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The differences between media directors and social media directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media director and a social media director. Additionally, a media director has an average salary of $112,564, which is higher than the $70,846 average annual salary of a social media director.
The top three skills for a media director include digital marketing, video production and media planning. The most important skills for a social media director are facebook insights, instagram, and twitter.
| Media Director | Social Media Director | |
| Yearly salary | $112,564 | $70,846 |
| Hourly rate | $54.12 | $34.06 |
| Growth rate | 8% | 8% |
| Number of jobs | 22,511 | 39,016 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 80% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A media director spearheads and oversees a company's entire media-related activities, including marketing and advertising campaigns. They are in charge of setting goals and guidelines, liaising and building positive relationships with external parties, conceptualizing plans for projects and campaigns, and developing strategies to optimize operations. It is also their duty to address issues and concerns, resolving them promptly and efficiently. Furthermore, as a media director, it is essential to monitor the progress of different teams, leading and encouraging them to reach goals while implementing the company's policies and regulations.
Social Media Directors are responsible for the promotion of an organization's brand, services, and products through social media platforms such as Twitter, LinkedIn, and Facebook. They are responsible for implementing a social media strategy, tracking social media presence, keeping abreast of social media trends, and adopting new social media channels. Other duties include measuring Twitter activity, analyzing traffic patterns, assessing Facebook comments, and inspecting reception levels of social media messages. They contribute to creating progress reports, providing feedback to management, and contributing to strategy improvements.
Media directors and social media directors have different pay scales, as shown below.
| Media Director | Social Media Director | |
| Average salary | $112,564 | $70,846 |
| Salary range | Between $73,000 And $172,000 | Between $40,000 And $124,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Nevada | Idaho |
| Best paying company | Accenture | |
| Best paying industry | Professional | Internet |
There are a few differences between a media director and a social media director in terms of educational background:
| Media Director | Social Media Director | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 80% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between media directors' and social media directors' demographics:
| Media Director | Social Media Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 62.0% Female, 38.0% | Male, 42.8% Female, 57.2% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |