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Media director skills for your resume and career

Updated January 8, 2025

4 min read

Quoted expert

Professor Cheryl Pilchik

Below we've compiled a list of the most critical media director skills. We ranked the top skills for media directors based on the percentage of resumes they appeared on. For example, 10.0% of media director resumes contained digital marketing as a skill. Continue reading to find out what skills a media director needs to be successful in the workplace.

15 media director skills for your resume and career

1. Digital Marketing

Here's how media directors use digital marketing:

Worked collaboratively with brand managers to administer a $150 million annual digital marketing budget.
Develop and execute strategic digital marketing initiatives that exceed key clients' online objectives.

2. Video Production

Here's how media directors use video production:

Managed multimedia production department, developed corporate training programs, and managed off-site video productions.
Produced dozens of television commercials, training videos and promotional video productions.

3. Media Planning

Media planning involves the process that goes into the identification, and execution of marketing plans, campaigns, and ads of audio, visual, and textual contents to maximize growth and sales via various media channels.

Here's how media directors use media planning:

Implemented media planning buying for business segments of financial, consumer, medical, industrial, retail, insurance and automotive.
Managed media department, including all media planning and buying tasks during our heaviest planning and buying season Q4'06 and Q3'08.

4. Client Relationships

Here's how media directors use client relationships:

Developed and nurture C-suite/executive level client relationships with clients to expand agency business engagements.
Developed and manage client relationships.

5. Facebook

Here's how media directors use facebook:

Guided formation of social media push that led to Facebook growth from under 400 to 3,500 fans in two weeks.
Tripled the number of Facebook fan page followers, fostering deeper engagement through communication with supporters along the way.

6. TV

TV sometimes referred to as television or telly, is an electronic system for advertising, entertainment, news, and sports used to transmit images of stationary or moving objects with sound over a cable or via space by a device that converts sound and light to electrical waves and converts them back into visible rays of light and audible sounds.

Here's how media directors use tv:

Provided TV Broadcast Mobile Production Services for University, outside Civic Organizations and State/Local Businesses upon request.
Manage day-to-day operations of TV Production Department.

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7. Client Facing

Here's how media directors use client facing:

Headed data analysis and developed system of KPI reports, both internal and client facing.

8. Twitter

Here's how media directors use twitter:

Leverage all media buys with PR efforts directly with client and Social Media (FB, Twitter.)
Managed the website, Twitter account and Instagram account.

9. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how media directors use business development:

Launched New Business Development Task Force, hosting meetings on new business opportunities uniting newspaper industry leaders with technology industry innovators.
Provided executive direction for engineering and business development, including IP licensing, product development, product planning and manufacturing.

10. ROI

Here's how media directors use roi:

Developed new marketing dashboard with enhanced call-tracking and granular reporting, which improved ROI by facilitating better media decisions.
Approve financial feasibility of product pipeline for television product based on ROI analysis.

11. Direct Reports

Here's how media directors use direct reports:

Directed all media operations for the agency, managing a small staff of direct reports.
Managed direct reports, including designers, in-house stylists, and producers.

12. Media Sales

Here's how media directors use media sales:

Developed relationships with media sales companies.
Work with media sales workers employed by newspapers, magazines, cable services, and radio and television stations.

13. Photography

Here's how media directors use photography:

Maintained standard of photography created by department employees while controlling department expenses and overtime expectations.
Purchased an established but aging storefront photography studio and camera store in Lebanon, Missouri.

14. Google Analytics

Here's how media directors use google analytics:

Optimized customer acquisition, retention and reactivation using Google Analytics insights.
Integrated reporting with internal CRM source tracking, third-party media ad tech platforms, tag management systems and Google Analytics services.

15. SEO

Here's how media directors use seo:

Assimilated digital media strategies (SEO, SEM, PPC, and Digital) into various online marketing initiatives.
Overhauled website design, images, product copy, and meta-data for improved user experience and enhanced SEO.

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What skills help Media Directors find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What media director skills would you recommend for someone trying to advance their career?

Professor Cheryl Pilchik

Marketing at Cabrini U., Cabrini University

Look at all the benefits offered by the company, such as medical, holidays, 401K, etc. Also, consider using the position as a steppingstone in your field to a second job in the near future.

Do you want to know more?

List of media director skills to add to your resume

The most important skills for a media director resume and required skills for a media director to have include:

Digital Marketing
Video Production
Media Planning
Client Relationships
Facebook
TV
Client Facing
Twitter
Business Development
ROI
Direct Reports
Media Sales
Photography
Google Analytics
SEO
PowerPoint
SEM

Instagram
Media Buying
Nielsen
Press Releases
Media Research
Media Management
YouTube
Graphic Design
Linkedin
Brand Marketing
Email Campaigns
Direct Response
Target Audience
B Testing
Search Engine Marketing
Channel Marketing
Market Research

Adobe Photoshop
Marketing Mix
Promotional Videos
PPC
Video Content
Real Estate
Web Design
Church Website
Blogging
CPA
Content Creation
Creative Development
Ministry
Web Content
Cpm

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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