the $112,564 average annual salary of a media director.

The top three skills for a media director include digital marketing, video production and media planning. The most important skills for a creative director are graphic design, creative concepts, and creative direction.

Media director vs creative director overview

Media DirectorCreative Director
Yearly salary$112,564$137,779
Hourly rate$54.12$66.24
Growth rate8%4%
Number of jobs22,51111,610
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 77%
Average age4240
Years of experience46

What does a media director do?

A media director spearheads and oversees a company's entire media-related activities, including marketing and advertising campaigns. They are in charge of setting goals and guidelines, liaising and building positive relationships with external parties, conceptualizing plans for projects and campaigns, and developing strategies to optimize operations. It is also their duty to address issues and concerns, resolving them promptly and efficiently. Furthermore, as a media director, it is essential to monitor the progress of different teams, leading and encouraging them to reach goals while implementing the company's policies and regulations.

What does a creative director do?

A creative director is an individual who creates and maintains a vision for a company's products and branding through digital, print, and film installations. Creative directors supervise and innovative staff team such as graphic designers and artists to discuss and plan the vision's layout and visuals. They also meet with clients or marketing and advertising departments to create designs and make the necessary changes to the systems. Most creative directors must have a bachelor's degree in fine arts and should build work portfolios while starting their careers as graphic designers or photographers.

Media director vs creative director salary

Media directors and creative directors have different pay scales, as shown below.

Media DirectorCreative Director
Average salary$112,564$137,779
Salary rangeBetween $73,000 And $172,000Between $82,000 And $228,000
Highest paying CitySan Francisco, CAMenlo Park, CA
Highest paying stateNevadaCalifornia
Best paying companyGoogleApple
Best paying industryProfessionalTechnology

Differences between media director and creative director education

There are a few differences between a media director and a creative director in terms of educational background:

Media DirectorCreative Director
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 77%
Most common majorCommunicationGraphic Design
Most common collegeStanford UniversityHarvard University

Media director vs creative director demographics

Here are the differences between media directors' and creative directors' demographics:

Media DirectorCreative Director
Average age4240
Gender ratioMale, 62.0% Female, 38.0%Male, 64.7% Female, 35.3%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%Black or African American, 4.4% Unknown, 5.7% Hispanic or Latino, 14.5% Asian, 7.8% White, 66.9% American Indian and Alaska Native, 0.7%
LGBT Percentage16%11%

Differences between media director and creative director duties and responsibilities

Media director example responsibilities.

  • Manage course creation process from media asset creation to LMS formatting.
  • Manage a team performing mastering and short run duplication of 1000-1500 fully finish DVD products per day.
  • Manage online advertising including multiple search engine sponsor link (PPC) campaigns and display campaigns with different traffic providers/networks.
  • Utilize basic HTML, CSS and advance Photoshop techniques to maintain and update the website.
  • Maintain $2600 pvr while keeping high CSI and SSI.
  • Record video clips and post on YouTube and website.
  • Show more

Creative director example responsibilities.

  • Manage designers and lead entire in-house healthcare creative department.
  • Manage all social media outlets and create Youtube channel.
  • Create, direct, and produce engaging videos and manage Instagram page.
  • Manage staff including designers, producers, HTML designers, creative writers, and developers; interview and select candidates.
  • Manage multiple social media profiles (corporate twitter accounts and blogs) to strategically increase readership and draw website traffic.
  • Develop and manage business-to-business PowerPoint presentation service that create new business opportunities and increase revenue for the company.
  • Show more

Media director vs creative director skills

Common media director skills
  • Digital Marketing, 10%
  • Video Production, 9%
  • Media Planning, 6%
  • Client Relationships, 5%
  • Facebook, 4%
  • TV, 4%
Common creative director skills
  • Graphic Design, 6%
  • Creative Concepts, 6%
  • Creative Direction, 6%
  • Video Production, 5%
  • Photography, 5%
  • Digital Marketing, 4%

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