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The differences between media directors and marketing directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a media director, becoming a marketing director takes usually requires 8-10 years. Additionally, a marketing director has an average salary of $114,906, which is higher than the $112,564 average annual salary of a media director.
The top three skills for a media director include digital marketing, video production and media planning. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Media Director | Marketing Director | |
| Yearly salary | $112,564 | $114,906 |
| Hourly rate | $54.12 | $55.24 |
| Growth rate | 8% | 10% |
| Number of jobs | 22,511 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 76% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A media director spearheads and oversees a company's entire media-related activities, including marketing and advertising campaigns. They are in charge of setting goals and guidelines, liaising and building positive relationships with external parties, conceptualizing plans for projects and campaigns, and developing strategies to optimize operations. It is also their duty to address issues and concerns, resolving them promptly and efficiently. Furthermore, as a media director, it is essential to monitor the progress of different teams, leading and encouraging them to reach goals while implementing the company's policies and regulations.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Media directors and marketing directors have different pay scales, as shown below.
| Media Director | Marketing Director | |
| Average salary | $112,564 | $114,906 |
| Salary range | Between $73,000 And $172,000 | Between $68,000 And $193,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Nevada | California |
| Best paying company | Brookfield Properties | |
| Best paying industry | Professional | Manufacturing |
There are a few differences between a media director and a marketing director in terms of educational background:
| Media Director | Marketing Director | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 76% |
| Most common major | Communication | Business |
| Most common college | Stanford University | University of Georgia |
Here are the differences between media directors' and marketing directors' demographics:
| Media Director | Marketing Director | |
| Average age | 42 | 39 |
| Gender ratio | Male, 62.0% Female, 38.0% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |