Media executive job description

Prevent Child Abuse Georgia (PCA Georgia) is housed in the Mark Chaffin Center for Healthy Development, School of Public Health and is seeking a Sponsor Funded Director of Communications & Media (GSU Title: Director, External Affairs and Marketing) who will be responsible for increasing PCA Georgia's reach and influence across all sectors of Georgians. Reporting to the Executive Director, the Director of Communications & Media improves public understanding, knowledge, acceptance of primary prevention tactics which ultimately influences a movement where Georgia families feel supported, connected, and children are nurtured within their families and communities. The successful candidate will be responsible for using a variety of communication channels to promote PCA Georgia's priorities and support the creation and implementation of a strategic communications plan. Candidate will be a strong writer, capable of conveying the impact of PCA Georgia's work in compelling narratives for all audiences, and consistent with PCA Georgia's brand.
Duties include but are not limited to:

Editor:

Oversee development and design of internal and external publications Assist with proofing and editing of materials and documents as needed Ensure quality control of all publications and communications

Content Creation and Execution:

Develop written content for print, email, social media, and web to help stakeholders and community members understand complex issues and promote PCA Georgia's work and impact from primary and secondary child abuse prevention strategies Draft compelling narratives on the importance and relevance of PCA Georgia's work Spearhead digital development to maintain robust online presence via social media, email marketing, and other online campaigns Manage the agencies digital assets and tools, public relations, marketing communications, media relations, social media, special events activities in support of the agency's overall strategic plan. Create proposals for corporate sponsorship of events, write annual appeals, and other marketing/fundraising materials

Media Relations:

Develop media relations across the state and facilitate coverage of PCA Georgia's work Lead and manage media outreach and content to strengthen and build brand and visibility that highlights PCA Georgia's thought leadership and expertise as prevention experts Initiate and nurture strong relationships with writers, editors, bloggers, influencers, and other media reps to get organization featured in high-profile print, broadcast, and digital publications Act as communication liaison to key internal and external audiences Manage April's Child Abuse Prevention month's public awareness and impact campaign

Marketing Strategy Leadership:

Help define and articulate the vision for PCA Georgia Develop and lead an integrated branding, marketing, advertising, and communications strategy utilizing a full suite of digital marketing tools to achieve the goals and vision of child and family well-being social norms Serve as primary hub for PCA Georgia to ensure internal and external marketing activities align agency's branding and marketing strategy Develop measurable tracking methods for public relations, marketing and advertising campaigns. Track successes and internally publicize results Manage communications-related vendors



Disclaimer:


This job requisition provides a high-level job definition. It is not intended to provide a comprehensive or exclusive list of job duties.

As such, job duties and/or responsibilities within the context of this job requisition may change at the discretion the employee's direct supervisor.


Qualifications:



Minimum Hiring Standards (MHS)
Bachelor's degree and six years of related supervisory/managerial experience; or a combination of education and related experience.



Preferred Hiring Qualifications:



A minimum of 5 years reporting/newsroom, public relations or similar experience Communications portfolio (digital and print) required Ability to understand the target audience for each message and effectively communicate to that audience while maintaining PCA Georgia's style, tone and brand Proficiency in Microsoft Office Suite, Adobe Creative Cloud (especially Photoshop, InDesign, Illustrator), Wordpress, and email marketing applications Strong command of AP grammar, style, copy-editing, and copywriting skills and the ability to produce content that is clean, accurate and "publications ready" Proven expertise using social media such as Twitter, Facebook, Instagram to enhance reporting and promote stories Demonstrated experience supervising people and projects Ability to lead multiple tasks at once, work independently, and as a team to achieve common goals Ability to exercise cultural and political sensitivity



Additional Preferred Qualifications:



Basic knowledge of roles played by local, state, and federal government Effective interpersonal skills and ability to work effectively with a wide range of constituencies Flexibility, high energy, and a strong team player Willingness to change tasks on short notice and pitch in on team projects when needed Proficiency working with data and able to generate polished graphics from spreadsheets is a plus



Special Instructions:


All applicants must submit an application and resume.Cover letters are strongly recommended.All final candidates will be asked to provide a list of three reference.

Georgia State University is an Equal Opportunity Employer and does not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.

The Head of Paid Media Strategy is an exciting opportunity for someone who wants to be at the center of technology, data and media and can set the vision for evolving multiple paid channels to support the growth of the Retail business at Vanguard. You must have a performance-driven mindset, thrive in flexible environments, and have a strong ability to motivate others to drive initiatives forward. You will also be expected to set the agenda in a new era of privacy and security and reinvent the way we identify and reach our audiences and measure outcomes across each of the paid channels (advertising, affiliate, affinity, direct mail, etc.). To accomplish all of this, you will manage external agency relationships, lead an internal team of paid strategists as well as collaborate closely with MarTech, Analytics, Operations, and each of our Marketing Strategy leads in Retail.

Responsible for the success of Retail's paid media channels, including advertising, digital media, affiliate, affinity, and direct mail. Drive vision, strategy and delivery around Paid Marketing, Marketing Analytics, Experimentation and Personalization initiatives Lead a team of in-house resources (channel / media managers, media managers, audience analysts, data analysts, tech) and external partners (agencies, publishers, production vendors, ad-tech partners) in the development of the strategy, execution, measurement, and progression of Retail channels to drive efficiencies and effectiveness Has a growth mindset and ability to translate business objectives into campaign plans across paid channels and conversion tactics to drive business targets (e.g. marketing leads or account opens) Drive the modern marketing vision by stewarding a culture of innovation, experimentation, and informed risk taking. Be an accountable leader to position Vanguard for the future of a cookie-less world, tailored journeys, dynamic content, advanced attribution, net-new mediums and more. Drive martech/adtech platforming and development of the martech roadmap in collaboration with Data/ Tech, Procurement, and Regulatory, to drive synchronization capability planning and media integration within omni-channel marketing campaigns Owner of vendor relationships: accountable for ensuring appropriate resourcing and talent, managing issue escalations/mitigations and negotiations
An ideal candidate will have:
8+ years of professional experience working in performance marketing or digital media with demonstrated background in channel management and track record of driving business growth Ideal candidate will have media experience as a campaign manager while owning buying platform management, campaign management, optimization & digital media operations Highly analytical, and comfortable with budget-management experience, setting targets, creating forecasts and scenario-modeling Ideally has strong emphasis in Martech solutions and platforms, with experience in large digital transformations

Special Factor
Vanguard is not offering visa sponsorship for this position

About Vanguard
We are Vanguard. Together, we're changing the way the world invests.

For us, investing doesn't just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose - and that's how we've become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.

We want to make success accessible to everyone. This is our opportunity. Let's make it count.

Inclusion Statement
Vanguard's continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”

We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard's core purpose through our values.

When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.

Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.

Future of Work
During the pandemic, we transitioned to a work from home model for the majority of our crew and we continue to interview, hire, and on-board future crew remotely.

As we have developed the path forward, we have taken a thoughtful approach that both maximizes the advantages of working remotely and the many benefits of coming together and collaborating in a shared workspace. We believe that in-person interactions among our crew are important for preserving our unique culture and advantageous for the personal development of our crew.

When our Crew return to the office, many will work in our hybrid model. A smaller proportion of our crew will operate in the Work from Home work model (for example, field sales crew); or in the Work from Office model (for example, portfolio managers).

The working model that your role falls into will be communicated to you in the interview process - please do ask if you are unsure. We encourage you to make the decision regarding your job interview and offer knowing which model your role will fall into. We will test and learn as our ways of working evolve and will continue to evaluate working models along the way.